Vancouver Taxi
Vancouver Taxi Ltd. is a privately held, owner-operator taxi company serving Metro Vancouver since 1989 through a 24/7 phone line, proprietary mobile app, AI voice booking, and airport/city stands. It operates a 90%+ hybrid fleet with wheelchair-accessible vehicles and corporate, government, and consumer accounts.
- Company typePrivate
- Founded1989
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Vancouver Taxi does
Vancouver Taxi Ltd. is a privately held, owner-operator taxi company operating continuously in Metro Vancouver since 1989 from its headquarters at 790 Clark Drive, Vancouver, BC. The company provides point-to-point taxi transportation and ancillary services (airport transfers, package delivery, jump starts, pet and bicycle transport) across the Lower Mainland through a multi-channel booking stack: a 24/7 phone operation, a proprietary mobile application (built on the third-party Taxicaller platform), a web booking system, an AI voice recognition reservation system, and physical taxi stands including at Vancouver International Airport.
The technology stack centers on a GPS-based computerized dispatch system operational since 1995 that enables real-time vehicle tracking, automated dispatch, and customer-facing features including live trip tracking, SMS notifications, OTP verification, and in-app Ride Pay payment. The fleet is over 90% hybrid/eco-friendly, and the company pioneered wheelchair accessible vehicles in North America in 1990 and continues to operate trained-accessibility drivers with Taxi Savers acceptance.
Vancouver Taxi earns revenue primarily through metered taxi fares regulated by British Columbia's Passenger Transportation Board, supplemented by corporate account services (monthly billing, vouchers, dedicated account executives), gift certificates, metered courier/delivery with a minimum $20 charge, and a flat $20 jump-start service. Customer segments split between individual consumers, corporate/business accounts (including ICBC, WorkSafe BC, YVR, Tourism Vancouver, City of Vancouver, Vancouver School Board), seniors and people with disabilities, tourists, pet owners, and cyclists. Distribution is multi-channel regional, with no disclosed expansion beyond Metro Vancouver, no external ownership, and no disclosed funding history.
Vancouver Taxi firmographics
Firmographics- Name
- Vancouver Taxi
- Legal name
- Vancouver Taxi Ltd.
- Website
- https://vancouvertaxi.cab
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Vancouver Taxi Ltd. is a privately held, owner-operator taxi company serving Metro Vancouver since 1989 through a 24/7 phone line, proprietary mobile app, AI voice booking, and airport/city stands. It operates a 90%+ hybrid fleet with wheelchair-accessible vehicles and corporate, government, and consumer accounts.
- Ownership category
- akta.pro rank
Vancouver Taxi industry classification
Industry- Product category
- Taxi Services
- NAICS
- Taxi and Ridesharing Services (485310), Taxi and Limousine Service (4853), Special Needs Transportation (485991)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Dispatch / Call Center Taxi Services (THADAEAB)
- akta.pro secondary industries
- E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms) (THADADAC), Street-Hail Taxi Services (THADAEAA), Taxi-Hail Aggregators & Dispatch Platforms (E-Hail for Licensed Taxis) (TLAFAIAD), Ridesharing & Taxi Dispatch Platforms (BPAMAHAA)
Keywords
Where Vancouver Taxi is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Vancouver Taxi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Taxi Fares (Metered): Core revenue from metered taxi rides. Rates regulated by Passenger Transportation Board. Flag rate $3.75 + $2.18/km + $38.93/hour. All fares include Canadian GST. Revenue based on trip distance and duration.
- Corporate Account Services: Monthly billed corporate accounts for businesses with features including preferred pickup, scheduled pickups, voucher systems, and account numbers for employee/client transportation.
- Gift Certificates: Sale of gift certificates in denominations of $5, $10, $20, and $20+ for use as business gifts, promotions, or personal safe ride home options.
- Delivery Service: Courier and delivery services for envelopes, parcels, and small packages. Metered rate with minimum charge of $20.00.
- Jump Start Service: Roadside assistance for vehicle jump starts. Flat fee of $20.00 charged regardless of whether vehicle starts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Metered Taxi Fares |
| Transaction based/ take rate | Monthly | Corporate Account Pricing |
| Unit Pricing | Pay-as-you-go | Gift Certificates |
| Transaction based/ take rate | Pay-as-you-go | Delivery Service |
| Unit Pricing | Pay-as-you-go | Jump Start Service |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Vancouver Taxi product offering
Product offeringCore offering
Vancouver Taxi provides metered taxi transportation services across Metro Vancouver, operating 24 hours per day, 7 days per week. Customers can book rides through multiple channels including a 24/7 phone reservation line, a proprietary mobile application with live GPS vehicle tracking, a web-based booking platform, and an AI voice recognition system. The fleet consists of over 90% eco-friendly hybrid vehicles and includes wheelchair-accessible vans, with services covering standard taxi rides, airport transfers, corporate accounts, package delivery, pet transport, bicycle transport, and jump start roadside assistance.
Product overview
Vancouver Taxi operates as a taxi service company offering multiple booking channels including a mobile app, web booking platform, and 24/7 phone service. The core product is the taxi transportation service, supplemented by corporate account management and gift certificate programs. Specialized services include wheelchair-accessible vehicles, pet transportation, bicycle carriage, package delivery, and jump-start assistance. The company utilizes GPS-based dispatching and an AI voice recognition system for automated trip reservations.
Differentiator
Problem solved
Functional benefit
Products and services
- Vancouver Taxi Mobile App Mobile application for iOS and Android enabling customers to book taxi rides, track incoming vehicles in real time on a map, make cashless in-app payments via Ride Pay, and share live trip location with contacts for safety monitoring. Targeted at individual riders across Metro Vancouver.
- Online Booking (Web Booker) Web-based booking platform that allows customers to schedule immediate or future taxi pickups through the Vancouver Taxi website, with support for credit card billing and corporate voucher use.
- Phone Booking 24/7 phone-based reservation service allowing customers to request immediate or pre-booked taxi rides through the Vancouver Taxi central reservation line, with confirmation by SMS or automated call-out.
- Corporate Accounts Business-to-business taxi transportation program providing corporate clients with dedicated account executives, custom account numbers, voucher-based ride authorization, monthly consolidated invoicing, and tailored pricing for employee and client transportation needs across Metro Vancouver.
- Taxi Gift Certificates Pre-purchased taxi gift certificates available in fixed denominations (e.g., $25, $50, $75, $100), redeemable for Vancouver Taxi rides across Metro Vancouver. Targeted at consumers seeking gifts and corporate buyers for gifting or promotional purposes.
- Airport Taxi Service Door-to-door taxi service between any Metro Vancouver location and Vancouver International Airport (YVR) or other regional airports, with fleet staging at airport taxi stands for fast pickup.
- Pre-booked Taxi Orders Advance reservation service allowing customers to schedule taxi pickups for a specific future date and time, with guaranteed vehicle dispatch and SMS or call-out confirmation.
- Wheelchair Accessible Taxi Service Specialized taxi service using wheelchair-accessible Toyota Sienna vans equipped with hydraulic lifts, designed for passengers using wheelchairs or other mobility aids. First wheelchair accessible taxi service introduced in North America in 1990.
- Pet Taxi Service Specialized taxi service transporting passengers together with their pets, accommodating animals that standard rideshare or taxi policies do not allow. Targeted at pet owners across Metro Vancouver.
- Bicycle Service Transport service for cyclists who need their bicycles moved by vehicle, with the driver carrying the disassembled or fully assembled bicycle in or on the taxi.
- Pickup and Delivery Service On-demand courier and package delivery service using Vancouver Taxi vehicles to pick up and drop off items across Metro Vancouver, available to both individual and corporate customers.
- Jump Start Service Flat-fee roadside assistance service where a Vancouver Taxi driver is dispatched to jump start a customer's vehicle with a dead battery, available as an add-on service beyond standard taxi transport.
Quantifiable outcome
- Drive the entire population of Vancouver (~675,000) in one year
- +2 more outcomes
Companies that use Vancouver Taxi
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles3 records
Vancouver Taxi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Vancouver Taxi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MTI DispatchcoreMTI Dispatch provides dispatch technology services to Vancouver Taxi. Logo appears on official partners page indicating a technology partnership for dispatch operations.
- ICBC (Insurance Corporation of British Columbia)coreICBC is both a partner and customer. They are listed on the partners page and also listed under customers section, suggesting mutual partnership involving transportation services for insurance-related needs.
- Tourism VancouvercoreTourism Vancouver is an official partner promoting Vancouver taxi services to tourists and visitors. Partnership supports airport and city transportation for visitors.
- WorkSafe BCminorWorkSafe BC (Workers' Compensation Board of British Columbia) is listed as both partner and customer, indicating partnership for worker transportation services related to workplace injuries.
- YVR (Vancouver International Airport)coreOfficial airport partnership for providing taxi services to arriving and departing passengers. Vancouver Taxi offers door-to-door service to and from the airport.
- City of VancouverminorCity of Vancouver partnership indicating municipal-level collaboration for taxi services within the city.
- AP InsuranceminorInsurance partner listed on the partners page, providing insurance services related to taxi operations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Vancouver Taxi competitors and assessment
Company assessmentDirect peers
- Black Top & Checker Cabs: Direct competitor operating licensed taxi services in Metro Vancouver with comparable dispatch, app, and corporate account offerings. Operates in the same regulatory regime and competes for the same street-hail, airport, and corporate demand.
- Beck Taxi: Toronto-based licensed taxi operator, the largest in Canada. Comparable owner/driver operating model, corporate accounts, and regulated fare structure — useful Canadian benchmark for unit economics and scale.
- TaxiCaller: Provider of the white-label taxi booking and dispatch platform that Vancouver Taxi's mobile app is built on (visible in the Play Store package name). Comparable technology stack to many taxi operators using the same dispatch software.
- MacLure's Cabs: Vancouver-based licensed taxi company offering metered rides, courier service, and corporate accounts. Direct overlap in service mix, target customers, and Metro Vancouver operating area.
- Co-op Taxi Montréal: Montreal-based cooperative taxi company with a similar driver-shareholder ownership model and licensed dispatch operations. Comparable in operating model, regulatory exposure, and corporate/government client mix.
- Yellow Cab Vancouver: Licensed taxi operator in Metro Vancouver providing comparable metered taxi, corporate account, and airport transfer services. Closely overlaps with Vancouver Taxi on geography, customer segments, and regulatory environment.
- Vancouver Sunshine Cabs: Licensed Metro Vancouver taxi operator providing on-demand rides, corporate accounts, and dispatch services. Comparable scale and customer overlap with Vancouver Taxi in the same market.
Broad incumbents
- Uber: Global rideshare platform operating in Metro Vancouver, competing directly with Vancouver Taxi for on-demand passenger trips. Differentiated by dynamic pricing, larger driver supply, and a non-meter-based fare structure.
- Lyft: North American rideshare platform competing for the same Metro Vancouver consumer and corporate on-demand transportation demand as Vancouver Taxi, with greater scale and capital resources.
Regional players
- HandyDART (TransLink): Metro Vancouver's public paratransit service for passengers with disabilities. Directly comparable to Vancouver Taxi's wheelchair accessible offering in target customer and use case, though operating under a public mandate rather than commercial fare structure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vancouver Taxi social profiles
Digital presenceVancouver Taxi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vancouver Taxi leadership team
Management profileNumber of profiles
Vancouver Taxi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vancouver Taxi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vancouver Taxi
What does Vancouver Taxi do?
Vancouver Taxi provides metered taxi transportation services across Metro Vancouver, operating 24 hours per day, 7 days per week. Customers can book rides through multiple channels including a 24/7 phone reservation line, a proprietary mobile application with live GPS vehicle tracking, a web-based booking platform, and an AI voice recognition system. The fleet consists of over 90% eco-friendly hybrid vehicles and includes wheelchair-accessible vans, with services covering standard taxi rides, airport transfers, corporate accounts, package delivery, pet transport, bicycle transport, and jump start roadside assistance.
Is Vancouver Taxi a public or private company?
Vancouver Taxi is a private company. It is classified as management employee owned and is currently operating.
When was Vancouver Taxi founded?
Vancouver Taxi was founded in 1989. It employs 11 to 50 people.
Where is Vancouver Taxi based?
Vancouver Taxi is headquartered in Vancouver, Canada, in the North America region.
How does Vancouver Taxi make money?
Five revenue lines are on record. Taxi Fares (Metered) is the primary driver. The others are corporate Account Services, gift Certificates, delivery Service and jump Start Service.
Who are Vancouver Taxi's main competitors?
Direct peers on record are Black Top & Checker Cabs, Beck Taxi, TaxiCaller, MacLure's Cabs, Co-op Taxi Montréal, Yellow Cab Vancouver and Vancouver Sunshine Cabs. Broad incumbents are Uber and Lyft. HandyDART (TransLink) is listed as a regional player.
Does Vancouver Taxi have an API?
No public API is recorded for Vancouver Taxi.
What industry is Vancouver Taxi in?
Vancouver Taxi's product category is Taxi Services. Its primary akta.pro industry code is THADAEAB, Dispatch / Call Center Taxi Services, with a secondary code of THADADAC, E-Hailing Taxi Aggregators (Licensed Taxi Dispatch Platforms). Its NAICS code is 485310 and its SIC code is 4100.