What V/COLLECTIVE does

V/Collective is a Shanghai-headquartered global talent management and collaboration agency operating in the creative services and brand-art intermediary segment. The company represents a curated roster of 50+ international artists and illustrators spanning 17+ countries (France, UK, US, Italy, Finland, Denmark, China, Korea, Sweden, Australia, and others), connecting them with enterprise brand clients seeking creative differentiation through art-brand collaborations and crossover projects. V/Collective's core services are organized into three offerings: artist representation and talent management, brand collaboration development (brokering partnerships and managing artist-to-brand execution), and exhibition curation including its proprietary OPENFILE Contemporary Illustration Art Festival platform. Notable individual collaborations include Joshua Vides x Miss Sixty, Sandro Mandrino x HLA Plus, Vincent Leroy x Taikoo Li Sanlitun, and Emiliano Ponzi's solo exhibitions in China.

The company's business model is commission- and management-fee-based, earning revenue by facilitating art-brand partnerships for its roster of international artists and illustrators. It operates a sales-led B2B distribution model with direct brand engagement as the primary channel, targeting enterprise buyers in fashion, lifestyle, consumer electronics, automotive, and F&B. Named enterprise clients include Nike, H&M, Zara, Converse, PEACEBIRD, Li-Ning, Calvin Klein, Coach, Xiaomi, OPPO, MINI, Marvis, Hennessy, and DeLonghi. Pricing is quote-based with no public rate cards, consistent with bespoke project work.

V/Collective operates from offices in Shanghai (HQ, Jianguo West Road, Xuhui District), Guangzhou (Dalang Garment Industry area, Shenzhen-adjacent), and Milan, Italy, providing direct market access to Chinese consumer brands, Chinese cultural venues (chi K11 Art Museum, Shanghai West Bund Art Center, Columbia Circle), and European creative talent. The company is privately held with no disclosed external funding rounds, ownership structure, or executive team in the available data. As of the most recent inputs, the website is active with current exhibitions and ongoing collaborations, indicating continuing operations.

Name

V/COLLECTIVE

Legal name

V/Collective

Website

https://vcollective.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

V/Collective is a Shanghai-based global talent management agency representing 50+ international artists and illustrators, brokering art-brand collaborations and exhibitions for enterprise clients across fashion, consumer electronics, automotive, and lifestyle sectors from offices in China and Milan.

Ownership category

akta.pro rank

Product category

Creative Talent Management & Brand Collaboration Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Talent management services
• Artist representation
• Brand collaboration
• Creative agency services
• Art curation exhibitions

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Management Services: The agency represents creative talents and earns revenue through management fees and commissions from art-brand collaborations facilitated for its roster of international artists and illustrators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

V/Collective is a global talent management and collaboration agency that represents a curated roster of 50+ international artists and illustrators, connecting them with fashion, lifestyle, and consumer brands for art-brand collaborations, crossover projects, and creative campaigns. The agency manages the full project lifecycle from concept through exhibition and brand activation, and curates events such as the OPENFILE Contemporary Illustration Art Festival. It operates from offices in Shanghai, Guangzhou, and Milan to bridge international creative talent with brands in China and globally.

Product overview

V/Collective is a global talent management and collaboration agency specialized in art, design, and crossover projects. The company operates a multi-service model comprising artist representation and talent management, brand collaboration development, and exhibition curation. The core offering centers on connecting creative talents with brands through art-brand partnerships, while the OPENFILE Contemporary Illustration Art Festival serves as a platform for showcasing international artists in China. The company has offices in Shanghai, Guangzhou, and Milan.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Representation & Talent Management Global talent management service representing creative artists, illustrators, and designers across art, design, and crossover projects. The agency manages artist-brand relationships and facilitates commercial opportunities on behalf of its roster of international creative talent.
• Brand Collaboration Development End-to-end facilitation and development of art-brand collaborations that strengthen cultural impact and international reach for both artists and brand partners, covering product design, marketing campaigns, retail activations, and crossover merchandise.
• Exhibition Curation & Organization Curatorial and organizational service for art exhibitions including solo shows for international artists (Emiliano Ponzi, Danny Casale, Daniel Palillo, Angelo Flaccavento) and large-scale art festivals in China, delivered through partnerships with cultural institutions.
• OPENFILE Contemporary Illustration Art Festival Annual platform and festival for contemporary visual culture and illustration, presenting internationally renowned artists and emerging creative talents in China, with editions at Shanghai West Bund Art Center (2021), Taikoo Hui Guangzhou (2024), and chi K11 Art Museum Shanghai (2024).
• Creative Campaign Production End-to-end creative campaign development including art installations, visual storytelling, and cross-disciplinary projects for enterprise brands, covering brand activations, retail installations, and creative content production.

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• chi K11 Art MuseumcoreStrategic or Co-development Partner · 1 January 2024Partnered for the second OPENFILE Festival of Contemporary Visual Culture at chi K11 Art Museum in Shanghai in 2024, with theme 'A Whole New World' featuring 36 international and Chinese artists.
• MarvisminorGTM or Marketing Partner · 1 January 2024Brand partner for OPENFILE Festival 2024, co-creating 'Marvis Tea' immersive tea-themed experience unique to MARVIS.
• SalomonminorGTM or Marketing Partner · 1 January 2024Brand partner for OPENFILE Festival 2024.
• DeLonghiminorGTM or Marketing Partner · 1 January 2024Brand partner for OPENFILE Festival 2024.
• Lee JeansminorGTM or Marketing Partner · 1 January 2024Brand partner for OPENFILE Festival 2024.
• CasetifyminorGTM or Marketing Partner · 1 January 2024Brand partner for OPENFILE Festival 2024.
• Shanghai West Bund Art CentercoreStrategic or Co-development Partner · 1 January 2021Launched the first OPENFILE Contemporary Illustration Art Festival at Shanghai West Bund Art Center in 2021, presenting iconic artworks of over 30 internationally renowned artists and emerging creative talents. OPENFILE positions itself as the leading global contemporary art platform in China.
• a7 Creator LabminorStrategic or Co-development PartnerCollaborated on 'Absurd Street' exhibition featuring Finnish artist Daniel Palillo's creative experience in China, marking a unique experiment in exhibition and sales within a street block context.
• Istituto Italiano di Cultura di ShanghaiminorStrategic or Co-development PartnerSupported 'Get Ready with Angelo' exhibition by renowned fashion journalist and artist Angelo Flaccavento, transforming a century-old barbershop into an immersive gallery space.
• Columbia CircleminorStrategic or Co-development PartnerCollaborated with Columbia Circle to present Italian artist Emiliano Ponzi's first solo exhibition in China, 'The Dreamer: Stories from Another World,' featuring over 60 classic artworks at Sun Ke Villa.
• Garden LandminorGTM or Marketing PartnerCommissioned British illustrator Hattie Stewart to craft a large-scale art installation for Ningbo Garden Land, with her vibrant artworks enhancing Garden Land's status as a hub of lifestyle aesthetics.
• Nanjing Brocade MuseumminorStrategic or Co-development PartnerTeenie Weenie partnered with Fabricqorn and the Nanjing Brocade Museum (formerly Cao Xueqin's residence) to develop a clothing series themed around 'Dream of the Red Chamber,' blending Chinese culture with contemporary trends.
• Suzhou LibraryminorStrategic or Co-development PartnerPartnered with Suzhou Library to expand Jayde Cardinalli's 'Suzhou Gardens' artwork into diverse array of cultural and creative merchandise.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• AnyMind Group: Asia-based technology company offering influencer marketing, talent management and brand collaboration solutions across Asia-Pacific. Regional peer addressing the same creator-to-brand matchmaking category in the same geography V/Collective serves.
• Soda (now part of Daytona): Asia-focused creative and influencer marketing agency brokering collaborations between creators and consumer brands, with strong China and Southeast Asia presence. Comparable in creator-brand brokerage and in the cross-border China angle.

Direct peers

• Handsome Frank: UK-based illustration talent agency that represents a curated roster of international illustrators and brokers commercial work with global brands. Direct peer to V/Collective in the model of artist representation plus brand collaboration development.
• The Jacky Winter Group: Australia-based illustration representation agency managing a roster of artists and connecting them with advertising and editorial clients worldwide. Closely comparable artist-representation-plus-brand-brokerage business.
• Bernstein & Andriulli: US-based representation firm for illustrators, photographers and other creative talent, brokering commercial commissions with global agencies and brands. Directly comparable in revenue model (commission-based artist representation) and client mix.

Broad incumbents

• United Talent Agency: Major global talent and entertainment agency representing artists, designers and other creative figures, including brokering brand endorsement and collaboration deals. Comparable in agency model and brand-deal intermediation, but at far larger scale and broader scope than V/Collective's illustration focus.
• B-Reel: Global creative agency producing brand experiences, campaigns and content often working at the intersection of art, design and brand marketing. Comparable in translating artist/designer aesthetics into commercial brand work, though at much larger scale and broader scope.
• WME (William Morris Endeavor): One of the world's largest talent agencies representing creators across entertainment, sports and the arts, with significant brand-endorsement and partnership capabilities. Comparable in talent representation and brand-deal brokering, though far broader in scope and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vcollective_ltd
• LinkedInlinkedin.com/company/v-collective-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V/COLLECTIVE