V Collection

What V Collection does

V Collection is a sub-brand of the V Brand family (operated under VCouture, LLC), a privately held, founder-owned men's specialty apparel and custom clothier based in Northwest Ohio. The V Collection storefront is located in downtown Sylvania, Ohio, and offers a curated assortment of men's casual apparel and accessories, including ready-to-wear clothing, footwear, belts, bags, and fine accessories from designer brands such as Peter Millar, Ted Baker London, Scotch & Soda, Oris, and other curated labels. Pricing spans entry-level items (e.g., Peter Millar shirts from ~$29.97) to premium pieces (Peter Millar suits at $795, Oris watches at $1,100-$2,250), with bespoke and made-to-measure garments priced individually through consultation.

The broader V Brand family operates three complementary concepts: V Couture (a custom clothier offering ready-to-wear, made-to-measure, bespoke apparel, tailoring, weddings, and custom shoes from a flagship in Perrysburg, Ohio), V Collection (curated retail in Sylvania, Ohio), and V Styled (a mobile clothier launched in 2016 that brings the in-store experience to clients' homes or offices). V Couture holds exclusive North American retail rights for Christiaan van der Klaauw (CVDK) astronomical watches. Underlying technology is limited to a Shopify-powered e-commerce storefront, Google Analytics, standard advertising pixels (Facebook, Google, Bing), and payments via PayPal and Venmo.

The business generates revenue through one-time direct retail sales of apparel and accessories, supported by professional services revenue from personalized clothier consultations, wardrobe building, and bespoke commissions. The go-to-market is sales-led, anchored in personal relationships, word-of-mouth referrals, social media (Facebook @vcouturellc), and an email newsletter. The company serves individual retail customers (men seeking professional, casual, and special-occasion attire) rather than enterprise accounts, with proprietary internal skills in fabric selection, fit, and seasonal curation from world designer showrooms serving as the primary differentiator.

Name

V Collection

Legal name

VCouture

Website

https://vcollectiononline.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

V Collection is a privately held, founder-owned men's specialty apparel retailer and custom clothier in Northwest Ohio, offering curated casual apparel, accessories, luxury timepieces, and bespoke tailoring services to individual male consumers primarily in the Sylvania and Perrysburg markets.

Ownership category

akta.pro rank

Product category

Men's Custom Apparel and Personal Clothier Services

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industry

Closet & Wardrobe Organization (HSAFAAAB)

Keywords

• Men's custom clothier
• Bespoke menswear
• Personal shopping services
• Made-to-measure tailoring
• Luxury men's apparel

Headquarters

HQ city

Sylvania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Clothing and Accessories Sales: V Collection generates revenue through direct sales of curated men's casual apparel and accessories, including ready-to-wear clothing, footwear, belts, and bags from designer brands. The business operates on a one-time transaction model for individual product purchases.
2. Personal Clothier Consulting Services: Expert clothiers provide personalized wardrobe consultation services, helping customers select garments that fit their lifestyle needs, from professional work attire to casual and sophisticated evening wear.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

V Collection is a curated men's apparel retail and personal clothier service operating from a storefront in downtown Sylvania, Ohio, offering ready-to-wear designer clothing, bespoke and made-to-measure garments, luxury timepieces, accessories, and one-on-one wardrobe consulting delivered in-store, at customers' homes, or at their offices.

Product overview

V Collection (operating as VCouture) is a family of three complementary menswear brands: V Couture (flagship custom clothier in Perrysburg, Ohio), V Collection (curated retail store in Sylvania, Ohio), and V Styled (mobile clothier launched in 2016). The portfolio centers on ready-to-wear, made-to-measure, and bespoke apparel services including tailoring, alterations, weddings, and custom shoes. V Couture holds exclusive North American retail rights to Christiaan van der Klaauw astronomical watches, while V Collection carries luxury timepieces (Oris watches), designer apparel (Peter Millar, Ted Baker London, Scotch & Soda), accessories (belts, bow ties, bags, umbrellas), and a private label line. Core services include personal shopping, closet audits, and wardrobe consultations, all delivered with what the brand describes as 'rare class hospitality.'

Differentiator

Problem solved

Functional benefit

Brands

• V Red Label: Private label accessories including bow ties sold under the V Collection brand
• Christiaan van der Klaauw (CVDK)

Products and services

• V Collection Retail Store Curated retail storefront in downtown Sylvania, Ohio offering men's casual apparel and accessories from world-class designers; personal clothiers assist with selecting professional, sophisticated, and lifestyle outfits.
• Ready to Wear Pre-made, off-the-rack designer clothing and accessories available for immediate purchase without custom fitting.
• Made-to-Measure Custom-fitted garments tailored to individual customer measurements while using existing designer patterns.
• Bespoke Fully custom garments individually designed and crafted from scratch to exact client specifications.
• Tailoring & Alterations Expert alteration and adjustment services for existing garments to ensure a perfect fit.
• Weddings Complete wedding attire services including tuxedos, suits, and accessories for wedding parties.
• Custom Shoes Bespoke and custom-fitted footwear crafted to individual customer specifications.
• V To You Personal shopping and wardrobe consultation services delivered with rare-class hospitality directly to customers.
• Personal Shopping Professional clothier assistance in selecting and building a personal wardrobe tailored to customer needs and lifestyle.
• Closet Audits Assessment and organization of existing wardrobes to optimize a customer's clothing investments.
• Christiaan van der Klaauw (CVDK) Timepieces Exclusive Dutch-made haute horlogerie astronomical watches (CVDK Planetarium, CVDK Real Moon Joure) sold by V Couture as the only authorized North American retailer.
• Oris Watches Swiss luxury watch collections including Big Crown Pro Pilot, Big Crown Pointer Date, Artelier, Divers 65, and Aquis models priced $1,100-$2,250.
• Private Home/Office Consultations Style advisors deliver personal shopping, wardrobe building, and clothier consultations at the customer's home or office.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Christiaan van der Klaauw (CVDK) Astronomical WatchescoreChannel Partner/ Reseller/ DistributorV Couture (affiliated brand) is the only retailer in North America authorized to sell Christiaan van der Klaauw astronomical watches, including the CVDK Planetarium, CVDK Real Moon Joure, and other haute horlogerie timepieces. V Collection is part of the V Brand family that includes this exclusive partnership.
• Oris WatchescoreChannel Partner/ Reseller/ DistributorV Collection carries Oris watches including Big Crown Pro Pilot, Big Crown Pointer Date, Artelier, Divers 65, and Aquis models, ranging from $1,100 to $2,250.
• Peter MillarcoreChannel Partner/ Reseller/ DistributorMajor brand partner offering men's apparel including shirts, polos, suits, and accessories. Extensive collection of Peter Millar products available in store.
• Ted Baker LondonminorChannel Partner/ Reseller/ DistributorBritish luxury menswear brand featured in the V Collection. Products include shirts, polos, and bags.
• Scotch & SodaminorChannel Partner/ Reseller/ DistributorDutch fashion brand offering men's pants and shirts. Featured products include navy pants and button-down shirts.
• Chapelo UmbrellasminorChannel Partner/ Reseller/ DistributorEnglish luxury umbrella maker. Handcrafted automatic umbrellas with British polyester canopies, available in French Blue, Black, and Pinwheel patterns. Priced at $195.
• PhantasmagoriaminorChannel Partner/ Reseller/ DistributorDenver-based handmade leather goods brand. Belts are 100% handmade with European leather and buckles, featuring handcrafted edging, staining, and stitching.
• MezlanminorChannel Partner/ Reseller/ DistributorSpanish luxury footwear and accessory brand. Dress-casual belts made from hand-burnished European calf leather with nubuck backing.

Scale indicators2 records

Recent moves6 records

Expansion highlights10 records

Broad incumbents

• Mr Porter: Global luxury menswear e-commerce platform carrying many of the same designer brands (Peter Millar, Ted Baker, Oris). Represents the digital scale competitor whose assortment breadth V Collection cannot match.
• Brooks Brothers: Historic American menswear retailer offering ready-to-wear, custom, and bespoke suiting. Comparable custom/bespoke services and professional menswear customer base, though at significantly larger scale.
• Men's Wearhouse: Large national menswear chain specializing in suits, tuxedos, and formalwear. Comparable core category (men's tailored apparel and formalwear rentals) but at a mass-market price tier with a national footprint.
• Nordstrom: Multi-category department store with a sizable men's designer and luxury apparel assortment including Peter Millar and Ted Baker. Represents the broad-line incumbent competing for the same professional menswear customer.

Direct peers

• Bonobos: Men's apparel brand combining e-commerce with physical 'guideshop' showrooms offering personal styling. Comparable curated assortment and showroom-based service model targeting modern professional men.
• Suitsupply: Premium menswear retailer offering ready-to-wear and custom suiting with a curated multi-brand assortment. Comparable in assortment breadth, premium positioning, and in-store clothier service.
• Tom James Company: Custom clothier specializing in bespoke and made-to-measure menswear with a mobile/office-call sales force. Closely comparable to V Styled's mobile clothier model and bespoke service offering.
• Indochino: Made-to-measure menswear brand offering custom suits and shirts online and through showrooms. Most directly comparable to V Couture's made-to-measure service model and target customer (professional men seeking tailored apparel).

Emerging players

• J. Hilburn: Custom menswear company using a personal-stylist (in-home/office) sales model for made-to-measure shirts and suiting. Directly comparable to V Styled's mobile clothier concept and bespoke value proposition.
• Knot Standard: Boutique custom menswear brand combining showrooms, mobile/office visits, and made-to-measure suiting. Closely comparable mobile and showroom clothier model targeting younger professional men.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vcouturellc
• LinkedInlinkedin.com/company/vcollection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about V Collection