Van der Pol Bedrijfskleding & Reclame

What Van der Pol Bedrijfskleding & Reclame does

Van der Pol Bedrijfskleding & Reclame is a privately held, family-owned B2B supplier of corporate workwear, safety footwear, personal protective equipment (PPE), embroidery and printing services, promotional clothing, custom-made garments, and advertising/signage (vehicle lettering, car wrapping, signage, and facade advertising). The company was founded in June 2013 when the embroidery division of the family-owned Van der Pol Kart Racing business was spun off as an independent entity under director and owner Nelson van der Pol. It operates from a single headquarters at Wijksestraat 1e in Wijk en Aalburg, Noord Brabant, Netherlands, comprising a spacious showroom, in-house embroidery and printing studios, a signmaking workshop, and warehouse space.

The core technical assets are the in-house embroidery and printing studios — described as the largest embroidery facility in the region with over 15 years of combined experience — and a proprietary online Kleding Management Systeem (KMS) that automates B2B clothing orders, per-employee budgets, approval workflows, and administrative reporting. The company carries a Sibon Erkend Signbedrijf certification for its signage and lettering operations and distributes a portfolio of more than 24 workwear, footwear, and outdoor brands (including Vismo, Tricorp, Cottover, Mascot, ProJob, Puma Safety, Grisport, and Albatros).

The business model is primarily transaction-based: unit pricing on workwear, footwear, PPE, and signage products sourced from brand partners and customised in-house, supplemented by professional-services revenue from embroidery, printing, and custom-made garment production, plus a small recurring revenue layer via the KMS subscription. Go-to-market combines a showroom-driven direct sales motion (appointments with advisors, on-site fitting for work shoes) with a self-serve digital channel through the KMS portal for existing B2B customers. Customer segments span all professional sectors — hospitality, healthcare, construction, agriculture, and industry — with a horizontal positioning supplemented by named vertical showcases. The company markets through organic social channels (Facebook, Instagram, LinkedIn), email newsletters, and in-person advisory, and is bootstrapped with no disclosed external funding.

Name

Van der Pol Bedrijfskleding & Reclame

Legal name

Van der Pol Bedrijfskleding & Reclame

Website

https://vdpbedrijfskleding.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Van der Pol Bedrijfskleding & Reclame is a Netherlands-based B2B supplier of corporate workwear, safety footwear, PPE, embroidery and printing services, and signage. The family-owned, founder-led firm serves businesses across all professional sectors via showroom sales, on-site fitting, and a proprietary online clothing management platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Wijk en Aalburg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Workwear Sales: Sale of professional workwear, safety clothing, and uniforms for various professional groups including hospitality, agriculture, healthcare, construction, and industry. Products include shirts, trousers, jackets, and complete uniform programs sourced from brand partners.
2. Work Shoes & PPE: Sale of safety footwear (work shoes, boots) and Personal Protective Equipment (PPE) including gloves, respiratory protection, face protection, helmets, safety glasses, and hearing protection.
3. Embroidery & Printing Services: Embroidery and printing services applied to clothing and promotional items in their own studio, customizing garments with logos, texts, and branding. Services are performed in-house with a claimed regional leading capacity.
4. Advertising & Signage: Design and production of advertising materials including vehicle lettering, car wraps, signage, facade signs, flags, banners, large-format prints, wall stickers, and wallpaper. Services include concept development, measurement, and installation.
5. Custom-made / Bespoke Clothing: Custom-made corporate clothing where customers design their own workwear tailored to their specifications and brand identity, with styling advice provided.
6. Kleding Management Systeem (KMS) Subscription: Online clothing management system providing automated ordering, budget control, and reporting. Offered as a service to business customers managing employee clothing pools.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Van der Pol sells corporate workwear, work shoes, and personal protective equipment (PPE) for every professional group, complemented by in-house embroidery and printing services that brand the garments with company logos. The company also designs, produces, and installs advertising materials including vehicle lettering, car wraps, facade signs, banners, flags, and large-format prints, and offers custom-made clothing plus a proprietary online Kleding Management Systeem (KMS) for automated employee clothing ordering and budget management.

Product overview

Van der Pol Bedrijfskleding & Reclame is a full-service provider of corporate workwear, work shoes, personal protective equipment (PBM), and advertising/signage products. The company operates two integrated divisions: (1) Bedrijfskleding — offering workwear, safety footwear, embroidery & printing services, promotional clothing, and custom-made clothing solutions — and (2) Reclame & Belettering — providing vehicle lettering, car wrapping, sign making, and interior/exterior advertising. A proprietary Kleding Management Systeem (KMS) online platform enables B2B customers to automate clothing orders, manage employee budgets, and track order status. All embroidery, printing, and sign production is performed in-house at their own studio.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Delivery within 10 business days
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered minor and core.

• VismominorOthersClothing brand partner whose products are sold through Van der Pol's workwear offering.
• Chaud DevantminorOthersTrendy label for modern chefs, kitchen brigades, and front-of-house hospitality staff. Listed as a brand partner.
• CottoverminorOthersBroad range of basic clothing made from organic cotton. Comfortable and colorful clothing of the highest quality. Listed as a brand partner.
• CraftminorOthersHigh-quality sports clothing, thermal clothing, and accessories. Listed as a brand partner.
• Emma Safety FootwearminorOthersSafety footwear for everyone with standard sizes, a complete range including (semi-)orthopedic solutions and custom-made options. Listed as a brand partner.
• GrisportminorOthersWork shoes, work boots, and hiking shoes. Safety combined with top quality and comfort. Listed as a brand partner.
• HaenminorOthersStylish and functional healthcare clothing with colored accents and a good (tailored) fit. Listed as a brand partner.
• Harvest & FrostminorOthersPerfect business attire with a neat appearance. Ideal for going from the office directly to dinner. Listed as a brand partner.
• Identity (ID)minorOthersDanish label with beautiful, modern clothing with a good fit. GEYSER is the activewear brand of ID focused on comfort, freedom of movement, and functionality. Listed as a brand partner.
• King CapminorOthersExtensive collection of caps and hats. The perfect combination between quality, styling, and comfort. Listed as a brand partner.
• MascotminorOthersComfortable and strong workwear for construction and industry. Listed as a brand partner.
• New Wave / CliqueminorOthersBeautiful basics. Quality articles for everyday use, including a nice range of children's basics. Listed as a brand partner.
• ProJobminorOthersWorkwear suitable for both construction, industry, transport, and service. Qualitative and functional. Listed as a brand partner.
• PrinterminorOthersThe perfect collection for all promotional clothing needs. Also suitable for large quantities. Listed as a brand partner.
• RedbrickminorOthersWork shoes and sneakers with S3 safety classification. Sporty, trendy, and safe. Listed as a brand partner.
• SantinominorOthersBroad range of corporate clothing and casual clothing suitable for many industries. Listed as a brand partner.
• SchriksminorOthersThe specialist in aprons and kitchen clothes (sloven), including an extensive range of hospitality clothing. Listed as a brand partner.
• TricorpminorOthersExtensive range of quality workwear for all professional fields. Also a strong range of sustainable clothing. Listed as a brand partner.
• Cutter & BuckminorOthersGolf clothing and accessories, golf polo shirts, golf sweaters, golf bags, and more. Listed as a brand partner.
• James HarvestminorOthersStyle, quality, and functionality. A complete range of clothing based on American college mode. Listed as a brand partner.
• PUMA SafetyminorOthersSafety shoes from Puma Safety that meet and exceed European safety standards. Constantly striving to make shoes cleaner, greener, safer, and more sustainable. Listed as a brand partner.
• AlbatrosminorOthersWork with certainty. Albatros work shoes are developed and manufactured with German precision. Listed as a brand partner.
• TensonminorOthersSwedish outdoor brand. Clothing where function and style come together through the interplay of design, materials, and technology. Listed as a brand partner.
• Derby BagsminorOthersWith over eighty years of experience, a brand that knows how quality should be made. Listed as a brand partner.
• U-PowerminorOthersWith the slogan 'Don't worry… be happy!', U-Power makes shoes focused on comfort and functionality according to Italian design. Listed as a brand partner.
• SiboncoreChannel Partner/ Reseller/ DistributorSibon is the industry organization for the signage and visual communication sector in the Netherlands. Van der Pol is a certified Sibon Erkend Signbedrijf (recognized sign company), a quality mark indicating the company has the expertise to provide perfect advice and delivers exclusively top-quality advertising products.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Lindström Group: Finnish textile services group operating across Europe with a workwear rental and management offering. Comparable in B2B clothing-as-a-service model and digital management tooling.
• CWS Group: One of Europe's largest workwear and hygiene service providers, with full-service corporate workwear programs, rental, laundry, and digital management portals. Directly comparable to Van der Pol's workwear-plus-management offering, but operating at a multi-country scale.
• Elis: French-listed pan-European textile and workwear services group. Comparable in delivering corporate workwear programs, embroidery/branding, and digital management platforms at multi-country scale.
• Mewa: German-headquartered full-service textile and workwear services company with significant Dutch presence. Comparable as a B2B workwear service provider with subscription-based clothing management.

Regional players

• Tricorp Workwear: Dutch workwear brand with broad professional coverage including a strong sustainable line. Already a brand supplier to Van der Pol, making it a directly comparable Dutch workwear presence, though operating on the brand rather than distribution side.
• MASCOT Workwear: Danish workwear brand with broad European distribution. Comparable as a premium workwear brand competing for shelf and contract share with Van der Pol's multi-brand offering.
• Havep: Dutch workwear brand manufacturer focused on industrial and corporate workwear. Comparable as a workwear brand carried in Van der Pol's portfolio and as a regional Dutch workwear player, though Havep is brand-side rather than service/distribution.
• Dassy: Belgian workwear brand focused on professional and industrial clothing. Comparable as a European workwear brand competing for the same end-customer B2B contracts.
• Snickers Workwear: Swedish premium workwear brand with strong presence in the Benelux trade channel. Comparable as a workwear brand targeting the same professional tradesperson and corporate end-customer base.

Direct peers

• Printer Promotionele Kleding: Dutch promotional apparel specialist with custom printing/embroidery services. Directly comparable to Van der Pol's promotional clothing and in-house decoration capabilities, also listed as one of Van der Pol's brand partners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/vdpbedrijfskledingenreclame
• LinkedInlinkedin.com/company/van-der-pol-bedrijfskleding-reclame
• Instagraminstagram.com/vanderpolbedrijfskleding

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Pol Bedrijfskleding & Reclame