What Viajar Tours does

Viajar Tours is a Portuguese tour operator (Operador Turístico) headquartered in Porto, Portugal, operating as a brand of the Clube Viajar group. The company holds RNAVT 2146 licensing, ISO 9001:2015, IQNET, and NP 4469 certifications, and is accredited by IATA. Viajar Tours sells packaged holidays exclusively through travel agencies across mainland Portugal and the islands (Madeira, Azores); the company does not sell directly to end consumers, though consumers can browse and simulate prices on its website and must then transact through an agency.

The product portfolio spans charter packages (Corfu, Crete, Djerba, Puglia, Sardinia, Saïdia, Tunisia-Monastir) operating from Porto and Lisbon airports via charter partners Nouvelair, Air Horizont, and Turkish Airlines; city breaks across Europe (Prague, Budapest, Vienna, Berlin, Copenhagen, Athens, Istanbul, etc.); end-of-year holiday packages to Brazil, Cape Verde, and Madeira; long-haul programs to South Korea, Japan, Thailand, Mexico, and the Dominican Republic; cruise combinations with Celestyal and MSC; Fly & Drive programs; and a "Selection" premium tier. The underlying technology is an online booking platform with price simulation and reservation functionality for travel agencies, supported by airline partners (TAP, Turkish Airlines, Azul, Iberia/Air Europa) and hotel chains (Iberostar, Hilton, Radisson, Vila Galé, Riu, Bahia Principe).

Viajar Tours generates revenue through a transaction-fee model on packaged tour markups, bundling flights, accommodation, airport transfers, and multi-trip insurance into Public Retail Prices (Preços de Venda ao Público) that vary by destination, duration, hotel category, departure date, and season. Pricing ranges from approximately €235 (Prague city break) to €4,417 (South Korea). The company is enrolled in the mandatory Fundo de Garantia de Viagens e Turismo for insolvency protection and is a member of APAVT (Associação Portuguesa das Agências de Viagens e Turismo), adhering to the Provedor do Cliente alternative dispute resolution process. Operations are highly seasonal, with a summer charter program and a peak end-of-year holiday cycle.

Name

Viajar Tours

Legal name

Viajar Tours

Website

https://viajartours.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Viajar Tours is a Portuguese B2B tour operator (RNAVT 2146, ISO 9001:2015 certified) that sells packaged holidays, charter flights, and city breaks exclusively through travel agencies across mainland Portugal and the islands. It is a brand of Clube Viajar, headquartered in Porto with six employees.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO), Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Package tour holidays
• Charter flight services
• City break packages
• Travel agency distribution
• Tour operator services

Headquarters

HQ city

Porto

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Package Holidays and Charter Services: Viajar Tours generates revenue through the sale of packaged tour holidays to travel agencies. Products include charter flights, city breaks, end-of-year packages, and themed travel packages. Revenue is derived from the markup on bundled services including flights, hotel accommodations, airport transfers, travel insurance, and optional extras such as guided tours and optional visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Viajar Tours is a Portuguese tour operator that assembles and wholesales packaged tour holidays combining charter or scheduled flights, hotel accommodation, airport transfers, and multi-trip travel insurance, and sells these bundles exclusively to travel agencies in Portugal (mainland, Madeira, and the Azores). End customers can simulate prices on the website but must book through a registered travel agency. The portfolio covers charter packages (Mediterranean, North Africa), European city breaks, year-end holidays (Brazil, Cape Verde, Madeira), group tours (Viajar Connosco), and long-haul packages to Asia, the Caribbean, Indian Ocean islands, and South America.

Product overview

Viajar Tours is a Portuguese tour operator (Operador Turístico) that operates exclusively through travel agencies, offering package holidays and travel services. The company provides charter packages to Mediterranean destinations, city breaks across Europe, year-end holiday packages to warm destinations, guided group tours (Viajar Connosco), and various regional packages covering Africa, Asia, Caribbean, Indian Ocean Islands, and South America. The portfolio includes branded product lines such as Selection (premium curated packages), Fly & Drive programs, and cruise combinations. The company is part of Clube Viajar group and holds multiple quality and tourism certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Local by Clube Viajar: Incoming travel agency brand operated by Clube Viajar

Products and services

• Charter Packages Package holidays with charter flights to Mediterranean and North Africa destinations including Corfu, Crete, Djerba, Puglia, Saïdia (Morocco), Sardinia, and Tunisia-Monastir, departing from Porto and Lisbon airports. Sold exclusively to travel agencies.
• City Breaks Short-stay packages to European cities including Athens, Berlin, Budapest, Copenhagen, Dublin, Florence, Istanbul, London, Madrid, Milan, Paris, Prague, Rome, Stockholm, Valencia, Venice, and Vienna. Sold to travel agencies.
• Fim de Ano (End of Year) Holidays Year-end holiday packages to warm destinations including Brazil (Salvador, Recife, Porto Galinhas, João Pessoa, Maceió, Fortaleza, Natal, Pipa, Touros), Cabo Verde (Sal Island, Boavista, São Vicente), and Madeira. Sold to travel agencies.
• Viajar Connosco (Group Tours) Group travel programs with guided tours for travel-agency clients, including Christmas Markets tours to Bavaria and Salzburg.
• Caribbean Packages Caribbean vacation packages to Mexico (Cancun, Riviera Maya, Costa Mujeres, Akumal, Tulum), Dominican Republic (Punta Cana, Bávaro, Bayahibe), and combined itineraries.
• Africa Packages Package holidays to African destinations including Cabo Verde (Sal, Boavista, São Vicente), Morocco (Marrakech, Agadir, Saïdia), São Tomé, and Zanzibar.
• Asia Packages Asian destination packages including South Korea (multicolor and complete tours), Japan (Banzai and Portuguese-speaking tours), and Thailand (Bangkok, Phuket, complete tours).
• Indian Ocean Islands Packages Island vacation packages to Maldives and Mauritius.
• South America Packages South American destination packages to Brazil including Salvador, Rio de Janeiro, Recife, Porto Galinhas, Maceió, Fortaleza, Natal, Pipa, Touros, João Pessoa, and Florianopolis.
• Europe Packages European destination packages including Spain (Barcelona, Madrid, Ibiza, Formentera, Menorca, Mallorca, Canary Islands), Greece (Athens, islands), Turkey (Istanbul, Cappadocia, Antalya, Bodrum), Portugal (Madeira), and Nordic cities.
• Cruise Packages Athens-based cruise packages combining 3-7 night hotel stays with Celestyal and MSC Mediterranean and Aegean cruises.
• Fly & Drive Programs Self-drive holiday packages combining flights with car rentals, such as Crete Fly & Drive and Corfu Fly & Drive.
• Selection Packages Premium curated travel packages marked as 'SELECTION' featuring special accommodations, exclusive experiences, and highlighted destinations.

Quantifiable outcome

• Sustainable Tourism Certification - company certified in Quality, Environmental and Social Responsibility Management Systems
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Clube ViajarcoreStrategic or Co-development PartnerViajar Tours is a brand of Clube Viajar, a certified travel company operating travel agency services, tour operator (Viajar Tours), and incoming tourism agency (Local by Clube Viajar). The parent company provides the operational infrastructure and certifications for all brands.
• Turkish AirlinesmajorTechnology or IntegrationPrimary airline partner for Istanbul and Turkey packages. Operates direct flights from Lisbon and Porto to Istanbul for package holidays including the Colors of Turkey circuit.
• TAP Air PortugalmajorTechnology or IntegrationKey airline partner for Portugal routes and international destinations including Brazil (Natal, Maceió, Recife, Fortaleza, Salvador), Cape Verde (Sal Island), and Madeira. Operates flights from Lisbon, Porto, and other Portuguese airports.
• Air HorizontmajorTechnology or IntegrationCharter airline partner operating direct flights from Porto to Sardinia (Olbia) and Morocco (Saïdia/Oujda) for summer charter programs.
• NouvelairmajorTechnology or IntegrationCharter airline partner operating direct flights from Lisbon and Porto to Tunisia (Monastir) for charter holiday packages.
• Azul Linhas AéreasmajorTechnology or IntegrationBrazilian airline partner for domestic connections within Brazil including routes to Maceió, Natal, Fortaleza, Recife, and Salvador.
• Various Hotel Chains (Iberostar, Hilton, Radisson, Vila Galé, Riu, Bahia Principe)majorTechnology or IntegrationPartnership with multiple international and regional hotel chains across all destinations including Mediterranean (Greece, Italy, Tunisia, Morocco), Caribbean (Mexico), Indian Ocean (Mauritius, Maldives, Zanzibar), Africa (Cape Verde, Morocco), and Americas (Brazil).
• Fundo de Garantia de Viagens e TurismocoreOthersMandatory insolvency protection fund providing customer reimbursement and repatriation guarantees as required by Portuguese law (Decreto-Lei 17/2018) for organized travel.
• Turismo de PortugalcoreOthersGovernment tourism authority providing regulatory oversight, RNAVT licensing, and consumer protection under Portuguese tourism law.
• Provedor do Cliente APAVTminorImplementation/ SI/ Consulting PartnerCustomer Ombudsman service for alternative dispute resolution. Viajar Tours, as APAVT member, adheres to this neutral entity that analyzes and decides complaints based on facts and applicable tourism law.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lusanova: Portuguese tour operator with a similar B2B-only distribution model through travel agencies, offering charter packages, circuits, and city breaks across Europe, Africa, and long-haul destinations. Comparable product breadth and Portuguese market focus.
• Abreu Viagens: One of Portugal's oldest and largest travel agency and tour operator groups, operating both retail and wholesale packaged holidays. Comparable tour operator function with broader retail presence, but the closest large-scale Portuguese analogue for Viajar Tours' packaged-holiday portfolio.
• Sonhando: Portuguese tour operator operating chartered flights and package holidays to Mediterranean, North Africa, and Brazil destinations, sold through Portuguese travel agencies. Closely comparable business model, scale, and target customer base as Viajar Tours.
• Travelstore: Portuguese tour operator and travel agency offering packaged holidays, cruises, and themed trips via travel agencies. Comparable B2B tour-operator function with overlapping destination portfolio.
• Solférias: Portuguese B2B tour operator (Operador Turístico) selling packaged holidays through travel agencies across charter, city breaks, and long-haul destinations. Direct competitor with the same exclusive agency-distribution model and similar Mediterranean/North Africa charter focus.
• GeoStar (Nortravel): Portuguese tour operator (Nortravel/GeoStar) selling package holidays and charter flights via travel agencies, with focus on Mediterranean, North Africa, and Brazil. Same B2B channel and similar destination mix as Viajar Tours.
• Logitravel: Iberian online travel agency and tour operator offering package holidays, cruises, and city breaks to Portuguese and Spanish consumers. Comparable product offering but with a more digital, multi-supplier model versus Viajar Tours' charter-led portfolio.

Broad incumbents

• TUI Group: Global integrated tour operator and airline group with extensive packaged-holiday programs across Europe, including charter flights to Mediterranean and long-haul destinations. Operates at vastly greater scale and with own-brand retail rather than Viajar's pure B2B wholesale model.
• Jet2Holidays: UK package holiday operator combining own airline (Jet2.com) with hotel and transfer bundles to Mediterranean and Canary Islands destinations. Similar charter-plus-package model to Viajar Tours but UK-focused and at much larger scale.

Others

• APAVT (Associação Portuguesa das Agências de Viagens e Turismo): Portuguese Travel Agencies and Tourism Association, of which Viajar Tours is a member. Not a competitor, but the industry body that defines professional standards, consumer protection rules, and the Provedor do Cliente dispute resolution service referenced by Viajar Tours.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/viajar-tours

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viajar Tours