Vic Sports Afers

What Vic Sports Afers does

Vic Sports Afers S.L. is a privately held Spanish sports goods distributor and e-commerce retailer headquartered in Riudaura, Girona, with a returns/warehouse facility in Les Preses. Founded in 1994, the company serves as an official distributor for multiple premium sports brands across Spain, Portugal, and Andorra, and operates its own direct-to-consumer online storefront at vicsports.es. The platform features real-time stock inventory, multilingual support (Spanish, French, Portuguese), and ships to Spain, France, and Portugal via DHL with 24–72 hour delivery.

The product portfolio is concentrated in cycling (the primary vertical) and extends to outdoor, running, surf-skate, snow sports, and urban/lifestyle categories. Vic Sports carries a curated mix of third-party brands — including Garmin, Northwave, Vittoria, Schwalbe, Powerbar, Ravemen, Out Of, Uebler, Kärcher, and Shimano — selling bicycles and e-bikes, components, tires, footwear, apparel, electronics, and nutrition. The technology stack is a standard e-commerce site with payment integrations (PayPal, Bizum, CETELEM installments) and Google Analytics; no proprietary AI/ML, API, or developer-facing platform components are documented.

The business model combines B2C e-commerce sales with B2B2C distribution to a network of physical retail partner stores across Spain, Portugal, and Andorra. Customers can purchase online for home delivery or pickup at partner stores. Pricing is unit-based, publicly disclosed in Euros, and spans from low-cost nutrition items (€2.34) to premium bike racks (€1,146.96). The company is independently owned with no disclosed external investors, no funding rounds, and operates with approximately 11 employees.

Name

Vic Sports Afers

Legal name

VIC SPORTS AFERS S.L.

Website

https://vicsports.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Vic Sports Afers is a Girona-based official distributor and e-commerce retailer of premium sports brands (Garmin, Northwave, Vittoria, Powerbar, etc.), selling cycling, outdoor, running, and snow sports equipment to consumers and partner retailers across Spain, Portugal, and Andorra.

Ownership category

akta.pro rank

Headquarters

HQ city

Riudaura

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct consumer sales through their online store vicsports.es, selling sports equipment including bicycles, components, accessories, nutrition, and apparel across multiple sports categories.
2. B2B Distribution to Retail Stores: They serve as official distributors for sports brands, supplying physical retail stores across Spain, Portugal, and Andorra.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vic Sports Afers is an official distributor and online retailer of branded sports equipment, selling bicycles, components, accessories, apparel, footwear, electronics, and nutrition across cycling, outdoor, running, surf-skate, snow sports, and urban lifestyle categories. It holds authorized distribution rights for premium brands such as Garmin, Northwave, Vittoria, Schwalbe, Powerbar, Shimano, Uebler, Ravemen, Out Of, and Kärcher. The business sells directly to consumers via vicsports.es and supplies a network of physical retail partner stores across Spain, Portugal, and Andorra.

Product overview

Vic Sports Afers operates as an official distributor e-commerce platform for multiple sports brands, selling a comprehensive portfolio of cycling, outdoor, running, surf-skate, and snow sports equipment. The offering comprises multiple product categories including bicycles (electric, gravel, road, mountain), components, accessories, clothing, footwear, nutrition, and electronics. The platform features third-party branded sub-categories such as Powerbar nutrition, Garmin electronics, Northwave footwear, Vittoria tires, Schwalbe tires and tubes, Uebler bicycle racks, Ravemen lights, Out of eyewear, Kärcher cleaning products, and Shimano components. The business model centers on being an official distributor with stock availability and 24-72 hour delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Equipment Full range of cycling products including bicycles (electric, gravel, road, mountain), drivetrain components, brakes, wheels, bearings, helmets, glasses, lights, pumps, bike-packing bags, saddlebags, travel bags, cycling socks, jerseys, gloves, jackets, bibs, and cycling shoes across road, gravel, MTB, indoor, triathlon, and winter disciplines. Targeted at cycling enthusiasts pursuing road, mountain, gravel, and e-bike riding.
• Outdoor Equipment Outdoor equipment including accessories, bags and bike packs, electronics (Garmin GPS, heart rate monitors), nutrition (energy bars, isotonic drinks, gels, supplements), and clothing (culottes, gloves, jerseys). Targeted at outdoor enthusiasts engaged in hiking and trail activities.
• Running Equipment Running gear including accessories (glasses), electronics (scales, Garmin GPS, heart rate monitors, power meters), nutrition (energy bars, isotonic drinks, gels, supplements), and clothing (gloves). Targeted at runners seeking performance nutrition and tracking devices.
• Surf-Skate Equipment Surfskate equipment including accessories, electronics, nutrition, surfskate boards, and casual surfskate clothing. Targeted at surf and skate enthusiasts seeking recreational boards and casual apparel.
• Snowboard and Ski Equipment Snow sports equipment including accessories (goggles, ski racks, bike racks), electronics (Garmin GPS, heart rate monitors), nutrition, snow ski boards, boots, and bindings. Targeted at winter sports enthusiasts.
• Lifestyle and Urban Cycling Equipment Urban and lifestyle cycling products including accessories, electric bicycles, bags, components, tires, electronics, nutrition, and clothing for commuting and casual riding. Targeted at urban and lifestyle cyclists.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• GarmincoreChannel Partner/ Reseller/ DistributorOfficial distributor for Garmin sports electronics including GPS devices, heart rate monitors, and cycling computers. Featured brand on the website with dedicated product sections across multiple sports categories.
• NorthwavecoreChannel Partner/ Reseller/ DistributorOfficial distributor for Northwave cycling footwear. Products include road cycling shoes, gravel/Adventure shoes, MTB shoes, indoor cycling shoes, triathlon shoes, and winter cycling shoes.
• VittoriacoreChannel Partner/ Reseller/ DistributorOfficial distributor for Vittoria tires including gravel, endurance, and performance tire lines.
• SchwalbecoreChannel Partner/ Reseller/ DistributorOfficial distributor for Schwalbe bicycle tubes and tires.
• UeblerminorChannel Partner/ Reseller/ DistributorOfficial distributor for Uebler bicycle racks including foldable models.
• PowerbarcoreChannel Partner/ Reseller/ DistributorOfficial distributor for Powerbar sports nutrition including energy bars, gels, isotonic drinks, recovery drinks, protein supplements, and electrolyte products.
• Out OfminorChannel Partner/ Reseller/ DistributorOfficial distributor for Out Of sports sunglasses.
• RavemenminorChannel Partner/ Reseller/ DistributorOfficial distributor for Ravemen cycling lights including front lights like the K1400 model with wireless remote and USB-C charging.
• DHLcoreTechnology or IntegrationLogistics partner for product shipments. All orders are shipped through DHL with 24-72 hour delivery timeframe.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Deporvillage: Spanish multi-sport e-commerce retailer selling cycling, running, outdoor, and swimming equipment direct to consumers with its own logistics network. Closely comparable to Vic Sports in product breadth, target customer (Iberian sports enthusiasts), and pure-play digital model.
• Mammoth Bikes: Spanish specialist cycling retailer selling road, MTB, gravel, and e-bikes plus components and apparel, with both physical stores and e-commerce. Directly comparable as an Iberia-focused cycling retailer carrying premium brand assortment.
• Probike: Long-established Spanish cycling distributor and retailer offering premium brand bicycles, components, and accessories. Comparable to Vic Sports in Iberia distribution footprint and premium-brand portfolio positioning within the cycling vertical.
• TradeInn (Bikeinn / Runninn / Snowinn): Girona-based multi-vertical e-commerce group operating niche sports storefronts (Bikeinn, Runninn, Snowinn) with global shipping. Directly comparable to Vic Sports in Iberia-headquartered multi-sport D2C model and category specialization, though operating at meaningfully larger scale.

Regional players

• Probikeshop: French cycling-specialist e-commerce retailer with deep brand partnerships (Shimano, Campagnolo, Garmin-adjacent accessory brands). Comparable on cycling-vertical premium-brand D2C model, but primarily serves the French market.
• Wiggle: UK-headquartered global multi-sport e-commerce retailer with deep cycling, running, and triathlon assortment. Comparable category breadth and premium-brand D2C model, but its primary market is the UK and broader Northern Europe rather than Iberia.
• Chain Reaction Cycles: Northern Ireland-based cycling and triathlon e-commerce retailer with global shipping. Directly comparable on cycling-focused premium-brand online distribution, but its primary market is the UK/IE rather than Iberia.
• Alltricks: French multi-sport e-commerce retailer covering cycling, running, outdoor, and team sports equipment. Comparable assortment and D2C model, but its primary market is France rather than Iberia.
• SportPursuit: UK-based members-only e-commerce platform selling premium and end-of-line sports gear from major brands. Comparable on premium-brand e-commerce positioning and clearance/discount dynamics, but its primary market is the UK.

Broad incumbents

• Decathlon: Global sporting goods retailer operating hundreds of stores across Iberia with extensive own-brand cycling, running, and outdoor product lines. Overlaps Vic Sports in target customer and category, but competes on volume, own-brand margin, and physical scale rather than premium-brand authenticity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vicsportsafers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vic Sports Afers