What Villa Pilates & Yoga does

Villa Pilates & Yoga is a single-location boutique fitness and wellness studio based in Newport Beach, California, operating as a privately held LLC under founder and owner Kelly Nelson. The studio employs seven people and offers a diversified class portfolio spanning Reformer Pilates, Mat Pilates, and multiple yoga disciplines (Vinyasa, Sculpt, Yin, Gentle), complemented by Sound Bath and Breathwork sessions. Class formats are delivered in group, semi-private, and private settings, allowing the studio to serve both casual drop-in attendees and committed members.

The business generates revenue through four primary streams: recurring memberships, class packs and single-session drop-ins, private and semi-private sessions, and retail sales via the in-house Villa Boutique, which carries curated high-end athletic wear. Client engagement and transactions are supported by a mobile booking app and the Mariana Tek studio management and payment processing platform, with Google Analytics deployed for traffic and marketing measurement. There is no evidence of external funding, parent ownership, or franchise activity.

The studio serves individual consumers in the Newport Beach area, an affluent coastal Orange County market, and competes in the premium boutique fitness segment. The operating model is founder-led and asset-light, with no disclosed plans for multi-unit expansion or vertical integration.

Name

Villa Pilates & Yoga

Legal name

Villa Pilates and Yoga LLC

Website

https://villapilatesandyoga.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Villa Pilates & Yoga is a boutique fitness and wellness studio in Newport Beach, California, offering Reformer Pilates, multiple yoga styles, Sound Bath, and Breathwork classes alongside a curated athletic wear retail line to local individual consumers.

Ownership category

akta.pro rank

Product category

Boutique Fitness & Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Boutique fitness studio
• Pilates instruction
• Yoga classes
• Wellness services
• Breathwork sessions

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Group Reformer Classes: Group classes offered on Reformer machines. Customers can purchase single classes, class packs, or memberships.
2. Private and Semi-Private Training: One-on-one and small group training sessions with experienced instructors.
3. Yoga Classes: Various yoga styles including Vinyasa, Sculpt, Yin, and Gentle Yoga offered in group, semi-private, and private settings.
4. Wellness Services: Sound Bath and Breathwork classes offered as additional wellness services.
5. Villa Boutique Retail: Sells workout clothing, yoga mats, yoga socks, and gift products from brands including Monrow, LNA, Beyond Yoga, Vuori, Sundry, and Barefoot Dreams.
6. Membership Plans: Monthly membership with automatic renewal after initial 1-month commitment. Includes class credits that must be used within 30-day billing cycle.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Villa Pilates & Yoga is a boutique wellness studio delivering in-person Pilates (Reformer and Mat), Yoga (Vinyasa, Sculpt, Yin, and Gentle), Sound Bath, and Breathwork classes to individual consumers in Newport Beach, California. Services are offered in group, semi-private, and private formats, supported by a mobile app for booking, a monthly membership program, and a retail boutique selling athletic apparel and accessories.

Product overview

Villa Pilates and Yoga is a boutique wellness studio offering a unified service portfolio centered around Pilates and yoga instruction. The core offerings include Reformer and Mat Pilates (available as privates, semi-privates, and group reformer classes) and Yoga (Vinyasa, Sculpt, Yin, and Gentle styles in multiple formats). Supporting wellness services include Sound Bath experiences and Breathwork sessions. The studio also operates a retail component (Villa Boutique) selling high-end athletic wear and accessories. A proprietary mobile app enables account management and class reservations. Services are delivered through experienced instructors in an intimate studio setting within Cannery Village, Newport Beach.

Differentiator

Problem solved

Functional benefit

Brands

• Villa Boutique: High-end workout clothing, yoga mats, yoga socks, and gift products including brands Monrow, LNA, Beyond Yoga, Vuori, Sundry and Barefoot Dreams.

Products and services

• Reformer Pilates

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves3 records

Direct peers

• SLT (Strengthen Lengthen Tone): Boutique fitness brand built around Reformer-based group classes with a premium positioning. Directly comparable on boutique Reformer Pilates focus, small-group delivery, and membership pricing.
• Solidcore: Boutique Pilates chain using custom reformer-like machines in 50-minute group classes. Closely comparable on boutique positioning, Reformer-centric offering, premium pricing, and recurring membership model.
• Club Pilates: Largest Reformer Pilates franchise in the U.S., offering group Reformer classes in a boutique format similar to Villa. Directly comparable on core modality (Reformer), membership pricing model, and target demographic.
• CorePower Yoga: National boutique yoga chain that also incorporates Pilates-inspired sculpt classes. Comparable on multi-modality yoga/Pilates mix, subscription model, and physical-studio delivery in affluent markets.
• The Dailey Method: Boutique barre and Pilates studio chain combining mat Pilates, Reformer, and barre in small-group formats. Comparable on boutique modality mix, instructor-led delivery, and subscription pricing.
• Pure Yoga: Premium yoga studio chain offering multiple yoga styles plus Pilates. Comparable on multi-style yoga, sound bath/meditation adjacencies, and premium positioning in major metros.

Regional players

• Pilates Plus: Boutique Pilates-focused studio chain with strong presence in Southern California/LA. Comparable on Reformer-led group Pilates, premium pricing, and Southern California demographic overlap with Newport Beach.

Emerging players

• Y7 Studio: Boutique yoga brand with a distinctive lifestyle/cultural identity and small-group heated flow classes. Comparable on boutique positioning and strong brand-driven member loyalty in urban markets.

Broad incumbents

• YogaWorks: Established multi-location yoga and Pilates chain with broader geographic reach. Comparable on combined yoga + Pilates portfolio, but operates at larger scale and across more price points than Villa.
• Exhale (now part of Life Time): Boutique fitness and spa operator offering barre, cardio, yoga, and Pilates in a single premium location. Comparable on integrated mind-body offering, though attached to broader resort/spa infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/villa-pilates-&-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Villa Pilates & Yoga