Vineyard Property Management
Vineyard Property Management is a privately held, locally owned residential property management firm in Woodstock, Georgia, serving individual rental property owners and small investors across Cobb and Cherokee Counties via AppFolio-based tenant placement, rent collection, maintenance, and reporting services.
- Company typePrivate
- Founded2015
- HeadquartersWoodstock, Georgia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vineyard Property Management does
Vineyard Property Management is a privately held, locally owned residential property management firm headquartered in Woodstock, Georgia, serving individual rental property owners and small-scale real estate investors across Cobb and Cherokee Counties. Its core service is full-service single-family and small multifamily property management, encompassing tenant marketing and placement across hundreds of listing sites, applicant screening, electronic rent collection with direct landlord deposit, maintenance coordination with real-time work-order updates, monthly and annual financial reporting, legal compliance, and lease enforcement including eviction proceedings.
The underlying technology stack is built on the AppFolio platform, which provides cloud-based owner and tenant portals, work order management, and financial reporting. The company wraps this platform with proprietary operational processes — including a Free Rental Analysis tool for market-priced rent setting, a Free Tenant Replacement Guarantee, no long-term contracts, and no cancellation fees — positioning the offering around flexibility and risk absorption rather than technology differentiation.
The business model combines a one-time placement fee equal to one month's rent with a recurring 8% monthly management fee on collected rent, producing a hybrid transaction-plus-subscription revenue profile. Distribution is direct-to-consumer via a regional SEO-optimized website, dedicated per-submarket landing pages, Instagram and Facebook (@vineyardatlanta), phone consultations, Calendly booking with the founder Kerry Vineyard, and a separate brokerage-adjacent sub-brand, VPM Real Estate Services, indicating intent to monetize the broader owner relationship beyond pure property management.
Vineyard Property Management firmographics
Firmographics- Name
- Vineyard Property Management
- Legal name
- Vineyard Property Management
- Website
- https://vineyardatlanta.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vineyard Property Management is a privately held, locally owned residential property management firm in Woodstock, Georgia, serving individual rental property owners and small investors across Cobb and Cherokee Counties via AppFolio-based tenant placement, rent collection, maintenance, and reporting services.
- Ownership category
- akta.pro rank
Vineyard Property Management industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Single-Family Rental (SFR) Property Management (BPAJAFAB)
Keywords
Where Vineyard Property Management is headquartered
LocationHeadquarters
- HQ city
- Woodstock, Georgia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vineyard Property Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Property Management Fees: Monthly management fee of 8% of collected rent. Ongoing recurring revenue stream as long as properties remain under management.
- Tenant Placement Services: One-time fee equal to one month's rent for advertising, screening applicants, and placing tenants. Charged from first month's rent payment with no separate upfront cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tenant Placement Fee: One month's rent |
| Subscription | Monthly | Ongoing Management: 8% of monthly rent |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Vineyard Property Management product offering
Product offeringCore offering
Vineyard Property Management delivers full-service residential property management to individual landlords and real estate investors in Cobb and Cherokee Counties, Georgia. Core services include tenant placement (advertising, applicant screening, and lease-up at one month's rent), ongoing monthly management at 8% of collected rent covering electronic rent collection with direct deposit, maintenance coordination with real-time updates, market-analysis-based rent pricing, monthly and annual financial reporting, legal compliance, and lease enforcement through eviction when necessary.
Product overview
Vineyard Property Management offers a single unified property management service for residential rental properties, comprising core management functions and supporting modules. The main Full-Service Property Management offering includes tenant screening, marketing, rent collection, maintenance coordination, and financial reporting. This core service is supplemented by a Free Rental Analysis tool for property valuation and a Homes For Rent listing portal for vacancy management. The company operates exclusively in Cobb and Cherokee Counties, Georgia, serving Marietta, Woodstock, Kennesaw, and surrounding areas.
Differentiator
Problem solved
Functional benefit
Brands
- VPM Real Estate Services: Real estate services offered at vpmrp.com, separate from property management services
Quantifiable outcome
- Free Rental Analysis - Property owners can determine earning potential of their rental property
Companies that use Vineyard Property Management
Customer profileSegments1 record
Ideal customer profiles1 record
Vineyard Property Management technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vineyard Property Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Vineyard Property Management competitors and assessment
Company assessmentBroad incumbents
- Greystar: Global leader in rental housing investment and property management, primarily multifamily but increasingly active in build-to-rent SFR. Relevant broad incumbent comparator for operational scale and technology investment in residential property management.
- Invitation Homes: Largest U.S. single-family rental REIT with internal property management operations across the Sun Belt, including Georgia. Comparable as an SFR-focused property operator that defines the upper bound on scale and operational sophistication in the segment.
- Lincoln Property Company: Diversified national residential and commercial property manager with deep institutional presence. Provides comparable landlord services but at multifamily scale across major metros including Atlanta.
- FirstService Residential: Largest residential property manager in North America with broad portfolio capabilities. Provides overlapping landlord and tenant services at much greater scale, representing the broad incumbent benchmark for unit economics and brand trust.
Others
- Buildium: Property management software platform serving residential landlords and small management firms. Indirect competitor at the platform layer; many small Atlanta-area managers use it as an alternative to AppFolio.
- AppFolio: Cloud-based property management SaaS platform on which Vineyard runs its core operations. Not a direct competitor but the foundational technology vendor and an ecosystem participant whose pricing/roadmap directly shapes Vineyard's economics.
Direct peers
- HomeRiver Group: National residential property management platform operating local offices across multiple states. Provides the same tenant placement, rent collection, maintenance, and financial reporting services as Vineyard, but at a significantly larger geographic and headcount scale.
- Renters Warehouse: Single-family rental-focused property manager offering tenant placement, rent collection, and ongoing management. Directly comparable in target customer (individual SFR landlords) and recurring-fee revenue model to Vineyard.
- Real Property Management (RPM): Franchised residential property management network serving local markets including Atlanta-area franchises. Competes directly with Vineyard on landlord services, tenant placement, and recurring management fees with a similar boutique-plus-systems value proposition.
- Mynd Management: Tech-enabled residential property management company serving individual investors across multiple U.S. metros. Closely mirrors Vineyard's service scope with a stronger technology and brand layer, making it a relevant next-stage comparable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vineyard Property Management social profiles
Digital presenceVineyard Property Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vineyard Property Management leadership team
Management profileNumber of profiles
Profiles1 record
Vineyard Property Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vineyard Property Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vineyard Property Management
What does Vineyard Property Management do?
Vineyard Property Management delivers full-service residential property management to individual landlords and real estate investors in Cobb and Cherokee Counties, Georgia. Core services include tenant placement (advertising, applicant screening, and lease-up at one month's rent), ongoing monthly management at 8% of collected rent covering electronic rent collection with direct deposit, maintenance coordination with real-time updates, market-analysis-based rent pricing, monthly and annual financial reporting, legal compliance, and lease enforcement through eviction when necessary.
Is Vineyard Property Management a public or private company?
Vineyard Property Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vineyard Property Management founded?
Vineyard Property Management was founded in 2015. It employs 1 to 10 people.
Where is Vineyard Property Management based?
Vineyard Property Management is headquartered in Woodstock, Georgia, United States, in the North America region.
How does Vineyard Property Management make money?
Two revenue lines are on record. Property Management Fees are the primary driver. The others are tenant Placement Services.
Who are Vineyard Property Management's main competitors?
Broad incumbents on record are Greystar, Invitation Homes, Lincoln Property Company and FirstService Residential. Others are Buildium and AppFolio. Direct peers are HomeRiver Group, Renters Warehouse, Real Property Management (RPM) and Mynd Management.
Does Vineyard Property Management have an API?
No public API is recorded for Vineyard Property Management.
What industry is Vineyard Property Management in?
Vineyard Property Management's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAB, Single-Family Rental (SFR) Property Management. Its NAICS code is 531311 and its SIC code is 6531.