Wafa LLD تأجير الوفاء

What Wafa LLD تأجير الوفاء does

Wafa LLD (operating brand: Wafa VO) is a Moroccan société anonyme founded in 2001 and headquartered in Casablanca's Ain Sebaâ industrial zone. The company operates two interrelated businesses: (1) long-term vehicle leasing (Location Longue Durée, LLD), in which it leases passenger and commercial vehicles to corporate and individual clients on multi-year contracts; and (2) remarketing of end-of-lease vehicles via the Wafa VO platform, which sells approximately 1,500 vehicles per year from the captive lease fleet. Wafa LLD is a wholly-owned subsidiary of Groupe Attijariwafa bank, Morocco's largest banking conglomerate, registered with a share capital of 20,000,000 Dhs and 49 employees.

The Wafa VO platform is the company's primary commercial product and is accessible via web and native mobile apps on iOS and Android. It enables used-vehicle purchases through three modalities — fixed-price sales, live auctions, and encrypted bid submissions — with weekly Friday sales events. Each vehicle is accompanied by a DEKRA-certified inspection report, and bid submissions are cryptographically encrypted using Barid Al Maghrib digital certificates in compliance with Moroccan law 53-05. Buyers pay a refundable 5,000 DHS deposit (secured by CMI) to participate, and winners have a 76-hour payment window. Financing is available through Wafasalaf, the credit subsidiary of Attijariwafa bank.

Wafa LLD monetizes primarily through the remarketing of its own end-of-lease vehicles (one-time vehicle sales as the dominant revenue stream) and recurring lease payments on the active LLD book. It serves both individual consumers and SMEs/business professionals (SMB segment) seeking fleet renewal or commercial vehicle acquisition. Go-to-market is product-led through the Wafa VO platform, supplemented by a physical show-room in Casablanca and an annual presence at the Auto Expo trade show. The company operates exclusively in the Moroccan domestic market, with no disclosed international expansion.

Name

Wafa LLD تأجير الوفاء

Legal name

Wafa LLD

Website

https://wafa-vo.ma

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Wafa LLD (Wafa VO) is a Moroccan long-term vehicle leasing company and online remarketing platform, wholly-owned by Groupe Attijariwafa bank, selling approximately 1,500 end-of-lease used vehicles annually to individual consumers and SMEs via web and mobile.

Ownership category

akta.pro rank

Product category

Long-term Vehicle Leasing & Used Vehicle Resale

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG)

akta.pro secondary industry

Medium-Duty Commercial Truck Leasing & Rental (Class 3–6) (TLABABAB)

Keywords

• Long-term vehicle leasing
• Used vehicle sales
• Vehicle remarketing
• Online vehicle auctions
• End-of-lease fleet resale

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales (Fixed Price, Auction, Bidding): Revenue is generated through the sale of end-of-lease used vehicles. Three purchase modalities are offered: fixed-price sales, live auctions, and bidding/submissions. Vehicles are sold as-is after professional inspection. The company sells approximately 1,500 vehicles per year from its lease fleet.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Wafa LLD provides long-term vehicle leasing (LLD - Location Longue Durée) in Morocco and resells its end-of-lease fleet of approximately 1,500 used vehicles per year through the Wafa VO online platform. Vehicles are offered via three sales modalities: fixed-price sales, live auctions, and bid submissions, accessible through a web portal and native iOS/Android mobile applications with a physical showroom in Casablanca.

Product overview

WAFA VO is an integrated online and mobile platform for selling used vehicles formerly leased under long-term rental (location longue durée — LLD) contracts, operated by Wafa LLD, a 100% subsidiary of Attijariwafa bank group. The platform offers three sales formats: (1) Vente à prix fixe (fixed-price sales), where vehicles are listed at set prices; (2) Vente aux enchères (auction sales), where buyers compete through bids; and (3) Appels d'offres (bid submissions), where encrypted price quotations are submitted and the highest offer wins. Approximately 1,500 end-of-lease vehicles are sold annually. The platform is accessible via a web portal and native mobile applications (iOS and Android). All vehicles are inspected by DEKRA-certified experts and are eligible for financing through Wafasalaf. A refundable security deposit of 5,000 DHS is required to participate in sales.

Differentiator

Problem solved

Functional benefit

Products and services

• WAFA VO Online Platform Integrated web platform for purchasing previously leased used vehicles through three sales formats: fixed-price sales, auctions, and bid submissions. Approximately 1,500 vehicles are sold per year to individual consumers and businesses.
• Fixed-Price Vehicle Sales (Vente à prix fixe) A sales channel where end-of-lease vehicles are listed at a fixed price determined by Wafa LLD and available for immediate purchase.
• Vehicle Auction Sales (Vente aux enchères) An online auction channel where buyers compete by placing real-time bids on vehicles, with the highest bidder winning the sale.
• Bid Submissions (Appels d'offres) A bid submission channel where buyers submit encrypted price quotations for vehicles; bids are sealed until the deadline and the highest offer wins, subject to Wafa LLD's acceptance.
• WAFA VO Mobile Application (iOS and Android) Native mobile application available on iOS and Android that provides the same functionality as the Wafa VO web platform, enabling users to browse, bid, and purchase used vehicles on mobile devices.

Quantifiable outcome

• 1,500 vehicles sold per year

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered major and minor.

• DEKRAmajorTechnology or IntegrationDEKRA provides vehicle inspection and expertise services for all vehicles sold on the platform. Each vehicle listing includes a downloadable DEKRA inspection report (hosted at idex-dekra.ma).
• Maroc TelecomminorOthersMaroc Telecom provides web hosting services for the Wafa VO platform.
• CMI (Centre Monétique Interbancaire)majorTechnology or IntegrationCMI provides the secure multi-channel payment infrastructure for processing credit card deposits (caution payments) on the platform.
• Barid Al MaghribmajorTechnology or IntegrationBarid Al Maghrib provides digital certificate services used for encrypting and decrypting bid submissions, in compliance with Moroccan law 53-05 on electronic legal data exchange.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sixt Leasing: European full-service leasing provider covering long-term rental, fleet management and used-vehicle remarketing. Comparable as a broader incumbent in passenger car LLD with established online remarketing capabilities.
• Ayvens: Société Générale/Mercedes-Benz backed global mobility and LLD platform formed from the merger of ALD Automotive and LeasePlan. Comparable as a global LLD incumbent benchmarking Wafa LLD's potential scale and product roadmap.
• LeasePlan: Large European LLD and fleet management company (now part of Ayvens). Comparable as an international long-term leasing incumbent providing reference points for fleet size, remarketing operations, and online used-vehicle sales practices.

Direct peers

• ALD Automotive: Global leader in long-term vehicle leasing (LLD), present in Morocco via ALD Automotive Maroc. Directly comparable to Wafa LLD as an LLD competitor in the Moroccan corporate fleet leasing market, with overlapping target customers (corporates, SMEs, professionals).
• Arval: BNP Paribas-owned global LLD and fleet management provider, operating in Morocco. Directly comparable to Wafa LLD as a multinational long-term leasing competitor serving Moroccan corporate and SME fleets.

Regional players

• Avis Maroc: International car rental brand with Morocco operations. Comparable as a Morocco-based mobility services player addressing similar individual and business customers for vehicle access.
• Europcar Maroc: International car rental and short-term leasing operator active in Morocco. Comparable as a Morocco-based vehicle rental/leasing player with overlapping corporate and consumer customer base, though focused on short-term rental rather than LLD.

Others

• Autobazár: European online used-vehicle marketplace. Comparable thematically as an online used-car listing/auction platform, useful as a regional benchmark for digital remarketing models rather than a direct Morocco competitor.

Emerging players

• Reezocar: Online used-car marketplace with inspection/financing services, primarily active in France. Comparable as a digital-first used-car platform with similar positioning around transparency, inspection and integrated financing.
• Avito Maroc: Morocco's largest online classifieds platform, with a strong used-vehicle vertical. Comparable as the dominant marketplace for second-hand car transactions in Morocco, competing for the same buyer/seller attention as WAFA VO.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wafa-lld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wafa LLD تأجير الوفاء