What Warberg IC does

Warberg IC is a Swedish non-profit floorball (innebandy) sports club based in Varberg, Halland, founded on 8 November 1985. It operates men's and women's teams in the Swedish Superligan (SSL), the top tier of Swedish floorball, with 28 seasons of men's top-division history and 6 seasons of women's top-division play. The club also runs a youth academy that has produced multiple Swedish floorball world champions, and sits 2nd all-time on the Swedish men's floorball marathon table. Match operations are hosted across two venues: Sparbankshallen (capacity ~2,200) and the secondary Sparbanken Wictory Center (capacity ~900). Club operations run on a lean staff of approximately 10 employees, supported by an Emil Risberg-led club management team and a board chaired by Isac Carlsson from July 2025.

The club's commercial product set is anchored by match-day ticket sales, sponsorship inventory, year-round floorball camps and events, and a 50/50 supporter lottery. Its commercial backbone is a regional sponsor stack led by Varbergssparbanken (main sponsor with naming rights on both arenas), alongside Craft (apparel), Unihoc (equipment), Coop Varberg, Varberg Municipality, and Kanso. Technology is intentionally lightweight: the Sportality platform supports club and member operations, while Tickster handles ticketing across matches and events.

The business model is a community-anchored non-profit sports club: revenue is generated predominantly within the Varberg/Halland catchment from sponsors, ticket buyers, event participants, and lottery contributors, with surplus reinvested into academy development and SSL match operations. Combined revenue across the three related Warberg IC organizations is approximately 19.8 million SEK for the 2025/2026 season. There is no evidence of national expansion, multi-club ownership, or external capital raises; commercial growth is incremental and tied to local economic cycles and sponsor renewals.

Name

Warberg IC

Legal name

Warberg Innebandyclub

Website

https://warbergic.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Warberg IC is a non-profit Swedish floorball club based in Varberg, founded in 1985. It operates men's and women's teams in the top-tier SSL, runs a youth academy, and manages two arenas, with revenue from sponsorships, tickets, events, and lottery.

Ownership category

akta.pro rank

Headquarters

HQ city

Varberg

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket and Season Ticket Sales: The club generates revenue through season tickets (Säsongskort) and single-match tickets for both men's and women's SSL matches. Season tickets range from 795-2195 SEK depending on category (youth, senior/student, adult) and seating type (standing/sitting). Individual match tickets are 50 SEK for training matches and Swedish Cup group stage games.
2. Sponsorship and Partnership Revenue: The club operates a multi-tiered sponsorship program with partners at various levels: Huvudpartner (main partner), Guldpartners (gold partners), Silverpartners, Bronspartners, Partners, and Sponsors. Varbergssparbanken is the main partner. Equipment sponsorship includes sticks (Unihoc), clothing (Craft), and shoes (Kanso).
3. Event and Camp Revenue: The club operates youth camps (Warbergslägret), tournaments (Warbergsspelen), and Innebandyveckan. These events generate participation fees and attract visitors to the Varberg region.
4. 50/50 Lottery: The club operates a 50/50 lottery (clubs.clubmate.se/warbergic/) which generates fundraising revenue from club supporters.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Warberg IC is a non-profit Swedish floorball (innebandy) sports club that competes in the Swedish Superligan (SSL) with both men's and women's teams. It sells season tickets and single-match tickets for SSL games, operates a youth academy (Warberg IBF) for players aged 16-19, and runs community events including the Warbergslägret youth camp, Warbergsspelen tournament, and a 50/50 lottery fundraiser. The club also generates sponsorship revenue through a multi-tiered partner program.

Product overview

Warberg IC is a Swedish floorball (innebandy) sports club based in Varberg that competes in the Swedish Superligan (SSL) with both men's and women's teams. The club offers a unified portfolio centered on live sports experiences and community engagement, including season tickets and single-match tickets for SSL matches, organized youth camps (Warbergslägret), tournaments (Warbergsspelen), a 50/50 lottery fundraiser, and video content through their Sportality-powered digital platform. The club has a youth academy (akademi) for both men's and women's programs for players aged 16-19, and collaborates with Warberg IBF for men's, women's, and youth operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets (Säsongskort) Annual season tickets for men's and women's Swedish Superligan (SSL) matches and other Warberg IBF matches including Juniorallsvenskan. Available in sitting and standing sections with tiered pricing for youth (born 2008-2017), student/senior, and adult categories. Season tickets range from 795 SEK to 2,195 SEK.
• Single Match Tickets Single-match entry tickets for training matches and Swedish Cup group stage matches priced at 50 SEK for adults. Children, youth, members, and season ticket holders receive free entry.
• Warbergsspelen Tournament An annual floorball tournament/competition organized by Warberg IC, attracting participants from across Sweden and providing participation-fee revenue.
• Warbergslägret Youth Camp A floorball summer camp organized by Warberg IC for youth players, providing training and participation-fee revenue.
• 50/50 Lottery 50/50 lottery operated by Warberg IC as a fundraising initiative for the club, with tickets sold through the clubs.clubmate.se platform.
• Warberg IC Club Website Official club website providing news, game schedules, statistics, team information, and partner listings, built on the Sportality sports management platform.
• Video Archive (Play) Video content archive featuring player interviews, match highlights, and behind-the-scenes footage from the club, accessible via the Play section of the website.

Quantifiable outcome

• Warberg IC's combined organization revenue reached 19.8 million SEK in 2025/2026

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered flagship, core and minor.

• VarbergssparbankenflagshipGTM or Marketing PartnerMain partner (Huvudpartner) of Warberg IC. Varbergssparbanken is a local savings bank providing financial services in the Varberg region.
• CraftcoreGTM or Marketing PartnerGold partner (Guldpartner) and official clothing/sportswear sponsor for Warberg IC.
• Coop VarbergcoreGTM or Marketing PartnerGold partner (Guldpartner) of Warberg IC. Regional cooperative supermarket chain.
• UnihoccoreGTM or Marketing PartnerGold partner (Guldpartner) and official stick sponsor (Sponsorklubba) for Warberg IC. Swedish floorball equipment manufacturer.
• Varbergs Kommun (Varberg Municipality)coreStrategic or Co-development PartnerGold partner (Guldpartner) of Warberg IC. Municipal partnership supporting elite sports in the region.
• KansocoreGTM or Marketing PartnerSilver partner and official shoe sponsor (Sponsorskor) for Warberg IC.
• RivertyminorGTM or Marketing PartnerSilver partner of Warberg IC. Payment and financial services company.
• ICA Kvantum VarbergminorGTM or Marketing PartnerSilver partner of Warberg IC. Regional supermarket chain.
• Varbergs BostadminorGTM or Marketing PartnerSilver partner of Warberg IC. Housing company in Varberg.
• Varberg EnergiminorGTM or Marketing PartnerSilver partner of Warberg IC. Regional energy company.
• Länsförsäkringar HallandminorGTM or Marketing PartnerSilver partner of Warberg IC. Regional insurance company.
• SportalitycoreTechnology or IntegrationTechnology platform provider powering Warberg IC's website, team management, statistics, match scheduling, and video platform.
• TickstercoreTechnology or IntegrationOfficial ticketing platform for Warberg IC's season tickets and event tickets.
• AssemblinminorGTM or Marketing PartnerBronze partner of Warberg IC. Installation and service company.
• SEBminorGTM or Marketing PartnerBronze partner of Warberg IC. Major Swedish bank.
• Handelsbanken VarbergminorGTM or Marketing PartnerBronze partner of Warberg IC. Major Swedish bank.
• CaverionminorGTM or Marketing PartnerSponsor of Warberg IC. Technical facility management company.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mullsjö AIS: Mullsjö-based SSL floorball club with men's and women's top-division teams; directly comparable as a fellow SSL competitor running an analogous elite + youth floorball program model.
• IBF Falun: Falun-based SSL men's floorball club and one of the dominant teams in Swedish Superligan history, directly comparable as a fellow top-division floorball club competing for the same championship and talent pool as Warberg IC.
• IBK Dalen: SSL floorball club based in the Linköping area; comparable direct peer operating elite men's and women's teams within the same Swedish Superligan competition structure.
• Pixbo Wallenstam IBK: Mölnlycke-based SSL floorball club with men's and women's teams; comparable as another full-stack elite floorball organization with youth academy and SSL presence alongside Warberg IC.
• AIK Innebandy: Stockholm-based SSL floorball section within the broader AIK sports association; directly comparable SSL competitor operating both men's and women's teams in Sweden's top floorball division.
• Storvreta IBK: Uppsala-based SSL floorball club that has historically rivaled Warberg IC in the men's top division; directly comparable in league format, sponsorship-driven GTM, and elite competitive positioning.
• KAIS Mora IF: Mora-based floorball organization with SSL presence; directly comparable as another regional Swedish floorball club competing in the same Superligan structure as Warberg IC.
• Endre IF: SSL floorball club from the Västerås region; direct peer competing in Swedish Superligan with men's and women's programs in the same league as Warberg IC.
• Helsingborg Arena IF: Helsingborg-based SSL floorball club operating men's and women's teams in the Swedish Superligan; directly comparable peer competing in the same league and revenue model.

Emerging players

• Warberg IBF: Cooperative youth/junior floorball organization tightly linked to Warberg IC; operates men's, women's, and youth teams via cooperation agreement, comparable as the talent feeder that feeds the SSL club and shares much of the same Varberg community footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WarbergIC
• YouTubeyoutube.com/@warbergic
• Facebookfacebook.com/warbergic
• Instagraminstagram.com/warbergic
• LinkedInlinkedin.com/company/warbergic

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warberg IC