WAREMA International GmbH

What WAREMA International GmbH does

WAREMA International GmbH is a privately held, family-owned German company headquartered in Marktheidenfeld, Bavaria, that designs, manufactures, and distributes technical sun shading solutions under the WAREMA brand, with operations traceable to 1955. The product portfolio covers external venetian blinds (Raffstoren), roller shutters, terrace and pergola awnings, conservatory awnings, louvred slat roofs (Lamaxa), vertical window screens, retractable sun sails (Sonea), insect and pollen screens, and glass railings (VisioNeo), sold as custom-manufactured, made-to-order systems. Differentiated technologies include the patented secudrive® fabric guidance system, the Climatronic® automatic louvre control, the SolarKit solar drive, and the SecuKit emergency manual override.

Name

WAREMA International GmbH

Legal name

WAREMA International GmbH

Website

https://warema.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

WAREMA International GmbH is a family-owned German manufacturer, active since 1955, that designs custom-made external sun shading systems — awnings, venetian blinds, roller shutters, slat roofs, and smart-home controls — and sells them exclusively through a pan-European specialist dealer network.

Ownership category

akta.pro rank

Product category

Sun Shading Products

NAICS

Blind and Shade Manufacturing (33792), Blind and Shade Manufacturing (337920)

akta.pro industry

PRIMARYIMADAIAN

Window Treatments & Shading Systems (Blinds, Shades, Awnings)

Industrials, Manufacturing & Construction/Building Materials & Products/Doors, Windows & Architectural Openings

SECONDARYHSAPALAF

Sunrooms, Screen Rooms & Enclosures

Home & Personal Services/Residential Renovation Services/Deck, Patio, Fence & Outdoor Living Construction

Keywords

• Sun shading products
• External venetian blinds
• Terrace awnings
• Patio roof systems
• Smart home shading

Headquarters

HQ city

Wertheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sun Shading Products (One-Time Sale): WAREMA generates revenue through the sale of physical sun shading products including awnings, venetian blinds, roller shutters, patio covers, insect screens, and sun sails. Products are manufactured to order and customized to specifications. Sales occur exclusively through specialist dealer partners who handle the customer relationship and installation.
2. Smart Home Control Systems: Sale of control systems, motors, sensors, and accessories for automating and integrating sun shading with building management and smart home systems. Includes WMS wireless system components, control apps, and smart home integration modules.
3. Spare Parts and Consumables: Replacement parts, cleaning products, and accessories sold through specialist dealers and Amazon marketplace. Includes fabric replacement services through dealer network.
4. Professional Services (via Partners): Installation, repair, maintenance, and consulting services provided by the network of qualified specialist dealers. Dealers operate independently and provide these services as part of the customer experience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

WAREMA develops and manufactures technical sun shading products including external venetian blinds (Raffstoren), roller shutters, terrace and pergola awnings, louvred patio roofs, vertical window screens, retractable sun sails, insect screens, glass railings, and associated Smart Home control systems. Products are engineered for energy efficiency, weather resistance, and integration with home automation platforms, and are customized to specifications and sold exclusively through a qualified network of specialist dealers across Europe.

Product overview

WAREMA International GmbH is a family-owned company (since 1955) and leading European provider of comprehensive sun shading solutions. The product portfolio spans multiple categories including terrace awnings (Terrea, Perea, Climara), louvred patio roofs (Lamaxa), external Venetian blinds (Raffstoren/Lamellenstoren), roller shutters, window screens (Kozijn-screens), sun sails (Sonea), insect screens, and glass railings (VisioNeo). The offering integrates Smart Home control systems (WMS, EWFS, Xeenos) enabling automated and remote operation of all sun screening products. Supporting accessories include SolarKit (solar power), SecuKit (emergency operation), Secudrive® guidance technology, and specialized cleaning products. Products are available for new builds, renovations, and retrofit installations, with solutions for windows, terraces, balconies, and conservatories. The portfolio emphasizes energy efficiency, automation, and design integration with modern architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Terrea: Terrace awning product line
• Perea
• Climara
• Lamaxa
• Sonea
• VisioNeo
• WMS
• EWFS
• Xeenos
• homee
• SecuKit
• SolarKit
• Sun Forum
• Sun Center Luzern
• WAREMA Sun Forum Salzburg

Products and services

• Terrea Terrace Awnings

Quantifiable outcome

• Up to 70% cooling energy savings with proper window and automated shading combination
• +7 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Four partnerships are on record, tiered supporting and minor.

• homeesupportingTechnology or IntegrationWAREMA integrates with the homee Smart Home ecosystem through the WMS homee cube. This allows WMS components (roller shutters, screens, external venetian blinds, lighting) to be controlled via the homee app alongside products from other manufacturers. The partnership enables broader Smart Home platform interoperability.
• XeenossupportingTechnology or IntegrationXeenos uses the certified Smart Home standard Matter and powerful Thread communication protocol. Through Xeenos, customers can control their WAREMA sun shading via smartphone or voice assistant and integrate shading products via Matter into all common Smart Home platforms.
• AmazonminorChannel Partner/ Reseller/ DistributorWAREMA spare parts and accessories are available through Amazon in addition to specialist dealers, providing an additional channel for replacement parts and cleaning products.
• BeckersupportingTechnology or IntegrationWAREMA offers SolarKit solar-powered drive systems for roller shutters, external blinds, and screens using Becker solar technology. The Becker SolarKit enables cable-free installation using solar power, ideal for retrofit applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Markilux: German premium awning and sun shading manufacturer (also family-owned, founded in 1972) with strong DACH presence. Directly comparable to WAREMA across awnings, pergola systems, and vertical screens, competing head-to-head in the German specialist dealer channel.
• Weinor: German premium awning and patio roof manufacturer with strong German and Austrian distribution. Overlaps with WAREMA's Terrea, Perea, and Lamaxa product lines and competes for the same specialist dealer and project-based renovation business.
• Roma: German manufacturer of roller shutters, external blinds, and insect screens. Directly comparable product portfolio and German manufacturing base; competes with WAREMA in the specialist dealer channel for residential window shading and integrated smart control.
• Heroal: German family-owned manufacturer of aluminum roller shutters, external blinds, and sun protection systems. Comparable as a vertically integrated German producer supplying specialist dealers across DACH with a similar premium positioning.
• Beck+Heun: German manufacturer of roller shutters, external blinds, insect screens, and garage doors with a comparable DACH dealer-driven business model. Overlaps with WAREMA on roller shutters and integrated window screen systems.
• MHZ Hachtel: German family-owned sun shading manufacturer offering awnings, external blinds, roller shutters, and insect screens. Closely comparable in positioning, product breadth, and DACH-focused dealer distribution model.

Broad incumbents

• Hunter Douglas: Dutch global market leader in window coverings including blinds, shades, and shutters. Comparable as a broad incumbent offering internal/external blinds at scale across multiple continents; WAREMA is a more regionally focused premium specialist within the same product category.
• Somfy: French-listed global leader in motors and controls for sun shading and smart home applications. Comparable as WAREMA's motors and control systems (WMS, EWFS) compete directly with Somfy-powered installations across Europe and increasingly integrate via Matter/Thread.
• Velux: Danish global leader in roof windows and skylights with growing sun shading portfolio (external blinds, awnings, roller shutters). Comparable in premium European positioning and integration of motorized shading into building envelope systems.

Regional players

• Griesser: Swiss manufacturer of external sun shading (awnings, blinds, roller shutters) serving primarily Switzerland, Austria, and France. Comparable product lines and overlapping dealer footprint in German-speaking markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/warema-international-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WAREMA International GmbH