Wav-e Nederland

What Wav-e Nederland does

Wav-e Nederland B.V. is a privately held Dutch company founded in 2015 in Wijchen, Gelderland, by entrepreneurs André and Malou. The company operates Wav-e Studios, a franchise-based chain of boutique fitness studios delivering Electrical Muscle Stimulation (EMS) training sessions of approximately 15 minutes each. The core technology is the proprietary Wav-e Power Suit, a wireless garment with 22 independently controllable electrode segments that activate large muscle groups simultaneously; the company states this activates up to 90% of muscle fibers versus roughly 30% with conventional strength training. As of the available data, Wav-e operates 24 studios across the Netherlands, including both mixed-gender Wav-e Studios locations and a women-only sub-brand, Wav-e for Ladies.

Wav-e monetizes through multiple streams: subscription-based EMS training memberships under tiered programs (Resultaat and Optimaal), optional lifestyle add-ons (the Re-Size nutrition and meal-planning program), franchise fees and operational support paid by independent studio operators, corporate fitness revenue via partnerships with Dutch bedrijfsfitness networks, and direct e-commerce through its own webshop selling Power Suits, EMS stimulators, accessories, and bundled packages. Go-to-market relies on a free, no-obligation introductory EMS session at every studio, online booking via a third-party scheduling widget, organic social media (Facebook, Instagram, YouTube, TikTok), a 'Bring a Friend' referral program, and corporate wellness distribution.

Customer segments are primarily individual consumers, including general fitness seekers, women preferring a female-only environment (Wav-e for Ladies), individuals managing medical conditions (back pain, fibromyalgia, MS, COPD, post-injury rehabilitation), and corporate-wellness employees accessing the service at discounted rates. Franchise operators form a separate B2B segment buying the right to open a Wav-e Studios location.

Name

Wav-e Nederland

Legal name

Wav-e Nederland B.V.

Website

https://wav-estudios.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Wav-e Nederland B.V. is a Dutch franchise operator founded in 2015 that runs Wav-e Studios, a chain of 24 EMS (Electrical Muscle Stimulation) fitness studios across the Netherlands serving individual consumers via subscription memberships, a women-only sub-brand, corporate wellness partnerships, and branded e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. EMS Training Memberships: Wav-e Studios generates revenue primarily through subscription-based EMS training memberships. Customers choose from different subscription tiers (Resultaat/Optimaal programs) depending on their goals. The membership allows access to scheduled EMS training sessions at Wav-e studio locations.
2. Re-Size Program: Optional nutrition and meal planning program sold alongside EMS training memberships, providing weekly personalized meal plans for customers seeking weight management results.
3. Franchise Fees: Wav-e Studios operates on a franchise model, charging franchisenemers for the right to open and operate Wav-e Studios locations. The company supports franchisenemers in location selection, financial planning, studio setup, and operational launch.
4. Corporate Fitness Partnerships: Wav-e Studios partners with corporate fitness benefit providers (Bedrijfsfitness Nederland, High Five Fitness Network, benVitaal, ODS, Holland Fit), generating revenue through employee memberships paid via employer benefit programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wav-e Nederland operates a franchise network of EMS (Electrical Muscle Stimulation) fitness studios delivering 15-minute full-body training sessions using a proprietary Wav-e Power Suit containing 22 electrode segments. The company sells recurring subscription memberships (Resultaat and Optimaal programs), franchise rights to entrepreneurs, a combined Re-Size nutrition and training program, and EMS-related products through its own webshop.

Product overview

Wav-e Studios is a chain of EMS (Electrical Muscle Stimulation) fitness studios offering a unified training concept centered on 15-minute full-body workouts using proprietary Wav-e Power Suits with 22 electrode segments. The core offering is the Wav-e EMS Training program, which is complemented by specialized sub-brands including Wav-e for Ladies (women-only studios), subscription tiers (Resultaat and Optimaal programs), and targeted programs for toning, strength building, medical conditions, and recovery. The product portfolio also includes a lifestyle program (Re-Size) combining training with personalized meal plans, and an e-commerce operation selling Power Suits, stimulators, accessories, and branded merchandise through the Wav-e webshop. The company operates on a franchise model, enabling independent entrepreneurs to open Wav-e Studios locations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Wav-e for Ladies: Women-only EMS studio concept designed by women for women, offering a comfortable and supportive environment for female members.
• Wav-e EMS
• Re-Size
• BellyAttack

Products and services

• Wav-e EMS Training 15-minute full-body Electrical Muscle Stimulation training sessions delivered at Wav-e Studios, using the proprietary 22-electrode Wav-e Power Suit to activate up to 90% of muscle fibers and deliver results equivalent to 3 hours of traditional strength training. Available to individual members at all 24 studio locations.
• Wav-e Re-Size Lifestyle Program Lifestyle program combining EMS training with weekly personalized meal plans to support weight management, claiming average weight loss of 1kg per week and up to 60% better training results.
• Medical EMS Training Programs Specialized EMS training programs targeting medical conditions including fibromyalgia, multiple sclerosis, muscle atrophy, COPD, depression, chronic pain, back pain (89% pain reduction in University of Bayern study), rehabilitation, lymphedema, incontinence, and pelvic floor instability. Designed for individuals with chronic conditions or post-surgery recovery needs.
• Wav-e Cellulite Treatment Program Specialized EMS program targeting fat deposits under the skin, increasing blood circulation and tightening skin to permanently improve skin texture and reduce Cellulite.
• Wav-e Krachtprogramma (Strength Program) EMS strength training program designed for muscle and strength building, targeting up to 90% of muscle fibers compared to 30% with traditional training.
• Wav-e Studios Franchise Franchise business opportunity enabling entrepreneurs to open and operate their own Wav-e Studios location, including automated reservation systems, business protocols, professional guidance, and training from the headquarters team.
• Wav-e for Ladies Women-only EMS studio concept providing training in a comfortable environment designed exclusively for women, with locations in Barendrecht, Rotterdam Centrum, Hoogvliet, Almelo, and Ridderkerk.
• Wav-e Power Suits and Accessories Wav-e branded Power Suits, underwear, and accessories available for purchase through the online shop, enabling members and franchisees to obtain EMS equipment and consumables.

Quantifiable outcome

• 15 minutes of EMS training equals the effect of 3 hours of traditional strength training
• +7 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Bedrijfsfitness NederlandcoreChannel Partner/ Reseller/ DistributorWav-e Studios is affiliated with Bedrijfsfitness Nederland, allowing employees of partner companies to access Wav-e Studios EMS training at discounted rates through their employer's corporate fitness benefit program. This partnership serves as a demand generation channel.
• High Five Fitness NetworkcoreChannel Partner/ Reseller/ DistributorWav-e Studios is affiliated with High Five Fitness Network, enabling employees of member companies to use Wav-e Studios facilities at reduced rates as part of employer-sponsored corporate wellness programs.
• benVitaalcoreChannel Partner/ Reseller/ DistributorWav-e Studios partners with benVitaal as a corporate fitness provider, allowing employees of partner companies to access Wav-e Studios EMS training as an employee benefit.
• ODScoreChannel Partner/ Reseller/ DistributorWav-e Studios is an ODS partner for corporate fitness, enabling employees of ODS member companies to use Wav-e Studios at discounted corporate fitness rates.
• Holland FitcoreChannel Partner/ Reseller/ DistributorWav-e Studios partners with Holland Fit as a corporate fitness provider, allowing employees of partner companies to access Wav-e Studios facilities as part of their employer's wellness program.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Basic-Fit is the largest low-cost gym chain in the Netherlands and Europe with hundreds of locations. It competes for the same Dutch fitness-euro as Wav-e but at a dramatically lower price point, defining the mainstream alternative against which Wav-e must justify its premium EMS subscription.
• F45 Training: F45 is a globally scaled boutique-fitness franchise offering 45-minute functional group workouts. It competes with Wav-e for the same 'premium, time-efficient, results-driven training' positioning among urban professionals, but uses group functional training rather than EMS.
• Orange Theory Fitness: Orange Theory is a global boutique-fitness franchise built around heart-rate-zoned interval training in studio settings. It is comparable to Wav-e in operating a multi-unit franchise model targeting results-driven consumers, though its training modality (cardio/HR-based) differs from EMS.

Direct peers

• Miha Bodytec: Germany-based Miha Bodytec is one of the original EMS equipment and studio-concept providers, supplying suits and training systems to EMS studios worldwide. It competes with Wav-e at both the equipment/OEM layer and the studio-franchise layer, particularly in the DACH region adjacent to the Netherlands.
• BODY20: BODY20 operates a global EMS-training studio franchise using 20-minute EMS sessions, directly competing with Wav-e in the same product category (whole-body EMS with proprietary suit), same customer base (time-poor fitness seekers), and similar franchise-driven distribution model.

Regional players

• Urban Sports Club: Urban Sports Club is a European corporate-wellness subscription platform giving employees access to multiple fitness studios via a single pass. It is comparable as a distribution/partner layer that channels corporate employees into boutique studios, similar to Wav-e's Bedrijfsfitness Nederland and High Five partnerships.

Emerging players

• Power Plate: Power Plate is a global whole-body-vibration training brand with equipment used in gyms, studios, and homes. While vibration training is technically distinct from EMS, both compete for the same 'time-efficient, low-impact training' positioning and could appeal to overlapping customer segments (rehabilitation, fitness, time-poor professionals).
• EMSCULPT (BTL Industries): EMSCULPT by BTL Industries offers a medical/aesthetic-grade electromagnetic muscle-stimulation device used in clinics and medspas for body sculpting. It intersects with Wav-e's medical/rehabilitation positioning (post-pregnancy, toning, body-shape outcomes) but delivers results via in-clinic devices rather than recurring studio subscriptions.
• 30 Minute Hit: 30 Minute Hit is a women-only circuit-training studio franchise built around 30-minute boxing-based workouts. It is comparable to Wav-e's Wav-e for Ladies sub-brand in targeting time-poor women in a gender-specific studio environment, with a similar franchise-driven footprint.
• TRIB3: TRIB3 is a boutique indoor-cycling and HIIT studio franchise with a comparable premium, results-oriented, time-efficient positioning and franchise-based expansion strategy. It overlaps with Wav-e on customer demographic and franchise GTM, but uses HIIT/cycling rather than EMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wav-estudioswav-eforladies5377
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/wav_estudios
• TikToktiktok.com/@wavestudiosnl
• LinkedInlinkedin.com/company/wav-e-studios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wav-e Nederland