What BWB does

Bold Woman Brands (BWB) is a service-based creative agency founded in 2019 and headquartered in Upstate New York (Glenmont, NY) by co-owners Casey Carroll and Cait Fitzpatrick. The firm provides brand strategy and design services to female entrepreneurs, founders, executives, and social-impact businesses, supported by a small team of approximately 15 contractors and facilitators. Beyond its core agency work, BWB operates a diversified portfolio of educational and experiential offerings.

The company's revenue lines include bespoke brand strategy engagements, online courses (notably "The Making of Social Media" priced at $399, co-created with Multi Hyphen Media), immersive retreats priced between $2,750 and $3,500, group programs with sliding-scale pricing from $250 to $1,500, and physical products such as the "Questions to Hold" card deck. BWB also publishes the "Questions to Hold" podcast, launched in December 2022, which functions as a recurring content and community channel. There is no proprietary technology platform; the underlying "product" is the firm's branded methodology for guiding clients through brand development, described internally using a "midwifery" framing.

BWB's business model is bootstrapped and privately held, with no external venture capital and no disclosed revenue figures. Revenue derives from four streams — agency engagements (the likely largest contributor), retreats, courses and group programs, and physical products — with sliding-scale pricing used to broaden access for early-stage entrepreneurs. The company is certified through the Female Founder Collective, partners with adjacent brands such as Multi Hyphen Media and Slo Breathworks, and runs an internal PartnerUP scholarship that underwrites services for under-resourced founders. Its customer base spans diverse SMB verticals including media, healthcare services, hospitality, HR consulting, maternal wellness, and documentary production.

Name

BWB

Legal name

Bold Woman Brands

Website

https://wearebwb.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bold Woman Brands (BWB) is a bootstrapped creative agency providing brand strategy and design services to female entrepreneurs and social-impact businesses, supplemented by online courses, immersive retreats, group programs, and physical products.

Ownership category

akta.pro rank

Product category

Brand Strategy and Design Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Brand strategy services
• Creative agency services
• Leadership retreat experiences
• Feminist business consulting
• Brand identity design

Headquarters

HQ city

Glenmont, New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy & Design Services: Core service offerings including brand strategy, brand identity design, messaging, and ongoing brand coaching for entrepreneurs and small businesses. Clients range from emerging businesses to established companies seeking transformation.
2. Online Courses: Self-paced digital courses like 'The Making of Social Media' sold at $399. These courses are co-created with partners (Multi Hyphen Media) and provide scalable, passive revenue.
3. Retreats & Immersive Experiences: Premium in-person experiences including the Movement from Within retreat ($2,750-$3,500), Create with Questions retreat ($3,000), and Deep Rest Retreat. Includes accommodations, meals, workshops, and coaching.
4. Group Programs & Workshops: Structured cohort-based programs like Revolution & Growth (sliding scale $750-$1,500), Midwifery Experience ($1,500), and Enneagram for Entrepreneurs workshop. Also includes Gender Equity & Trans Inclusion Training ($250-$450 sliding scale).
5. Products: Physical and digital products including the Questions to Hold card deck. Sold through the online shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

BWB is a holistic creative agency that provides brand strategy, brand identity design, messaging, and ongoing brand coaching for entrepreneurs and small businesses. The company complements its core services with paid group programs, premium in-person retreats, self-paced digital courses, and a small physical product line (Questions to Hold card deck). It uses a "midwifery" methodology—blending facilitation, inquiry, and coaching—rather than a transactional design-only approach.

Product overview

BWB (Bold Woman Brands) is a holistic creative agency offering brand and business growth services through a portfolio of interconnected programs and products. Their core offerings include brand strategy workshops (Revolutionary Growth, REVOLUTION & GROWTH), immersive retreats (Movement from Within, Deep Rest Retreat), educational courses (The Making of Social Media), and the Questions to Hold Podcast and Card Deck for ongoing inquiry practice. BWB operates on a feminist business model, embedding coaching into all projects and supporting emerging entrepreneurs through their Partner Up Project scholarship program. The company also offers workshops, a resource library, and ongoing brand building services for entrepreneurs and small businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Questions to Hold: Podcast hosted by BWB Founder Casey Carroll exploring intersection of life's biggest inquiries and personal/professional worlds.
• The Making of Social Media
• Partner Up Project
• The Movement from Within

Products and services

• Revolutionary Growth Workshop Strategic workshop series that serves as the onramp to BWB's revolutionary brand building experience and the cornerstone introduction package, designed to unpack a client's brand foundation.
• Revolution & Growth Group Program Intimate cohort-based group program in which participants build a revolutionary growth plan applying feminist principles, covering power dynamics, business shifts, and growth strategies. Offered on a sliding scale ($750-$1,500).
• Movement from Within Retreat BWB's immersive leadership retreat blending contemplative practice and inquiry with community, for women to reconnect with themselves and their calling. 4-night experience at AKERA, Woodbourne, NY. Shared accommodations begin at $2,750; private accommodations begin at $3,500.
• Deep Rest Retreat Retreat experience focused on rest, restoration, and creating space for presence over performance, held at AKERA in Woodbourne, NY.
• Create with Questions Retreat 4-day, 3-night retreat hosted at Ellingwood Farm in Canaan, NY, with meals, lodging, and group workshops. Priced at $3,000.
• The Making of Social Media Self-guided digital course teaching how to develop a social media marketing strategy that optimizes content practices for business and personal benefit. Priced at $399 one-time; includes 5 main modules, 10 short videos, and a workbook. Co-created with Multi Hyphen Media.
• Enneagram for Entrepreneurs Workshop Workshop exploring the Enneagram personality system for entrepreneurs, led by Enneagram coach Maren Gauldin.
• Midwifery Experience Program 6-week program priced at $1,500 supporting clients through a brand birth process aligned with BWB's midwifery methodology.
• Gender Equity & Trans Inclusion Training 10-week "Living the Practice" training created in partnership with Tristan Katz, offered on a sliding scale ($250-$450).
• Questions to Hold Card Deck A deck of 37 cards offering confronting everyday questions for inquiry, designed to build a more meaningful relationship with self and the world. Sold through the online shop.
• Coaching Services Coaching infused into every BWB project, grounding aspirations in reality while challenging existing frameworks and ways of doing business.
• Custom Brand Strategy & Identity Engagements Bespoke brand transformation engagements for clients such as HUSARCH and Right at Home of Essex County, covering renaming, repositioning, visual identity redesign, website development, and ongoing brand strategy. Quote-based pricing through direct consultation.

Quantifiable outcome

• $30,000 in funding provided to clients since 2019
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and secondary.

• Slo BreathworkscoreStrategic or Co-development Partner · 1 January 2023BWB and Slo Breathworks partnered to infuse breathwork and breathing practices into the growth in action process for clients. Sarah Hutcherson brings breathwork expertise to support transformation, creativity, and soft focus during client engagements.
• Multi Hyphen MediacoreStrategic or Co-development Partner · 1 January 2021Co-created 'The Making of Social Media' course with decades of collective experience in branding, social strategy, entertainment marketing, and content creation. Multi Hyphen Media CEO Randi Matthews brings expertise in new media and marketing industries with clients including HBO, Adobe, Marriott, eBay.
• AKERAcoreOthersAKERA in Woodbourne, NY serves as the venue for BWB's Movement from Within retreats. Created with belief that gathering, creating, and healing can be reimagined. Every path, meadow, and quiet corner invites slowing down.
• Ellingwood FarmcoreOthersBeautiful farm venue in Canaan, New York where BWB hosts Create with Questions retreats. Described as 'artist residency meets group retreat' with accommodations, food, and workshop space.
• Maren GauldincoreOthersEnneagram coach and organizational development consultant who facilitates BWB retreats and workshops. Leads Seeds to Wholeness consulting practice and co-founder of non-profit supporting trans children.
• Tristan KatzsecondaryOthersGender equity and trans inclusion trainer who partnered with BWB to create a 10-week Living the Practice training. Named one of Yoga Journal's 2021 Game Changers. Serves on Board of Directors at Accessible Yoga.
• Raven Crest BotanicalssecondaryOthersRetreat center in upstate New York where BWB has held team gatherings and client retreats. Owner Susanna Raeven teaches herbal plant medicine classes.
• Coray KitchencoreOthersRestaurant owned by BWB co-founder Casey Carroll. Venue for BWB community events including Community at Coray series. Won Best Restaurant, Eastern Region in NY State Restaurant Association RISE Awards.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The Wing: Women-focused community and co-working brand (historically). Comparable as a values-aligned community platform serving similar female professional and founder demographics, though at much larger scale.
• Kinfolk: Lifestyle and creative agency/media brand focused on slow living, intentional work, and community. Comparable as a broader incumbent in the contemplative/values-aligned lifestyle brand space that overlaps with BWB's retreat ethos.
• And Co (Fiverr Workspace): Larger freelance/creative services platform. Comparable because it offers brand strategy, design, and business services to SMB clients, though at much greater scale and lower price points.

Emerging players

• Properr: Boutique brand strategy firm targeting mission-driven small businesses. Comparable because of overlapping customer base (social impact founders) and holistic brand-building approach.
• Lemonade Stand: Boutique branding studio with focus on women-owned businesses. Comparable because of similar customer persona (women founders), holistic approach, and values-aligned positioning.
• Gobuty Group: Small boutique branding firm. Comparable because of overlapping service offering (brand identity, messaging, strategy) for small business clients.
• Haus of Pretty: Boutique brand and design studio with overlapping positioning in the women/founder-focused creative space. Comparable because it offers brand strategy and identity services to similar values-aligned SMB clients.
• Clover & Branch: Small creative studio offering brand strategy and retreat-style client experiences. Comparable because of similar mix of services, immersive experiences, and women-founder customer base.
• The Bloom: Small creative agency focused on female founders and purpose-driven brands. Comparable because it shares BWB's niche of holistic, coaching-infused brand building for women entrepreneurs.

Regional players

• Female Founder Collective: Network certifying female-founded businesses. Comparable as an ecosystem peer: BWB is certified through FFC, and FFC serves as both a credibility marker and a community of similar female-led companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wearebwb
• Instagraminstagram.com/we.are.bwb

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BWB