Clover
Clover Growth Partners is a privately held US business coaching and consulting firm, founded by Josh and Laura Kelly, that exclusively serves home service contractors (HVAC, plumbing, electrical, roofing, solar, garage door, flooring) with subscription coaching, leadership development, media buying, and a curated vendor partner ecosystem.
- Company typePrivate
- Founded2010
- HeadquartersChandler, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Clover does
Clover Growth Partners is a privately held business coaching and consulting firm headquartered in Chandler, Arizona, that exclusively serves home service contractors in the United States, including HVAC, plumbing, electrical, roofing, solar, garage door, and flooring trades. The company is led by founders Josh Kelly and Laura Kelly, whose careers have centered on helping service-trade operators scale from seven to eight figures and build leadership teams that reduce owner dependency. Its core subscription offering, Contractor Catapult, delivers month-to-month coaching with 1:1 sessions, a 90-day fast-track onboarding, customized growth plans, weekly insights, mastermind roundtables, and bi-annual business audits, with the explicit differentiation that membership requires no annual contract.
The broader product surface extends beyond coaching. The Three Promises Program is a 90-day intensive leadership development experience priced at $4,997 per leader, capped at five companies per quarter. Media Buying is a professional services line executing traditional TV, radio, and billboard campaigns on behalf of contractors. The Partner Program operates a curated directory of pre-vetted vendors and is the foundation for two emerging lines: a Rebate Program buying group (equipment and supply rebates, volume pricing, quarterly cash payments) launching in late 2026, and Fractional Executive Services providing fractional CFO, CMO, and Integrator access to contractor clients.
Clover's revenue model is a mix of recurring subscription (Contractor Catapult, Mastermind), one-time coaching engagements (Three Promises), professional-services fees (Media Buying), and future affiliate/buying-group economics (Rebate Program). Go-to-market is sales-led and direct, with website-driven booking for Growth Acceleration Calls, dedicated Customer Success Managers, and a referral-driven vendor ecosystem. The firm reports it works with hundreds of contractors and cites an average 35% annual client revenue-growth outcome, though company-level revenue, funding, and headcount trends are not publicly disclosed.
Clover firmographics
Firmographics- Name
- Clover
- Legal name
- Clover Growth Partners
- Website
- https://growwithclover.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Clover Growth Partners is a privately held US business coaching and consulting firm, founded by Josh and Laura Kelly, that exclusively serves home service contractors (HVAC, plumbing, electrical, roofing, solar, garage door, flooring) with subscription coaching, leadership development, media buying, and a curated vendor partner ecosystem.
- Ownership category
- akta.pro rank
Where Clover is headquartered
LocationHeadquarters
- HQ city
- Chandler
- HQ country
- United States
- HQ region
- North America
Markets served
Clover business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Business Coaching Membership: Month-to-month membership providing ongoing business coaching, accountability, and access to frameworks and systems for home service contractors. Includes 1:1 coaching, group masterminds, and business tools.
- Leadership Development Program: The Three Promises 90-day leadership program priced at $4,997 per leader, delivering intensive personalized coaching for business owners and their leadership teams.
- Media Buying Services: Strategic media buying implementation for TV, radio, and billboard campaigns, helping contractors optimize advertising budgets across traditional media channels.
- Partner Program Revenue: Revenue from vendor partnerships, affiliate referrals, and the rebate program when it launches in late 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contractor Catapult - Month-to-month membership with no annual contract |
| One time/ perpetual license | Pay-as-you-go | Three Promises Leadership Program - 90-Day Intensive |
| Subscription | Monthly | Mastermind and Business Coaching programs |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Clover product offering
Product offeringCore offering
Clover Growth Partners delivers business coaching, consulting, and strategic advisory services exclusively to U.S. home service contractors (HVAC, plumbing, electrical, roofing, solar, garage door, flooring). Its flagship Contractor Catapult program provides monthly 1:1 coaching, 90-day onboarding, customized growth plans, and bi-annual business audits on a month-to-month membership basis, supplemented by leadership development, media buying, mastermind groups, and a partner/rebate ecosystem.
Product overview
Clover Growth Partners is a business coaching and consulting company that offers a portfolio of services exclusively for home service contractors (HVAC, plumbing, electrical, roofing, solar, garage door, flooring, and other in-home service providers). The core product is Contractor Catapult, a comprehensive coaching program offering 1:1 monthly coaching, 90-day fast track onboarding, customized growth plans, integrated learning, and bi-annual business audits on a month-to-month basis. This is complemented by the Three Promises Program for leadership development, Mastermind peer networks, Media Buying strategy services, and a Partner Program that includes a Rebate Program (equipment/supply rebates and volume pricing), a network of Recommended Partners (vetted vendors across digital marketing, technology, AI solutions, and business consulting), and Fractional Services (access to fractional CFO, CMO, and Integrator executives). The company also offers specialized programs like Ignite and dedicated Leadership Development services. The overall offering is structured as coaching and consulting services, not a software product.
Differentiator
Problem solved
Functional benefit
Products and services
- Contractor Catapult A comprehensive business coaching program for home service contractors featuring 1:1 monthly coaching, 90-day fast track onboarding with business audits, customized growth plans, integrated learning with weekly insights and mastermind roundtables, bi-annual business audits, and month-to-month membership with no annual contract.
- Three Promises Program A 90-day intensive leadership development experience focused on personal growth, professional excellence, and financial advancement, delivered through bi-weekly 1:1 coaching with Laura Kelly, text support between sessions, and success work assignments for home service business leaders.
- Mastermind Monthly mastermind roundtables and group coaching calls for contractor members to share strategies and learn from peers.
- Business Coaching One-on-one coaching and growth accelerator programs to help contractors scale their businesses with proven strategies and reliable results.
- Media Buying Strategic media buying services for TV, radio, and billboard campaigns to help contractors maximize ROI on traditional advertising.
- Partner Program A network connecting contractors with pre-vetted vendors, subcontractors, and service providers across categories including digital marketing, technology, consulting, and customer communication.
- Rebate Program A buying group program providing contractors with equipment and supply rebates, volume pricing, and quarterly cash payments based on purchasing volume.
- Fractional Services Access to fractional executives (CFO, CMO, Integrator) providing C-level expertise in financial clarity, marketing automation, and operational excellence without executive overhead.
Quantifiable outcome
- 35% average revenue growth per year for clients
- +6 more outcomes
Companies that use Clover
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Clover technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Clover partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Digital ResourcecoreDigital marketing solutions provider specializing in comprehensive digital marketing designed specifically for home service contractors. Part of Clover's Recommended Partners network for contractors seeking digital marketing support.
- 1SEOcoreResults-driven digital marketing services helping contractors capture more leads and grow revenue online. Recommended partner for digital marketing and SEO needs.
- Rival DigitalminorDigital marketing partner included in the Recommended Partners network for home service contractors.
- So GoodminorGoogle Maps optimization and local search strategies specialist helping contractors get found by local customers.
- Broccoli AIcoreAI-powered customer service representatives that work around the clock to transform customer service operations for home service contractors.
- RillacoreAI-powered field sales enhancement platform that brings artificial intelligence directly to the field, helping contractors improve sales performance and customer interactions through advanced conversation analysis.
- Titan Pro TechnologiescoreAdvanced software solutions and technological innovations designed specifically for home service contractors seeking operational efficiency.
- Powerhouse ConsultingcoreService Titan optimization and implementation specialists helping contractors maximize their investment in this powerful business management platform.
- Power Selling ProscoreComprehensive customer service representative training programs that transform how contractors handle customer interactions and sales opportunities.
- Who HireminorRecruitment and staffing solutions tailored to the home service industry, streamlining the hiring process for contractors.
- BluonminorHVAC service delivery technology and comprehensive technician training programs using advanced diagnostic technology.
- Best PostcardsminorHigh-impact direct mail marketing solutions designed specifically for home service contractors looking to reach ideal customers.
- LemonseedminorComprehensive branding and visual design services helping contractors create professional, memorable brand identities that attract premium customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Clover competitors and assessment
Company assessmentDirect peers
- Service Roundtable: Buying group and peer network for HVAC, plumbing, and electrical contractors offering group purchasing, peer roundtables, and operational coaching—directly comparable to Clover's combined coaching-plus-rebate-program offering.
- Contractor Dynamics: Business coaching and consulting firm focused on home service and construction contractors, offering peer groups, masterminds, and 1:1 coaching—directly aligned with Clover's Contractor Catapult model.
- Power Selling Pros: Customer-service-representative and sales training company for home service contractors; a Clover 'Core' partner and one of its closest comparables in the contractor coaching space.
Broad incumbents
- Jobber: Software platform for home service businesses with a learning hub and partner directory covering marketing, operations, and growth—adjacent to Clover's coaching and partner-network model.
- ServiceTitan: Largest software platform for home service contractors (HVAC, plumbing, electrical), offering an integrated operating system plus a marketplace and training/coaching partner ecosystem. While primarily software, its training, partner, and education programs increasingly overlap with Clover's coaching and professional-services positioning.
- Housecall Pro: Field service software platform serving home service SMBs (HVAC, plumbing, electrical, cleaning). Provides education, playbooks, and partner resources that overlap with Clover's contractor growth-coaching offering.
Others
- 1SEO: Digital marketing agency serving home service contractors (SEO, lead generation); Clover 'Core' partner. Comparable as an adjacent ecosystem participant serving the same contractor customer with a complementary offering.
Emerging players
- Broccoli AI: AI-powered customer-service representative for home service contractors; Clover 'Core' partner. Comparable as an emerging tech vendor that competes for the same contractor wallet and increasingly enables functions previously requiring outsourced coaching.
- Rilla: AI-driven conversation analytics for field sales teams in home services; Clover 'Core' partner. Comparable as a tech-forward emerging player reshaping contractor sales enablement that Clover both distributes and competes with adjacent to.
- Titan Pro Technologies: Software and technology solutions provider for home service contractors; Clover 'Core' partner and an example of the AI/tech vendors competing for the contractor operational layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Clover social profiles
Digital presenceClover financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clover leadership team
Management profileNumber of profiles
Profiles3 records
Clover funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clover M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clover
What does Clover do?
Clover Growth Partners delivers business coaching, consulting, and strategic advisory services exclusively to U.S. home service contractors (HVAC, plumbing, electrical, roofing, solar, garage door, flooring). Its flagship Contractor Catapult program provides monthly 1:1 coaching, 90-day onboarding, customized growth plans, and bi-annual business audits on a month-to-month membership basis, supplemented by leadership development, media buying, mastermind groups, and a partner/rebate ecosystem.
Is Clover a public or private company?
Clover is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clover founded?
Clover was founded in 2010. It employs 11 to 50 people.
Where is Clover based?
Clover is headquartered in Chandler, United States, in the North America region.
How does Clover make money?
Four revenue lines are on record. Business Coaching Membership is the primary driver. The others are leadership Development Program, media Buying Services and partner Program Revenue.
Who are Clover's main competitors?
Direct peers on record are Service Roundtable, Contractor Dynamics and Power Selling Pros. Broad incumbents are Jobber, ServiceTitan and Housecall Pro. 1SEO is listed as an others. Emerging players are Broccoli AI, Rilla and Titan Pro Technologies.
Does Clover have an API?
No public API is recorded for Clover.