egg

What egg does

egg (legally Egg Scot Ltd.) is a privately-held Scottish women's media brand and business community, founded in Edinburgh in 2014 by Kylie as a Facebook group for women to share local business recommendations. The platform has grown into a multi-product ecosystem comprising The Lounge (a private online community with paid membership at £15/month), the egg Directory (a curated listing of women-led businesses across 25+ categories from Fashion to Healthcare), the Women on Top event series (panels, workshops, networking sessions, and an annual Summit at the Assembly Rooms), the egg talks to podcast, and a Business Club membership tier for women-owned businesses.

The business is anchored by community and event-driven distribution rather than proprietary technology. Tech infrastructure consists of a web-based platform for directory browsing, ticketing, and subscriptions, alongside a closed Facebook group functioning as the de facto community hub. No proprietary AI/ML systems, APIs, or mobile applications are disclosed.

Revenue is generated through three streams: recurring subscriptions (Social Membership at £15/month and Business Club membership), one-time event ticket sales ranging from £15 to £160, and partnership/sponsorship income (RBS, Scottish Government, The Balmoral, Waldorf Astoria, Freeagent, Tinies, and others). The primary customer base is women-led SMBs and professional women in Scotland, served through a community-led GTM motion with sold-out events, organic word-of-mouth, and content marketing via the website, newsletter, and Instagram. Operations are concentrated in Edinburgh with geographic expansion into Glasgow and other Scottish venues.

Name

egg

Legal name

Egg Scot Ltd.

Website

https://weareegg.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

egg is a Scottish women's media brand and business community (Egg Scot Ltd.) founded in 2014, connecting 200,000+ women across Scotland via The Lounge membership, a directory of women-led businesses, Women on Top events, and a podcast.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh City

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Membership Subscription: Monthly and annual subscription memberships offering access to the private online Lounge community, exclusive discounts across partner businesses, discounted event tickets, and member-only content and resources. Membership renews automatically.
2. Business Club Membership: Premium membership tier for women-led businesses including directory listing, social media promotion in the closed Facebook group, and access to additional business development resources and networking opportunities.
3. Event Ticketing: Revenue generated from ticket sales for Women on Top events, workshops, networking sessions, and the annual Summit. Tickets range from £15 to £160 depending on event format and duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

egg is a women's media brand and business community club operating a private online membership community (The Lounge), a directory of women-led businesses across 25+ categories, and a programme of in-person networking events including the signature Women on Top series and annual Summit. Members pay recurring subscriptions for access to exclusive discounts across partner businesses, discounted event entry, and member-only content, while the broader audience engages through events, the egg talks to podcast, and editorial stories.

Product overview

egg is a women's media brand and business community platform operating primarily in Scotland. The platform operates as a unified ecosystem combining The Lounge (a private online membership community), the egg Directory (a searchable business listing of women-led businesses across 25+ categories), Women on Top Events (panel discussions and the flagship Summit), the egg talks to Podcast, and tiered memberships (Social at £15/month and Business Club). The platform connects over 200,000 women online through its directory and social platforms, and in person through events, supporting women-led businesses and helping members build confidence, clients, and meaningful connections.

Differentiator

Problem solved

Functional benefit

Brands

• The Lounge: egg's private online community space for members offering resources, exclusive workshops, regular member meet-ups, online and face-to-face networking opportunities.
• Women on Top
• Women on Top Summit

Quantifiable outcome

• Connected over 200,000 women across Scotland
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• RBS (Royal Bank of Scotland)coreGTM or Marketing PartnerRBS is a sponsor of egg's Women on Top events, providing financial support for the event series and contributing to the ecosystem of support for women-led businesses in Scotland.
• Scottish GovernmentcoreGTM or Marketing PartnerThe Scottish Government has partnered with egg as a sponsor for Women on Top events, supporting initiatives that empower women in business across Scotland.
• The BalmoralminorGTM or Marketing PartnerThe Balmoral hotel served as venue sponsor for Women on Top events, hosting panels and providing space for networking gatherings.
• FreeagentminorGTM or Marketing PartnerFreeagent is listed as a partner logo on the egg website, indicating a marketing or referral partnership supporting women-led businesses with accounting software.
• Waldorf Astoria Edinburgh - The CaledonianminorGTM or Marketing PartnerThe Caledonian hotel is listed as a partner logo, offering exclusive discounts to egg members for accommodation and dining.
• TiniesminorGTM or Marketing PartnerTinies childcare agency sponsored Women on Top events, providing childcare services or support for attendees.
• Louise MarshallminorGTM or Marketing PartnerLouise Marshall (piper) performed at Women on Top events, contributing entertainment and cultural experience.
• Anna Moffat PhotographyminorGTM or Marketing PartnerAnna Moffat Photography documented Women on Top events as event sponsor.
• Fiona McBrideminorGTM or Marketing PartnerFiona McBride provided video documentation services for Women on Top events.
• Woosh EventsminorGTM or Marketing PartnerWoosh Events was a partner/supporter for Women on Top events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AllBright: UK-based women's business club offering membership tiers, networking events, and an online community. Most directly comparable to egg by geography (UK), audience (women in business), and operating model (membership + events + directory).
• Chief: US-based private membership network for senior women executives, operating paid clubs, events, and peer groups. Comparable to egg in target audience (women leaders), paid membership structure, and event-led value proposition.
• Ladies Get Paid: Community and platform for women focused on salary transparency, career negotiation, and networking. Comparable to egg as a women-focused membership community offering events, content, and member resources.
• Ellevate Network: Global women's professional networking platform offering paid membership, local chapter events, and mentorship. Comparable to egg through its female-focused community, membership monetization, and event-driven engagement model.
• Create & Cultivate: Women's media brand and events platform hosting conferences and content for women entrepreneurs and creatives. Comparable to egg through its events-first monetization and women-in-business content positioning.

Emerging players

• Girlboss: Media brand and community for ambitious women featuring editorial content, events, and a members' community. Comparable to egg in audience (women building careers/businesses) and content-plus-community monetization.
• Women Who Tech: Non-profit community supporting women in technology through events, fellowships, and a member network. Comparable to egg through its women-in-business community model and event-driven engagement, though narrower tech focus.

Regional players

• Mumsnet: UK-based community platform for parents, primarily mothers, with forums, reviews, and content. Comparable to egg as a large UK women's community with strong engagement, though focused on parenting rather than business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/1615810811988091
• Instagraminstagram.com/eggcommunity
• LinkedInlinkedin.com/company/weareegg

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about egg