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WELCOMING OUT

Full company profile

uuid005lhkj

Namestring
WELCOMING OUT
Legal namestring
WELCOMING OUT gUG (haftungsbeschränkt)
Company typeenum
Private
Founded yearstring
-
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersHamburg, Germany
HQ citystring
Hamburg
HQ countrystring
Germany
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
LGBTQ+ allyship programs, ally symbol merchandise, workplace inclusion training, diversity sponsorship programs, psychological safety signaling
NAICS code2 codes
  • Social Advocacy Organizations8133
  • Civic and Social Organizations8134
Product category
Social Inclusion Services
Social media profiles2 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Patron Sponsorship
TypeSubscription Recurring
Description

Organizations become PATRONS of WELCOMING OUT by providing annual financial sponsorship (relative to their available resources). This is the primary funding mechanism for the initiative.

welcoming-out.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Marketing or Sales, Others
Pricing details1 tier
1Patron Sponsorship - Variable annual financial contribution
ModelSubscriptionBilling cadenceAnnual
Notes

The PATRONS support WELCOMING OUT with annual financial sponsorship. The amount is relatively scaled to the available resources of each organization. Exceptionally, organizations whose legal form or other significant reasons do not allow direct financial sponsorship may participate with equivalent value support.

welcoming-out.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

WELCOMING OUT provides a unified, recognizable visual allyship symbol distributed as free physical merchandise (buttons, stickers) and digital assets to individual allies, combined with paid educational offerings and an annual organizational patron sponsorship program. The symbol functions as a pre-emptive psychological-safety signal intended to make environments visibly welcoming to LGBTQ+ individuals before they come out.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

WELCOMING OUT operates as a single unified initiative rather than a platform-plus-modules architecture. Its core offering is the W.O. Symbol — a recognizable visual marker that allies display (via buttons, stickers, digital assets) to signal safety and acceptance for LGBTQ+ individuals considering coming out. The portfolio includes: physical merchandise (buttons, stickers) available free or for purchase; digital downloads (social media graphics, email signatures); educational offerings for organizations; a supporter gallery; and a patron network for organizational partners. The offering functions as a coordinated program rather than a modular software product.

Product and service4 records
1W.O. Symbol Merchandise (Buttons and Stickers)
CategorySymbol-based ally merchandise
Description

Free and paid physical merchandise (buttons, stickers) bearing the W.O. allyship symbol, intended for individuals and organizations to visibly signal LGBTQ+ allyship in workplaces, events, and public settings.

2W.O. Digital Asset Downloads
CategoryDigital allyship assets
Description

Digital downloads of the W.O. allyship symbol for use in online profiles, workplace intranets, presentations, and social media, enabling digital display of allyship by individuals and organizations.

3WELCOMING OUT Educational Offerings
CategoryInclusion education and training
Description

Structured educational offerings for organizations and communities on LGBTQ+ allyship, the use of the W.O. Symbol, and creating psychological safety, supporting patron sponsorship and broader inclusion initiatives.

4PATRON of WELCOMING OUT - Annual Sponsorship
CategoryOrganizational sponsorship program
Description

Annual organizational sponsorship of the WELCOMING OUT initiative, granting patron status within a network of 100+ organizations and access to use of the W.O. Symbol across internal and external channels.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership87 partners
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2022-06-16
Description

Aidshilfe Hamburg has been a contact point since 1984 where all people are equally accepted without wanting to change them. They support the free development of gender, sexual, and socio-political orientation. Ronny Griepentrog, member of the supervisory board, actively supports WELCOMING OUT.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

OTTO actively advocates for LGBTQ+ rights and visibility through their queer employee network MORE*. Katy Roewer, OTTO Board Director Service & HR, represents the company as patron.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Beiersdorf engages exceptionally for Diversity & Inclusion and sees it as their responsibility to contribute to positive social change. They are proud PATRON OF WELCOMING OUT, raising their voice for respect, tolerance, and more community.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

As a bank for all Hamburgers and attractive employer, Haspa stands for diversity and equal opportunities. Anchored in the Charta der Vielfalt and their values, they actively support WELCOMING OUT.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Hamburger Handelskammer is the first German Chamber of Industry and Commerce to have their community welfare contribution determined. They actively support diversity and equal opportunities as central concerns.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Feuerwehr Hamburg supports WELCOMING OUT to demonstrate that the diversity of the fire department stands for the safety of a diverse society and is committed to their well-being.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

HSV stands for lived diversity beyond their club boundaries, which they want to make even more visible. 'Raute ist Vielfalt' (The diamond is diversity). Cornelius Göbel, Chief Culture & Marketing Officer, represents HSV.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

HSB is the voluntary association of sports clubs and associations in Hamburg with approximately 557,000 members in 857 member organizations. They support WELCOMING OUT to demonstrate openness, respect, and tolerance.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Anna Elisabeth Bauch, Head of Engineering Cabin Modules & Systems, and Arnauld Douay, Project Manager, represent Airbus as patrons supporting the initiative for safe spaces for queer people.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

TK supports WELCOMING OUT as part of their commitment to a fair and discrimination-free working environment, equal opportunities, development opportunities, and respect for all.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Kampnagel is Hamburg's international cultural center for culture and art. Amelie Deuflhard, artistic director, supports WELCOMING OUT as part of their commitment to diversity and safe working environments.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

The Magnus Hirschfeld Centrum has over 40 years of experience since 1983 advocating for human rights, diversity, and societal acceptance. They offer confidential and free counseling for LGBTQ* persons in difficult life situations.

13Lübecker CSD e. V.
Strategic tierMinorTypeStrategic or Co-development Partner
Description

As organizer of Christopher Street Day in Lübeck, they fight daily for visibility, solidarity, and safe spaces. They support WELCOMING OUT to help more people feel welcomed.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

H&M supports WELCOMING OUT as a valuable partner to jointly promote the visibility and acceptance of different life worlds and strengthen their corporate culture.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

As one of the world's largest fashion companies, diversity is a key pillar of Inditex's corporate culture. Fashion means the possibility of expressing oneself and breaking traditional gender boundaries.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Per Ledermann, CEO, and Patricia Siebel, CR-Manager, represent edding Group as patrons. Their corporate values 'Authenticity' and 'Truly Caring' align with the initiative's goals.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Verena Grentzenberg represents DLA Piper as patrons. The law firm supports creating safe work environments where nobody needs to pretend, particularly important in traditionally conservative legal professions.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Publicis Media actively supports an inclusive and supportive working environment. Nina Fallaschek, Director Marketing, represents the company, emphasizing their motto 'Viva La Difference'.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Diversity is firmly anchored in HCOB's identity. Their 'Code of Diversity' developed by employees serves as a guide for lived diversity, fairness, and equal opportunities.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Gilead believes an open and inclusive corporate culture is the foundation for trust, collaboration, and long-term success. Martin Flörkemeier and Florian Krupp represent the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Jobcenter München sets a sign for diversity and mutual appreciation with their WELCOMING OUT patronage, aiming to provide a safe and fear-free coming-out environment for colleagues and customers.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

As a health research center, Helmholtz Munich carries responsibility for excellent science and for the people who make it possible. Dr. Michael Frieser represents the organization.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

With over 1,000 employees (#TeamSchwartau), Schwartauer Werke lives diversity in all its facets. Florian Brombach, HR Director, and Vanessa Krabiell, Head of Corporate Communications, represent the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

For Breuninger, diversity is not a trend but a central part of their corporate culture. Jan Hellmann, Head of HR, and Rocio del Valle Fernandez, Senior Expert HR Governance, represent the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Solidarity, diversity, and tolerance have been core values of AWO for over 100 years. Alexander Kleinow represents the welfare association.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

AXA creates spaces where employees can be themselves and be heard. Nina Weigel, Corporate HR Director, has her own WELCOMING OUT as an ally.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Mandy Schwerendt, CCO, emphasizes that Diversity & Inclusion is not a 'Nice-to-have' but a central part of how they work and act.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Sandra Goldschmidt, District Manager, has accompanied ver.di Hamburg's Rainbow working group since 2015, which has been fighting for equality for queer members for decades.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Carl Group wants to make a strong statement for respectful interaction and encourage authentic self-presentation even in the work environment. Jonas Fürste represents the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Ströer has many faces and unites perspectives from different segments, subsidiaries, and employees. Alexander Stotz, CEO Ströer Media Deutschland GmbH, represents the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Landor & Fitch knows that diverse cultural backgrounds and LGBTQIA diversity lead to a more inclusive work environment and better creative solutions. Imke Schuller represents the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Engagement for the energy transition also means offering perspectives for people. Gabriele Eggers and Michael Dammann from the management represent the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

The football association for all football clubs in Hamburg with a large sporting community. Jana Steen, Education Manager, and Christian Klahn, Treasurer, represent the organization.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

The independent children's and youth organization within HSB. Pia Wilke, Managing Director, represents the organization which advocates for a democratic, open, and diverse society.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Elbkinder is a Kita (kindergarten) provider with tens of thousands of people: employees, children, and their families. Dr. Katja Nienaber, Managing Director, and Marina Jachenholz, Works Council Chair, represent the organization.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Over 100 people from diverse backgrounds work at Chocoversum. Stephanie Schaub, Management, and Nadja Gutjahr, Head of People & Culture, represent the company.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Marc Schachtel, CEO, represents the dating app company that advocates for a societal climate of understanding and free development of individuals.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Richard Gottwald, CEO, and Kirstin Hahne, Manager Diversity, Equity & Belonging, represent bonprix which views WELCOMING OUT as an excellent addition to their diversity activities.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Christoph Preuß, CEO, and Dr. Markus Eberl, Chief Analytics Officer, represent Ipsos which publishes the annual Ipsos LGBT+ Pride Report in over 20 countries.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Lena Meyer, Managing Director, represents the organization that supports leaders in taking social responsibility and advocates for a democratic, pluralistic society.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Uwe Fischer, CEO, and Ellen Teichmann, Chief Corporate Development Officer, represent the organization whose core business is connecting people from different countries, cultures, and life realities.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Michael Otremba, Managing Director, and Soleij Mahina Reif, Marketing Manager, represent the organization for which diversity is not a bonus but the benchmark.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Nils Julius & Ann-Marie Nappari, CEO & COO, represent the diverse and cross-industry value community that reflects Hamburg's colorful diversity.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Anna-Theresa Korbutt represents the public transport association which stands for future-oriented thinking that puts people at the center.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Hamburg Leuchtfeuer remains a safe space for queer people. Melanie Fischer, Hospice Manager, and Michael Thomsen, Managing Director, represent the organization.

46Metropolis Kino
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Martin Aust, Managing Director of Kinemathek Hamburg e.V., represents the cinema which is founding site of the traditional Lesbisch-Schwule Filmtage (now Hamburg International Queer Film Festival).

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Andreas Heinecke represents the organization which for 22 years has been dedicated to a society of diversity in Hamburg and beyond, based on acceptance and inclusion.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Frauke Untiedt, Library Director, represents the organization that has open houses for all people in the city and is committed against discrimination.

49Bücherstuben Hamburg Nord
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Daniel Hagemann, Owner, represents the bookstores. As a gay man, he wants to set an example that everyone is welcome as they are.

welcoming-out.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Wolfgang Preussner and Barbara Mansberg from the board represent the organization that has worked for many years for human rights, diversity, and respect for lesbian, gay, bisexual, trans, and intersex people.

51Diversity München e.V.
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Louisa Sommer, Board Member, represents the queer youth organization that experiences daily how important community, support, and safe spaces are for young people.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Michael Reich, Sabrina Böck, Jonas Böck from the board represent the Catholic youth association that supports this initiative with world-open attitudes.

53Löffelholz Care GmbH
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Martin Löffelholz represents the ambulatory care service that works with Schwulenberatung Berlin and Lebensort Vielfalt to be a care service for all, regardless of sexual orientation, gender identity, or lifestyle.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Anja Botta, Pröpstin (senior pastor), represents the church that stands for a church where all people are welcome regardless of sexual orientation or gender identity.

55Evangelisch-lutherischer Kirchenkreis Hamburg-Ost
Strategic tierMinorTypeStrategic or Co-development Partner
Description

The preacher team (Dr. Tobias Woydack, Dr. Martin Vetter, Carolyn Decke, Dr. Ulrike Murmann, Holger Beermann, Dr. Heiko Landwehr) represents the church district that aims to support and represent diversity.

welcoming-out.com
56Flussschifferkirche
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Diakon Mark Möller, Chairman of the support association, represents the church that wants to celebrate colorful diversity. God's creativity is as great as God's love.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

The church council (Anke Zorn, Jochen Pridat, Kerstin Kiesé, Florian Weißler, Ute Andresen) wants to offer a fear-free space for coming out based on Christian conviction.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Lars Meyer, Community Educator, represents the congregation in Wilhelmsburg that has experienced how colorful creation is and that diversity is a gift.

59Evangelische Stiftung Bodelschwingh
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Silke Ebeling, Social Worker at the Youth Counseling Center Bodelschwingh, represents the foundation that is committed to equality, participation, self-determination, and solidarity.

welcoming-out.com
60Zirkus Firlefanz / Ev.-Luth. Tabita Kirchengemeinde
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Carolin Dallmeyer, Circus Director, represents the circus that offers all young people the opportunity to experience themselves and find themselves as they are and feel.

welcoming-out.com
61St. Brauli e. V.
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Frieder Maier, Founder and 1st Chairman, represents the association that wants to give WELCOMING OUT their voice to speak loudly for diversity.

welcoming-out.com
62Kunstklinik
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Rika Tjakea, Managing Director, represents the organization for which providing space for personal expression is essential to neighborhood culture.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Jana Kaßburg, Head of Human Resources Management, represents the bank that views a cosmopolitan attitude as the basis of coexistence.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Nicole Schaening, Frank Ennen, Carsten Kirchhof, Management, represent the service company that values diversity as a strength and essential part of their identity.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Markus Fröhlich, CEO, and Anika Görgülü, Head of Support, represent the company that is colorful and recognizes diversity as added value.

66Jobcenter team.arbeit.hamburg
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Oliver H. Weiße, Deputy Managing Director, represents the organization that wants to be a role model for other employers regarding organizational values.

welcoming-out.com
67Aon
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Marcel Armon, CEO Germany, represents the company with over 100 years of history at the Hamburg location that is committed to a culture of respect, openness, and inclusion.

68on:NetworkAgency
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Kevin Winter, Owner and Managing Director, represents the digital agency that has accompanied companies into the web since 2017 with diversity and equal opportunities as part of their work.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

The design and marketing agency advocates for diversity not only in Pride Month but in everyday life through their designs and campaigns.

70einhornkollektiv
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Kristin Ebner, Daniel Stolte, Tim Stolte, Founding and Management team, represent the creative industry startup that wants all participants in their projects to show and live their authentic selves fear-free.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Vedat Kurt, Managing Director, represents the media service company that wants to actively fight discrimination and build a more inclusive society.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Mona Blahusch, Junior Sales Manager, and Stefan Pallasch, General Manager, represent the hotel that welcomes guests and employees regardless of origin, skin color, religion, and sexual orientation.

73elbstolz
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Jessica Hardtmann & Daniel Kaesmacher represent the brand whose values align with WELCOMING OUT on many levels including maximum freedom for individuals.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Christoph Nann, Chief Creative Officer, supports WELCOMING OUT as a patron to show his commitment as an ally of the LGBTQI+ community.

75Toom Peerstall
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Mathias Letzel, Holger Nedderhut, Marcel Guevara represent the event venue that embodies the diversity they want to see in society and invites cis-heterosexual people as Straight Allies.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

K* Stern, Owner of a psychotherapy practice and specialist counseling on gender diversity, supports WELCOMING OUT as a low-threshold way for cis, endo, and heterosexual people to show acceptance.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Joris A. Gregor provides relationship dynamic sex and relationship counseling as well as coaching and training on gender and sexual diversity, with over ten years of experience.

78Endres Coaching
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Nadja Endres, Owner and CEO, supports WELCOMING OUT as an LGBTQ+ community member who knows how difficult the first step can be.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Matthias Bosbach, Owner and Coach, supports queer projects like WELCOMING OUT as part of his mission to help others understand their own diversity as a strength.

80Cronemeyer Haisch Rechtsanwältinnen mbB
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Verena Haisch, Lawyer and Partner, represents the law firm that wants to be a place where coming out is not only not a problem but is appreciated.

welcoming-out.com
81ERLBURG Rechtsanwaltsgesellschaft mbH
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Dr. Ulrike Grübler, Lawyer and Specialist Attorney for Industrial Property Rights, represents the law firm that wants to counteract existing reservations about gender and sexual diversity.

welcoming-out.com
82Marco Groß Consulting
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Marco Groß, Owner, supports WELCOMING OUT as he stands for a world where everyone can live freely and self-determinedly, regardless of sexual orientation or gender identity.

welcoming-out.com
83Mauß Datenschutz GmbH
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Tobias Mauß represents the data protection company that wants to actively support the next steps in society toward acceptance of all identities, orientations, and life plans.

welcoming-out.com
Strategic tierMinorTypeStrategic or Co-development Partner
Description

Gero Maskow, Managing Partner, represents the company that promotes diversity as a high social good and found a perfectly matching platform in WELCOMING OUT.

Strategic tierMinorTypeStrategic or Co-development Partner
Description

WELCOMING OUT is supported by the Hamburg Alliance for Social Entrepreneurship, indicating membership in the social entrepreneurship ecosystem.

86Behörde für Kultur und Medien
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Dr. Carsten Brosda, Senator, represents the authority that promotes culture for all and stands for free media and diversity of opinion while supporting WELCOMING OUT.

welcoming-out.com
Strategic tierCoreTypeStrategic or Co-development Partner
Description

Katharina Fegebank, Second Mayor of Hamburg and Senator, represents the authority that sees equal rights for all as not only important for minorities but a gain for society as a whole.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
1GLAAD
TypeBroad incumbent
Description

US-based LGBTQ+ media advocacy organization driving cultural change through storytelling and corporate engagement. Comparable to WELCOMING OUT in leveraging high-profile supporters and corporate campaigns to advance LGBTQ+ acceptance.

TypeBroad incumbent
Description

European regional LGBTQ+ advocacy umbrella covering 50+ countries. Comparable to WELCOMING OUT at the pan-European advocacy level, though operating through policy/lobbying rather than consumer-facing corporate symbol distribution.

TypeDirect peer
Description

German/DACH consulting and events business focused on LGBTQ+ workplace inclusion and corporate D&I. Comparable to WELCOMING OUT in serving the same B2B German corporate inclusion segment with programs, training, and community elements.

TypeBroad incumbent
Description

National German federation supporting people with HIV and advocating for sexual/gender diversity. Comparable to WELCOMING OUT as a broader LGBTQ+ advocacy incumbent; Aidshilfe Hamburg is an existing partner.

TypeDirect peer
Description

Germany's largest civil-rights association for lesbian, gay, bisexual, trans, intersex, and queer people. Overlaps with WELCOMING OUT's advocacy mission in Germany; WELCOMING OUT is already a partner (LSVD+ Landesverband Hamburg), positioning the two as adjacent advocacy peers.

TypeRegional player
Description

Berlin-based LGBTQ+ counseling, community, and care organization. Comparable to WELCOMING OUT as a peer advocacy/support organization, but operates regionally in Berlin with a counseling-led model rather than a corporate-symbol model.

TypeBroad incumbent
Description

Major UK LGBTQ+ rights charity with corporate Diversity Champions program and workplace advocacy. Comparable to WELCOMING OUT as a benchmark incumbent in LGBTQ+ corporate allyship, though operating at much larger scale.

TypeDirect peer
Description

German foundation that runs a corporate LGBTQ+ employer network and recognition program. Most directly comparable to WELCOMING OUT as both target German organizations to advance LGBTQ+ inclusion through membership/sponsorship models and corporate D&I services.

TypeBroad incumbent
Description

Dutch-based, pan-European LGBTQ+ workplace inclusion membership organization. Comparable to WELCOMING OUT as a broader incumbent serving multinational employers with maturity assessments and benchmarking, though at a larger pan-European scale.

TypeRegional player
Description

Hamburg-based LGBTQ+ counseling and human rights organization with 40+ years of history. Directly comparable in mission and Hamburg geography; existing partner of WELCOMING OUT and a peer advocacy organization.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WELCOMING OUT

Social Inclusion Serviceswelcoming-out.com

WELCOMING OUT firmographics

Firmographics
Name
WELCOMING OUT
Legal name
WELCOMING OUT gUG (haftungsbeschränkt)
Website
https://welcoming-out.com
Company type
Private
Operating status
Operating
Headcount range
1–10 employees
Ownership category
akta.pro rank

Where WELCOMING OUT is headquartered

Location

Headquarters

HQ city
Hamburg
HQ country
Germany
HQ region
Europe

Offices1 record

Markets served

WELCOMING OUT business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Others

Revenue model

  1. Patron Sponsorship: Organizations become PATRONS of WELCOMING OUT by providing annual financial sponsorship (relative to their available resources). This is the primary funding mechanism for the initiative.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualPatron Sponsorship - Variable annual financial contribution

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

WELCOMING OUT product offering

Product offering

Core offering

WELCOMING OUT provides a unified, recognizable visual allyship symbol distributed as free physical merchandise (buttons, stickers) and digital assets to individual allies, combined with paid educational offerings and an annual organizational patron sponsorship program. The symbol functions as a pre-emptive psychological-safety signal intended to make environments visibly welcoming to LGBTQ+ individuals before they come out.

Product overview

WELCOMING OUT operates as a single unified initiative rather than a platform-plus-modules architecture. Its core offering is the W.O. Symbol — a recognizable visual marker that allies display (via buttons, stickers, digital assets) to signal safety and acceptance for LGBTQ+ individuals considering coming out. The portfolio includes: physical merchandise (buttons, stickers) available free or for purchase; digital downloads (social media graphics, email signatures); educational offerings for organizations; a supporter gallery; and a patron network for organizational partners. The offering functions as a coordinated program rather than a modular software product.

Differentiator

Problem solved

Functional benefit

Products and services

  • W.O. Symbol Merchandise (Buttons and Stickers) Free and paid physical merchandise (buttons, stickers) bearing the W.O. allyship symbol, intended for individuals and organizations to visibly signal LGBTQ+ allyship in workplaces, events, and public settings.
  • W.O. Digital Asset Downloads Digital downloads of the W.O. allyship symbol for use in online profiles, workplace intranets, presentations, and social media, enabling digital display of allyship by individuals and organizations.
  • WELCOMING OUT Educational Offerings Structured educational offerings for organizations and communities on LGBTQ+ allyship, the use of the W.O. Symbol, and creating psychological safety, supporting patron sponsorship and broader inclusion initiatives.
  • PATRON of WELCOMING OUT - Annual Sponsorship Annual organizational sponsorship of the WELCOMING OUT initiative, granting patron status within a network of 100+ organizations and access to use of the W.O. Symbol across internal and external channels.

Companies that use WELCOMING OUT

Customer profile

Segments3 records

Ideal customer profiles2 records

WELCOMING OUT technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

WELCOMING OUT partnerships and signals

Strategic signal

Partnerships

87 partnerships are on record, tiered core and minor.

  • Aidshilfe HamburgcoreStrategic or Co-development Partner · 16 June 2022Aidshilfe Hamburg has been a contact point since 1984 where all people are equally accepted without wanting to change them. They support the free development of gender, sexual, and socio-political orientation. Ronny Griepentrog, member of the supervisory board, actively supports WELCOMING OUT.
  • OTTOcoreStrategic or Co-development PartnerOTTO actively advocates for LGBTQ+ rights and visibility through their queer employee network MORE*. Katy Roewer, OTTO Board Director Service & HR, represents the company as patron.
  • BeiersdorfcoreStrategic or Co-development PartnerBeiersdorf engages exceptionally for Diversity & Inclusion and sees it as their responsibility to contribute to positive social change. They are proud PATRON OF WELCOMING OUT, raising their voice for respect, tolerance, and more community.
  • Hamburger Sparkasse AG (Haspa)coreStrategic or Co-development PartnerAs a bank for all Hamburgers and attractive employer, Haspa stands for diversity and equal opportunities. Anchored in the Charta der Vielfalt and their values, they actively support WELCOMING OUT.
  • Handelskammer HamburgcoreStrategic or Co-development PartnerHamburger Handelskammer is the first German Chamber of Industry and Commerce to have their community welfare contribution determined. They actively support diversity and equal opportunities as central concerns.
  • Feuerwehr HamburgminorStrategic or Co-development PartnerFeuerwehr Hamburg supports WELCOMING OUT to demonstrate that the diversity of the fire department stands for the safety of a diverse society and is committed to their well-being.
  • HSV (Hamburger Sportverein)coreStrategic or Co-development PartnerHSV stands for lived diversity beyond their club boundaries, which they want to make even more visible. 'Raute ist Vielfalt' (The diamond is diversity). Cornelius Göbel, Chief Culture & Marketing Officer, represents HSV.
  • Hamburger Sportbund (HSB)minorStrategic or Co-development PartnerHSB is the voluntary association of sports clubs and associations in Hamburg with approximately 557,000 members in 857 member organizations. They support WELCOMING OUT to demonstrate openness, respect, and tolerance.
  • Airbus Operations GmbHminorStrategic or Co-development PartnerDr. Anna Elisabeth Bauch, Head of Engineering Cabin Modules & Systems, and Arnauld Douay, Project Manager, represent Airbus as patrons supporting the initiative for safe spaces for queer people.
  • Techniker KrankenkasseminorStrategic or Co-development PartnerTK supports WELCOMING OUT as part of their commitment to a fair and discrimination-free working environment, equal opportunities, development opportunities, and respect for all.
  • KampnagelcoreStrategic or Co-development PartnerKampnagel is Hamburg's international cultural center for culture and art. Amelie Deuflhard, artistic director, supports WELCOMING OUT as part of their commitment to diversity and safe working environments.
  • Magnus Hirschfeld CentrumcoreStrategic or Co-development PartnerThe Magnus Hirschfeld Centrum has over 40 years of experience since 1983 advocating for human rights, diversity, and societal acceptance. They offer confidential and free counseling for LGBTQ* persons in difficult life situations.
  • Lübecker CSD e. V.minorStrategic or Co-development PartnerAs organizer of Christopher Street Day in Lübeck, they fight daily for visibility, solidarity, and safe spaces. They support WELCOMING OUT to help more people feel welcomed.
  • H&M GermanyminorStrategic or Co-development PartnerH&M supports WELCOMING OUT as a valuable partner to jointly promote the visibility and acceptance of different life worlds and strengthen their corporate culture.
  • Inditex (ZARA, Massimo Dutti, Bershka, etc.)minorStrategic or Co-development PartnerAs one of the world's largest fashion companies, diversity is a key pillar of Inditex's corporate culture. Fashion means the possibility of expressing oneself and breaking traditional gender boundaries.
  • edding GroupminorStrategic or Co-development PartnerPer Ledermann, CEO, and Patricia Siebel, CR-Manager, represent edding Group as patrons. Their corporate values 'Authenticity' and 'Truly Caring' align with the initiative's goals.
  • DLA PiperminorStrategic or Co-development PartnerVerena Grentzenberg represents DLA Piper as patrons. The law firm supports creating safe work environments where nobody needs to pretend, particularly important in traditionally conservative legal professions.
  • Publicis MediaminorStrategic or Co-development PartnerPublicis Media actively supports an inclusive and supportive working environment. Nina Fallaschek, Director Marketing, represents the company, emphasizing their motto 'Viva La Difference'.
  • Hamburg Commercial BankminorStrategic or Co-development PartnerDiversity is firmly anchored in HCOB's identity. Their 'Code of Diversity' developed by employees serves as a guide for lived diversity, fairness, and equal opportunities.
  • Gilead Sciences GmbHminorStrategic or Co-development PartnerGilead believes an open and inclusive corporate culture is the foundation for trust, collaboration, and long-term success. Martin Flörkemeier and Florian Krupp represent the company.
  • Jobcenter MünchenminorStrategic or Co-development PartnerJobcenter München sets a sign for diversity and mutual appreciation with their WELCOMING OUT patronage, aiming to provide a safe and fear-free coming-out environment for colleagues and customers.
  • Helmholtz MunichminorStrategic or Co-development PartnerAs a health research center, Helmholtz Munich carries responsibility for excellent science and for the people who make it possible. Dr. Michael Frieser represents the organization.
  • Schwartauer WerkeminorStrategic or Co-development PartnerWith over 1,000 employees (#TeamSchwartau), Schwartauer Werke lives diversity in all its facets. Florian Brombach, HR Director, and Vanessa Krabiell, Head of Corporate Communications, represent the company.
  • E. Breuninger GmbH & Co.minorStrategic or Co-development PartnerFor Breuninger, diversity is not a trend but a central part of their corporate culture. Jan Hellmann, Head of HR, and Rocio del Valle Fernandez, Senior Expert HR Governance, represent the company.
  • AWO Hamburg (Arbeiterwohlfahrt)minorStrategic or Co-development PartnerSolidarity, diversity, and tolerance have been core values of AWO for over 100 years. Alexander Kleinow represents the welfare association.
  • AXA Konzern AGminorStrategic or Co-development PartnerAXA creates spaces where employees can be themselves and be heard. Nina Weigel, Corporate HR Director, has her own WELCOMING OUT as an ally.
  • LichtBlick SEminorStrategic or Co-development PartnerMandy Schwerendt, CCO, emphasizes that Diversity & Inclusion is not a 'Nice-to-have' but a central part of how they work and act.
  • ver.di HamburgminorStrategic or Co-development PartnerSandra Goldschmidt, District Manager, has accompanied ver.di Hamburg's Rainbow working group since 2015, which has been fighting for equality for queer members for decades.
  • Carl GroupminorStrategic or Co-development PartnerCarl Group wants to make a strong statement for respectful interaction and encourage authentic self-presentation even in the work environment. Jonas Fürste represents the company.
  • StröerminorStrategic or Co-development PartnerStröer has many faces and unites perspectives from different segments, subsidiaries, and employees. Alexander Stotz, CEO Ströer Media Deutschland GmbH, represents the company.
  • Landor (part of WPP)minorStrategic or Co-development PartnerLandor & Fitch knows that diverse cultural backgrounds and LGBTQIA diversity lead to a more inclusive work environment and better creative solutions. Imke Schuller represents the company.
  • Hamburger EnergienetzeminorStrategic or Co-development PartnerEngagement for the energy transition also means offering perspectives for people. Gabriele Eggers and Michael Dammann from the management represent the company.
  • Hamburger Fußball-Verband e. V.minorStrategic or Co-development PartnerThe football association for all football clubs in Hamburg with a large sporting community. Jana Steen, Education Manager, and Christian Klahn, Treasurer, represent the organization.
  • Hamburger Sportjugend (HSJ)minorStrategic or Co-development PartnerThe independent children's and youth organization within HSB. Pia Wilke, Managing Director, represents the organization which advocates for a democratic, open, and diverse society.
  • ElbkinderminorStrategic or Co-development PartnerElbkinder is a Kita (kindergarten) provider with tens of thousands of people: employees, children, and their families. Dr. Katja Nienaber, Managing Director, and Marina Jachenholz, Works Council Chair, represent the organization.
  • ChocoversumminorStrategic or Co-development PartnerOver 100 people from diverse backgrounds work at Chocoversum. Stephanie Schaub, Management, and Nadja Gutjahr, Head of People & Culture, represent the company.
  • ParshipMeet GroupminorStrategic or Co-development PartnerMarc Schachtel, CEO, represents the dating app company that advocates for a societal climate of understanding and free development of individuals.
  • bonprixminorStrategic or Co-development PartnerDr. Richard Gottwald, CEO, and Kirstin Hahne, Manager Diversity, Equity & Belonging, represent bonprix which views WELCOMING OUT as an excellent addition to their diversity activities.
  • Ipsos in DeutschlandminorStrategic or Co-development PartnerDr. Christoph Preuß, CEO, and Dr. Markus Eberl, Chief Analytics Officer, represent Ipsos which publishes the annual Ipsos LGBT+ Pride Report in over 20 countries.
  • Common Purpose DeutschlandminorStrategic or Co-development PartnerLena Meyer, Managing Director, represents the organization that supports leaders in taking social responsibility and advocates for a democratic, pluralistic society.
  • Hamburg Messe und CongressminorStrategic or Co-development PartnerUwe Fischer, CEO, and Ellen Teichmann, Chief Corporate Development Officer, represent the organization whose core business is connecting people from different countries, cultures, and life realities.
  • Hamburg Tourismus GmbHminorStrategic or Co-development PartnerMichael Otremba, Managing Director, and Soleij Mahina Reif, Marketing Manager, represent the organization for which diversity is not a bonus but the benchmark.
  • Hamburger OriginaleminorStrategic or Co-development PartnerNils Julius & Ann-Marie Nappari, CEO & COO, represent the diverse and cross-industry value community that reflects Hamburg's colorful diversity.
  • hvv Hamburger Verkehrsverbund GmbHminorStrategic or Co-development PartnerAnna-Theresa Korbutt represents the public transport association which stands for future-oriented thinking that puts people at the center.
  • Hamburg LeuchtfeuerminorStrategic or Co-development PartnerHamburg Leuchtfeuer remains a safe space for queer people. Melanie Fischer, Hospice Manager, and Michael Thomsen, Managing Director, represent the organization.
  • Metropolis KinominorStrategic or Co-development PartnerMartin Aust, Managing Director of Kinemathek Hamburg e.V., represents the cinema which is founding site of the traditional Lesbisch-Schwule Filmtage (now Hamburg International Queer Film Festival).
  • Dialoghaus Hamburg gGmbHminorStrategic or Co-development PartnerAndreas Heinecke represents the organization which for 22 years has been dedicated to a society of diversity in Hamburg and beyond, based on acceptance and inclusion.
  • Bücherhallen HamburgminorStrategic or Co-development PartnerFrauke Untiedt, Library Director, represents the organization that has open houses for all people in the city and is committed against discrimination.
  • Bücherstuben Hamburg NordminorStrategic or Co-development PartnerDaniel Hagemann, Owner, represents the bookstores. As a gay man, he wants to set an example that everyone is welcome as they are.
  • LSVD+ Verband Queere Vielfalt e.V., Landesverband HamburgcoreStrategic or Co-development PartnerWolfgang Preussner and Barbara Mansberg from the board represent the organization that has worked for many years for human rights, diversity, and respect for lesbian, gay, bisexual, trans, and intersex people.
  • Diversity München e.V.minorStrategic or Co-development PartnerLouisa Sommer, Board Member, represents the queer youth organization that experiences daily how important community, support, and safe spaces are for young people.
  • BDKJ in der Region München e.V.minorStrategic or Co-development PartnerMichael Reich, Sabrina Böck, Jonas Böck from the board represent the Catholic youth association that supports this initiative with world-open attitudes.
  • Löffelholz Care GmbHminorStrategic or Co-development PartnerMartin Löffelholz represents the ambulatory care service that works with Schwulenberatung Berlin and Lebensort Vielfalt to be a care service for all, regardless of sexual orientation, gender identity, or lifestyle.
  • Kirchenkreis Hamburg-West / SüdholsteinminorStrategic or Co-development PartnerAnja Botta, Pröpstin (senior pastor), represents the church that stands for a church where all people are welcome regardless of sexual orientation or gender identity.
  • Evangelisch-lutherischer Kirchenkreis Hamburg-OstminorStrategic or Co-development PartnerThe preacher team (Dr. Tobias Woydack, Dr. Martin Vetter, Carolyn Decke, Dr. Ulrike Murmann, Holger Beermann, Dr. Heiko Landwehr) represents the church district that aims to support and represent diversity.
  • FlussschifferkircheminorStrategic or Co-development PartnerDiakon Mark Möller, Chairman of the support association, represents the church that wants to celebrate colorful diversity. God's creativity is as great as God's love.
  • Ev.-Luth. Kirchengemeinde NiendorfminorStrategic or Co-development PartnerThe church council (Anke Zorn, Jochen Pridat, Kerstin Kiesé, Florian Weißler, Ute Andresen) wants to offer a fear-free space for coming out based on Christian conviction.
  • Ev.-luth. Reiherstieg-KirchengemeindeminorStrategic or Co-development PartnerLars Meyer, Community Educator, represents the congregation in Wilhelmsburg that has experienced how colorful creation is and that diversity is a gift.
  • Evangelische Stiftung BodelschwinghminorStrategic or Co-development PartnerSilke Ebeling, Social Worker at the Youth Counseling Center Bodelschwingh, represents the foundation that is committed to equality, participation, self-determination, and solidarity.
  • Zirkus Firlefanz / Ev.-Luth. Tabita KirchengemeindeminorStrategic or Co-development PartnerCarolin Dallmeyer, Circus Director, represents the circus that offers all young people the opportunity to experience themselves and find themselves as they are and feel.
  • St. Brauli e. V.minorStrategic or Co-development PartnerFrieder Maier, Founder and 1st Chairman, represents the association that wants to give WELCOMING OUT their voice to speak loudly for diversity.
  • KunstklinikminorStrategic or Co-development PartnerRika Tjakea, Managing Director, represents the organization for which providing space for personal expression is essential to neighborhood culture.
  • Sparda Bank Hamburg eGminorStrategic or Co-development PartnerJana Kaßburg, Head of Human Resources Management, represents the bank that views a cosmopolitan attitude as the basis of coexistence.
  • Haspa DirektminorStrategic or Co-development PartnerNicole Schaening, Frank Ennen, Carsten Kirchhof, Management, represent the service company that values diversity as a strength and essential part of their identity.
  • HS – Hamburger Software GmbH & Co. KGminorStrategic or Co-development PartnerMarkus Fröhlich, CEO, and Anika Görgülü, Head of Support, represent the company that is colorful and recognizes diversity as added value.
  • Jobcenter team.arbeit.hamburgminorStrategic or Co-development PartnerOliver H. Weiße, Deputy Managing Director, represents the organization that wants to be a role model for other employers regarding organizational values.
  • AonminorStrategic or Co-development PartnerMarcel Armon, CEO Germany, represents the company with over 100 years of history at the Hamburg location that is committed to a culture of respect, openness, and inclusion.
  • on:NetworkAgencyminorStrategic or Co-development PartnerKevin Winter, Owner and Managing Director, represents the digital agency that has accompanied companies into the web since 2017 with diversity and equal opportunities as part of their work.
  • on:DesignVibesminorStrategic or Co-development PartnerThe design and marketing agency advocates for diversity not only in Pride Month but in everyday life through their designs and campaigns.
  • einhornkollektivminorStrategic or Co-development PartnerKristin Ebner, Daniel Stolte, Tim Stolte, Founding and Management team, represent the creative industry startup that wants all participants in their projects to show and live their authentic selves fear-free.
  • K2 Konzept GmbHminorStrategic or Co-development PartnerVedat Kurt, Managing Director, represents the media service company that wants to actively fight discrimination and build a more inclusive society.
  • PIERDREIminorStrategic or Co-development PartnerMona Blahusch, Junior Sales Manager, and Stefan Pallasch, General Manager, represent the hotel that welcomes guests and employees regardless of origin, skin color, religion, and sexual orientation.
  • elbstolzminorStrategic or Co-development PartnerJessica Hardtmann & Daniel Kaesmacher represent the brand whose values align with WELCOMING OUT on many levels including maximum freedom for individuals.
  • CarlNannminorStrategic or Co-development PartnerChristoph Nann, Chief Creative Officer, supports WELCOMING OUT as a patron to show his commitment as an ally of the LGBTQI+ community.
  • Toom PeerstallminorStrategic or Co-development PartnerMathias Letzel, Holger Nedderhut, Marcel Guevara represent the event venue that embodies the diversity they want to see in society and invites cis-heterosexual people as Straight Allies.
  • Praxis K* SternminorStrategic or Co-development PartnerK* Stern, Owner of a psychotherapy practice and specialist counseling on gender diversity, supports WELCOMING OUT as a low-threshold way for cis, endo, and heterosexual people to show acceptance.
  • Praxis Dr. Joris A. GregorminorStrategic or Co-development PartnerDr. Joris A. Gregor provides relationship dynamic sex and relationship counseling as well as coaching and training on gender and sexual diversity, with over ten years of experience.
  • Endres CoachingminorStrategic or Co-development PartnerNadja Endres, Owner and CEO, supports WELCOMING OUT as an LGBTQ+ community member who knows how difficult the first step can be.
  • Business & Life Coachings Matthias BosbachminorStrategic or Co-development PartnerMatthias Bosbach, Owner and Coach, supports queer projects like WELCOMING OUT as part of his mission to help others understand their own diversity as a strength.
  • Cronemeyer Haisch Rechtsanwältinnen mbBminorStrategic or Co-development PartnerVerena Haisch, Lawyer and Partner, represents the law firm that wants to be a place where coming out is not only not a problem but is appreciated.
  • ERLBURG Rechtsanwaltsgesellschaft mbHminorStrategic or Co-development PartnerDr. Ulrike Grübler, Lawyer and Specialist Attorney for Industrial Property Rights, represents the law firm that wants to counteract existing reservations about gender and sexual diversity.
  • Marco Groß ConsultingminorStrategic or Co-development PartnerMarco Groß, Owner, supports WELCOMING OUT as he stands for a world where everyone can live freely and self-determinedly, regardless of sexual orientation or gender identity.
  • Mauß Datenschutz GmbHminorStrategic or Co-development PartnerTobias Mauß represents the data protection company that wants to actively support the next steps in society toward acceptance of all identities, orientations, and life plans.
  • UNBOUND MEDIAminorStrategic or Co-development PartnerGero Maskow, Managing Partner, represents the company that promotes diversity as a high social good and found a perfectly matching platform in WELCOMING OUT.
  • Hamburger Allianz für Social EntrepreneurshipminorStrategic or Co-development PartnerWELCOMING OUT is supported by the Hamburg Alliance for Social Entrepreneurship, indicating membership in the social entrepreneurship ecosystem.
  • Behörde für Kultur und MediencoreStrategic or Co-development PartnerDr. Carsten Brosda, Senator, represents the authority that promotes culture for all and stands for free media and diversity of opinion while supporting WELCOMING OUT.
  • Behörde für Wissenschaft, Forschung, Gleichstellung und BezirkecoreStrategic or Co-development PartnerKatharina Fegebank, Second Mayor of Hamburg and Senator, represents the authority that sees equal rights for all as not only important for minorities but a gain for society as a whole.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

WELCOMING OUT competitors and assessment

Company assessment

Broad incumbents

  • GLAAD: US-based LGBTQ+ media advocacy organization driving cultural change through storytelling and corporate engagement. Comparable to WELCOMING OUT in leveraging high-profile supporters and corporate campaigns to advance LGBTQ+ acceptance.
  • ILGA-Europe: European regional LGBTQ+ advocacy umbrella covering 50+ countries. Comparable to WELCOMING OUT at the pan-European advocacy level, though operating through policy/lobbying rather than consumer-facing corporate symbol distribution.
  • Deutsche Aidshilfe: National German federation supporting people with HIV and advocating for sexual/gender diversity. Comparable to WELCOMING OUT as a broader LGBTQ+ advocacy incumbent; Aidshilfe Hamburg is an existing partner.
  • Stonewall (UK): Major UK LGBTQ+ rights charity with corporate Diversity Champions program and workplace advocacy. Comparable to WELCOMING OUT as a benchmark incumbent in LGBTQ+ corporate allyship, though operating at much larger scale.
  • Workplace Pride Foundation: Dutch-based, pan-European LGBTQ+ workplace inclusion membership organization. Comparable to WELCOMING OUT as a broader incumbent serving multinational employers with maturity assessments and benchmarking, though at a larger pan-European scale.

Direct peers

  • Uhlala Group: German/DACH consulting and events business focused on LGBTQ+ workplace inclusion and corporate D&I. Comparable to WELCOMING OUT in serving the same B2B German corporate inclusion segment with programs, training, and community elements.
  • LSVD+ Verband Queere Vielfalt: Germany's largest civil-rights association for lesbian, gay, bisexual, trans, intersex, and queer people. Overlaps with WELCOMING OUT's advocacy mission in Germany; WELCOMING OUT is already a partner (LSVD+ Landesverband Hamburg), positioning the two as adjacent advocacy peers.
  • PROUT AT WORK: German foundation that runs a corporate LGBTQ+ employer network and recognition program. Most directly comparable to WELCOMING OUT as both target German organizations to advance LGBTQ+ inclusion through membership/sponsorship models and corporate D&I services.

Regional players

  • Schwulenberatung Berlin: Berlin-based LGBTQ+ counseling, community, and care organization. Comparable to WELCOMING OUT as a peer advocacy/support organization, but operates regionally in Berlin with a counseling-led model rather than a corporate-symbol model.
  • Magnus Hirschfeld Centrum: Hamburg-based LGBTQ+ counseling and human rights organization with 40+ years of history. Directly comparable in mission and Hamburg geography; existing partner of WELCOMING OUT and a peer advocacy organization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

WELCOMING OUT social profiles

Digital presence

WELCOMING OUT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WELCOMING OUT leadership team

Management profile

Number of profiles

WELCOMING OUT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WELCOMING OUT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WELCOMING OUT

What does WELCOMING OUT do?

WELCOMING OUT provides a unified, recognizable visual allyship symbol distributed as free physical merchandise (buttons, stickers) and digital assets to individual allies, combined with paid educational offerings and an annual organizational patron sponsorship program. The symbol functions as a pre-emptive psychological-safety signal intended to make environments visibly welcoming to LGBTQ+ individuals before they come out.

Is WELCOMING OUT a public or private company?

WELCOMING OUT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WELCOMING OUT founded?

WELCOMING OUT was founded in -1. It employs 1 to 10 people.

Where is WELCOMING OUT based?

WELCOMING OUT is headquartered in Hamburg, Germany, in the Europe region.

How does WELCOMING OUT make money?

One revenue line is on record: patron Sponsorship.

Who are WELCOMING OUT's main competitors?

Broad incumbents on record are GLAAD, ILGA-Europe, Deutsche Aidshilfe, Stonewall (UK) and Workplace Pride Foundation. Direct peers are Uhlala Group, LSVD+ Verband Queere Vielfalt and PROUT AT WORK. Regional players are Schwulenberatung Berlin and Magnus Hirschfeld Centrum.

Does WELCOMING OUT have an API?

No public API is recorded for WELCOMING OUT.

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