STEIERMARK TV

What STEIERMARK TV does

STEIERMARK TV is a regional television broadcaster headquartered in Graz, Styria, Austria, operated by the private limited company GST Fernsehen GmbH under Managing Director Holger Bruckschweiger. Its core activity is producing and distributing locally focused programming — including 'da bin i daham', 'Ein Stück Österreich', 'Berggespräche', 'Schlossberg Gespräche', 'Steiermark Report', and 'Preview - Das Filmmagazin' — over Austrian cable television (reaching ~1 million households / 2.2 million people, equivalent to 90% of Austrian cable households) and via German IPTV platforms (technical reach of ~6 million users). A complementary on-demand streaming service at steiermark.tv extends availability across TV, online, and mobile devices.

The company's product surface is advertising-led and unusually broad for a regional broadcaster. Core offerings comprise classic TV spots and advertorials, streaming banner and split-screen ads, program and segment sponsorships (Patronanzen), product placement, event tips, panorama camera advertising, TV spot production services, and co-productions of editorial segments. Distribution of audience scale and reach is supported by social channels on YouTube (15,600 subscribers), Instagram (11,700 followers), and Facebook (28,295 followers), with a stated widest monthly viewer circle of 248,801 people as of December 2025. The audience profile is concentrated and demographically attractive: ~90% of viewers live in Styria, 78.9% are employed, over 70% hold Matura/FH/university qualifications, 69.5% are under 49, and 54.5% are female.

Commercially, STEIERMARK TV operates a usage-based, contact-priced model (1 cent per contact), delivered through a self-service online Werbezeitenrechner that lets advertisers book TV and streaming inventory like digital ad inventory. The customer base is fragmented across local and regional businesses in the Steiermark market, with no disclosed anchor advertisers or enterprise contracts; production capacity is partially outsourced to splash productions gmbh. The organization is small (13 employees), founder/management-controlled with no identified institutional investors or parent company, and currently provides no financial disclosure on revenue or funding.

Name

STEIERMARK TV

Legal name

GST Fernsehen GmbH

Website

https://werbung.steiermark.tv

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

STEIERMARK TV is a regional TV broadcaster in Styria, Austria, producing local programming and selling advertising across cable TV, IPTV, and its steiermark.tv streaming platform to local and regional businesses via a usage-based, 1-cent-per-contact pricing model.

Ownership category

akta.pro rank

Product category

Regional Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Regional TV advertising
• Television broadcasting
• Video streaming services
• Sponsor integration
• Program sponsorship

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Television Advertising: Revenue from broadcasting TV spots and advertorials during programming. Pricing based on contact model at 1 cent per contact.
2. Patronanz (Sponsorship): Episode sponsorship and program patronage including 'Beitragspatronanz' in 'da bin i daham' and 'Sendungspatronanz'
3. Product Placement: Product placement within programming content or moderation segments
4. Co-Production: Co-production of program segments and contributions with production cost contributions from advertisers
5. Streaming Advertising: Online advertising via banner and split-screen formats on streaming platform
6. Event Tips (Veranstaltungstipps): Advertising service for event promotion online and on TV
7. TV Spot Production: Professional production of TV spots for advertisers

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

STEIERMARK TV is a regional television broadcaster in Styria, Austria, that sells advertising products including TV spots, advertorials, streaming ads (banner and split-screen), sponsorships (patronanzen), product placement, event tips, and co-productions. The broadcaster operates across cable TV (90% of Austrian cable households, 2.2 million people), IPTV platforms in Germany (6 million users), and its own on-demand streaming platform steiermark.tv. It also produces original regional programming including 'da bin i daham', 'Ein Stück Österreich', 'Berggespräche', 'Schlossberg Gespräche', 'Steiermark Report', and 'Preview - Das Filmmagazin'.

Product overview

STEIERMARK TV is a regional television broadcaster based in Styria, Austria, operating as the clear number one regional TV station in the area. The company offers a dual product platform combining traditional television broadcasting (available in 90% of Austrian cable households, reaching 2.2 million people) with streaming services via steiermark.tv. The core offerings center on advertising products including TV spots, advertorials, streaming advertising, sponsorships/patronages, product placement, and event tips. Supporting services include TV spot production and co-production of broadcast segments. The company also produces original programming including 'da bin i daham', 'Ein Stück Österreich', 'Berggespräche', 'Preview - Das Filmmagazin', 'Schlossberg Gespräche', and 'Steiermark Report'. Social media presence includes YouTube (15,600 subscribers), Instagram (11,700 followers), and Facebook (28,295 followers).

Differentiator

Problem solved

Functional benefit

Products and services

• Fernsehwerbung (TV Advertising) Classical television advertising with TV spots and advertorials broadcast on STEIERMARK TV, bookable by contacts with pricing as low as one cent per contact. Designed for regional businesses in Styria seeking measurable advertising reach across cable households in Austria and IPTV platforms in Germany.
• Streaming-Werbung (Streaming Advertising) Online advertising integrated into streaming videos on the steiermark.tv platform, delivered via banners, split-screen ad formats, and direct links to advertiser websites. Designed for businesses seeking online video advertising reach alongside the broadcast product.
• Patronanzen (Program/Segment Sponsorship) Sponsorship of STEIERMARK TV programs and online content, including episode-level sponsorship (Sendungspatronanz) and segment-level sponsorship (Beitragspatronanz) within specific programs such as 'da bin i daham'. Designed for advertisers seeking branded association with regional programming.
• Product Placement Integration of advertiser products within STEIERMARK TV program segments or moderation presentations. Designed for brands seeking embedded exposure within editorial-style regional content.
• Veranstaltungstipps (Event Tips) Event announcement and promotion on STEIERMARK TV and online channels, including pre-event promotion and post-event reporting coverage. Designed for event organizers and venues seeking broadcast and digital visibility for their events.
• TV-Spot Produktion (TV Spot Production) Professional production services for TV commercials for advertisers booking ad spots on STEIERMARK TV. Designed for businesses needing creative production support in addition to media buying.
• Co-Produktion von Beiträgen (Co-Production of Segments) Editorially produced broadcast segments co-produced with advertisers that contribute production cost subsidies, including dedicated co-productions for specific STEIERMARK TV shows such as 'Ein Stück Österreich' and 'Berggespräche'. Designed for brands seeking editorial-style branded content integration.
• Panoramakameras (Panorama Cameras) Interactive panoramic camera content integrated into STEIERMARK TV programming, offered as an advertising exposure channel. Designed for advertisers seeking novel, interactive regional visibility tied to scenic Styrian locations.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• splash productions gmbhminorImplementation/ SI/ Consulting PartnerSub-contractor mentioned in privacy policy as one of the third parties that GST Fernsehen GmbH may share data with for fulfilling orders. splash productions gmbh is used for production services.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ServusTV: Austrian commercial free-to-air broadcaster (Red Bull Media House) operating regional/national programming with strong sports, lifestyle, and documentary content. Directly comparable to Steiermark TV as an Austrian regional/national ad-supported TV operator competing for the same SME and national advertiser budgets.
• Tirol TV: Austrian regional television station broadcasting local programming and advertising from Tyrol. Closely comparable to Steiermark TV in business model — regional ad-supported TV focused on a single Austrian federal state — competing for the same advertiser category and category of regional content rights.
• ATV (Austria): Austrian private commercial broadcaster delivering news, entertainment, and regional programming. Comparable to Steiermark TV as an Austrian private ad-supported TV competitor for advertiser spend and viewer attention.
• Puls 4: Austrian commercial broadcaster owned by ProSiebenSat.1, targeting a younger demographic with news, entertainment, and lifestyle programming. Comparable to Steiermark TV as an Austrian ad-supported TV station monetising regional audiences through linear and online video.
• LT1 Privatfernsehen: Regional private TV station based in Upper Austria producing local programming and selling regional ad inventory. Comparable to Steiermark TV as an Austrian regional broadcaster targeting SME advertisers in a defined federal-state market.
• R9 Österreich: Regional TV broadcaster serving Vorarlberg and parts of western Austria with local news, events, and advertising. Directly comparable to Steiermark TV as an Austrian regional commercial broadcaster monetising a single federal state through TV spots and online video.

Emerging players

• waipu.tv: German IPTV/OTT platform operated by EXARING aggregating linear TV channels for internet delivery. Comparable to Steiermark TV as a downstream IPTV distribution partner for its German reach and as a competitive streaming advertising surface.
• Zattoo: European IPTV/OTT platform distributing live linear TV channels including regional broadcasters to internet viewers. Comparable to Steiermark TV as a tech-driven IPTV distribution channel through which Steiermark TV reaches its ~6M German user base, and as a partial competitor for streaming ad inventory.

Broad incumbents

• ORF (Österreichischer Rundfunk): Austrian national public broadcaster operating multiple TV and radio channels covering all federal states including Steiermark. Comparable as the dominant incumbent Steiermark TV competes against for regional ad budgets (online/streaming) and viewer attention.
• RTL Television (RTL Deutschland): Germany's largest private broadcaster, available via IPTV to the same ~6M German viewers Steiermark TV reaches. Comparable as a broader incumbent competitor for the German IPTV ad inventory and audience share that contributes to Steiermark TV's reach metrics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@steiermarktv
• Facebookfacebook.com/steiermarktv
• Instagraminstagram.com/steiermarktv
• LinkedInlinkedin.com/company/steiermark-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STEIERMARK TV