What Whale.biz does

Whale.biz is a London-based direct advertiser and private Nutra affiliate network founded in 2018, operating across 100+ Tier-1 and Tier-2 GEOs with primary focus on UK, Ireland, France, the Nordics, Benelux, DACH, USA, and Canada. The company curates 300+ exclusive offers across Nutra verticals including weight loss and GLP-1, blood sugar support, cardiovascular health, men's health, and joints/mobility, alongside selected sweepstakes and info product campaigns. Its primary customer base comprises a community of 4,000+ affiliates, webmasters, and media buying teams who promote Whale's offers through paid social, search, native, email, programmatic, push, and mobile traffic sources, paid on flexible commission structures including SS, Trial, CPA, CPL, RevShare, CPM, and hybrid arrangements.

The underlying technology is the AdChassis affiliate tracking platform (credited as powering the Whale login page); no proprietary technology IP, in-house tracking stack, or disclosed integrations are evident. Whale monetizes through two complementary channels: a community-led affiliate network with self-serve signup, dedicated affiliate managers, postback integrations, and landing page support, and a sales-led advertiser services offering that includes product development support, exclusive launch placements through the affiliate base, and full-cycle campaign scaling across multiple GEOs. No external funding rounds, parent company, acquisitions, or M&A activity are disclosed, and the company operates as a private, founder-controlled entity with a headcount of approximately 5 employees.

Name

Whale.biz

Legal name

Whale.biz

Website

https://whale.biz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Whale.biz is a London-based direct advertiser and Nutra affiliate network, operating since 2018 with 300+ exclusive Nutra offers across weight loss, GLP-1, blood sugar, cardiovascular, men's health, and mobility verticals, serving 4,000+ affiliates and media buying teams across 100+ Tier-1 and Tier-2 GEOs.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate Network Commission: Whale acts as a direct advertiser and affiliate network, earning revenue through performance-based partnerships. The company generates revenue from affiliate activity on their exclusive Nutra offers including Straight Sale (SS) commissions, Trial conversions, CPA payouts, RevShare arrangements, and CPM models. They serve both affiliates (webmasters) who promote offers and advertisers who want to scale Nutra products internationally.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Whale operates a direct advertiser and Nutra affiliate network offering 300+ exclusive Nutra SS (Straight Sale), Trial, Sweepstakes, and Info Product campaigns for affiliates and webmasters to promote across 100+ Tier-1 and Tier-2 GEOs. The company provides full-cycle performance marketing services to advertisers and brands for launching and scaling Nutra products internationally, supported by dedicated affiliate management, postback and tracking integrations, and performance-based commission payouts.

Product overview

Whale.biz is a direct advertiser and Nutra affiliate network operating since 2018 with 300+ exclusive offers across multiple verticals (Weight Loss & GLP-1, Blood Sugar Support, Cardio & Blood Pressure, Adult Health, Joints & Mobility). The platform provides affiliates access to SS (Straight Sale), Trial, Sweepstakes, and Info Product campaigns with various monetization models (CPA, RevShare, Hybrid, SOI, CPL, CPI, CPM, CGR, DO, Prepay). The core product consists of the Affiliate Tracking Platform for campaign management, paired with dedicated affiliate management services, technical solutions for postback/tracking integration, and performance marketing services for advertisers. The network covers 100+ Tier-1 and Tier-2 GEOs with primary focus on UK, France, DACH, Nordics, Benelux, and North America, serving over 4,000 affiliates and media buying teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutra Affiliate Network (SS, Trial, Sweepstakes, Info Product offers) A private affiliate network offering 300+ exclusive Nutra SS (Straight Sale), Trial, Sweepstakes, and Info Product campaigns across weight loss, blood sugar support, cardiovascular health, men's health, joint support and related verticals for affiliates and webmasters to promote on a commission basis across 100+ Tier-1 and Tier-2 GEOs.
• Weight Loss & GLP-1 Nutra Campaigns Exclusive offers in one of the fastest-growing Nutra segments, targeting weight loss and GLP-1 related products across Tier-1 and Tier-2 markets, available for promotion by registered affiliates.
• Blood Sugar Support Campaigns Evergreen campaigns focused on metabolic and blood sugar health, delivering consistent results across multiple GEOs for affiliate promotion.
• Cardio & Blood Pressure Campaigns High-demand cardiovascular wellness campaigns targeting heart health and blood pressure management, available across Tier-1 and Tier-2 GEOs for affiliate promotion.
• Adult Health & Men's Health Campaigns High-performing men's health offers including prostate support and other proven campaigns for mature audiences with steady demand.
• Joints & Mobility Campaigns Long-running offers in the healthy aging segment focused on joint support and mobility products, available for affiliate promotion.
• Performance Marketing Services for Advertisers End-to-end performance marketing solutions for advertisers and brands, including product development from concept validation and market positioning, exclusive launch opportunities through the affiliate network, and ongoing growth and scaling support across multiple GEOs and traffic sources on a pay-for-results basis.
• Dedicated Affiliate Management Personal affiliate management service providing offer selection guidance, GEO recommendations, optimization support, and campaign scaling assistance backed by real market experience, available to every registered partner.
• Technical Solutions & Custom Development Technical service providing postback integrations, tracking setup, landing page development, and funnel optimization to help partners build and optimize their campaign infrastructure across traffic sources and GEOs.
• Affiliate Tracking Platform Internal tracking and analytics platform (powered by AdChassis) enabling affiliates to monitor campaign performance, manage payouts, and access transparent reporting across multiple GEOs and traffic sources.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ClickDealer: Established global CPA affiliate network with strong Nutra vertical presence and similar offer categories (weight loss, men's health, supplements). Comparable in payout models, GEO coverage, and dual advertiser/affiliate positioning.
• MyLead: Affiliate network with a broad vertical mix including Nutra and similar monetization models (CPA, CPL, RevShare). Comparable in self-serve platform approach, global GEO coverage, and affiliate tooling.
• Mobidea: Affiliate network with mobile and web traffic focus offering CPA, CPL, and RevShare deals across similar global GEOs. Comparable in traffic-source breadth, monetization flexibility, and target audience of performance media buyers.
• Adcombo: CPA network with a Nutra-heavy offer portfolio and similar CIS-origin roots, serving affiliates and advertisers across Tier-1 and Tier-2 GEOs. Closely comparable in vertical specialization and affiliate management model.
• A4D (Affiliate4D): Affiliate network specializing in Nutra and health/supplement offers across multiple GEOs with similar SS, Trial, and CPA payout models. Directly comparable in vertical focus, monetization structure, and target audience of affiliate media buyers.
• TerraLeads: Affiliate network with CIS origins and strong Nutra vertical presence, serving global GEOs. Directly comparable in vertical focus, offer exclusivity model, and affiliate community-driven approach.
• Zeydoo: Performance marketing network focused on Nutra and sweepstakes offers with global reach. Comparable in product mix (SS, Trial, Sweepstakes), multi-GEO support, and direct-advertiser positioning.
• Leadbit: Affiliate network with significant Nutra and sweepstakes focus serving global affiliates. Similar in monetization models, vertical mix, and target affiliate audience of media buyers and webmasters.

Broad incumbents

• CrakRevenue: Established affiliate network with comparable CPA/RevShare monetization models across multiple verticals including Nutra. Broader scope than Whale but overlapping in payout structures and global affiliate base.
• MaxBounty: One of the largest established CPA affiliate networks with a much broader vertical mix (finance, retail, Nutra). Comparable as a network serving affiliates with similar CPA/CPL payout structures, though at much greater scale and vertical diversity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/whalebiz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whale.biz