WheelTyre
WheelTyre is a Netherlands-based full-service B2B provider of tyres, wheels, and complete wheel-tyre assemblies serving European vehicle manufacturers and importers, with a 26-country warehouse and assembly network, proprietary AFL assembly line, and dealer-facing WEBDIS ordering platform.
- Company typePrivate
- Founded-
- HeadquartersZevenbergen, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
WheelTyre firmographics
Firmographics- Name
- WheelTyre
- Legal name
- WheelTyre B.V.
- Website
- https://wheeltyre.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WheelTyre is a Netherlands-based full-service B2B provider of tyres, wheels, and complete wheel-tyre assemblies serving European vehicle manufacturers and importers, with a 26-country warehouse and assembly network, proprietary AFL assembly line, and dealer-facing WEBDIS ordering platform.
- Ownership category
- akta.pro rank
WheelTyre industry classification
Industry- Product category
- Automotive Tyre and Wheel Distribution
- NAICS
- Tire and Tube Merchant Wholesalers (42313)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
- akta.pro secondary industries
- Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF)
Keywords
Where WheelTyre is headquartered
LocationHeadquarters
- HQ city
- Zevenbergen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
WheelTyre business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Tyre Distribution: Purchase, storage and distribution of tyres for leading European automotive brands. Multi-brand offering with single contractual relationship and one invoicing flow for all tyre brands.
- Complete Wheel Sets Assembly: Assembly of complete wheel and tyre combinations (winter sets, summer sets, all-season sets) ready for direct fitting on vehicles, enabled by the Automatic Fitting Line.
- Individual Wheels/Rims: Supply of high-quality steel and alloy rims available in both OEM and aftermarket specifications, combining functionality with design.
- Warehousing Services: Storage solutions for tyres, wheels, complete wheel sets and other components for vehicle manufacturers and importers.
- Buy-backs: Purchase of overstock and deadstock inventories directly from partners, with distribution through international network to sell products quickly.
- Additional Services: Additional services including TPMS services, labelling, custom packaging and inventory management.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
WheelTyre product offering
Product offeringCore offering
WheelTyre is a full-service B2B provider supplying tyres, individual wheels (steel and alloy), and fully assembled wheel-tyre combinations to vehicle manufacturers, importers, and dealers across Europe. The company manages the complete operational process from sourcing through delivery, including procurement, storage, distribution, automated assembly via the Automatic Fitting Line (AFL), warehousing, and buy-back of overstock inventory, all under a single contractual relationship and unified invoicing flow.
Product overview
WheelTyre offers a full-service platform for tyres, wheels, and complete wheel-tyre combinations serving automotive manufacturers and importers across Europe. The core portfolio includes tyres (summer, winter, all-season), individual wheels (steel and alloy in OEM/aftermarket specs), and complete sets assembled via Automatic Fitting Line (AFL). These are supported by add-on modules including IT and Reporting (shared datasets for supply chain visibility), WEBDIS (online ordering system), Warehousing, Buy-backs (excess inventory management), and TPMS services. The offering is unified under one partner, one contract, and one invoicing flow.
Differentiator
Problem solved
Functional benefit
Brands
- WEBDIS: Company's own online ordering system providing real-time visibility of available stock for dealers.
Products and services
- Tyres Multi-brand tyre product line covering summer, winter, and all-season variants sourced, stored, and distributed for European vehicle manufacturers and importers, with single contract and unified invoicing across all tyre brands.
- Complete Wheel-Tyre Sets Fully assembled wheel and tyre combinations (winter sets, summer sets, all-season sets) ready for direct fitting on vehicles, produced via the Automatic Fitting Line with customer-specified assembly guidelines transferred digitally.
- Individual Wheels (Rims) High-quality steel and alloy rims available in OEM and aftermarket specifications combining functionality with design and meeting strict European standards.
- Buy-backs Service Service that purchases overstock and deadstock tyre and wheel inventories directly from partners and redistributes them through WheelTyre's international network to reduce storage costs and clear customer balance sheets.
- Warehousing Services Storage solutions for tyres, wheels, complete wheel sets, and other automotive components, organized under defined quality guidelines with inbound/outbound handling and quality checks at WheelTyre's European warehouses.
- TPMS Services Tyre Pressure Monitoring System services provided as part of WheelTyre's additional services offering to simplify partner day-to-day operations.
Quantifiable outcome
- Single contractual relationship for all tyre brands
- +2 more outcomes
Companies that use WheelTyre
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
WheelTyre technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WheelTyre partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered support and parent.
- DB SchenkersupportLogistics partner providing transportation and logistics services as part of WheelTyre's European distribution network.
- DachsersupportLogistics partner providing transportation and logistics services as part of WheelTyre's European distribution network.
- DSVsupportLogistics partner providing transportation and logistics services as part of WheelTyre's European distribution network.
- Global Automotive GroupparentParent company. WheelTyre is part of Global Automotive Group, providing global automotive industry expertise and resources.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
WheelTyre competitors and assessment
Company assessmentDirect peers
- ATS Euromaster: Major European tyre services and distribution network covering multiple countries with B2B and B2C service capability. Comparable to WheelTyre in pan-European tyre/wheel services and fleet/OEM customer focus.
- Van den Ban: Netherlands-based tyre distributor with European reach, focused on multi-brand tyre supply and related services. Comparable to WheelTyre's wholesale, multi-brand model and Benelux-centric distribution footprint.
- First Stop: European tyre service and distribution brand focused on passenger and commercial vehicle customers across multiple countries. Comparable in pan-European tyre services, dealer support, and OEM-adjacent fleet relationships.
- Point S: International tyre and auto-service distribution and retailer cooperative operating across Europe. Comparable to WheelTyre in multi-country European tyre distribution and dealer-network service.
- Heuver Banden: Dutch B2B tyre wholesaler serving European commercial and passenger-vehicle customers. Highly comparable to WheelTyre in geography, B2B distribution model, and multi-brand tyre offering.
Broad incumbents
- Continental Tires: Global tyre manufacturer with significant European OEM and distribution footprint. Comparable to WheelTyre via overlapping European OEM customers and multi-brand/wheel-tyre ecosystem positioning.
- Apollo Vredestein: European-headquartered tyre manufacturer with strong Benelux and pan-European OEM presence. Comparable to WheelTyre in European OEM tyre supply relationships and overlapping customer base.
- Bridgestone Europe: Global tyre manufacturer with European OEM and distribution operations. Comparable as upstream supplier and broader market participant serving the same OEM customer base as WheelTyre.
Regional players
- TireHub: US joint-venture tyre distribution platform created by Goodyear, Bridgestone, Continental, and Michelin. Comparable in multi-brand wholesale logistics model to WheelTyre, but serving the US market.
- American Tire Distributors: Largest US tyre distributor serving retailers, dealers, and commercial customers with multi-brand wholesale and logistics. Same B2B tyre distribution model as WheelTyre but operating in North America, not Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WheelTyre social profiles
Digital presenceWheelTyre compliance and trust
Trust signalCompliance1 record
WheelTyre financial estimates
Financial estimateRevenue estimate
Valuation estimate
WheelTyre leadership team
Management profileNumber of profiles
WheelTyre funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WheelTyre M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WheelTyre
What does WheelTyre do?
WheelTyre is a full-service B2B provider supplying tyres, individual wheels (steel and alloy), and fully assembled wheel-tyre combinations to vehicle manufacturers, importers, and dealers across Europe. The company manages the complete operational process from sourcing through delivery, including procurement, storage, distribution, automated assembly via the Automatic Fitting Line (AFL), warehousing, and buy-back of overstock inventory, all under a single contractual relationship and unified invoicing flow.
Is WheelTyre a public or private company?
WheelTyre is a private company. It is classified as corporate owned and is currently operating.
When was WheelTyre founded?
WheelTyre was founded in -1. It employs 11 to 50 people.
Where is WheelTyre based?
WheelTyre is headquartered in Zevenbergen, Netherlands, in the Europe region.
How does WheelTyre make money?
Six revenue lines are on record. Tyre Distribution is the primary driver. The others are complete Wheel Sets Assembly, individual Wheels/Rims, warehousing Services, buy-backs and additional Services.
Who are WheelTyre's main competitors?
Direct peers on record are ATS Euromaster, Van den Ban, First Stop, Point S and Heuver Banden. Broad incumbents are Continental Tires, Apollo Vredestein and Bridgestone Europe. Regional players are TireHub and American Tire Distributors.
Does WheelTyre have an API?
No public API is recorded for WheelTyre.
What industry is WheelTyre in?
WheelTyre's product category is Automotive Tyre and Wheel Distribution. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply), with a secondary code of TLAKAOAD, Tires, Wheels & Retread Supply Distribution. Its NAICS code is 42313 and its SIC code is 5013.