Wickwood Inn
Wickwood Inn is a luxury boutique bed and breakfast in downtown Saugatuck, Michigan, serving affluent leisure travelers, couples, corporate retreat groups, and wedding parties with 14 designer-curated guest rooms, The Bungalow, and the adjacent Fairview rental property.
- Company typePrivate
- Founded-
- HeadquartersSaugatuck, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wickwood Inn does
Wickwood Inn is a luxury boutique bed and breakfast operating from a single downtown Saugatuck, Michigan location, owned and curated by Martin and Shea under the Soucie Horner Design Collective umbrella. The property comprises 14 individually designed guest rooms and suites at the main inn, supplemented by The Bungalow (a 1,490 sq ft standalone accommodation for up to 6 guests) and the adjacent Fairview property (a restored 1857 home with 4 additional rooms, 1.4 miles from the main inn). Whole-property rentals can accommodate up to 28 guests across the combined inventory.
The inn generates revenue through four primary streams: overnight accommodations (seasonal, quote-based pricing), food and beverage (a daily farm-to-table New American breakfast led by Executive Chef Rose Duong since 2022, plus seasonal lunch Thursday–Saturday and nightly social hour with charcuterie), event hosting (weddings up to 22 overnight guests/28 cocktail party capacity, corporate retreats, family reunions), and curated programming (wellness retreats such as 'Power of Pause' and the Gentlemen's Retreat). Gift certificates, often bundled with luxury partner goods, round out the revenue mix. Distribution is fully direct — Think Reservations online booking, phone, and email — with no third-party OTA presence.
The competitive positioning rests on a tightly curated luxury supplier ecosystem (Vispring mattresses, Matouk linens, Waterworks marble baths, SHIIR hand-knotted rugs, ALT For Living cashmere, La Bottega robes, Lynda O'Connor vintage textile pillows, Julie Meridian photography), a location advantage on Butler Street in walkable downtown Saugatuck near Lake Michigan and the Art Coast, and a design-forward brand identity reinforced by earned media and repeat guest testimonials. Customer segments span affluent leisure travelers and couples (primary), corporate retreat groups, wedding parties, multi-generational families, and curated retreat attendees.
Wickwood Inn firmographics
Firmographics- Name
- Wickwood Inn
- Legal name
- Wickwood Inn
- Website
- https://wickwoodinn.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wickwood Inn is a luxury boutique bed and breakfast in downtown Saugatuck, Michigan, serving affluent leisure travelers, couples, corporate retreat groups, and wedding parties with 14 designer-curated guest rooms, The Bungalow, and the adjacent Fairview rental property.
- Ownership category
- akta.pro rank
Wickwood Inn industry classification
Industry- Product category
- Boutique Inn / Luxury Bed and Breakfast
- NAICS
- Bed-and-Breakfast Inns (721191)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Country Inns & Rural B&Bs (THAGAHAD)
- akta.pro secondary industry
- Bed & Breakfast–Style Rooms in Private Homes (THAMABAF)
Keywords
Where Wickwood Inn is headquartered
LocationHeadquarters
- HQ city
- Saugatuck
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wickwood Inn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Overnight Accommodations: The primary revenue stream is overnight stays in the inn's 14 guest rooms and suites, plus The Bungalow (1,490 sq ft, sleeps 1-6). Rooms range from approximately 210–230 sq ft for standard rooms to larger estate suites. The inn also books the adjacent Fairview property (4 additional rooms, 1.4 miles away). Whole-property bookings are available for up to 28 guests. Pricing is seasonal and quote-based.
- Food & Beverage: Revenue is generated through included New American breakfast (served daily), optional seasonal lunch (Thursday–Saturday 1–3pm), afternoon sweets, and nightly Social Hour with charcuterie boards. Chef Rose Duong prepares seasonal menus featuring locally sourced Michigan ingredients. The inn also offers customized dinner menus for group events and private celebrations.
- Event Hosting & Private Celebrations: The inn hosts weddings (capped at 22 overnight guests; up to 28 for a cocktail party on the outdoor terrace), corporate retreats, family reunions, and curated retreats (e.g., Power of Pause, Gentlemen's Retreat). Full property rental packages include food packages, beverage service, activities, and concierge services.
- Gift Certificates: The inn sells gift certificates for overnight stays, allowing guests to purchase partial or full stays as gifts. Packages can be bundled with premium items such as ALT For Living cashmere throws or La Bottega terry cloth robes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Standard Rooms — 210–230 sq ft, 1–2 guests |
| Subscription | Multi-year contract | The Bungalow — 1,490 sq ft, 1–6 guests |
| Subscription | Multi-year contract | Whole-Inn / Full Property Rental — 14 rooms + Bungalow, up to 28 guests |
| Subscription | Multi-year contract | Corporate Retreat Packages |
| Subscription | Multi-year contract | Fairview — Private Vacation Rental, additional 4 rooms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Wickwood Inn product offering
Product offeringCore offering
Wickwood Inn operates a luxury boutique bed and breakfast in downtown Saugatuck, Michigan, offering overnight accommodations in 14 individually designed guest rooms and suites, The Bungalow (1,490 sq ft standalone unit), and the adjacent Fairview private home (4 additional rooms). The inn provides chef-driven farm-to-table dining (New American breakfast, seasonal lunch, afternoon sweets, nightly Social Hour), curated retreat programming (Power of Pause, Gentlemen's Retreat), and full-service event hosting for weddings, corporate retreats, and family reunions.
Product overview
The Wickwood Inn is a single-property luxury bed and breakfast offering that operates as a unified hospitality experience. The core product is the main inn property featuring 14 guest rooms, supplemented by two distinct accommodation options: The Bungalow (a standalone 1,490 sq. ft. unit) and Fairview (a private historic home available for whole-home rental). The inn also offers integrated dining services including seasonal breakfast, lunch, and social hour experiences, alongside event services for weddings, corporate retreats, and curated group retreats. Gift certificates provide flexible gifting options.
Differentiator
Problem solved
Functional benefit
Brands
- Fairview: A private luxury vacation rental and whole-home rental in Saugatuck, designed for families, friends, and longer personal stays. Created by Soucie Horner Design Collective as a private extension of Wickwood Inn, offering an intimate take on design-led hospitality.
Products and services
- Wickwood Inn Guest Rooms The main inn's 14 individually curated guest rooms and suites (standard rooms approximately 210-230 sq ft for 1-2 guests, plus larger estate suites) featuring Vispring mattresses, Matouk linens, Waterworks marble baths, La Bottega robes, SHIIR rugs, and antique furnishings, serving overnight leisure travelers and couples.
- The Bungalow A 1,490 sq ft standalone accommodation on the Wickwood Inn property, ideal for getaways, couples retreats, or small group stays. Available for exclusive booking by 1-6 guests with full access to inn amenities.
- Fairview Private Vacation Rental A private historic home (originally built in 1857) located 1.4 miles from Wickwood Inn, restored by Soucie Horner Design Collective as an exclusive whole-home luxury rental. Features 4 additional rooms, Vispring mattresses, Matouk linens, Waterworks marble baths, private pool and lawn, designed for families, friends, and longer personal stays.
- Dining Experiences Curated dining experiences including New American breakfast served daily, a new seasonal lunch menu served Thursday-Saturday 1-3pm, afternoon sweets, and nightly Social Hour with locally sourced charcuterie boards, all prepared by Executive Chef Rose Duong using Michigan-sourced ingredients. Customized dinner menus are available for group events and private celebrations.
- Corporate Retreat Packages Full-property rental packages for corporate retreats and team off-sites, including the Primary Inn, Bungalow, Pool House, and Fairview (up to 28 guests), with a dedicated technology package (ClickShare video conferencing, Sonos sound, AppleTV, HDMI screen, dedicated event WiFi), customized food and beverage packages, and curated activities such as yoga, boat charters, wine and cider tours, dune buggy rides, golf, and skiing.
- Wedding & Celebration Hosting Wedding and event hosting including rehearsal dinners, ceremonies, and receptions, accommodating up to 22 overnight guests and up to 28 for cocktail parties on the outdoor terrace, with customized dinner menus by Executive Chef Rose Duong and access to the inn's common areas and gardens.
- Gift Certificates Gift certificates available for purchase online for overnight stays at Wickwood Inn, allowing buyers to gift partial or full stays. Can be bundled with premium items such as ALT For Living cashmere throws or La Bottega terry cloth robes.
- Curated Group Retreats Curated group retreat experiences hosted at the inn, including the Power of Pause women's wellness retreat and the Gentlemen's Retreat, featuring guided wellness programming, seasonal cuisine, and structured group activities designed for specific demographics.
Quantifiable outcome
- Oval Beach was named by Condé Nast Traveler as one of the 'Top 25 Beaches in the World' and has received awards from National Geographic Traveler and MTV.
Companies that use Wickwood Inn
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Wickwood Inn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wickwood Inn partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- Soucie Horner Design Collective (SHDC)coreSoucie Horner Design Collective is the parent company that acquired and designed the Wickwood Inn, led by Martin and Shea. SHDC also operates the Carriage House on Kenmore (Chicago) and Fairview (Saugatuck). The collective shapes the design aesthetic, brand direction, and hospitality philosophy of all properties. SHDC co-markets the inn through its own website and brand presence.
- WaterworksflagshipWaterworks provides artisanal bathroom fixtures and fittings for the Wickwood Inn's bathrooms, featuring marble subway tile walls and high-end bathing environments. The partnership positions Waterworks as a luxury bathroom brand in a boutique hospitality context.
- The Luxury Bed Collection / VispringflagshipThe Luxury Bed Collection supplies Vispring mattresses (handcrafted in Britain since 1901, made with hand-tufted British wool) for all guest rooms. The inn prominently features Vispring in its marketing and offers mattresses for guest purchase. This is a key brand partnership contributing to the luxury positioning.
- MatoukcoreMatouk provides luxury linens for bed and bath, handcrafted from the world's finest materials for nearly 100 years. Their products are featured in all guest rooms and are available for purchase by guests.
- SHIIRcoreSHIIR supplies hand-knotted rugs made by master artisans using centuries-old weaving techniques. Rugs are crafted from Italian leathers, cashmere, silk, and wool. Custom SHIIR rugs are featured in each guest room and are available for guest purchase.
- ALT for LivingcoreALT for Living provides cashmere throws, blankets, and pillows featured throughout the inn's common areas and guest rooms. Products are lightweight, sumptuous, and styled as both chic and cozy. Items are available for guest purchase.
- Lynda O'Connor / TexturescoreTextile artist Lynda O'Connor creates one-of-a-kind decorative pillows for the inn using vintage fabrics sourced globally. Her pillows are featured in all guest rooms and the library. Items are available for guest purchase. The inn profiles O'Connor on its blog as a design partner.
- La BottegacoreLa Bottega provides plush bathrobes made of extra-soft microfibers with a downy inner lining, featured in all guest rooms. Robes are available for guest purchase at checkout or online.
- Julie MeridiancorePhotographer Julie Meridian's blue-toned bird photographs line the hallways of the inn. Her work captures the Wickwood's dynamic winter vibe. Photos are available for guest purchase (in their frames or as prints) through guest services.
- Uncommon Coffee RoasterscoreUncommon Coffee Roasters (Saugatuck/East Lansing, MI) supplies the Wickwood's house blend coffee — described as creamy, nutty, with chocolate notes. The inn also profiles the roaster on its blog and recommends its café as a local attraction. Founded by an East Lansing native in 2018.
- BIÂN & BIÂN Medical (Wellness Expert)minorWellness expert Mar Soraparu, Co-Founder and Chief Wellness Officer at BIÂN & BIÂN Medical, co-hosted the 'Power of Pause' women's wellness retreat at the inn in September 2025, providing guided yoga, meditation, journaling, and sleep improvement strategies.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wickwood Inn competitors and assessment
Company assessmentDirect peers
- Castle in the Country: Allegan County, Michigan luxury bed and breakfast inn offering individually themed rooms, on-site dining, and a romantic country setting. Direct competitor to Wickwood within the Western Michigan luxury B&B landscape with similar size and experiential offering.
- Blackberry Farm: Tennessee luxury resort combining a small-room boutique inn with farm-to-table dining, wellness programming, and curated experiences. Direct conceptual peer to Wickwood in premium experiential country hospitality, despite operating at a larger scale.
- Goldberry Woods: New Buffalo, Michigan luxury bed and breakfast inn offering individually designed rooms, farm-to-table dining, and curated guest experiences. Direct peer to Wickwood Inn in the Michigan small-market luxury B&B category, with comparable scale, direct booking model, and design-led positioning.
- Chateau Chantal: Traverse City, Michigan wine-country bed and breakfast and vineyard offering overnight stays and curated wine/dining experiences. Comparable to Wickwood in combining an inn with experiential F&B programming and a strong destination story in Michigan.
- The Point: Ultra-luxury Adirondacks resort operating as an all-inclusive Relais & Châteaux property with limited rooms, exclusive programming, and a high-touch service model. Comparable to Wickwood in the small-room, high-touch, design-led country-inn positioning at a premium price point.
- Hotel Walloon: Boutique lakeside inn in Walloon Lake, Michigan with design-forward rooms, on-site restaurant, and curated guest experiences. Direct peer in the Michigan upscale-boutique inn segment, comparable in size and service-led positioning.
- The Inn at Stonecliffe: Historic boutique inn on Mackinac Island, Michigan offering curated rooms and a destination resort experience within a unique lakefront setting. Comparable to Wickwood as a Michigan destination inn with upscale positioning and a heritage property angle.
Others
- Relais & Châteaux: Global association of independently owned luxury hotels, restaurants, and inns. Relevant to Wickwood as a potential distribution, marketing, and brand-credibility network for an upscale boutique inn targeting affluent leisure travelers.
Broad incumbents
- Auberge Resorts Collection: National portfolio of luxury boutique hotels, resorts, and inns at premier U.S. destinations. Comparable to Wickwood in design-led, service-intensive boutique hospitality, but with materially larger scale and a multi-property brand portfolio.
- Grand Hotel: Iconic Mackinac Island resort hotel with 397 rooms, F&B, retail, and event venues. A larger, established Michigan luxury lodging incumbent; broader scale and broader amenity mix but operating in the same Michigan destination-luxury travel segment as Wickwood.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wickwood Inn social profiles
Digital presenceWickwood Inn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wickwood Inn leadership team
Management profileNumber of profiles
Profiles3 records
Wickwood Inn subsidiaries and ownership
Company hierarchySubsidiaries1 record
Wickwood Inn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wickwood Inn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wickwood Inn
What does Wickwood Inn do?
Wickwood Inn operates a luxury boutique bed and breakfast in downtown Saugatuck, Michigan, offering overnight accommodations in 14 individually designed guest rooms and suites, The Bungalow (1,490 sq ft standalone unit), and the adjacent Fairview private home (4 additional rooms). The inn provides chef-driven farm-to-table dining (New American breakfast, seasonal lunch, afternoon sweets, nightly Social Hour), curated retreat programming (Power of Pause, Gentlemen's Retreat), and full-service event hosting for weddings, corporate retreats, and family reunions.
Is Wickwood Inn a public or private company?
Wickwood Inn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wickwood Inn founded?
Wickwood Inn was founded in -1. It employs 1 to 10 people.
Where is Wickwood Inn based?
Wickwood Inn is headquartered in Saugatuck, United States, in the North America region.
How does Wickwood Inn make money?
Four revenue lines are on record. Overnight Accommodations are the primary driver. The others are food & Beverage, event Hosting & Private Celebrations and gift Certificates.
Who are Wickwood Inn's main competitors?
Direct peers on record are Castle in the Country, Blackberry Farm, Goldberry Woods, Chateau Chantal, The Point, Hotel Walloon and The Inn at Stonecliffe. Relais & Châteaux is listed as an others. Broad incumbents are Auberge Resorts Collection and Grand Hotel.
Does Wickwood Inn have an API?
No public API is recorded for Wickwood Inn.
What industry is Wickwood Inn in?
Wickwood Inn's product category is Boutique Inn / Luxury Bed and Breakfast. Its primary akta.pro industry code is THAGAHAD, Country Inns & Rural B&Bs, with a secondary code of THAMABAF, Bed & Breakfast–Style Rooms in Private Homes. Its NAICS code is 721191 and its SIC code is 7000.