WILD ESTATE
Wild Estate is a family-owned boutique winery, craft brewery, and activity venue on Waiheke Island, New Zealand, serving corporate function clients, wedding parties, and tourists with on-site wine, beer, restaurant, and team-building experiences.
- Company typePrivate
- Founded1998
- HeadquartersWaiheke Island, New Zealand
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WILD ESTATE does
Wild Estate, legally Wild on Waiheke Ltd, is a family-owned boutique winery, craft brewery, and activity venue on Waiheke Island, New Zealand, founded in 1998. Its core assets are a 7-acre vineyard in Onetangi Valley and an on-site craft brewery operating since 1998; winemaking is outsourced to Mudbrick's facility under winemaker Patrick Newton, with viticulture led by Matt Sloane and a recent addition, Daniel Struckman, to the winemaking team. Product lines include three wine tiers (Estate Range, Wanderlust Reserve, and the limited The W Ultrapremium released roughly every five years), small-batch Waiheke Island regional craft beers, an on-site restaurant with shared-platter dining, and paid adventure activities such as archery, laser claybird shooting, and team-building packages (WildTarget, WildTribe, Wildchamps, Wild Woozy) for groups of up to 120.
Revenue is generated through five primary streams: cellar door and online wine sales (including NZ and international DTC shipping via Wine Collective Direct), craft beer sales at the bar and cellar door, on-site restaurant and bar service, activity bookings, and private function/event hire for corporate clients, weddings, and celebrations. The go-to-market is hybrid and event-driven: direct-to-consumer at the Waiheke venue, sales-led for corporate functions via dedicated phone lines and email (with a 50% deposit required for groups of 14+), and event-led through major concert and festival partnerships (Carl Cox Aotearoa Winery Tour 2026, Highlife NYE, Roots in the Vines). Customers include enterprise corporates (KPMG, LexisNexis NZ, USL Medical, Trade Me Property, VCFO Group, Callander Group, PitStop, Newshub Radio), wedding and private party segments, and Waiheke Island tourists; group sizes range from casual bookings under 10 to exclusive venue hire of 100-120 guests. The business holds on-premise and off-premise liquor licenses (9am-midnight, seven days a week) and operates seasonally from 11am-5pm, with no venue hire fee for large private functions.
WILD ESTATE firmographics
Firmographics- Name
- WILD ESTATE
- Legal name
- Wild on Waiheke Ltd
- Website
- https://wildestate.co.nz
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wild Estate is a family-owned boutique winery, craft brewery, and activity venue on Waiheke Island, New Zealand, serving corporate function clients, wedding parties, and tourists with on-site wine, beer, restaurant, and team-building experiences.
- Ownership category
- akta.pro rank
WILD ESTATE industry classification
Industry- Product category
- Winery and Craft Brewery Hospitality
- NAICS
- Tour Operators (561520)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)
Keywords
Where WILD ESTATE is headquartered
LocationHeadquarters
- HQ city
- Waiheke Island
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
WILD ESTATE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others, Infrastructure
Revenue model
- Food & Restaurant: On-site restaurant serving casual shared platters, function menus for groups 14+. Bar service with wine, beer, cocktails. Operates 11am-5pm seasonally. On-license operates 9am-midnight 7 days a week.
- Wine Sales: Three wine ranges: Estate Range (approachable varietals), Wanderlust Reserve Range (premium single-vineyard), and The W Ultrapremium (ultra-premium limited release). Sold at cellar door, online shop (NZ wide shipping, international shipping).
- Craft Beer Sales: Craft beers brewed on-site including Waiheke Brewery Ginger Beer (World Famous on Waiheke). Served at bar and sold at cellar door.
- Activities & Team Building: Paid activities including archery ($37.50-$40 per person), laser claybird shooting, combo packages (WildTarget, WildTribe), and team building events (Wildchamps, Wild Woozy). Groups 20-120 from $72.50pp.
- Function & Event Hire: Corporate events, weddings, private parties, stag/hen parties. Groups of 100-120 for exclusive venue hire. No venue hire fee. 50% deposit required for groups 14+.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Archery - Groups 1-6 |
| Unit Pricing | Pay-as-you-go | Archery - Groups 7-12 |
| Unit Pricing | Pay-as-you-go | Wild Woozy Team Building - Groups 20-120 |
| Unit Pricing | Pay-as-you-go | Wildchamps Team Building - Groups 25-120 |
| Unit Pricing | Pay-as-you-go | WildTarget Combo |
| Unit Pricing | Pay-as-you-go | Casual Bookings (10 or less) |
| Unit Pricing | Multi-year contract | Function Bookings (14+) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
WILD ESTATE product offering
Product offeringCore offering
Wild Estate operates an integrated boutique hospitality destination on Waiheke Island comprising a 7-acre vineyard producing Estate, Wanderlust Reserve, and The W ultra-premium wines; an on-site craft brewery operating since 1998; a vineyard restaurant serving shared platters and casual dining; and adventure activity programs (archery, laser claybird shooting, combo packages, team-building events) for groups up to 120. The venue hosts corporate functions, weddings, private parties, concerts, and seasonal events under a single family-owned operation.
Product overview
Wild Estate is a boutique winery, brewery, and activity venue on Waiheke Island, New Zealand. The offering is organized into three main pillars: (1) Wine products including the Estate Range, Wanderlust Reserve Range, and ultra-premium W Range wines produced from their 7-acre vineyard in Onetangi Valley; (2) Craft beer from the Waiheke Island Brewery established in 1998; and (3) Activity programs including WildTarget (archery + claybird combo), WildTribe (team building for 20-120 guests), Wildchamps (competitive team games), and individual activities like archery and laser claybird shooting. The venue also operates a restaurant and hosts functions including weddings, corporate events, and private parties. The business operates under the trading name Wild on Waiheke Ltd.
Differentiator
Problem solved
Functional benefit
Brands
- Wild Estate Restaurant: On-site vineyard restaurant serving shared platters, boutique wines, and craft beers
- Waiheke Island Brewery
- Wild Estate Vineyard
- Wild On Waiheke Activities
Products and services
- Wild Estate Vineyard Wines (Estate Range, Wanderlust Reserve Range, The W Ultra-premium) Three-tier wine portfolio from the 7-acre Onetangi Valley vineyard: approachable Estate Range varietals; premium Wanderlust Reserve Range from carefully selected single rows in best vintages; and ultra-premium The W crafted from best parcels of low-yielding vines, hand-picked and matured in French Oak Barriques. Sold at cellar door, online NZ shop, and via international shipping.
- Waiheke Island Brewery Craft Beers Small-batch craft beers brewed on-site in a distinct Waiheke Island regional style since 1998, including the Waiheke Brewery Ginger Beer. Over 25 years of brewing tradition. Served at the bar and sold at the cellar door.
- Wild Estate Restaurant
Quantifiable outcome
- Real Review 2026 Top 100 Wineries recognition
- +2 more outcomes
Companies that use WILD ESTATE
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
WILD ESTATE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WILD ESTATE partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Mudbrick Vineyard & RestaurantcoreWinemaking facility partner. Grapes are harvested from Wild Estate's 7-acre vineyard, then transported to Mudbrick's winemaking facility where award-winning winemaker Patrick Newton transforms them into Wild Estate wines.
- Matt Sloane (Viticulturist)coreLead viticulturist caring for Wild Estate vines. Treats vines with expertise shared across multiple Waiheke Island vineyards. Expertise ensures quality grape production from the Onetangi Valley estate.
- Patrick Newton (Winemaker)coreAward-winning winemaker at Mudbrick who crafts Wild Estate wines. Conducts the winemaking 'alchemy' that transforms grapes into liquid gold. Creates the premium and ultra-premium wine ranges.
- Daniel Struckman (The Batch)minorNewest addition to winemaking team. Described as 'good-looking, fun-loving' contributing to the winemaking process.
- Audiology TouringminorConcert and event promoter partner. Organizes major events at Wild Estate including the Carl Cox Aotearoa Winery Tour 2026.
- Highlife EntertainmentminorNYE party organizer. Partners with Wild Estate for annual Highlife NYE Party event.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WILD ESTATE competitors and assessment
Company assessmentDirect peers
- Obsidian Estate: Waiheke Island vineyard producing estate wines from hillside vineyards. Comparable boutique estate with premium Waiheke regional positioning.
- Mudbrick Vineyard & Restaurant: Direct Waiheke Island winery and restaurant; comparable vineyard estate with hospitality venue. Also functions as Wild Estate's winemaking partner, blurring competitor/partner lines.
- Tantalus Estate: Waiheke Island winery, restaurant, and event venue. Direct competitor in vineyard estate hospitality and premium wedding/function market.
- Destiny Bay Vineyards: Waiheke Island ultra-premium winery with tasting/destination experiences. Comparable in boutique estate positioning and ultra-premium Waiheke wine tier.
- Man O' War Vineyards: Waiheke Island winery with multiple sub-brands and on-site experiences. Comparable boutique premium Waiheke producer with destination positioning.
- Cable Bay Vineyards: Waiheke Island winery with on-site restaurant and function venue. Comparable multi-vertical estate offering combining wine, food, and events.
- Te Motu Vineyard: Premium Waiheke Island vineyard estate producing Bordeaux-style wines. Direct comparable as small-lot premium Waiheke producer.
- Goldie Estate: Waiheke Island boutique winery and vineyard estate. Comparable in scale and offering premium Waiheke wines with on-site tasting.
- Stonyridge Vineyard: Iconic Waiheke Island premium winery known for Larose and restaurant experiences. Direct competitor in vineyard estate hospitality targeting premium wine buyers and destination visitors.
- Batch Winery: Waiheke Island winery that shares a winemaker (Daniel Struckman/The Batch) connection with Wild Estate. Direct peer in boutique Waiheke wine and hospitality.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
WILD ESTATE social profiles
Digital presenceWILD ESTATE compliance and trust
Trust signalCompliance3 records
WILD ESTATE financial estimates
Financial estimateRevenue estimate
Valuation estimate
WILD ESTATE leadership team
Management profileNumber of profiles
Profiles4 records
WILD ESTATE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WILD ESTATE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WILD ESTATE
What does WILD ESTATE do?
Wild Estate operates an integrated boutique hospitality destination on Waiheke Island comprising a 7-acre vineyard producing Estate, Wanderlust Reserve, and The W ultra-premium wines; an on-site craft brewery operating since 1998; a vineyard restaurant serving shared platters and casual dining; and adventure activity programs (archery, laser claybird shooting, combo packages, team-building events) for groups up to 120. The venue hosts corporate functions, weddings, private parties, concerts, and seasonal events under a single family-owned operation.
Is WILD ESTATE a public or private company?
WILD ESTATE is a private company. It is classified as family owned and is currently operating.
When was WILD ESTATE founded?
WILD ESTATE was founded in 1998. It employs 1 to 10 people.
Where is WILD ESTATE based?
WILD ESTATE is headquartered in Waiheke Island, New Zealand, in the Oceania region.
How does WILD ESTATE make money?
Five revenue lines are on record. Food & Restaurant is the primary driver. The others are wine Sales, craft Beer Sales, activities & Team Building and function & Event Hire.
Who are WILD ESTATE's main competitors?
Direct peers on record are Obsidian Estate, Mudbrick Vineyard & Restaurant, Tantalus Estate, Destiny Bay Vineyards, Man O' War Vineyards, Cable Bay Vineyards, Te Motu Vineyard, Goldie Estate, Stonyridge Vineyard and Batch Winery.
Does WILD ESTATE have an API?
No public API is recorded for WILD ESTATE.
What industry is WILD ESTATE in?
WILD ESTATE's product category is Winery and Craft Brewery Hospitality. Its primary akta.pro industry code is THAMAEAG, Luxury Farmhouses, Country Houses & Vineyard Estates. Its NAICS code is 561520 and its SIC code is 7000.