WILLOW EVENTS

What WILLOW EVENTS does

Willow Events, operating under the legal name Willow Flower Boutique (DBA "Willow"), is a Dubai-based direct-to-consumer floral company combining online e-commerce flower sales with bespoke event floral services for the UAE market. The e-commerce storefront at willow.ae lists 36 curated floral products across 11 occasion-based categories (anniversary, birthday, Christmas, get-well, graduation, new-born, reception, thank-you, Valentine's, and welcome-back), with unit prices ranging from AED 250 to AED 1,648 per bouquet. The Events division provides custom floral design for corporate gatherings, weddings, engagements, gender reveals, birthdays, and gala dinners, accessed through an inquiry form on the site.

The technology stack is a standard WordPress-based e-commerce platform (powered by 23WATT Marketing & Communications) with an integrated shopping cart, product catalog, event inquiry forms, and a delivery scheduling system. Distribution is differentiated by a same-day delivery service spanning six UAE emirates (Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al Khaimah, Umm Al Quwain) with three daily time slots (morning 8am–12pm, afternoon 12pm–5pm, evening 5pm–10pm) and free shipping on orders above AED 300. Geographic scope is explicitly restricted to domestic UAE, with international shipping unavailable and surcharges applied to remote areas such as Fujairah and parts of Sharjah, Dubai, Abu Dhabi, and Umm Al Quwain.

The business model is dual-stream and entirely direct-to-consumer: per-order one-time e-commerce flower purchases (unit pricing, pay-as-you-go) plus project-based professional services for events. The company serves three loosely-defined segments: corporate event clients, personal celebration customers, and individual gift purchasers. Customer acquisition runs through the willow.ae website, an Instagram account (willowflowerboutique), and email newsletter. Willow is privately held, has 8 employees, has raised no disclosed external funding, has no parent company or investors, and discloses no management team, financial figures, or strategic partnerships in the available data.

Name

WILLOW EVENTS

Legal name

Willow Flower Boutique

Website

https://willow.ae

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Willow Events (Willow Flower Boutique) is a Dubai-based, direct-to-consumer online flower e-commerce and event floral services company operating exclusively within the UAE, selling curated bouquets across occasion categories and offering custom event arrangements for corporate and personal celebrations.

Ownership category

akta.pro rank

Product category

Online Floral Retail & Event Services

NAICS

Florists (45931), Florists (4593), Florists (459310), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC), Seasonal, Holiday & Party Home Décor Retail (CRAIACAD)

Keywords

• Online flower delivery
• Floral arrangement services
• Wedding flowers
• Event floral design
• Fresh flower bouquets

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. E-commerce Flower Sales: Direct online sales of floral arrangements and bouquets through their website. Products include various flower arrangements, vases, and gift combinations sold as one-time purchases with prices ranging from AED 250 to AED 1,648.
2. Event Services: Custom floral design and arrangement services for corporate events, weddings, birthdays, and special celebrations. Customers inquire through the Events page for personalized event floral services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Willow Events sells fresh floral arrangements and bouquets directly to consumers through an online e-commerce shop (willow.ae), with a 36-SKU catalog spanning 11 occasion-based categories (birthdays, anniversaries, Valentine's, weddings, get well, etc.). It also offers bespoke event floral design and planning services for corporate events, weddings, birthdays, gender reveals, engagements, and gala dinners, supported by same-day UAE-wide delivery with three daily time slots.

Product overview

Willow Events operates as a dual offering: an online flower e-commerce shop (https://willow.ae/shop/) and event planning services (https://willow.ae/events/). The e-commerce platform offers 36 products across 11 occasion-based categories including Birthday Flowers (17), Welcome Back Flowers (16), Get Well Soon Flowers (13), Thank You Flowers (11), Valentine Flowers (5), Christmas Flowers (5), Graduation Flowers (5), New Born Baby Flowers (5), Reception Arrangements (4), and Anniversary Flowers (4). Featured best-selling products include Lush Lavender, Pastel Paradise, and Royal Bouquet. The events division specializes in corporate events, weddings, kids' birthdays, gala dinners, gender reveals, and engagements. Same-day delivery service is available for orders over 300 AED across the UAE.

Differentiator

Problem solved

Functional benefit

Products and services

• Willow Flowers E-Commerce Shop Online store where UAE consumers can browse and purchase 36+ curated fresh flower bouquets and arrangements across 11 occasion-based categories, with prices ranging from AED 250 to AED 1,648 and UAE-wide delivery.
• Willow Events Services Bespoke event floral design and planning service for corporate gatherings, weddings, kids' birthdays, gala dinners, gender reveals, and engagements, engaged via the Events page inquiry form.
• Lush Lavender Captivating flower bouquet featuring purple Delphiniums, marketed at AED 480, designed to add elegance and grace to any setting.
• Pastel Paradise Bouquet featuring blue Hydrangeas, marketed at AED 390, intended for serene and sophisticated celebrations.
• Royal Bouquet Elegant bouquet showcasing Roses (Ecuador Sand Cream), Lunaria (Natural Green), and Ammi Majus, marketed at AED 450.
• Same-Day UAE Delivery Service Free same-day flower delivery for orders over 300 AED across main UAE delivery areas, with three daily time slots (Morning 8am-12pm, Afternoon 12pm-5pm, Evening 5pm-10pm); remote areas incur a 50 AED surcharge.

Quantifiable outcome

• Free same-day delivery for orders over 300 AED within UAE
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• 1-800-Flowers.com: Large publicly-listed gifting and flower delivery platform operating across the US with broad occasion coverage. Comparable on occasion-based catalog breadth and event/gifting services, though at vastly larger scale.
• Interflora: Global flower delivery network operating through local florist partners across multiple countries. Comparable on event floral services and delivery logistics model, though at global incumbent scale.
• Teleflora: Florist network providing same-day delivery through member florists across the US and Canada. Comparable on florist-aggregated delivery model and event floral services, at national-incumbent scale.
• FTD (Florists' Transworld Delivery): Long-established flower and gift delivery network in North America with broad occasion coverage. Comparable on occasion-based catalog and delivery infrastructure, though at incumbent scale.

Direct peers

• Bloom & Wild: UK-founded online flower delivery company with strong brand, occasion catalog, and letterbox flowers. Comparable on online DTC model and occasion-based product strategy, at venture-backed scale.
• Flower Chimp: Online flower delivery platform operating across Southeast Asia and the Middle East, with a UAE presence. Directly comparable to Willow on online ordering model, occasion-based catalog, and same-day delivery positioning.
• The Bouqs Co. Direct-to-consumer online flower delivery company with farm-sourced arrangements and subscription options. Comparable on online DTC model, occasion catalog, and same-day/next-day delivery capabilities.
• Farmgirl Flowers: Direct-to-consumer online florist with curated, occasion-based bouquets and strong brand positioning. Comparable on DTC e-commerce model, premium positioning, and occasion-based catalog.
• BloomNation: Online flower marketplace connecting consumers with local florists for delivery and bespoke designs. Comparable to Willow on marketplace/e-commerce flower positioning and occasion-based product catalog.

Regional players

• Floral Heart: Dubai-based online florist offering flower arrangements and event floral services in the UAE. Closest geographic direct competitor given shared Dubai base, event services focus, and online ordering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/willowflowerboutique?igshid=MzRlODBiNWFlZA==
• LinkedInlinkedin.com/company/willow-events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILLOW EVENTS