WINEHOURS PTE LTD
Wine Hours Pte Ltd is a Singapore-based wine e-commerce platform founded in 2016 that sells premium 90+ point wines, spirits, accessories, and gift vouchers directly to consumers and wholesale customers in Singapore with same-day delivery.
- Company typePrivate
- Founded-
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What WINEHOURS PTE LTD does
Wine Hours Pte Ltd is a Singapore-based wine e-commerce company founded in 2016 that operates as both a B2C retailer and B2B wholesale distributor of premium wines rated 90+ points by reputable global critics. The company runs an OpenCart-based storefront on winehours.com, offering red, white, champagne, sparkling, and dessert wines alongside an expanded assortment of spirits, wine accessories, aroma kits, and gift vouchers. Its business model is product-led growth with tiered unit pricing (single bottles from S$45 to over S$1,000 for collectibles), incremental volume discounts for multi-bottle purchases, and same-day delivery throughout Singapore.
The platform is built on a standard PHP/OpenCart e-commerce stack with no disclosed proprietary technology, no mobile app, no public API, and no AI/ML features. Distribution is exclusively through the company-owned winehours.com storefront targeting Singapore consumers, supplemented by a wholesale distribution service for regional business customers. The supplier roster spans more than a dozen iconic global producers, including Opus One, Harlan Estate, Krug, Dom Perignon, Sassicaia, Chateau Latour, Chateau Mouton Rothschild, and Veuve Clicquot, alongside boutique wineries such as DAOU, Epoch, J Lohr, Sojourn, and Williams Selyem. A wine club membership program provides an additional recurring engagement layer.
Wine Hours operates with a lean 15-person team from its Singapore headquarters, has received SME 500 and Award Biz Cert recognition, and has formed a mutual partnership with the Global Allocation wine platform. No funding rounds, M&A activity, or management team information are publicly disclosed. Revenue is not reported, and the company remains privately held with no parent or subsidiaries.
WINEHOURS PTE LTD firmographics
Firmographics- Name
- WINEHOURS PTE LTD
- Legal name
- Wine Hours Pte Ltd
- Website
- https://winehours.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wine Hours Pte Ltd is a Singapore-based wine e-commerce platform founded in 2016 that sells premium 90+ point wines, spirits, accessories, and gift vouchers directly to consumers and wholesale customers in Singapore with same-day delivery.
- Ownership category
- akta.pro rank
WINEHOURS PTE LTD industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where WINEHOURS PTE LTD is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
WINEHOURS PTE LTD business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct Wine Sales: The primary revenue stream is direct B2C and B2B sales of wines through the winehours.com e-commerce platform. The company sells wines at various price points from budget to premium collector wines, with bulk discounts for multiple bottle purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard single bottle pricing with volume discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
WINEHOURS PTE LTD product offering
Product offeringCore offering
Wine Hours is a Singapore-based wine e-commerce platform that retails and wholesales premium wines rated 90+/100 points by reputable global wine critics. The company operates the winehours.com storefront offering red, white, champagne, sparkling, and dessert wines from global producers, supplemented by wine accessories, aroma kits, spirits, and gift vouchers. It functions as both a direct-to-consumer retailer and a wholesale wine distributor with same-day delivery throughout Singapore.
Product overview
Wine Hours Pte Ltd operates a comprehensive wine e-commerce platform that functions as a unified online store offering wines across multiple categories (red, white, champagne, sparkling, dessert), complemented by wine accessories, wine aroma kits, spirits, and gift vouchers. The company positions itself as both a retail platform and wholesale distributor for wines rated 90+/100 points by reputable critics, with same-day delivery service in Singapore. Their portfolio includes collector wines, en primeur offerings, and a membership program for wine enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Retail E-commerce platform for purchasing wines including red, white, champagne, sparkling, dessert, and collector wines from various global wine regions, curated to 90+ critic ratings.
- Wine Accessories Wine-related accessories including wine openers, decanters, wine glasses, wine aerators, wine chillers, and wine luggage sold alongside wine purchases.
- Wine Aroma Kits Wine aroma educational kits including Le Nez Du Vin 54 Wine Aromas Master Kit and game board sets for wine tasting education.
- Spirits Spirits category including gin, brandy, whisky, tequila, and vodka offered as add-on products alongside the wine range.
- Gift Vouchers Digital and physical gift vouchers redeemable for wine purchases on the Wine Hours platform.
- Membership Program Wine club membership offering exclusive access to premium wines, promotions, and special events for wine enthusiasts.
- Wholesale Distribution Wholesale wine distribution services supplying businesses in Singapore and the broader region with bulk quantities of premium wines.
Quantifiable outcome
- Same-day wine delivery available daily in Singapore
Companies that use WINEHOURS PTE LTD
Customer profileSegments1 record
Ideal customer profiles2 records
WINEHOURS PTE LTD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WINEHOURS PTE LTD partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core.
- DAOU VineyardscoreDAOU Vineyards is an Official Partner of Wine Hours. The partnership features DAOU's premium Paso Robles wines including Discovery Cabernet Sauvignon, Pessimist, and Soul of a Lion.
- Epoch Estate WinerycoreEpoch Estate Winery is an Official Partner featured on Wine Hours. Offers include Epoch Veracity, Authenticity, Ingenuity, and Estate Blend wines from Paso Robles.
- J Lohr Vineyards & WinescoreJ Lohr is an Official Partner of Wine Hours, offering wines including Seven Oak Cabernet Sauvignon, Hilltop Cabernet, Bay Mist White Riesling, and Pure Paso Proprietary Red Blend.
- Sojourn CellarscoreSojourn Cellars is an Official Partner on Wine Hours, featuring Sonoma Coast Pinot Noir and Durell Vineyard Chardonnay.
- Williams SelyemcoreWilliams Selyem is an Official Partner of Wine Hours, offering premium Sonoma County wines including Drake Estate Chardonnay and Pinot Noir.
- Joseph PhelpscoreJoseph Phelps Winery is an Official Partner on Wine Hours, featuring Napa Valley wines.
- Chateau Mouton RothschildcoreChateau Mouton Rothschild is listed as an Official Partner of Wine Hours.
- Chateau LatourcoreChateau Latour is an Official Partner featured on Wine Hours.
- Dom PerignoncoreDom Perignon is listed as an Official Partner on Wine Hours.
- Veuve ClicquotcoreVeuve Clicquot is an Official Partner on Wine Hours, featuring Yellow Label Brut Champagne.
- KRUGcoreKRUG is an Official Partner on Wine Hours, featuring Grand Cuvee Champagne.
- Austin HopecoreAustin Hope is an Official Partner of Wine Hours, featuring Paso Robles Cabernet Sauvignon.
- Harlan EstatecoreHarlan Estate is an Official Partner on Wine Hours.
- Opus One WinerycoreOpus One Winery is an Official Partner on Wine Hours.
- OrnellaiacoreOrnellaia is an Official Partner featured on Wine Hours.
- SassicaiacoreSassicaia is an Official Partner on Wine Hours.
- Global AllocationcoreWine Hours is an Official Partner of Global Allocation, a wine industry platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
WINEHOURS PTE LTD competitors and assessment
Company assessmentDirect peers
- 1855 The Bottle Shop: Singapore-based wine and spirits retailer operating physical stores and e-commerce. Directly comparable in geography, channel mix, and target customer, competing for the same Singapore premium wine buyer.
- Wine Connection: Singapore-headquartered wine retailer and restaurant operator with multiple outlets across Southeast Asia. Directly comparable as a Singapore-anchored multi-channel wine retailer targeting similar wine enthusiast customers, though with a broader price-point mix than Wine Hours.
- Vinum Wine & Spirits: Singapore fine wine and spirits merchant with retail storefronts and online sales. Comparable as a Singapore retailer focused on premium and collectible wines, directly competing for high-end collectors.
- Bottles & Bottles: Singapore wine and spirits retailer with physical stores and e-commerce. Comparable in operating model (retail + wholesale) and geography, serving overlapping Singapore wine consumer and corporate gifting segments.
- Cellarbration: Singapore liquor store chain offering wines, spirits, and beers across multiple outlets. Comparable as a Singapore multi-outlet alcohol retailer, though with a broader mass-market positioning versus Wine Hours' premium curation.
Broad incumbents
- Berry Bros. & Rudd: UK-headquartered fine wine merchant established over 300 years ago with global e-commerce. Comparable as an established fine wine retailer serving collectors and offering curated premium wines, but operating at much larger scale and global reach.
- Total Wine & More: Largest US independent wine retailer with extensive physical footprint and online presence. Comparable as a multi-channel wine and spirits retailer, though operating at vastly different scale and primarily in a different geography.
- Wine.com: Largest US online wine retailer offering broad selection and direct-to-consumer shipping. Comparable as an online-first wine retailer, but operating in a different geography and with a wider price-point mix.
Emerging players
- Vivino: Global wine marketplace and recommendation app with community-driven ratings. Comparable as a technology-enabled wine discovery and purchase platform targeting enthusiast consumers, with overlapping customer intent but different business model (marketplace vs. curated retailer).
Regional players
- Tannico: Italy's leading online wine retailer with broad European selection and direct-to-consumer shipping. Comparable as an online-first wine retailer with premium positioning, but operating primarily in European markets rather than Southeast Asia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
WINEHOURS PTE LTD social profiles
Digital presenceWINEHOURS PTE LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINEHOURS PTE LTD leadership team
Management profileNumber of profiles
WINEHOURS PTE LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINEHOURS PTE LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINEHOURS PTE LTD
What does WINEHOURS PTE LTD do?
Wine Hours is a Singapore-based wine e-commerce platform that retails and wholesales premium wines rated 90+/100 points by reputable global wine critics. The company operates the winehours.com storefront offering red, white, champagne, sparkling, and dessert wines from global producers, supplemented by wine accessories, aroma kits, spirits, and gift vouchers. It functions as both a direct-to-consumer retailer and a wholesale wine distributor with same-day delivery throughout Singapore.
Is WINEHOURS PTE LTD a public or private company?
WINEHOURS PTE LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WINEHOURS PTE LTD founded?
WINEHOURS PTE LTD was founded in -1. It employs 11 to 50 people.
Where is WINEHOURS PTE LTD based?
WINEHOURS PTE LTD is headquartered in Singapore, Singapore, in the Asia region.
How does WINEHOURS PTE LTD make money?
One revenue line is on record: direct Wine Sales.
Who are WINEHOURS PTE LTD's main competitors?
Direct peers on record are 1855 The Bottle Shop, Wine Connection, Vinum Wine & Spirits, Bottles & Bottles and Cellarbration. Broad incumbents are Berry Bros. & Rudd, Total Wine & More and Wine.com. Vivino is listed as an emerging player. Tannico is listed as a regional player.
Does WINEHOURS PTE LTD have an API?
No public API is recorded for WINEHOURS PTE LTD.
What industry is WINEHOURS PTE LTD in?
WINEHOURS PTE LTD's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 4453 and its SIC code is 5180.