Women in Gaming Africa

What Women in Gaming Africa does

Women in Gaming Africa (WiGA) is a non-profit community organization headquartered at 80 Strand Street, Cape Town City Centre, South Africa, focused on empowering and connecting women in the African gaming industry. Founded by Lois Bright, who entered the gaming industry in 2011, the organization positions itself as a platform "By the Industry, for the Industry" serving seasoned professionals, rising stars, and enthusiasts through networking, mentorship, and collaboration opportunities. WiGA operates a community-led go-to-market with no public pricing and a small team of approximately 7 employees, supplemented by a regional ambassador program.

WiGA delivers value through three interconnected core services: a Mentorship Program run in partnership with The Mentorship Academy, an Events program encompassing online webinars, WiG Local gatherings in Cape Town and Johannesburg, and international networking touchpoints (e.g., SBC Lisbon), and a Leadership Program developed with training organizations and senior WiGA women. The "platform" is fundamentally a community and event network rather than a technology product — there is no proprietary software, no app, and no API. Member access is gated by joining the mailing list and RSVP-based event registration, with engagement driven by community ambassadors and direct outreach.

The organization's revenue model is sponsorship-led. WiGA has assembled a broad roster of approximately 20+ named sponsors spanning gaming operators (Betway, Hollywoodbets, Betfred, Sportingbet, Montecasino, World Sports Betting), suppliers (Evolution, Pragmatic Play, Novomatic, Amusnet, Synot Games, Red Hot Games, WA.Technology, InsaGames, EasyGames), testing and certification (BMM Testlabs), training (iGaming Academy), recruitment (Initiate International), consulting (The Conexus Group), and provincial regulators (Mpumalanga Economic Regulator, Western Cape Gambling and Racing Board). No revenue figures, pricing, or institutional funding rounds are disclosed. The organization is privately held with no parent company or external ownership evident in the source data.

Name

Women in Gaming Africa

Legal name

Women in Gaming Africa

Website

https://womeningamingafrica.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Gaming Africa is a Cape Town-based non-profit community organization that provides mentorship, leadership programming, and in-person and online events to empower women professionals across the African gaming industry, funded through corporate sponsorship.

Ownership category

akta.pro rank

Product category

Professional Community Services

NAICS

Gambling Industries (7132)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Gaming Community, Chat & LFG Platforms (BPAMAKAK)

Keywords

• Community events
• Industry mentorship
• Professional networking
• Leadership development
• Gaming community

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Sponsorship: The organization generates revenue through corporate sponsorships from gaming industry companies. Sponsors include gaming operators, suppliers, and service providers in the African and global gaming markets.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Women in Gaming Africa is a non-profit community organization that runs a mentorship program, leadership initiatives, and a calendar of events (online webinars, WiG Local in-person gatherings, and networking drinks) to connect and empower accomplished women in the African gaming industry. Programming is delivered directly by WiGA and in partnership with organizations such as The Mentorship Academy, with membership providing access to community events and resources.

Product overview

Women in Gaming Africa (WiGA) is a community-focused organization operating as a single unified platform rather than a modular software product. The organization provides three interconnected core services: a Mentorship Program (delivered in partnership with The Mentorship Academy), Events (including online webinars, WiG Local gatherings, and networking events), and a Leadership Program (developed with training organizations and WiGA women leaders). These services work together to provide a comprehensive gateway for networking, mentorship, and collaboration opportunities across the African gaming industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentorship Program A mentorship program that connects women in gaming with industry experts who provide personalized guidance, support, and career growth connections. Delivered in partnership with The Mentorship Academy.
• Events Events that bring together industry leaders and innovators to inspire, connect, and empower women in gaming, including online webinars, local gatherings (WiG Local), networking drinks, and larger conferences.
• Leadership Program Leadership initiatives that cultivate skills and confidence needed to drive change in the gaming industry, delivered in partnership with training organizations and key WiGA women.
• Community Platform A networking and collaboration gateway connecting accomplished women in the African gaming industry, including seasoned professionals, rising stars, and avid enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and supporting.

• The Mentorship AcademycoreStrategic or Co-development PartnerWiGA has partnered with The Mentorship Academy to deliver their Mentorship Programme. The partnership enables recruitment for mentorship cohorts, providing personalized guidance and impactful connections for women in gaming.
• MontecasinosupportingGTM or Marketing PartnerGaming operator sponsor supporting Women in Gaming Africa's initiatives and community programs.
• Pragmatic PlaysupportingGTM or Marketing PartnerGaming supplier sponsor supporting Women in Gaming Africa's initiatives and community programs.
• BetfredsupportingGTM or Marketing PartnerGaming operator sponsor supporting Women in Gaming Africa's initiatives.
• BMM TestlabssupportingGTM or Marketing PartnerGaming testing and certification company sponsor supporting WiGA initiatives.
• HollywoodbetssupportingGTM or Marketing PartnerSouth African gaming operator sponsor supporting Women in Gaming Africa.
• BetwaysupportingGTM or Marketing PartnerInternational gaming operator sponsor supporting WiGA initiatives.
• EvolutionsupportingGTM or Marketing PartnerLive casino and gaming supplier sponsor supporting WiGA community programs.
• NovomaticsupportingGTM or Marketing PartnerGaming technology company sponsor supporting Women in Gaming Africa.
• Mpumalanga Economic RegulatorsupportingGTM or Marketing PartnerRegulatory body sponsor supporting WiGA initiatives in South Africa.
• Western Cape Gambling and Racing BoardsupportingGTM or Marketing PartnerRegulatory body sponsor supporting Women in Gaming Africa in the Western Cape region.
• iGaming AcademysupportingGTM or Marketing PartnerGaming training and education provider sponsor supporting WiGA initiatives.
• Initiate InternationalsupportingGTM or Marketing PartnerExecutive search and recruitment firm sponsor supporting WiGA.
• Synot GamessupportingGTM or Marketing PartnerGaming software supplier sponsor supporting Women in Gaming Africa.
• Euro Games TechnologysupportingGTM or Marketing PartnerGaming technology company sponsor supporting WiGA community programs.
• AmusnetsupportingGTM or Marketing PartnerGaming solutions provider sponsor supporting Women in Gaming Africa.
• World Sports BettingsupportingGTM or Marketing PartnerSports betting operator sponsor supporting WiGA initiatives.
• Red Hot GamessupportingGTM or Marketing PartnerGaming content supplier sponsor supporting Women in Gaming Africa.
• WA.TechnologysupportingGTM or Marketing PartnerGaming technology platform sponsor supporting WiGA.
• Ready Play GamingsupportingGTM or Marketing PartnerGaming company sponsor supporting Women in Gaming Africa initiatives.
• InsaGamessupportingGTM or Marketing PartnerGaming platform provider sponsor supporting WiGA.
• SportingbetsupportingGTM or Marketing PartnerOnline gaming operator sponsor supporting Women in Gaming Africa.
• The Conexus GroupsupportingGTM or Marketing PartnerGaming industry consultancy sponsor supporting WiGA initiatives.
• EasyGamessupportingGTM or Marketing PartnerGaming platform provider sponsor supporting Women in Gaming Africa.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• iGaming Business: Major B2B media and events company covering the global iGaming industry, including speaker/promotion platforms for women in gaming initiatives. Adjacent incumbent that runs comparable industry networking formats.
• SBC (Sports Betting Community): Major iGaming and sports betting events organizer that WiGA has partnered with for networking events (e.g., SBC Lisbon Networking Drinks). Comparable in bringing together industry professionals and running events.
• Game Changers (Clarion Gaming): Industry initiative by Clarion Gaming focused on diversity and inclusion in gaming. Comparable advocacy and networking platform, though backed by a large incumbent events company.

Direct peers

• Global Gaming Women: US-based non-profit dedicated to supporting and advancing women in the gaming industry through mentorship, networking, and leadership programs. Closely comparable mission and programming model to WiGA.
• All In: Diversity in Gaming: Industry coalition focused on diversity and inclusion across the UK and global gaming value chain. Comparable in mission of broadening representation in gaming, with broader scope (all under-represented groups).
• Women in Gaming: The flagship global Women in Gaming organization with the same mission of supporting women in the gaming industry. It is the most direct peer and effectively the parent ecosystem WiGA is plugged into regionally.
• Women in Games UK: UK-based non-profit advocating for women in the video games and gaming industry. Similar format of events, mentorship, and advocacy, though focused on UK/European market.

Regional players

• African Women in Tech: Community organization supporting African women in technology. Comparable in geographic focus and community-led non-profit structure, though not gaming-specific.
• Women in Tech (South Africa): South African non-profit organization supporting women in technology through networking, mentorship, and skills development. Comparable community model, geography, and mission, though not industry-specific to gaming.
• Women in Tech Africa: African regional community empowering women in technology. Comparable community-led model targeting African women in a male-dominated industry, though focusing on broader tech rather than gaming specifically.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/women-in-gaming-africa-org

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Gaming Africa