WOWNOW
- Company typePrivate
- Founded2020
- HeadquartersPhnom Penh, Cambodia, Cambodia
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
WOWNOW firmographics
Firmographics- Name
- WOWNOW
- Legal name
- WOWNOW
- Website
- https://wownow-kh.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
WOWNOW industry classification
Industry- Product category
- Mobile Lifestyle Super App / On-Demand Services Platform
- NAICS
- Warehousing and Storage (493), Local Messengers and Local Delivery (4922)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Eating Places (5812)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
Keywords
Where WOWNOW is headquartered
LocationHeadquarters
- HQ city
- Phnom Penh, Cambodia
- HQ country
- Cambodia
- HQ region
- Asia
Offices7 records
Markets served
WOWNOW business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Food Delivery Commission: Commission from restaurant merchants for food delivery orders processed through the platform
- Online Shopping/ E-Commerce: Overseas shopping and local FMCG wholesale platform generating revenue from product sales and potentially commissions from merchants
- Local Services Reservation: Commission or fees from local service bookings including restaurants, beauty, leisure, entertainment, and ticket booking
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | General platform access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WOWNOW product offering
Product offeringCore offering
WOWNOW operates a mobile Super App in Cambodia that integrates food delivery from 15,000+ partnered restaurants (with 5–10 km delivery radius), an online shopping/e-commerce platform (overseas and FMCG wholesale marketplace with 20,000+ wholesalers and 4M+ orders processed), and local services aggregation (restaurant reservations, beauty, leisure, entertainment, ticket booking, hotel booking, game top-up, and mobile recharge). The platform is accessible via Android, iOS, and Huawei AppGallery and serves consumers across five major Cambodian cities.
Product overview
WOWNOW is Cambodia's first lifestyle Super App providing a unified mobile platform for food delivery, online shopping, and local services. The product portfolio consists of the WOWNOW Super App as the central platform, flanked by three core service modules: Food Delivery (offering meals from over 15,000 restaurants with 5–10 km delivery radius), Online Shopping (an e-commerce marketplace serving over 20,000 wholesale buyers with overseas and domestic purchasing, including 1688 and JD.com integrations), and Local Services/Reservation (an O2O aggregator for dining, beauty, entertainment, and bookings). All services are consolidated within a single mobile app available on Android, iOS, and Huawei AppGallery, supported by a 24/7 customer service center.
Differentiator
Problem solved
Functional benefit
Products and services
- WOWNOW Super App A unified super app integrating Food Delivery, Online Shopping, and Local Services, providing a single mobile application for lifestyle services in Cambodia. Available on Android, iOS, and Huawei AppGallery.
- WOWNOW Food Delivery A food delivery service allowing users to order from more than 15,000 restaurants, with delivery within a 5–10 km radius. Integrated within the WOWNOW Super App.
- WOWNOW Online Shopping An e-commerce platform offering overseas and domestic shopping, beverage wholesale with 1–4 hour delivery, and FMCG bulk purchasing. Operates with partnerships including 1688 and JD.com, serving over 20,000 wholesale buyers and processing over 4 million orders.
- WOWNOW Local Services (Reservation) A local services aggregation platform covering restaurants, beauty, leisure, entertainment, and ticket booking. Delivers O2O (Online-to-Offline) transaction services with group purchase discounts and reservation capabilities.
Quantifiable outcome
- Over 4,000,000 orders processed on the platform
- +4 more outcomes
Companies that use WOWNOW
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
WOWNOW technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
WOWNOW partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HiCaps Venture CapitalcoreWOWNOW signed business partnership agreement with HiCaps Venture Capital (Hairong Venture Capital) to penetrate E-Commerce market in Vietnam. This strategic partnership marks WOWNOW's expansion beyond Cambodia into the Vietnamese market, sharing common vision of creating value and convenience for customers through innovative online solutions.
- EFG (Express Food Group) Co. Ltd.coreMOU signed for food delivery collaboration to provide convenience and variety of food and beverages to customers of both companies. The partnership enables more convenient, up-to-date, fast and secure delivery services for food/beverage orders and payments.
- Pizza Hut CambodiacoreMOU signed to enable customers across Cambodia to order food from Pizza Hut restaurants. Collaboration provides customers greater convenience, modernity, speed and security in food ordering and delivery.
- ABA BankminorPartner listed in the partners section - ABA Bank as payment and financial services partner
- Acleda BankminorPartner listed in partners section - Acleda Bank as payment/financial services partner
- 1688 and JD (JD.com)coreWOWNOW Online Shopping has partnerships with 1688 and JD.com for overseas shopping services, enabling access to their product catalog for Cambodian consumers
- Wing (Mobile Money)minorPartner listed in partners section - Wing as mobile payment partner
- MetfoneminorPartner listed in partners section - Metfone as telecom/services partner
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
WOWNOW competitors and assessment
Company assessmentBroad incumbents
- Grab: Super-app leader across Southeast Asia offering food delivery (GrabFood), e-commerce, ride-hailing, and financial services. Comparable in super-app breadth and SEA multi-country strategy; actively operates in Cambodia and represents the most credible large-scale competitive threat.
- Lazada: Alibaba-backed SEA e-commerce platform operating across the region including Cambodia and Vietnam. Comparable marketplace model with WOWNOW's online shopping business and reinforces the supply-side Alibaba ecosystem dependency.
- Shopee: Sea Group's flagship e-commerce marketplace dominant in Southeast Asia including Cambodia and Vietnam. Direct overlap with WOWNOW's online shopping vertical, especially relevant as WOWNOW expands into Vietnam where Shopee is a top-2 player.
- Foodpanda: Pan-Asian food delivery platform owned by Delivery Hero, operating across multiple SEA markets including Cambodia. Directly competes with WOWNOW's food delivery vertical at scale and serves the same restaurant partners.
- Gojek / GoTo: Indonesian-origin super-app offering ride-hailing, food delivery (GoFood), logistics, and payments. Comparable multi-vertical super-app model and SEA regional ambition; relevant benchmark for unit economics and cross-vertical integration strategy.
Regional players
- Baemin (Woowa Brothers): Delivery Hero-owned food delivery brand operating in Vietnam. Relevant comparison for WOWNOW's planned Vietnam entry, illustrating what an established food-delivery brand looks like in WOWNOW's next expansion market.
- MealTemple / Meal Temple Group: Cambodia-based food delivery and restaurant-tech platform that has historically operated in Phnom Penh. Direct peer for WOWNOW's restaurant-side and food-delivery operations within Cambodia.
Direct peers
- Nham24: Cambodian on-demand delivery and super-app platform offering food delivery, grocery, and courier services. Closest direct competitor to WOWNOW in Cambodia, operating with a similar multi-vertical mobile-app strategy targeting the same urban Khmer consumer base.
Others
- JD.com (Jingdong): Chinese e-commerce giant that is both a technology partner and supply source for WOWNOW's overseas shopping vertical. Indirect but material relationship—changes in JD's SEA cross-border strategy would directly affect WOWNOW's assortment.
- Alibaba (1688 / Taobao): Wholesale (1688) and consumer (Taobao) platforms of Alibaba that supply WOWNOW's overseas shopping catalog. Ecosystem-level dependency similar to JD, and a strategic partner alongside Lazada at the parent level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
WOWNOW social profiles
Digital presenceWOWNOW financial estimates
Financial estimateRevenue estimate
Valuation estimate
WOWNOW leadership team
Management profileNumber of profiles
WOWNOW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WOWNOW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WOWNOW
What does WOWNOW do?
WOWNOW operates a mobile Super App in Cambodia that integrates food delivery from 15,000+ partnered restaurants (with 5–10 km delivery radius), an online shopping/e-commerce platform (overseas and FMCG wholesale marketplace with 20,000+ wholesalers and 4M+ orders processed), and local services aggregation (restaurant reservations, beauty, leisure, entertainment, ticket booking, hotel booking, game top-up, and mobile recharge). The platform is accessible via Android, iOS, and Huawei AppGallery and serves consumers across five major Cambodian cities.
Is WOWNOW a public or private company?
WOWNOW is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WOWNOW founded?
WOWNOW was founded in 2020. It employs 101 to 250 people.
Where is WOWNOW based?
WOWNOW is headquartered in Phnom Penh, Cambodia, Cambodia, in the Asia region.
How does WOWNOW make money?
Three revenue lines are on record. Food Delivery Commission is the primary driver. The others are online Shopping/ E-Commerce and local Services Reservation.
Who are WOWNOW's main competitors?
Broad incumbents on record are Grab, Lazada, Shopee, Foodpanda and Gojek / GoTo. Regional players are Baemin (Woowa Brothers) and MealTemple / Meal Temple Group. Nham24 is listed as a direct peer. Others are JD.com (Jingdong) and Alibaba (1688 / Taobao).
Does WOWNOW have an API?
No public API is recorded for WOWNOW.
What industry is WOWNOW in?
WOWNOW's product category is Mobile Lifestyle Super App / On-Demand Services Platform. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms. Its NAICS code is 493 and its SIC code is 5399.