What WrapStar Pro does

WrapStar Pro is a female-owned, Sacramento-headquartered commercial wrap, printing, and embroidery service company founded in 2013 as Race Bling Wraps by Kristin Lanzarone-Scribner and rebranded in 2015 to reflect broader commercial work beyond motorsports. The company delivers fleet and vehicle wraps, corporate and wide-format printing, in-house embroidery using an 8-head Barudan machine, and architectural resurfacing films for commercial interiors. Production runs on a fleet of 5 Roland printers supporting Eco Solvent, UV, and Resin output, with services such as Print & Ship project management and a national certified installer network enabling multi-site enterprise rollouts from a single production base.

The business operates a quote-based, project-driven revenue model with one-time fees per engagement, a 50% deposit structure, and hourly design services at $75/hour (minimum $250). Customer mix spans commercial fleet operators (Quick Quack Car Wash, Bonney, Legacy Motorsports), government accounts (CalFire, California Highway Patrol), and property managers seeking architectural resurfacing. WrapStar University, launched in 2022, and the Master The Wrap Initiative, launched in 2024 with Arlon Graphics and Roland DGA, extend the company into installer training and certification across Sacramento, Chicago, Dallas, and Atlanta.

Named enterprise and government customers (CHP, CalFire, Quick Quack Car Wash), a 2024 Best of Wide Format Award for the CalFire recruitment initiative, a 2025 Architectural Wraps category award, and a USPTO trademark granted in October 2023 anchor the company's credibility. Geographic footprint is concentrated in Sacramento and Central California (Lodi to Fresno, Bay Area) following an October 2023 expansion. Headcount remains at approximately 5, with the founder serving as sole operator across project management, sales, design, production, and installation.

Name

WrapStar Pro

Legal name

WrapStar Pro Inc

Website

https://wrapstarpro.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WrapStar Pro is a female-owned Sacramento provider of commercial vehicle wraps, fleet graphics, wide-format printing, embroidery, and architectural resurfacing films, serving government and enterprise customers through in-house Roland printing and a national certified installer network, with WrapStar University as a training arm.

Ownership category

akta.pro rank

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Vehicle Wraps: Custom vehicle wraps for cars, trucks, boats, RVs, and fleet vehicles. Pricing based on vehicle size, design complexity, and material selection. One-time service with design, print, and installation included.
2. Commercial Fleet Wraps: Fleet branding and graphics services for businesses requiring multiple vehicle wraps. Volume-based pricing with project management and national installation coordination.
3. Corporate Printing Services: Professional printing for corporate needs including brochures, business cards, promotional materials, signs, and banners. Includes print and ship to installation locations.
4. Embroidery Services: In-house embroidery for garments, hats, beanies, polos, jackets, bags, and promotional items using the 8-head Barudan machine.
5. Architectural Resurfacing: Surface transformation films for commercial spaces including doors, elevator cabs, columns, bathroom partitions, desks, cabinetry, walls, floors, and shelves.
6. Training and Certification Programs: WrapStar University offers training programs for installers including Master The Wrap Initiative, PDAA certifications, brand-specific certifications, and mentorship opportunities.
7. Design Services: Custom design work for wraps, graphics, and branding projects. Charged at $75/hour with minimum $250, plus color matching at $150/hour.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

WrapStar Pro is a female-owned custom wrap, printing, and embroidery service company that designs, prints, and installs commercial vehicle wraps, fleet graphics, corporate printing, architectural resurfacing films, and embroidered apparel. It runs an in-house production facility with 5 Roland printers and a Barudan embroidery machine, and operates WrapStar University, a certified training facility for pressure-sensitive adhesive installers.

Product overview

WrapStar Pro is a female-owned custom wrap, printing, and embroidery service company offering a comprehensive portfolio of products and services. The core offerings include Fleet Wraps (custom vehicle wraps for commercial fleets), Corporate Printing (professional printing with color management), Embroidery (in-house embroidery using Barudan machines), and Architectural Resurfacing (film solutions for building interiors). The company also operates WrapStar University, a universal training facility for pressure-sensitive adhesives, and the Master The Wrap Initiative, a nationwide training program in partnership with Arlon Graphics and Roland DGA. Additional specialty products include boat wraps, RV graphics refurbishing, paint protection films, color change wraps, race car wraps, dance floor wraps, helmet wraps, and off-road vehicle wraps. Services include National Installation with certified installers globally, Print & Ship project management, and Design services. The company is headquartered in Sacramento, CA, with expansion into Central California.

Differentiator

Problem solved

Functional benefit

Brands

• WrapStar University: A cutting-edge training facility designed to educate and certify installers in Pressure Sensitive Adhesives, offering programs for vehicle fleet wraps, architectural windows, walls & floors, resurfacing films, and more.

Products and services

• Custom Vehicle Wraps and Fleet Graphics Custom vehicle wraps and graphics for cars, trucks, boats, RVs, race cars, off-road vehicles, helmets, and commercial fleets. Includes design, print, and installation, with national installation coordination for fleet accounts.
• Corporate Printing and Print & Ship Professional wide-format and digital printing for corporate needs including brochures, business cards, signs, banners, and promotional materials, with project management for large accounts and shipping to installation locations.
• Embroidery Services In-house embroidery for garments, hats, beanies, polos, jackets, bags, and promotional items using an 8-head 15-needle Barudan embroidery machine.
• Architectural Resurfacing Surface transformation films for commercial interiors including doors, elevator cabs, columns, bathroom partitions, desks, cabinetry, walls, floors, and shelves.
• WrapStar University Training Programs PDAA-certified training facility offering certification programs, hands-on workshops, 1-on-1 training, mentorship, internships, and apprenticeships in vehicle fleet wraps, architectural windows/walls/floors, resurfacing films, and color change wraps.
• Master The Wrap Initiative Industry-first comprehensive 3-day hands-on intermediate commercial fleet training program for installers, delivered nationwide in partnership with Arlon Graphics and Roland DGA.
• National Graphic Installation Services On-site professional installation of wraps, graphics, and architectural films via a network of certified installers located across the United States.
• Vehicle Lettering and Promotional Products Printing Custom vehicle lettering, signage, banners, and promotional products including heat transfers, flyers, business cards, brochures, pens, cups, mugs, lanyards, koozies, and bags.

Quantifiable outcome

• Vehicle wraps are 40 times more cost-effective than standard TV ads, providing continuous 24/7 exposure for a one-time advertising expenditure

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered flagship/primary, core, major and minor.

• Arlon Graphicsflagship/primaryStrategic or Co-development Partner · 28 December 2023WrapStar University collaboration with Arlon Graphics to launch the 'Master The Wrap' Initiative, a comprehensive nationwide intermediate commercial fleet training program. Partnership combines WrapStar's training expertise with Arlon's film technology. Master The Wrap Initiative launched in 2024 with training hubs in Sacramento, Chicago, Dallas, and Atlanta.
• Roland DGAcoreStrategic or Co-development PartnerPartner in the Master The Wrap Initiative and nationwide training program. Roland printers (SolJet XC540, TruVis VG3, TruVis AP Resin) power WrapStar Pro's production. Partnership supports hands-on training using Roland equipment.
• Printing United Alliance (PDAA)coreStrategic or Co-development PartnerWrapStar Pro is a certified PDAA facility. CEO Kristin Lanzarone serves on the PDAA Installers Board and is a PDAA trainer. Hosted PDAA Resurfacing, 3M Di-NOC, Windows/Walls/Floors, and Fleet training certifications.
• U.N.I.T.E. TogethercoreStrategic or Co-development PartnerKristin Lanzarone serves as board member of U.N.I.T.E. Together, a non-profit promoting diversity and inclusion in the printing industry. WrapStar Pro has taken the diversity pledge and partners to advance inclusivity initiatives.
• Women In Print Alliance (WIPA)coreStrategic or Co-development PartnerKristin Lanzarone serves as advisory council member and founding member of Women In Print Alliance. Partnership focuses on supporting women in the printing and wide-format industry through advocacy and community.
• Big Picture MagazinecoreGTM or Marketing PartnerKristin Lanzarone serves on the Editorial Advisory Board and writes a regular column 'The Competitive Wrap Installer.' Company featured in multiple articles including 'From The Ground Up' story segment.
• 3M (Di-NOC)majorTechnology or IntegrationKristin Lanzarone is a certified 3M Di-NOC trainer. Hosted 3M Di-NOC training and certification at WrapStar University. Partner for architectural surfacing products.
• OrafolmajorTechnology or IntegrationKristin Lanzarone is an Orafol certified trainer. Company hosted Orafol training and certification. Partner for premium vinyl wrap materials.
• Avery DennisonmajorTechnology or IntegrationMaterial partner for vehicle wrap films. Listed as industry partner supporting WrapStar Pro's operations.
• Continental GrafixminorGTM or Marketing PartnerIndustry supporter and partner mentioned in award announcements and industry events.
• FellersminorGTM or Marketing PartnerMaterial distributor partner supporting WrapStar Pro's operations and featured in company industry involvement.
• SpandexminorStrategic or Co-development PartnerTraining partner hosting 2-day workshops at various locations as part of WrapStar University's training calendar.
• WenscominorStrategic or Co-development PartnerTraining partner hosting 3-day workshops at various locations including Sacramento, Chicago, and New Jersey as part of WrapStar University's training calendar.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SpeedPro Imaging: Largest North American wide-format and vehicle graphics franchise network, producing fleet wraps, architectural graphics, and signage for commercial clients. Closely comparable to WrapStar Pro in core services (large-format printing, vehicle/fleet wraps, signage) and target customer segments (enterprise and franchise systems).
• Image360: Sign and graphics franchise under the United Franchise Group umbrella, offering vehicle wraps, architectural signage, and brand graphics for businesses. Directly comparable to WrapStar Pro in vehicle wrap and architectural/resurfacing film installations for commercial clients.
• Wrapify: Vehicle wrap advertising company that wraps consumer and commercial vehicles as mobile advertising assets, operating nationally. Comparable to WrapStar Pro in the vehicle wrap installation business and in serving advertising-driven fleets, though Wrapify leans more toward a driver/owner earnings model.

Broad incumbents

• FASTSIGNS: Large established franchise network providing signs, vehicle wraps, and graphics for commercial customers across the US and internationally. Comparable as a broad incumbent in vehicle wraps, architectural graphics, and branded signage, though FASTSIGNS focuses on physical retail signage more than fleet-scale wrap work.
• Signarama: International signage and graphics franchise offering vehicle wraps, banners, architectural signs, and promotional products. Comparable to WrapStar Pro in the wide-format print/vehicle wrap space, with broader retail-signage orientation and global footprint.
• Avery Dennison Graphics Solutions: Global supplier of vehicle wrap films, architectural surfacing films, and reflective materials, and a WrapStar Pro material partner. Comparable as a broad incumbent in the same vinyl/film substrate ecosystem WrapStar Pro uses to deliver vehicle and architectural wraps, with overlapping installer certification programs.
• 3M Commercial Solutions Division: Major manufacturer of pressure-sensitive vinyl films (including 3M Di-NOC architectural finishes) and a WrapStar Pro material partner. Comparable as a broad incumbent supplying the films WrapStar Pro installs, and operating its own certified installer training programs that overlap with WrapStar University.

Others

• Arlon Graphics: Manufacturer of pressure-sensitive vinyl wrap films and WrapStar Pro's flagship co-development partner on the Master The Wrap Initiative. Relevant as a key material supplier and co-training partner rather than a direct service competitor.
• Roland DGA: Manufacturer of the Roland SolJet, TruVis, and resin printers that WrapStar Pro operates, and co-partner on the Master The Wrap Initiative. Relevant as the equipment ecosystem WrapStar Pro is built around and a co-training partner, not a direct service peer.

Emerging players

• The Wrap Institute: Independent training provider specializing in vehicle wrap and paint protection film installation education. Comparable to WrapStar University / Master The Wrap Initiative in the installer training niche, though typically delivering online and in-person courses rather than turnkey fleet wrap services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wrapstar-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WrapStar Pro