YG Studios

What YG Studios does

YG Studios is a privately held boutique fitness studio operating from a single location at Lijnbaan 31 in central Rotterdam, Netherlands. Founded in 2014 (the firmographic record lists 2015; the company itself celebrates 10 years in 2024), the studio runs 150+ classes per week across more than 20 modalities, including multiple yoga styles (Flow, Hot, Yin, Power, Hot40, Mama, Mind & Breath), high-intensity training (HIIT, HERO strength), boxing, Pilates (Sculpt, Hot Sculpt), and outdoor running (YG Run). Add-on services comprise one-on-one personal training, massage therapy, a 3-month nutrition coaching program (Feed Your Fitness), prenatal/postnatal classes and a Birth Prep course, and a corporate wellness vertical (YG Business).

The studio serves two primary customer segments: individual fitness enthusiasts in Rotterdam who purchase monthly memberships, class packs, or pay-as-you-go single classes (priced €20 single, €25 for a 3-class intro deal, €75–€122 for monthly subscriptions, and €1,230–€1,342 for annual unlimited plans); and corporate clients who contract yoga, HIIT, boxing, and meditation sessions for employees. Pricing is tiered, with credit-pack economics where each class typically consumes two credits, and discounts for students and employees of partner companies. The business operates six integrated revenue streams: recurring memberships, class packs, personal training, massage, workshops, and corporate contracts.

The technology stack is a standard off-the-shelf booking platform with a branded iOS/Android app (recently migrated to a new booking system in 2024) and a content-rich website. The studio's competitive positioning rests on class variety, English-language instruction, an established community culture (10-year operating history, named partnerships with Run2Day, OASE, Lululemon, and Songbird), and a credentialed instructor team rather than technological differentiation. The company is independently owned, with no disclosed funding rounds, no parent company, and no public listing.

Name

YG Studios

Legal name

YG Studios

Website

https://ygstudios.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

YG Studios is a privately held boutique yoga and fitness studio in central Rotterdam running 150+ weekly classes across yoga, HIIT, boxing, Pilates, and running, with add-on personal training, massage, nutrition coaching, and corporate wellness, serving individual members and B2B clients in the Netherlands.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studio

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI)

Keywords

• Boutique fitness studio
• Yoga classes
• HIIT training
• Boxing classes
• Corporate wellness

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Monthly Memberships: Recurring monthly memberships (Unlimited Monthly, Unlimited Monthly Premium, Unlimited for 1 Year) providing unlimited or tiered class access with benefits like discounts on events and free mat/glove rental for premium tiers.
2. Class Packs: Credit-based class packs valid for one year, allowing customers to purchase class credits at discounted rates when attending more frequently.
3. Personal Training Sessions: Individual training sessions of 30 or 60 minutes, or packages of 5 sessions, offered for yoga, HIIT, boxing, and general fitness training.
4. Massage Services: Massage therapy services including Relax and Recharge, Deep Tissue, and Pregnancy/Postpartum massages, offered at 60 and 75 minute durations.
5. Nutrition Coaching (Feed Your Fitness): 3-month comprehensive program combining unlimited gym access with weekly nutrition coaching and lifestyle guidance.
6. Events and Workshops: Specialized courses including Birth Prep (€250 per couple), Mind & Breath Intensive (€155 full course), and various workshops with discounted pricing for members.
7. YG Business (Corporate Wellness): Corporate wellness programs offered to employers including desk yoga, flow yoga, meditation, HIT training, box, and YG Run for employees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

YG Studios is a boutique yoga and high-intensity training studio in Rotterdam offering 150+ in-studio group classes per week across 20+ formats including yoga (FLOW, HOT, POWER, YIN, MAMA, MIND & BREATH), HIIT, BOX (boxing), HERO (strength), SCULPT/HOT SCULPT (Pilates), and the outdoor YG RUN club. It also delivers one-on-one YG Personal training, YG Massage therapy, the Feed Your Fitness 3-month nutrition coaching program, the Birth Preparation Course, and the YG Business corporate wellness program, with class access sold via credit packs, monthly memberships, and intro deals bookable through a proprietary mobile app and online reserve system.

Product overview

YG Studios is a boutique yoga and fitness studio in Rotterdam city centre offering a unified platform of in-studio group classes, personal one-on-one sessions, massage therapy, and corporate wellness services. The core offering spans over 20 yoga class varieties (including FLOW, HOT FLOW, GENTLE FLOW, CLASSIC, HOT CLASSIC, POWER, POWER CORE, SUPER FLOW, YIN, YIN & FLOW, HOT40, HOT40 LEVEL 2, RESTORE, MAMA FLOW, MAMA STRONG, FLEX, FLOW & MIND, and MIND & BREATH), alongside HIT-style classes (HIIT, HERO strength training, BOX, SCULPT, HOT SCULPT, and YG RUN outdoor running). Add-on services include YG Personal one-on-one training, YG Massage therapy, the Feed Your Fitness 3-month nutrition coaching program, and the Birth Preparation Course taught by certified doula Maggie Walker. Corporate clients are served through YG Business workshops. All services are bookable via the YG Studios mobile app (iOS/Android) and a credit-based or monthly membership model.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Run2Day RotterdamcoreGTM or Marketing PartnerRun2Day Rotterdam, managed by Niels (store manager), serves as the running coach for YG Run training sessions. YG Run participants receive 10% discount at Run2Day Meent store. The partnership provides running expertise and gear access for the YG Run club.
• OASEminorStrategic or Co-development PartnerOASE partners with YG Studios for 'Yoga by the Maas' - outdoor yoga classes held every Sunday morning during summer at Schiehaven 15A. The collaboration brings together OASE's outdoor wellness offerings with YG Studios' yoga instruction.
• LululemonminorGTM or Marketing PartnerLululemon is featured as a partner/client in YG Business corporate wellness program, indicating a marketing or promotional partnership relationship.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Basic-Fit: Largest low-cost fitness chain in the Netherlands/Belgium/Luxembourg with hundreds of locations. Comparable to YG as a Dutch fitness competitor but operates at a fundamentally different price point and broad-incumbent scale rather than boutique specialization.
• Orangetheory Fitness: Large-scale US-founded boutique HIIT chain using heart-rate-monitored interval training with a tech-enabled class experience. Comparable to YG on HIIT class format and premium positioning, though operates at substantially larger footprint scale.

Others

• ClassPass: Global fitness subscription aggregator giving members access to multiple studios under one membership. Comparable to YG as an adjacent ecosystem participant — ClassPass can drive incremental bookings into YG's classes but also substitutes for direct memberships, making it both a potential channel and competitive threat.

Direct peers

• Pure Yoga: Premium boutique yoga chain (Hong Kong-founded, Asia-Pacific presence) offering yoga, meditation, and complementary fitness classes. Comparable to YG on premium pricing, diverse yoga class library, and city-center flagship studio positioning.
• SoulCycle: Premium boutique fitness studio (originally cycling) now offering broader workout formats under a single brand with strong community loyalty. Comparable to YG on boutique premium positioning, community-driven marketing, and tiered monthly memberships.
• Barry's Bootcamp: Global premium boutique HIIT/fitness studio combining high-intensity interval training with a strong in-studio brand and community. Comparable to YG's HIIT and BOX classes on premium positioning, scheduling density, and boutique community experience.
• F45 Training: Global franchise offering 45-minute functional HIIT group classes in a boutique studio format with standardized programming. Comparable to YG's HIIT, HERO, and BOX classes on group-based high-intensity workout delivery and modern boutique branding.
• Y7 Studio: US boutique hot yoga chain offering heated yoga and HIIT-style classes in a premium studio format with strong community branding. Highly comparable to YG Studios on studio concept, target demographic, premium pricing, and signature class types (FLOW, HOT, HIIT).
• CorePower Yoga: Largest US boutique yoga chain, offering yoga-plus-HIIT fusion classes with tiered unlimited memberships and a national studio footprint. Comparable to YG on multi-format yoga/HIIT model, premium unlimited pricing structure, and brand-led community positioning.

Regional players

• SportCity: Mid-market Dutch fitness chain with multiple locations across the Netherlands. Comparable to YG as a Netherlands-based fitness competitor with broader geographic presence but lower-end positioning and less boutique-specialized offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvkppDW_y1fXhoNQaiOrzVw
• Facebookfacebook.com/ygstudios.nl
• Instagraminstagram.com/ygstudios.nl
• LinkedInlinkedin.com/company/ygstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YG Studios