Yoga Nest Venice
Yoga Nest Venice is a woman-owned, inclusive yoga and wellness studio in Venice Beach, California offering in-person and online classes, sound baths, certified teacher training, private sessions, and venue rentals to individual practitioners, aspiring yoga teachers, corporate groups, and community segments.
- Company typePrivate
- Founded2021
- HeadquartersVenice, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Yoga Nest Venice does
Yoga Nest Venice is a woman-owned, inclusive yoga and wellness studio operating from a single location at 38 Washington Blvd in Venice Beach, California, founded in 2021 by owner Mary Lou Di Muro. The studio operates two physical studio spaces (upstairs and downstairs) and delivers a diverse programming mix including daily yoga classes (Vinyasa, restorative, aerial, Kundalini), sound baths, breathwork, meditation, and reiki, offered both in-person and virtually. The technology stack is built on MindBody's booking and video platform for scheduling, memberships, and an on-demand class library, with Squarespace hosting the marketing website and Eventbrite supporting some virtual events.
The business model is diversified across six revenue streams: recurring memberships ($155/month unlimited or $1,400/year), class packages (10 classes for $233, 20 classes for $433), single-class and event tickets ($25-$65), private sessions ($150 per 30 minutes, $200 per hour), certified teacher training and certification programs ($295-$3,199), and venue rentals for private events, productions, and corporate gatherings. A discounted senior/education tier at $95/month and a new-student special ($33 for 3 classes) support customer acquisition, while non-expiring class packages and yoga trade financial assistance reflect an inclusive, community-oriented pricing philosophy.
The studio serves a multi-segment customer base including individual practitioners across all experience levels, aspiring yoga teachers pursuing 200hr/300hr/500hr World Yoga Federation-recognized certifications, corporate groups, private celebration hosts, prenatal couples, and the deaf and hard-of-hearing community through ASL-inclusive programming via partnerships with flowstate ASL and Entertainment Interpreting. Signature differentiators include the Cannabliss cannabis-infused yoga sub-brand (partnered with Green Goddess Collective and Selfies by Heshies), the India Retreat product, and accessibility-first programming. The studio operates as a privately held, bootstrapped business with no disclosed funding, no parent company, and a 7-person team.
Yoga Nest Venice firmographics
Firmographics- Name
- Yoga Nest Venice
- Legal name
- Yoga Nest Venice
- Website
- https://yoganestvenice.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yoga Nest Venice is a woman-owned, inclusive yoga and wellness studio in Venice Beach, California offering in-person and online classes, sound baths, certified teacher training, private sessions, and venue rentals to individual practitioners, aspiring yoga teachers, corporate groups, and community segments.
- Ownership category
- akta.pro rank
Yoga Nest Venice industry classification
Industry- Product category
- Yoga and Wellness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)
- akta.pro secondary industries
- Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Yoga Nidra & Deep Relaxation Practices (HSADAJAE), Mindfulness & Mental Wellbeing Experiences (Stress Management, Sleep Retreats, Coaching) (THAJAHAH)
Keywords
Where Yoga Nest Venice is headquartered
LocationHeadquarters
- HQ city
- Venice
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yoga Nest Venice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Class Packages and Memberships: Recurring membership revenue from monthly ($155) and annual ($1400) unlimited plans, plus class packages (10 classes for $233, 20 classes for $433). New students get a 3-class special for $33.
- Single Class and Event Tickets: Individual class attendance and special event tickets ranging from $25-$65 for workshops, sound baths, breathwork sessions, and themed events.
- Private Sessions: One-on-one yoga and sound bath sessions: 30-minute sessions at $150, 1-hour sessions at $200, and group sessions (pricing upon inquiry).
- Teacher Training Programs: Certification programs including 200-hour Vinyasa Yoga Teacher Training (Spring 2025: $3199 non-members, $2979 members), 300-hour Advanced Training, Introduction to Meditation course ($350 for 10 weeks), and Sound Bowl Training Level 1 ($295).
- Venue Rentals: Private event space rentals for corporate teambuilding, bachelor/ette parties, birthday celebrations, art shows, performances, photo/video productions, and brand activations.
- Specialty Membership Tier: Senior/Education discounted membership at $95/month for seniors, students, and educators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time | New Student Special |
| Unit Pricing | Pay-as-you-go | 10-Class Package |
| Unit Pricing | Pay-as-you-go | 20-Class Package |
| Subscription | Monthly | Monthly Unlimited Membership |
| Subscription | Annual | Annual Unlimited Membership |
| Subscription | Monthly | Senior/Education Membership |
| Unit Pricing | Pay-as-you-go | Private Session - 30 minutes |
| Unit Pricing | Pay-as-you-go | Private Session - 1 hour |
| Other | Pay-as-you-go | Group Private Sessions |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Yoga Nest Venice product offering
Product offeringCore offering
Yoga Nest Venice is a woman-owned yoga and wellness studio in Venice Beach, California that sells in-person and online yoga classes, sound baths, breathwork, and meditation sessions, plus World Yoga Federation-recognized 200/300/500-hour yoga teacher training programs and certificate courses in sound healing and meditation. The studio also generates revenue through venue rentals for private events, corporate team building, celebrations, and productions, and through a signature cannabis-infused yoga event called Cannabliss.
Product overview
Yoga Nest Venice is a woman-owned, inclusive yoga and wellness studio offering a diverse portfolio of services centered around physical, mental, and spiritual well-being. The core offering includes daily in-person and online yoga classes, sound baths, breathwork, and meditation sessions. The studio operates two distinct product lines: (1) Public programming including regularly scheduled classes and themed events like the signature Cannabliss cannabis-infused yoga; and (2) Professional development through certified training programs in yoga teaching (200hr, 300hr), sound healing, and meditation recognized by the World Yoga Federation. Additional offerings include venue rental for private events, on-demand virtual classes, and various membership packages for ongoing studio access.
Differentiator
Problem solved
Functional benefit
Products and services
- Yoga Classes (In-Person and Online)
Quantifiable outcome
- Financial accessibility through yoga trade opportunities for those facing economic hardship
- +1 more outcomes
Companies that use Yoga Nest Venice
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles4 records
Yoga Nest Venice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Yoga Nest Venice partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- DINO ApparelminorLocal apparel partner featured on the Yoga Nest Partners page, contributing to the community wellness ecosystem
- flowstate aslcoreAccessible wellness platform providing meditation, breathwork, and yoga sessions in American Sign Language (ASL). Provides ASL interpretation for Cannabliss events and creates visual/tactile-first wellness experiences for Deaf+ and hard-of-hearing communities.
- Cow's End CafeminorLocal Venice cafe partner, part of the Yoga Nest community partner network
- Marcus Ipcizade | Coldwell Banker RealtyminorReal estate partner in the Yoga Nest community network
- LikemindedcoreWellness studio partner offering contrast therapy. Co-hosts events like Power & Plunge combining yoga with hot/cold therapy sessions. Aligned wellness mission focused on community and self-care.
- LA Running ClubminorLocal fitness community partner in the Yoga Nest network
- Cedars Sinai Marina del Rey HospitalminorHealthcare partner in the community wellness network
- Venice Surfing AssociationminorLocal Venice community organization partner in the Yoga Nest network
- Selfies by HeshiescoreCannabis brand sponsor for Cannabliss events, providing complimentary pre-rolls and edibles for cannabis-infused yoga classes. Key partner for unique Cannabliss programming.
- Venice Pier AssociationminorLocal Venice community organization partner
- Women's Sailing Association of Santa Monica BayminorLocal community organization partner in the Yoga Nest network
- Venice Insider PassminorLocal Venice discount/pass program partner, offering cross-promotion opportunities
- Safe Place for YouthminorYouth wellness organization partner in the community network
- Salud VeniceminorLocal wellness partner in the Venice community network
- Marina WELL ReyminorMarina del Rey wellness partner in the community network
- Yoga Gives BackcoreNonprofit partner empowering women and children in India through education and financial independence. Supported through Kirtan fundraisers. Aligns with studio's mission of community and social impact.
- The Reiki LabminorReiki and energy healing partner in the wellness practitioner network
- Green Goddess CollectivecoreCannabis dispensary partner sponsoring Cannabliss events with complimentary products. Provides cannabis joints and edibles for the 420 beginner-friendly yoga and sound bath classes.
- Entertainment InterpretingcoreASL interpretation provider for Cannabliss events and accessibility programming, working with flowstate ASL to ensure inclusive experiences for deaf and hard-of-hearing participants
- World Yoga FederationcoreInternational yoga federation providing certification for 200-hour, 300-hour, and 500-hour teacher training programs. Co-presents events like The People's Kirtan.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Yoga Nest Venice competitors and assessment
Company assessmentBroad incumbents
- YogaWorks: Established multi-location yoga and wellness brand with teacher training programs recognized by Yoga Alliance. Closely comparable to Yoga Nest on training credentials and class-based memberships at premium price points.
- Y7 Studio: Boutique hip-hop yoga chain with strong brand identity and event-style classes in LA and other major cities. Comparable community-driven positioning and premium pricing model, but at significantly larger scale.
- CorePower Yoga: Largest U.S. yoga chain offering heated yoga, teacher training, and memberships nationwide. Competes with Yoga Nest for LA-area students but operates a much broader, more standardized portfolio rather than a community-rooted boutique.
Emerging players
- Wanderlust Yoga: Yoga, music, and wellness festival brand that also produces teacher trainings and retreats. Comparable to Yoga Nest's retreat and event-driven programming, including shared audience overlap in sound baths, kirtan, and multi-day immersive experiences.
- The Class: Boutique mind-body workout method blending cardio, yoga, breathwork, and meditation. Comparable to Yoga Nest's breathwork and somatic offerings as well as its community-driven, premium positioning.
Direct peers
- Love Yoga East Nashville / Love Yoga House: Independent, community-driven yoga studio offering memberships, teacher training, and inclusive wellness programming. Comparable boutique, mission-led studio model even though it operates in a different geography.
- Modo Yoga: International hot yoga chain with community-rooted, eco-conscious positioning and standardized teacher training. Highly comparable mission-driven, multi-style studio model that competes for the same yoga practitioners as Yoga Nest.
- Hot 8 Yoga: Multi-location heated yoga studio with unlimited membership pricing and teacher training. Directly comparable on subscription model, training programs, and per-class pricing architecture.
Regional players
- Be Hot Yoga: Multi-location heated yoga and fitness studio in Southern California with memberships, training, and events. Comparable to Yoga Nest's class and membership structure within the same LA-area market.
- Surya Yoga (Los Angeles): Independent LA-based yoga studio offering multi-style classes, sound baths, and teacher training. Closely comparable in scale, programming mix, and LA-community positioning to Yoga Nest Venice.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Yoga Nest Venice social profiles
Digital presenceYoga Nest Venice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoga Nest Venice leadership team
Management profileNumber of profiles
Profiles1 record
Yoga Nest Venice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoga Nest Venice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoga Nest Venice
What does Yoga Nest Venice do?
Yoga Nest Venice is a woman-owned yoga and wellness studio in Venice Beach, California that sells in-person and online yoga classes, sound baths, breathwork, and meditation sessions, plus World Yoga Federation-recognized 200/300/500-hour yoga teacher training programs and certificate courses in sound healing and meditation. The studio also generates revenue through venue rentals for private events, corporate team building, celebrations, and productions, and through a signature cannabis-infused yoga event called Cannabliss.
Is Yoga Nest Venice a public or private company?
Yoga Nest Venice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yoga Nest Venice founded?
Yoga Nest Venice was founded in 2021. It employs 1 to 10 people.
Where is Yoga Nest Venice based?
Yoga Nest Venice is headquartered in Venice, United States, in the North America region.
How does Yoga Nest Venice make money?
Six revenue lines are on record. Class Packages and Memberships are the primary driver. The others are single Class and Event Tickets, private Sessions, teacher Training Programs, venue Rentals and specialty Membership Tier.
Who are Yoga Nest Venice's main competitors?
Broad incumbents on record are YogaWorks, Y7 Studio and CorePower Yoga. Emerging players are Wanderlust Yoga and The Class. Direct peers are Love Yoga East Nashville / Love Yoga House, Modo Yoga and Hot 8 Yoga. Regional players are Be Hot Yoga and Surya Yoga (Los Angeles).
Does Yoga Nest Venice have an API?
No public API is recorded for Yoga Nest Venice.
What industry is Yoga Nest Venice in?
Yoga Nest Venice's product category is Yoga and Wellness Studio Services. Its primary akta.pro industry code is HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow), with a secondary code of HSADAJAA, Guided Meditation Instruction (1:1 & Group). Its NAICS code is 713940 and its SIC code is 7997.