Z Agency

What Z Agency does

Z Agency is a privately held French marketing and communication agency headquartered in Villeurbanne, Auvergne-Rhône-Alpes (4 Rue Frédéric Passy, 69100; SIRET 834 475 808). The firm operates with a lean team of five employees and specializes in connecting brands with audiences in the video game and esports ecosystem through influencer partnerships. It acts as an intermediary between brands and content creators, including streamers, vidéastes, and professional commentators, for projects centered on gaming and esports audiences.

The company's offering is organized around three core service lines: Booking (stand animation, stage hosting, and competition commentary), Promotion (game launches, brand content creation, and TV/streaming show animation), and Sponsoring (product placement, brand ambassadorships, and event sponsorship). Z Agency operates without proprietary technology platforms, AI/ML tooling, or disclosed APIs; the core deliverable is human-mediated curation, negotiation, and coordination of influencer engagements, supported by website-hosted video showcases of past events and projects. The firm presents no patents, certifications, or technology integrations in the available data.

Revenue is generated through B2B professional services engagements acquired via direct sales with enterprise clients. Distribution relies on the corporate website (z-agency.fr), direct email ([email protected]), video project showcases, and referral channels within the French gaming/esports ecosystem. Named client logos include Ubisoft, Riot Games, Epic Games, Blizzard Entertainment, Xbox, KRAFTON (Bluehole), Square Enix, Hi-Rez Studios, Orange, LDLC, Roccat, GL Events, Shadow, PMU, and Ara. Pricing is quote-based and not publicly disclosed, and no funding rounds, revenue figures, or headcount history are available.

Name

Z Agency

Legal name

Z AGENCY

Website

https://z-agency.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Z Agency is a privately held French B2B marketing agency that connects brands with video game and esports audiences through influencer partnerships. It offers booking, promotion, and sponsoring services to enterprise gaming publishers and adjacent brands.

Ownership category

akta.pro rank

Product category

Influencer marketing services for video games and esports

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Influencer marketing agency
• Gaming marketing services
• Esports influencer booking
• Brand influencer campaigns
• Video game marketing

Headquarters

HQ city

Villeurbanne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Agency Services Revenue: Z Agency generates revenue by acting as an intermediary connecting brands with video game and esports influencers (streamers, videographers, professional commentators). The company facilitates booking, promotion, and sponsorship services for brands around their products and services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Z Agency is a B2B marketing and communication agency that connects brands with video game and esports fans through vetted influencers (streamers, videographers, professional commentators). The agency delivers three integrated service lines: Booking (stand animation, stage hosting, competition commentary), Promotion (game launches, brand content creation, TV/streaming show animation), and Sponsoring (product placement, brand ambassadorships, event sponsorship). All work is sold on a project basis to brand clients rather than as packaged software or platform access.

Product overview

Z Agency is a marketing and communication agency specializing in video games and esports. The agency operates as a unified service offering that connects brands with video game and esports fans through influencer marketing. Their portfolio consists of three core service areas: Booking (stand animation, stage hosting, competition commentary), Promotion (game launches, brand content, TV/streaming animation), and Sponsoring (product placement, brand ambassadors, event sponsorship). These services are delivered through partnerships with streamers, video creators, and professional commentators.

Differentiator

Problem solved

Functional benefit

Products and services

• Booking Services Connects brands with video game and esports influencers for in-person and on-camera presence, covering stand animation, stage hosting, and competition commentary at events and productions.
• Promotion Services Provides influencer-led promotion campaigns for brands in the video game sector, including game launch support, brand content production, and animation of TV and streaming shows.
• Sponsoring Services Manages sponsorship arrangements between brands and gaming/esports influencers, covering product placement, brand ambassador representation, and event sponsorship activations.

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• We Are Social: We Are Social is a global social media marketing agency delivering campaign strategy and content production across social platforms. It competes with Z Agency's integrated B2B influencer and content offering, particularly for brands targeting gaming and youth audiences.
• IZEA: IZEA is a publicly traded influencer marketing technology and services company operating the IZEAx platform and creator marketplace. It competes with Z Agency for sponsored-influencer campaigns and is a useful tech-enabled comparable.
• Viral Nation: Viral Nation is a global influencer marketing agency with strong gaming and entertainment verticals. It offers talent representation, campaign strategy, and creator partnerships comparable to Z Agency's Booking/Promotion/Sponsoring stack.
• Engine Media: Engine Media is an esports media and services business operating across marketing, content, and event services for gaming/esports brands. It overlaps Z Agency most directly on marketing and influencer-style activations for gaming clients, making it the closest pure-play comparable.

Others

• FaZe Clan: FaZe Clan is a prominent gaming and esports creator organization. It is adjacent rather than directly competitive: it operates as a talent/brand from the creator side of the market that Z Agency would book for brand activations.
• Talon Esports: Talon Esports is a Hong Kong-headquartered esports organization with global operations. Like FaZe Clan, it sits on the talent/team side of the gaming ecosystem that Z Agency aggregates into brand campaigns, making it an adjacent rather than directly competing peer.

Broad incumbents

• WPP: WPP is one of the largest global advertising holding companies with influencer and gaming practices housed in agencies like GroupM, Hogarth, and VMLY&R. It is a broad incumbent alternative a gaming brand might select over a boutique specialist like Z Agency.
• Omnicom Group: Omnicom Group is a global advertising and marketing holding company with influencer and entertainment marketing capabilities across agencies such as Omnicom PR Group and Drawn & Quarterly. It serves as a broad incumbent comparable for enterprise gaming/esports brand mandates.
• Interpublic Group: Interpublic Group is a global advertising holding company with significant gaming, sports, and entertainment marketing capabilities across McCann, MullenLowe, and Octagon. It competes for the larger end of the influencer-marketing mandates that Z Agency addresses.
• Publicis Groupe: Publicis Groupe is a global advertising and marketing holding company with influencer, gaming, and experiential units (e.g., Leo Entertainment, Digitas, MSL). It competes only at the margin for Z Agency's mid-market game publisher accounts but represents the broad incumbent alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/zagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Z Agency