What ZAID COMMUNICATIONS does

Zaid Communications is a privately held, Miami-headquartered public relations and communications strategies agency founded by Sonia V. Diaz. The firm is positioned as a 100% woman-led and Latina-owned boutique serving purpose-driven organizations, including corporations, nonprofits, advocacy groups, startups, civic organizations, and trade associations. Its service portfolio spans multicultural engagement, crisis communications, corporate communications, digital strategies, executive positioning, thought leadership, media relations, and media training, delivered through a stated "360-degree" integrated approach with cultural and linguistic competency at the core.

The firm's underlying capability is human-driven rather than technology-driven: it leverages long-standing journalist relationships across general market, Spanish-language, and Black media outlets, and a curated partner network of women, LGBTQ+, and minority-owned firms. The firm is a member of The Change Agencies, a national network of independently-owned multicultural and LGBTQ-owned PR agencies operating across 10 U.S. markets. Founder Sonia V. Diaz concurrently serves as National President of the Hispanic Public Relations Association (HPRA) for the 2025-2027 term.

The business model is B2B professional services: fees are negotiated per engagement, typically through retainer and project-based arrangements, with no public pricing. Customers range from advocacy nonprofits (UnidosUS, Transportation Workers Union) to health systems (Johns Hopkins HOPE Challenge), startups (Goalsetter, Cayaba Care, LunaLite), and enterprises (Latino Media Network). Revenue and headcount are not publicly disclosed; the firm operates with approximately five employees and no outside institutional funding.

Name

ZAID COMMUNICATIONS

Legal name

Zaid Communications

Website

https://zaidpr.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Zaid Communications is a Miami-based, woman-led and Latina-owned boutique PR agency that delivers multicultural communications, crisis, corporate, and executive positioning services to purpose-driven organizations across the United States.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Public relations agency
• Multicultural communications
• Crisis communications
• Corporate communications
• Media relations

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Services: B2B professional services including media relations, crisis communications, executive positioning, corporate communications, multicultural engagement, digital strategies, and thought leadership for purpose-driven organizations.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ZAID COMMUNICATIONS is a woman-led and Latina-owned B2B public relations agency that delivers multicultural communications services for purpose-driven organizations. The firm provides crisis communications, corporate communications, media relations, executive positioning, thought leadership, digital strategies, and media training, with a specialty in engaging Hispanic, minority, and multicultural audiences.

Product overview

Zaid Communications is a 100% woman-led and Latina-owned public relations and communications strategies agency that provides a comprehensive suite of service offerings rather than a software product. The agency operates as a unified service offering centered around multicultural engagement, crisis communications, corporate communications, digital strategies, executive positioning, thought leadership, media relations, and media training. These services are delivered through a 360-degree approach designed to create surround-sound effects that engage, educate, and mobilize diverse audiences, particularly multicultural and Hispanic/Latino communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Multicultural Engagement Strategic communications counsel designed to help purpose-driven organizations authentically engage Hispanic, minority, and multicultural audiences across campaigns and ongoing initiatives.
• Crisis Communications Counsel and rapid-response support for organizations navigating reputational issues, including culturally sensitive incidents affecting Hispanic and minority stakeholders.
• Corporate Communications Ongoing corporate communications support, including messaging development, stakeholder communications, and brand reputation management for mission-driven organizations.
• Media Relations Securing meaningful media coverage for clients through established relationships with national, regional, and multicultural press outlets.
• Executive Positioning Personal brand and visibility programs that position client executives as recognized voices within their industries and across multicultural audiences.
• Thought Leadership Development and amplification of executive and organizational thought leadership, including op-eds, speaking opportunities, and contributed content.
• Digital Strategies Digital communications support, including content strategy and online engagement designed to reach multicultural audiences.
• Media Training Preparation and coaching for executives and spokespeople to communicate effectively in interviews and public-facing situations, including with multicultural media.

Quantifiable outcome

• Campaign of the Year at HPRA ¡BRAVO! Awards 2024 for UnidosUS healthcare advocacy work
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• The Change AgenciescoreStrategic or Co-development Partner · 26 January 2023Zaid Communications joined The Change Agencies, the first and only national network of independently-owned public relations firms focused on inclusive and authentic communications to multicultural and LGBTQ communities. The network comprises eight member agencies operating in 10 markets across the United States, with all agency owners being African American, Asian American, Hispanic, and/or LGBTQ.
• Hispanic Public Relations Association (HPRA)coreStrategic or Co-development PartnerSonia V. Diaz serves as National President of HPRA, the leading national organization for the development and representation of Hispanic and multicultural communications professionals. HPRA offers professional development, networking, scholarships, and the prestigious ¡BRAVO! Awards program.
• Black DigitalminorStrategic or Co-development PartnerListed as a partner on Zaid Communications partners page; a Black-owned digital agency focusing on multicultural digital marketing.
• Diversity in ActionminorStrategic or Co-development PartnerListed as a partner on Zaid Communications partners page; organization focused on diversity, equity, and inclusion in communications.
• Steady Image Media GroupminorStrategic or Co-development PartnerListed as a partner on Zaid Communications partners page; a media relations and communications firm.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• López Negrete Communications: Hispanic-owned and operated full-service multicultural marketing and communications agency headquartered in Houston. Directly comparable in Hispanic market expertise, mission-driven client mix and U.S. multicultural campaign delivery.
• The Vidal Partnership: Independent Hispanic-focused public relations and communications agency. Directly comparable to Zaid as a boutique multicultural PR firm serving corporate and nonprofit clients with culturally competent campaigns.
• República: Independent multicultural creative and communications agency. Directly comparable as a multicultural-focused firm with purpose-driven client work and similar agency-scale footprint.
• Alma: Hispanic-owned creative and communications agency. Directly comparable in Hispanic-market specialization, multicultural campaign expertise and Miami/South Florida agency positioning.

Broad incumbents

• APCO Worldwide: Global public affairs and communications consultancy with multicultural practice. Comparable in advocacy, public affairs and corporate communications work, but as a global incumbent with significantly broader resources.
• Edelman: Global public relations firm with a dedicated multicultural practice and Hispanic market expertise. Comparable in serving corporate, healthcare and advocacy clients, but as a global incumbent rather than a specialty boutique.
• Weber Shandwick: Global public relations and communications firm with multicultural and DEI capabilities. Comparable in serving purpose-driven organizations and healthcare/advocacy clients, but at much larger scale and broader service portfolio.
• Havas Formula: Public relations and communications agency within the Havas network with multicultural expertise. Comparable in PR services for purpose-driven and corporate clients, but operates with broader network resources and scale.

Others

• The Motherhood: Influencer and content marketing agency focused on diverse communities and purpose-driven brands. Thematically comparable in multicultural storytelling and purpose-driven client mix, though operating in influencer marketing rather than traditional PR.

Emerging players

• Pinyon: Hispanic-focused digital marketing and communications agency. Comparable in multicultural audience targeting and mission-driven client work, with stronger digital specialization relative to Zaid.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zaid-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZAID COMMUNICATIONS