Zariff Online

What Zariff Online does

Zariff Online (legal name: Zariff On Line Com. de Calç. Ltda.) is a Brazilian direct-to-consumer e-commerce retailer specializing in footwear and fashion accessories, operating at zariff.com.br and headquartered in Francisco Beltrão, Paraná. The company sells women's, men's, and children's footwear spanning boots, sandals, slippers, sneakers, flats, heels, pumps, clogs, and platform shoes, alongside complementary accessories (bags, wallets, belts, backpacks, socks). The catalog is multi-brand — featuring 60+ authorized brands including Schutz, Skechers, Via Marte, Ramarim, New Balance, Nike, Adidas, Reebok, Fila, Havaianas, and Grendene — augmented by a private-label Zariff brand of slippers, moccasins, and casual footwear.

The storefront is built on the Inovarti e-commerce platform, which provides the catalog, shopping cart, checkout, customer accounts, and order management layer. The payments stack is localized to Brazil: credit card with up to 10 interest-free installments, PIX with a 5% discount, and Brazilian credit card networks (Visa, Mastercard, Amex, Diners, Elo, Hipercard). Marketing is a standard digital mix — Google Ads, Facebook, Pinterest, email newsletter, an affiliate partner program, and a blog — tracked via Google Analytics, Facebook Pixel, Pinterest tag, DoubleClick, and Bing. The company is privately held, has approximately 19 employees, and operates exclusively within Brazil. Customer trust signals include a 4.9/5 rating across 906 reviews on the Loja Confiável platform and Norton Secured / Google Safe Browsing certifications. No funding rounds, M&A activity, leadership changes, or geographic expansion are disclosed.

Name

Zariff Online

Legal name

Zariff On Line Com. de Calç. Ltda.

Website

https://zariff.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zariff Online is a Brazilian direct-to-consumer e-commerce retailer selling multi-brand and private-label footwear plus accessories for women, men, and children, operating exclusively at zariff.com.br from Francisco Beltrão, Paraná with about 19 employees.

Ownership category

akta.pro rank

Product category

Online Footwear Retail

NAICS

Shoe Retailers (45821), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Nonstore Retailers (5960)

akta.pro primary industry

Casual & Lifestyle Footwear Retail (CRAAADAB)

akta.pro secondary industries

Casual & Lifestyle Footwear (CRAAACAB), Luxury & Designer Footwear Retail (CRAAADAH)

Keywords

• Online footwear retail
• Multi-brand shoes
• Fashion e-commerce
• Brazilian footwear shop
• Footwear accessories

Headquarters

HQ city

Francisco Beltrão

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales - Direct Retail: Zariff generates revenue through direct retail sales of footwear and accessories to consumers. Products are sold at fixed prices with occasional promotional discounts. Payment is accepted via credit card (up to 10 installments), PIX, and other payment methods. The company acts as an online retailer, purchasing products from suppliers/brands and selling directly to end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Zariff Online is a Brazilian direct-to-consumer e-commerce retailer selling branded and private-label footwear and fashion accessories (women's, men's, and children's) across more than 60 brands through its own online storefront at zariff.com.br. Revenue is generated by purchasing products from supplier brands and reselling them at fixed prices (with promotional discounts of up to 70%) to Brazilian consumers, with payment via credit card (up to 10 interest-free installments), PIX (with a 5% cash discount), and other methods.

Product overview

Zariff Online is a Brazilian e-commerce platform specializing in footwear and fashion accessories across women's, men's, and children's categories. The platform operates as a multi-brand online marketplace offering a comprehensive portfolio including shoes, boots, sandals, slippers, sneakers, loafers, sapatênis, pumps, clogs, and platform shoes alongside complementary accessories such as bags, wallets, belts, and backpacks. The product portfolio features both the private-label Zariff brand and major international brands including Skechers, Converse, New Balance, Fila, Adidas, Reebok, Schutz, Via Marte, Ramarim, Moleca, Havaianas, and Grendene. The platform is built on the Inovarti e-commerce platform and offers PIX payment, installment financing, and an affiliate partner program.

Differentiator

Problem solved

Functional benefit

Brands

• Zariff: Private label brand of footwear and accessories sold exclusively on the Zariff online store, including boots, slippers, and other styles.

Products and services

• Women's Footwear (Calçados Femininos)

Quantifiable outcome

• 4.9/5 star customer rating based on 906 reviews
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• InovarticoreTechnology or IntegrationInovarti provides the e-commerce platform technology powering Zariff's online store. This includes the website infrastructure, shopping cart system, payment processing integrations, and order management functionality. Inovarti is a Brazilian e-commerce solutions provider.
• Multiple Footwear Brands (Schutz, Skechers, Via Marte, Ramarim, New Balance, Nike, Adidas, and 50+ others)coreChannel Partner/ Reseller/ DistributorZariff serves as an authorized retailer for over 60 footwear and accessory brands. The company purchases and resells products from these brands including Schutz, Skechers, Via Marte, Ramarim, New Balance, Nike, Adidas, Reebok, Fila, Havaianas, Grendene, Moleca, and many others.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• Arezzo&CO: Brazilian footwear group that owns Schutz and Via Marte — two brands Zariff resells as authorized retailer. Comparable as a Brazilian footwear specialist and represents both a supplier relationship and a vertical-integration competitive risk via brand-owned DTC channels.
• Alpargatas: Brazilian manufacturer and brand owner of Havaianas, Moleca, and Grendene Kids — multiple brands that Zariff resells. Comparable as a Brazilian footwear player and represents supplier dependency risk as brands increasingly push DTC distribution.

Direct peers

• Dafiti: Major Brazilian fashion and footwear e-commerce platform offering a comparable multi-brand catalog with installment payment and broad size coverage. Operates in the same online footwear retail category with substantially larger scale.
• Netshoes: Brazilian online retailer specializing in footwear, sports apparel, and accessories across multiple brands. Direct competitor to Zariff in multi-brand online footwear e-commerce, now owned by Magazine Luiza, operating at significantly larger scale.
• Zattini: Brazilian multi-brand fashion and footwear e-commerce retailer carrying many of the same brands as Zariff (Schutz, Via Marte, Moleca, etc.). Directly comparable in catalog breadth, family sizing, and online-only DTC footwear model.
• Kanui: Brazilian e-commerce retailer focused on sneakers, footwear, and surf/outdoor brands. Direct competitor in the online athletic and casual footwear segment, sharing brand suppliers with Zariff (Nike, Adidas, New Balance, Fila).
• Shoestock: Brazilian footwear retailer (now with hybrid online/offline presence) offering multi-brand women's, men's, and children's shoes. Comparable in family-footwear positioning, branded catalog, and installment-friendly pricing.

Broad incumbents

• Mercado Livre: Brazil's dominant e-commerce marketplace where many of the same footwear brands Zariff resells are also sold. Represents the largest competitive threat given traffic scale, third-party seller ecosystem, and Mercado Pago payment integration.
• Centauro: One of Brazil's largest sports and athletic footwear retailers, now part of the Centauro group. Overlaps with Zariff on athletic and casual footwear brands but operates with much broader assortment and a hybrid online/offline footprint.
• Amazon Brazil: Operates as a broad e-commerce incumbent in Brazil carrying footwear brands including Skechers, Adidas, and Nike. Not specialized in footwear but represents a sizable competitive alternative for the same Brazilian consumer wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/zariff

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zariff Online