Inovarti

What Inovarti does

Inovarti is a privately held Brazilian e-commerce platform-as-a-service company headquartered in Sorocaba, founded in 2011 by Isaac Lopes Santos (CTO) and led with Luscas Liscia (Head of Technology). The company sells a 100% proprietary, customized e-commerce platform composed of more than 1,000 internal modules running on dedicated high-performance infrastructure, designed for medium and large Brazilian enterprises with complex operational requirements. The platform is anchored on a zero-commission subscription pricing model with multi-year enterprise contracts, complemented by revenue from custom development and token-based ongoing support services.

The product surface includes a high-conversion one-page checkout, advanced catalog management with unlimited variations and CNPJ-specific rules, a B2B/wholesale module with credit limits and registration approval, a promotion and loyalty engine, real-time analytics, and a dedicated administrative dashboard reporting 99.9% uptime SLA, sub-150ms latency, and 1M+ events/month capacity. Native bidirectional integrations span 10 major Brazilian ERPs (Eccosys, Sólidus, Millenium, Onclick, Bling, Tiny, Omie, Senior, Cigam, Linx), 12 payment gateways (including Cielo, PagSeguro, Stone, Mercado Pago, Pix, Stripe, Adyen, PayPal), and 12 logistics carriers (Correios, Loggi, Azul Cargo, Braspress, DHL, Melhor Envio, Frenet, among others).

The go-to-market model is exclusively direct enterprise sales: no self-serve, marketplace listing, or channel partner program; every engagement begins with a specialist consultation, technical diagnostic, and bespoke quotation via contact form, e-mail ([email protected]), or WhatsApp (+55 11 99892-6918). The company serves six articulated ICPs ranging from industrial firms seeking first e-commerce infrastructure, to omnichannel retailers escaping marketplace dependency, to digital-native brands needing peak-season scalability. Operations are confined to Brazil, with no disclosed funding rounds, institutional investors, or revenue figures.

Name

Inovarti

Legal name

Inovarti

Website

https://inovarti.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Inovarti is a Brazilian, founder-owned e-commerce platform company headquartered in Sorocaba, founded in 2011, serving medium and large Brazilian enterprises with a 100% proprietary platform of 1,000+ modules, dedicated infrastructure, zero-commission subscription pricing, and native ERP, payment, and logistics integrations sold via direct enterprise consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

Sorocaba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / Infrastructure Fees: Revenue derived from platform subscription fees for access to the proprietary e-commerce platform with dedicated infrastructure. Pricing based on operation complexity and infrastructure requirements rather than transaction volume. Zero commission on sales revenue.
2. Custom Development and Professional Services: Revenue from 100% custom-tailored project development, implementation, and integration services. Token-based system for ongoing technical support and continuous improvements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Inovarti builds and licenses a proprietary high-performance e-commerce platform delivered to medium and large Brazilian enterprises as 100% customized tailor-made projects. The platform runs on dedicated infrastructure, includes over 1,000 internal modules covering checkout, catalog, order management, promotions, B2B/wholesale, and analytics, and is sold on a multi-year subscription basis with zero commission on customer sales revenue. Native bidirectional integrations with major Brazilian ERPs, payment gateways, and logistics carriers are bundled into the core offering.

Product overview

Inovarti is a high-performance e-commerce platform-as-a-service designed for medium and large operations, offering 100% customized tailor-made projects with dedicated infrastructure, zero commission fee on sales, and over 1,000 proprietary modules. The core Inovarti Platform serves as the foundational architecture supporting interconnected functional modules including High-Performance Checkout (one-page checkout with mobile-first design and multiple payment methods), Advanced Catalog (product variations, kits, configurable products, and display rules), Order Management (customizable statuses, ERP integration, invoicing, and delivery tracking), Marketing & Promotions (dynamic pricing, coupons, cross-sell/up-sell, segmented campaigns), B2B & Wholesale (CNPJ-based pricing, minimum orders, credit limits, restricted catalogs), and Analytics & Reporting (real-time dashboards, cart abandonment tracking, exportable reports). The platform provides native bidirectional ERP integrations with 10 major Brazilian systems (Eccosys, Sólidus, Millenium, Onclick, Bling, Tiny, Omie, Senior, Cigam, Linx), direct payment gateway connections (Cielo, PagSeguro, Stone, Mercado Pago, Getnet, Rede, PayPal, Pix, Adyen, Stripe, Vindi, Iugu), and logistics carrier integrations (Correios, Jadlog, Total Express, Loggi, Azul Cargo, Braspress, Sequoia, Jamef, TNT, DHL, Melhor Envio, Frenet). Customers access the platform via a restricted Administrative Dashboard that supports management of clients, modules, tokens, and integrations with 99.7% uptime SLA and less than 150ms latency.

Differentiator

Problem solved

Functional benefit

Products and services

• Inovarti Platform High-performance proprietary e-commerce platform with dedicated infrastructure, 1,000+ internal modules, zero sales commission, and 100% customized tailor-made projects for medium and large Brazilian operations. Includes native bidirectional integrations with 10 Brazilian ERPs, 12 payment gateways, and 12 logistics carriers, backed by a 99.9% uptime SLA.
• Inovarti Administrative Dashboard Restricted administrative dashboard for managing clients, modules, tokens, and integrations on the Inovarti Platform. Operates with 99.7% live uptime, sub-150ms latency, and capacity for 1M+ events per month.
• Custom Development and Professional Services 100% custom-tailored project development, implementation, and integration services, including a token-based system for ongoing technical support and continuous improvements delivered by Inovarti's senior engineering team.

Quantifiable outcome

• 99.9% uptime SLA guaranteed
• +2 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

Feature14 records

Partnerships

34 partnerships are on record, tiered core.

• EccosyscoreTechnology or IntegrationAgile ERP integration for fast e-commerce operations and billing. Native bidirectional synchronization developed internally by Inovarti.
• SóliduscoreTechnology or IntegrationRobust synchronization of inventory, orders, and reconciliation. Native integration ensuring stability in product flow.
• MilleniumcoreTechnology or IntegrationLeading omnichannel management and fashion ERP integration. Synchronization for complex retail operations.
• OnclickcoreTechnology or IntegrationEfficient financial and operational control integrated with e-commerce.
• BlingcoreTechnology or IntegrationInvoice issuance, orders, and inventory control. Native integration with Brazilian SME ERP.
• Tiny ERPcoreTechnology or IntegrationBidirectional automation of orders and catalog. Integration for small and medium businesses.
• OmiecoreTechnology or IntegrationComplete financial and operational integration for Brazilian businesses.
• SeniorcoreTechnology or IntegrationSynchronization of HR, inventory, and billing. Integration for larger enterprise operations.
• CigamcoreTechnology or IntegrationOrder management and fiscal integration for Brazilian enterprises.
• LinxcoreTechnology or IntegrationPOS integration and retail management. Synchronization for physical retail operations.
• CielocoreTechnology or IntegrationDirect payment processor connection. Merchants negotiate commercial rates directly without Inovarti interfering or charging extra fees.
• PagSegurocoreTechnology or IntegrationDirect payment processor connection for Brazilian e-commerce transactions.
• StonecoreTechnology or IntegrationDirect payment processor connection. Direct negotiation between merchant and processor.
• Mercado PagocoreTechnology or IntegrationDirect payment gateway connection for Mercado Libre ecosystem merchants.
• GetnetcoreTechnology or IntegrationDirect payment processor connection for Brazilian merchants.
• RedecoreTechnology or IntegrationDirect payment processor connection for Brazilian e-commerce.
• PayPalcoreTechnology or IntegrationInternational payment processor integration for cross-border commerce.
• PixcoreTechnology or IntegrationBrazilian instant payment method integration. Native support for Pix transactions.
• AdyencoreTechnology or IntegrationGlobal payment platform integration for international commerce.
• StripecoreTechnology or IntegrationGlobal payment platform integration for international and Brazilian transactions.
• VindicoreTechnology or IntegrationSubscription billing and payment management integration.
• IugucoreTechnology or IntegrationBrazilian payment infrastructure and billing platform integration.
• CorreioscoreTechnology or IntegrationBrazilian postal service integration for shipping calculation and tracking.
• JadlogcoreTechnology or IntegrationBrazilian cargo and freight integration for national shipping.
• Total ExpresscoreTechnology or IntegrationExpress delivery integration for Brazilian e-commerce logistics.
• LoggicoreTechnology or IntegrationBrazilian last-mile delivery integration for urban shipping.
• Azul CargocoreTechnology or IntegrationAir cargo logistics integration for Brazilian shipping.
• BraspresscoreTechnology or IntegrationBrazilian express freight integration for nationwide delivery.
• SequoiacoreTechnology or IntegrationFreight and logistics integration for Brazilian e-commerce.
• JamefcoreTechnology or IntegrationBrazilian freight integration for industrial and commercial shipping.
• TNTcoreTechnology or IntegrationExpress delivery integration for international and domestic Brazilian shipping.
• DHLcoreTechnology or IntegrationGlobal express delivery integration for international shipping.
• Melhor EnviocoreTechnology or IntegrationBrazilian shipping comparison and quotation platform integration.
• FrenetcoreTechnology or IntegrationBrazilian freight calculation and tracking integration for multi-carrier shipping.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• VTEX: LATAM-headquartered multi-tenant e-commerce platform serving enterprise retailers with ERP integrations and B2B capabilities; competes head-to-head with Inovarti for Brazilian enterprise deals and offers a productized alternative to Inovarti's bespoke model.
• Loja Integrada: Brazilian self-serve e-commerce platform with carrier and payment integrations for small merchants; overlaps with Inovarti's SMB-adjacent ICP and represents the self-serve alternative to Inovarti's consultation-led sales motion.
• Tray (Locaweb): Brazilian SaaS e-commerce platform owned by Locaweb targeting SMB and mid-market merchants; competes with Inovarti on subscription pricing and ecosystem breadth, though it lacks Inovarti's depth in custom enterprise deployments.
• Nuvemshop: Brazilian/LATAM self-serve e-commerce platform focused on SMB and mid-market merchants with payments and shipping integrations; directly overlaps with Inovarti's lower end of target customers and competes on ease of onboarding.

Broad incumbents

• Shopify: Global incumbent SaaS commerce platform with a large app ecosystem and Shopify Plus tier for enterprise; provides the primary self-serve alternative that Brazilian merchants of all sizes evaluate against Inovarti's direct-sales model.
• BigCommerce: Global headless and multi-channel commerce platform with enterprise tier; competes for the same Brazilian mid-market and enterprise accounts that Inovarti targets with its custom-tailored approach.
• Salesforce Commerce Cloud: Enterprise commerce suite within the Salesforce ecosystem, frequently evaluated by large Brazilian retailers as an alternative to custom platforms like Inovarti when scaling cross-channel operations.
• Adobe Commerce (Magento): Enterprise-grade commerce platform from Adobe (formerly Magento) with deep customization, ERP integrations, and B2B features; competes with Inovarti for Brazilian enterprise retailers needing bespoke deployments and complex back-office integrations.

Emerging players

• WooCommerce: Open-source WordPress-based commerce platform widely used by Brazilian SMBs with plugin-based extensibility; relevant as the 'do-it-yourself' alternative that competes on cost against Inovarti's subscription plus services model.

Regional players

• Linx (Linx Commerce / e.Hub): Brazilian retail technology vendor offering commerce solutions alongside its core ERP/POS systems; overlaps with Inovarti as both an integration partner and a competing platform for omnichannel Brazilian retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/inovarticombr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inovarti