What Auction Tiger does

Auction Tiger is an Indian B2B/B2C e-auction marketplace operated by e-Procurement Technologies Limited, headquartered in Ahmedabad, Gujarat. The platform enables banks, non-banking financial companies (NBFCs), asset reconstruction companies (ARCs), and other financial institutions to list distressed properties, mortgaged assets, repossessed vehicles, plant and machinery, and other assets for transparent, real-time competitive bidding by registered buyers, brokers, and investors. Auction Tiger monetizes primarily through transaction fees and marketplace commissions on successful auctions, supplemented by registration or subscription fees, and offers tiered Premium Services.

The core technology is the E-Auction Engine Portal — a multi-tenant online auction platform supporting real-time bidding, EMD (Earnest Money Deposit) processing via NEFT/RTGS, and white-labeled deployments for individual financial institutions. The company operates the central marketplace at auctiontiger.in alongside dedicated subdomains for major creditors including State Bank of India, HDFC Bank, ICICI Bank, Yes Bank, Axis Bank, IDFC First Bank, Tata Capital, Cholamandalam, Bank of India, Canara Bank, Union Bank, Punjab National Bank, South Indian Bank, AU Small Finance Bank, Jana Small Finance Bank, Phoenix ARC, JM Financial ARC, Edelweiss ARC, and NARCL. Specialized portals cover SARFAESI proceedings, DRT auctions, NCLT corporate insolvency auctions, and gold-loan auctions. Listings span 26 Indian states with 5,493+ active properties.

The business is positioned as a niche marketplace with regulatory expertise in SARFAESI Act and IBC-compliant distressed-asset recovery, serving both enterprise supply-side clients (banks and ARCs) through field sales and white-label partnerships, and long-tail demand-side buyers through self-serve registration. Auction Tiger is a privately held, Indian-domiciled entity with no disclosed external funding rounds, no known venture-capital or private-equity backing, and no public listing.

Name

Auction Tiger

Legal name

e-Procurement Technologies Limited

Website

https://auctiontiger.in

Company type

Private

Operating status

Operating

Short description

Auction Tiger is an Indian e-auction marketplace, operated by e-Procurement Technologies Limited, where 100+ banks, NBFCs, and ARCs list distressed assets and NPAs across 26 states for competitive real-time bidding by individual buyers, investors, and brokers.

Ownership category

akta.pro rank

Product category

Online Auction Marketplace

akta.pro primary industry

Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

akta.pro secondary industries

Real Estate Auction Services (FSAEAJAL), Collateral Loan Servicing & Asset Disposition (Storage, Auction & Resale) (FSAKALAF)

Keywords

• Online auction platform
• Distressed asset marketplace
• NPA disposal portal
• E-auction engine
• Bank auction listings

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Transaction Fees / Marketplace Commission: The platform charges transaction fees or commissions on successful auction transactions. This is the primary revenue stream from facilitating property and asset auctions between financial institutions and buyers.
2. Registration/Subscription Fees: Users may pay a registration fee to participate in auctions. Premium services section exists on the platform indicating tiered service offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Auction Tiger operates an online e-auction marketplace platform where banks, NBFCs, and Asset Reconstruction Companies list distressed properties, vehicles, plant & machinery, and other assets for competitive real-time bidding. The platform offers white-labeled auction portals for major financial institutions including SBI, HDFC Bank, ICICI Bank, Yes Bank, Tata Capital, and Axis Bank, enabling transparent disposal of NPAs and stressed assets across 26+ Indian states.

Product overview

AuctionTiger is a single unified e-auction platform operated by e-Procurement Technologies Limited. The core AuctionTiger Platform (auctiontiger.in) serves as India's leading eAuction and listing portal where banks, NBFCs, Asset Reconstruction Companies (ARCs), and financial institutions list distressed properties (land, flats, houses, commercial spaces, factories), vehicles, plant & machinery, and other assets for competitive real-time bidding. The platform includes dedicated E-Auction Engine Portals as subdomains for specific banks and entities (such as Tata Capital, Yes Bank, SBI, HDFC Bank, ICICI Bank), enabling customized auction experiences. The platform also offers buyer support services including FAQ documentation and contact support for registration, bidding, and payment assistance.

Differentiator

Problem solved

Functional benefit

Brands

• e-Procurement Technologies Limited: Parent company operating multiple digital procurement and auction platforms including Auction Tiger, Tender Tiger, Certificate Tiger, and Solar Tiger.

Products and services

• AuctionTiger Platform India's leading e-auction and listing marketplace where banks, NBFCs, and financial institutions list distressed properties, vehicles, machinery, and other assets for transparent, competitive bidding. The platform enables real-time bidding, EMD management, and connects investors with 5,493+ verified distressed asset listings across 26+ Indian states.
• E-Auction Engine Portal An online platform designed for conducting auctions electronically, facilitating the sale and purchase of goods and services through an online marketplace. Enables bidders to compete and submit bids in real-time with the highest bidder winning. Deployed as white-labeled portals for major banks including SBI, HDFC Bank, ICICI Bank, Yes Bank, Tata Capital, Axis Bank, and others.

Quantifiable outcome

• Transparent disposal process for financial institutions
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core and minor.

• State Bank of India (SBI)coreChannel Partner/ Reseller/ DistributorSBI utilizes Auction Tiger's e-Auction engine for conducting property auctions through dedicated portal at sbi.auctiontiger.net. This is a flagship partnership with extensive property listings for NPA recovery.
• Yes BankcoreChannel Partner/ Reseller/ DistributorWhite-labeled auction portal at yesbank.auctiontiger.in with 2,313+ property listings. Yes Bank uses Auction Tiger as its primary e-auction platform for distressed asset disposal.
• Tata CapitalcoreChannel Partner/ Reseller/ DistributorTata Capital operates dedicated portal at tatacapital.auctiontiger.in with 7,410+ property listings across 20+ states, making it one of the largest white-label partnerships.
• HDFC BankcoreChannel Partner/ Reseller/ DistributorHDFC Bank utilizes Auction Tiger platform for residential and commercial property auctions through dedicated portal with 39+ active listings.
• ICICI BankcoreChannel Partner/ Reseller/ DistributorICICI Bank lists 134+ properties through Auction Tiger's dedicated portal for auction-based disposal of distressed assets.
• Axis BankcoreChannel Partner/ Reseller/ DistributorAxis Bank utilizes Auction Tiger e-Auction Engine for property auctions through dedicated portal at axisbank.auctiontiger.net.
• Phoenix ARC Private LimitedcoreChannel Partner/ Reseller/ DistributorOne of India's leading ARCs listing 138+ distressed assets for auction through the platform for efficient NPA resolution.
• JM Financial Asset Reconstruction CompanycoreChannel Partner/ Reseller/ DistributorJM Financial ARC lists 163+ NPAs and distressed properties across residential, commercial, and industrial categories.
• Edelweiss Asset Reconstruction Company LimitedminorChannel Partner/ Reseller/ DistributorEdelweiss ARC utilizes the platform for 64+ asset listings to facilitate recovery and disposal of acquired NPAs.
• Bank of IndiacoreChannel Partner/ Reseller/ DistributorPublic sector bank listing 235+ properties through Auction Tiger platform for NPA recovery via SARFAESI Act.
• Cholamandalam Investment and Finance Company LimitedcoreChannel Partner/ Reseller/ DistributorOne of the largest NBFC listings with 452+ properties, utilizing Auction Tiger for repossessed asset disposal.
• Canara BankcoreChannel Partner/ Reseller/ DistributorCanara Bank lists 259+ properties across India through Auction Tiger for distressed asset recovery.
• Union Bank of IndiacoreChannel Partner/ Reseller/ DistributorUnion Bank lists 234+ properties through Auction Tiger for auction-based NPA resolution.
• Punjab National BankcoreChannel Partner/ Reseller/ DistributorPNB utilizes Auction Tiger platform with 181+ property listings for asset recovery through e-auction.
• South Indian BankcoreChannel Partner/ Reseller/ DistributorSouth Indian Bank lists 179+ properties through Auction Tiger for NPA recovery.
• Jana Small Finance BankcoreChannel Partner/ Reseller/ DistributorJana Small Finance Bank lists 260+ properties for auction through the platform.
• AU Small Finance BankcoreChannel Partner/ Reseller/ DistributorAU Small Finance Bank lists 284+ properties through Auction Tiger platform.
• IndusInd BankminorChannel Partner/ Reseller/ DistributorIndusInd Bank lists 23+ properties for auction through dedicated portal.
• IDFC First BankminorChannel Partner/ Reseller/ DistributorIDFC First Bank utilizes Auction Tiger e-Auction portal for property listings.
• Bank of MaharashtracoreChannel Partner/ Reseller/ DistributorBank of Maharashtra lists 140+ properties through Auction Tiger for NPA recovery.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IAA (Insurance Auto Auctions): Global auction platform for total-loss, salvage, and used vehicles, owned by RB Global. Operates institutional-supplier-driven e-auctions across multiple geographies, comparable in business model and enterprise partnerships.
• Liquidity Services: Public global marketplace for surplus and distressed business assets including industrial machinery, vehicles, and government inventory. Comparable in connecting institutional sellers (including ARCs) with buyers of non-performing or surplus assets.
• B-Stock Solutions: B2B liquidation marketplace for retailers and manufacturers selling excess inventory and customer returns. Operates a similar multi-seller, multiple category auction model with white-label deployments for enterprise clients.
• Hubzu: Online foreclosure-auction and HUD-owned property marketplace in the U.S. Operates a buyer-side portal with similar discovery, bidding, and white-label partner integrations to Auction Tiger, though U.S.-only.
• Copart: Global online vehicle and remarketing auction platform serving banks, leasing companies, and dealers. Comparable two-sided marketplace with institutional supply partners, real-time bidding, and geographic breadth.
• Auction.com: U.S.-focused distressed-property auction marketplace for residential and commercial foreclosure, REO, and short-sale assets. Operates a much larger but geographically distinct two-sided marketplace in the same distressed real estate vertical.

Others

• Tender Tiger: Sister platform under the same parent e-Procurement Technologies Limited, focused on government and private tender aggregation and bid-monitoring services. Not a direct competitor, but shares infrastructure, ownership, and customer relationships with Auction Tiger.
• Procure Tiger: Sibling e-procurement platform under e-Procurement Technologies Limited serving enterprise procurement needs. Adjacent rather than competing, sharing sales channels and potentially enabling cross-sell into Auction Tiger's bank client base.

Direct peers

• C1 Auctions: India-based e-auction platform focused on distressed and bank-repossessed assets, vehicles, and properties. Directly competes with Auction Tiger for the same bank, NBFC, and ARC supply and buyer pool across India.
• mjunction services: Joint venture between Tata Steel and SAIL; operates one of India's largest e-auction and e-procurement platforms spanning coal, metals, machinery, and corporate assets. Comparable in offering a managed e-auction marketplace for institutional supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auction Tiger