Light
Light is a Texas-licensed B2B embedded electricity platform that enables companies to offer branded retail electricity plans and virtual power plant programs to their customers via API, prebuilt UI, or no-code tooling, serving solar, real estate, EV, and home finance partners.
- Company typePrivate
- Founded2026
- HeadquartersAustin, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Light does
Light (Light Technology, Inc.) is an Austin, Texas-based B2B platform that enables companies to offer custom, branded retail electricity plans and virtual power plant (VPP) programs to their own end customers without becoming licensed utilities themselves. The company operates as a licensed Retail Electricity Provider (PUCT Certificate #10340, Option 1 REP) and a Level 2 Qualified Scheduling Entity (QSE) in Texas, allowing it to retail electricity directly and schedule power on the ERCOT grid on behalf of distributed energy resources including residential batteries, electric vehicles, and smart HVAC systems. The platform is delivered through three integration paths — a no-code white-labeled web app for same-day launch, prebuilt embeddable UI components for week-long integration, and a REST API (with JavaScript SDK and documentation at docs.light.dev) for fully bespoke experiences — and partners retain full control of their end-customer experience and brand.
Light serves four primary verticals: home electrification (e.g., Palmetto, Otovo), real estate and property management (e.g., Public Grid), electric vehicles (e.g., 2 of 5 top automakers, Emporia), and home ownership/finance (e.g., GoodLeap, Ownwell). The company has stated that 30% of US solar sales flow through partners using Light's platform, that more than 300,000 rental units have Light plans available, that one partner offers 8,000+ bespoke customer plans, and that 8m+ households are eligible, with average brand-affiliated customer spend of approximately $2k per year.
The business model is built on three revenue streams: monthly partner commissions on enrolled meters (an affiliate/referral economics where Light earns only when new customers enroll and new meters come online), recurring revenue from electricity supply cross-sold alongside partner core products, and transaction fees from VPP device monetization (offered under either a fixed-revenue or revenue-share structure). The company is privately held and venture-backed by Spark Capital (lead), Mischief, Gigascale Capital, Box Group, and MCJ, with strategic angels from Arcadia, Enode, Segment, Affirm, Tesla, Plaid, Dandelion, IDEO, and Copper. Co-founders Baker Shogry and Adam Compain lead the company, which currently operates exclusively in Texas with publicly stated expansion plans into New York, New Jersey, Pennsylvania, Ohio, and Illinois.
Light firmographics
Firmographics- Name
- Light
- Legal name
- Light Technology, Inc.
- Website
- https://poweredbylight.com
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Short description
- Light is a Texas-licensed B2B embedded electricity platform that enables companies to offer branded retail electricity plans and virtual power plant programs to their customers via API, prebuilt UI, or no-code tooling, serving solar, real estate, EV, and home finance partners.
- Ownership category
- akta.pro rank
Light industry classification
Industry- Product category
- Embedded Energy Platform
- NAICS
- Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Electric Services (4911)
- akta.pro primary industry
- Lighting Controls & Smart Lighting Systems (BPABAGAC)
Keywords
Where Light is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Light business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Partner Commission Revenue: Partners receive monthly commissions for as long as customers are enrolled. Light operates as licensed REP; partners act as brokers who market and enroll customers. Fees are designed to incentivize new enrollments rather than charge upfront.
- Cross-selling Electricity Plans: Partners sell electricity plans alongside their core products (solar systems, EVs, rental properties, home finance). Light handles billing, customer collections, and device monetization.
- VPP Device Monetization: Partners can monetize distributed energy devices (batteries, EVs, smart HVAC) through VPP participation. Revenue comes from time-spread trading captured from grid dispatch events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Partner commission model |
| Subscription | Annual | Average brand-affiliated customer spend |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Light product offering
Product offeringCore offering
Light is an embedded electricity platform that enables B2B partners to offer custom, branded electricity plans to their customers without becoming licensed utilities. The platform handles regulatory compliance, risk underwriting, billing, customer support, and device monetization, while partners retain full brand control over the end-customer experience. It includes Virtual Power Plant (VPP) capabilities to aggregate and monetize distributed energy resources such as batteries, EVs, and smart HVAC systems.
Product overview
Light offers an embedded electricity platform that enables any company to become a power company by offering custom, branded electricity plans. The core platform (Embedded Electricity Platform) handles regulatory compliance, risk, billing, and customer support, while partners maintain their brand experience. The platform includes three implementation paths: a No-Code Web App for same-day launch without engineering resources, Pre-built UI Components for week-long integrations, and a REST API for fully custom development. An optional Virtual Power Plant (VPP) Program allows partners to monetize distributed energy devices like batteries, EVs, and smart HVAC systems. Light operates as a licensed Retail Electricity Provider (REP) and Qualified Scheduling Entity (QSE) in Texas, currently serving the Texas market with expansion plans to the Northeast and Midwest.
Differentiator
Problem solved
Functional benefit
Products and services
- Embedded Electricity Platform Core platform that enables companies to offer custom, branded electricity plans and virtual power plants without becoming a licensed utility. Handles regulatory compliance, risk underwriting, billing, customer collections, and device monetization.
- Pre-built UI Components Embeddable UI components that allow partners to integrate electricity plan functionality (account management, plan enrollment) within a week with minimal engineering effort.
- No-Code Web App Ready-to-go, white-labeled account management portal that partners can use to launch electricity plans on the same day without any engineering resources. Partners apply their branding while Light manages underlying infrastructure.
- REST API REST API enabling partners to build fully custom electricity experiences integrated into their own digital products. Supports plan design, customer enrollment, device management for VPP programs, billing, and plan administration.
- Virtual Power Plant (VPP) Program Program that aggregates batteries, EVs, and smart HVAC systems into virtual power plants, allowing partners to monetize distributed energy resources and capture grid value. Partners can choose between a fixed revenue model or revenue share model on grid dispatch events.
Quantifiable outcome
- 30% of solar sales in the US are powered by Light's partners
- +4 more outcomes
Companies that use Light
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
Light technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Light partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- PalmettocorePalmetto uses Light's embedded electricity platform to offer solar buyback, VPP participation, and monetize DER assets. Palmetto is one of Light's most prominent partners in the home electrification space.
- Public GridcorePublic Grid embeds Light's electricity plans into their real estate/property management platform, offering renewable energy plans integrated in the move-in process for rental units.
- OwnwellcoreHome services company that embeds Light's electricity plans alongside their core home services offerings.
- OtovocoreSolar and energy company using Light's platform to offer solar buyback and home electrification plans to customers.
- GoodleapcoreHome improvement financing platform combining energy-efficient home upgrades with Light-powered electricity plans.
- EmporiacoreEnergy management company offering EV charging plans and energy solutions powered by Light's platform.
- SkylightcoreSmart home company integrating Light's electricity plans into their smart home product ecosystem.
- MetercoreEnergy monitoring company that launched first customer within 6 days of signing with Light. Offers electricity plans alongside their energy monitoring solutions.
Scale indicators10 records
Recent moves7 records
Expansion highlights5 records
Light competitors and assessment
Company assessmentEmerging players
- Stem Inc: Stem provides AI-driven energy storage and VPP services. It overlaps with Light's VPP capabilities on the storage aggregation side but does not offer embedded retail electricity plans to non-utility brand partners.
- GridBeyond: GridBeyond is a VPP and battery optimization platform operating across multiple geographies. It shares Light's core competency of aggregating behind-the-meter assets to capture grid value, though it is more enterprise/utility-leaning.
- AutoGrid: AutoGrid (now part of Uplight) provides DER management, forecasting, and VPP software for energy providers. It competes in the same distributed-energy-resource optimization layer that powers Light's VPP product.
- Voltus: Voltus is a VPP operator that aggregates commercial and industrial distributed energy resources to sell capacity into wholesale markets. It overlaps with Light's VPP aggregation capability but focuses on C&I assets rather than residential partner-branded programs.
Broad incumbents
- EnergyHub: EnergyHub provides DER management and VPP software to utilities and energy retailers. It is a broader incumbent in the DER aggregation space where Light operates its VPP functionality, though it is utility-facing rather than partner-embedded.
- Uplight: Uplight is a broader energy management and customer engagement platform sold primarily to incumbent utilities and energy providers. It overlaps with Light's energy-management surface area but addresses regulated incumbents rather than non-utility brand partners.
- Sunnova Energy: Sunnova is a residential solar and storage provider that could embed electricity plans within its offering. It is comparable as a potential partner/competitor given Light's home electrification positioning, though it lacks an embedded platform for third parties.
Regional players
- KOKO Networks: KOKO Networks operates distributed energy and clean fuel infrastructure in emerging markets with embedded distribution to retailers. It is thematically comparable as an embedded-energy platform but operates in a different geography and customer set.
Direct peers
- Arcadia: Arcadia runs a clean-energy data and platform business that connects utilities, DERs, and end customers, including embedded energy offerings for brands. It is the closest direct competitor to Light's model of enabling third parties to offer energy products to their customers.
- Enode: Enode provides an API platform that connects and controls distributed energy devices (EVs, batteries, heat pumps) for energy companies and partners. Light's investor base includes Enode executives, and the two compete for the developer-first embedded-energy customer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Light compliance and trust
Trust signalCompliance2 records
Light financial estimates
Financial estimateRevenue estimate
Valuation estimate
Light leadership team
Management profileNumber of profiles
Profiles2 records
Light funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Light M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Light
What does Light do?
Light is an embedded electricity platform that enables B2B partners to offer custom, branded electricity plans to their customers without becoming licensed utilities. The platform handles regulatory compliance, risk underwriting, billing, customer support, and device monetization, while partners retain full brand control over the end-customer experience. It includes Virtual Power Plant (VPP) capabilities to aggregate and monetize distributed energy resources such as batteries, EVs, and smart HVAC systems.
Is Light a public or private company?
Light is a private company. It is classified as venture growth investor backed and is currently operating.
When was Light founded?
Light was founded in 2026.
Where is Light based?
Light is headquartered in Austin, United States, in the North America region.
How does Light make money?
Three revenue lines are on record. Partner Commission Revenue is the primary driver. The others are cross-selling Electricity Plans and VPP Device Monetization.
Who are Light's main competitors?
Emerging players on record are Stem Inc, GridBeyond, AutoGrid and Voltus. Broad incumbents are EnergyHub, Uplight and Sunnova Energy. KOKO Networks is listed as a regional player. Direct peers are Arcadia and Enode.
Does Light have an API?
Yes. Light offers a REST API that enables partners to fully integrate electricity into their digital experience. The API supports custom plan creation, customer enrollment, device management for VPP programs (including battery opt-out notifications), billing, and plan administration. Partners can build bespoke branded experiences using the API. The platform also offers pre-built UI components for week-long integrations and a no-code web app for same-day launch. Developer documentation is at docs.light.dev.
What industry is Light in?
Light's product category is Embedded Energy Platform. Its primary akta.pro industry code is BPABAGAC, Lighting Controls & Smart Lighting Systems. Its NAICS code is 2211 and its SIC code is 4911.