The Smarter Web Company Plc

What The Smarter Web Company Plc does

The Smarter Web Company Plc is a UK-based publicly listed company (LSE Main Market: SWC; OTCQB: TSWCF; Frankfurt: 3M8) that operates two distinct lines of business under one corporate umbrella. Its heritage operating business, founded in 2009 by Andrew Webley, designs and delivers responsive websites for UK small and medium-sized enterprises using a proprietary content management system originally launched in 2015, supported by complementary branding, copywriting and digital marketing services delivered remotely by a UK team headquartered in Bristol.

In 2022 the company began accepting Bitcoin for its services, and in 2025 it formally adopted a Bitcoin Treasury Policy that designates Bitcoin as its primary treasury reserve asset. By August 2026 it held 2,712 BTC acquired at an average cost of £82,886, equating to a cost basis of approximately £224.8 million. The company has financed these treasury acquisitions principally through post-IPO equity issuance on UK capital markets, raising over £225 million in the first six months following its 2025 Aquis Exchange listing and subsequently moving to the LSE Main Market in February 2026.

In February 2026 the group expanded its operating capability by acquiring Squarebird Agency LTD, a Bristol-based web design and digital marketing agency founded in 2015 whose founders continue to lead the business. The combination positions the group as a UK-listed hybrid of an SME-focused digital agency and a Bitcoin treasury vehicle, with the operating web design cash flows supporting — but secondary to — the capital-markets-driven Bitcoin accumulation strategy that underpins equity market valuation.

Name

The Smarter Web Company Plc

Legal name

The Smarter Web Company Plc

Website

https://smarterwebcompany.co.uk

Company type

Public

Founded year

2009

Operating status

Operating

Short description

The Smarter Web Company Plc is a UK-listed group combining an SME-focused web design business, built around a proprietary CMS, with a Bitcoin treasury strategy that holds 2,712 BTC as its primary reserve asset.

Ownership category

akta.pro rank

Product category

Web Design and Digital Marketing Services

NAICS

Custom Computer Programming Services (541511)

SIC

Finance Services (6199), Services-Computer Programming Services (7371)

akta.pro primary industry

Treasury Management & Corporate Crypto Yield Programs (FSADAHAL)

Keywords

• Web design services
• Content management systems
• Responsive website design
• Digital marketing agency
• Bitcoin treasury operations

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Web Design Services: Core business providing beautiful, affordable, mobile-friendly websites with full content management capabilities. Includes readymade, bespoke web design, extras, and ongoing support services. Revenue generated from project-based website builds and ongoing service contracts.
2. Online Marketing Services: Supporting services including branding, copywriting, and digital marketing complementary to web design offerings
3. Bitcoin Treasury Operations: Strategic Bitcoin treasury strategy building a Bitcoin-backed balance sheet. Holdings accumulated since 2025 with ongoing Bitcoin acquisition through capital markets and operations.
4. Subscription Services: Monthly or annual charges for access to web design services and platform. Charge starts on signup and is paid in advance.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Smarter Web Company designs, builds, and supports affordable, mobile-friendly websites for UK small and medium-sized enterprises using a proprietary CMS, offering readymade templates, bespoke builds, and complementary branding, copywriting, and digital marketing services. Alongside the operating web design business, the company maintains a Bitcoin treasury strategy, treating Bitcoin as its primary balance-sheet reserve asset and growing holdings through capital markets activity.

Product overview

The Smarter Web Company Plc operates as a UK-based publicly listed technology company combining creative web design services with a Bitcoin treasury strategy. The core offering consists of The Smarter Web Company brand providing professional website design services (Readymade and Bespoke tiers), complemented by the acquired Squarebird agency brand. The company expanded into Bitcoin treasury operations, holding Bitcoin as a primary reserve asset. Additional services include digital marketing, branding, and copywriting. The portfolio is designed to generate cash flow supporting the Bitcoin treasury strategy while maintaining an operating business focused on web design for SMEs.

Differentiator

Problem solved

Functional benefit

Brands

• Squarebird: A well-established and consistently profitable web design and digital marketing agency founded in 2015, offering services complementary to The Smarter Web Company's existing offering.

Products and services

• Readymade Websites Pre-designed, mobile-friendly website templates built on the company's proprietary CMS, offering an affordable and quick-deployment web design solution for UK SMEs.
• Bespoke Websites Custom-designed websites built to specific client requirements using the proprietary CMS, offering full design customisation and tailored functionality for UK SMEs.
• Web Design Extras Additional services including branding, copywriting, and digital marketing offered as add-ons to core web design packages for UK SMEs.
• Squarebird Agency Services Web design and integrated digital marketing agency offering services across web, brand, performance, and digital growth, serving professional services, education, FMCG, industrial, and global enterprise clients. Acquired by The Smarter Web Company PLC in February 2026.
• Bitcoin Treasury Strategy Corporate treasury strategy treating Bitcoin as the primary balance-sheet reserve asset, accumulating Bitcoin per share through capital markets and operating cash flow to build a Bitcoin-backed balance sheet for shareholders.

Quantifiable outcome

• 1040% total return since IPO
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Squarebird Agency LtdcoreStrategic or Co-development Partner · 29 May 2026Acquired in February 2026, Squarebird is a well-established web design and digital marketing agency founded in 2015. Highly complementary to The Smarter Web Company's existing offering, expanding technical capability, marketing reach, and delivery capacity. Both Squarebird founders remain to lead the business. Bristol-based with commercial synergies expected over medium to longer term.
• Bitcoin Treasuries MediacoreStrategic or Co-development Partner · 29 May 2026Partnership for the Bitcoin Treasuries Conference UK - the UK's leading Bitcoin treasury event. Brings together senior executives, thought leaders, and long-term Bitcoin allocators for focused exchange on Bitcoin treasury strategy.
• Bristol BeaconminorOthersVenue partner for Bitcoin Treasuries Conference UK 2026. Historic and iconic live venue in Bristol city centre.
• Strategy (formerly MicroStrategy)minorStrategic or Co-development PartnerWorld's first and largest Bitcoin Treasury Company. CEO Phong Le spoke at 2026 conference. Michael Saylor's company inspired SWC's Bitcoin treasury approach. Jesse Myers' valuation framework adopted by Strategy for modelling Bitcoin price trajectory.
• UTXO ManagementminorStrategic or Co-development PartnerBitcoin-focused investment firm. Tyler Evans is Co-founder and Chief Investment Officer of UTXO Management, also serving as Non-Executive Director of SWC.
• MetaplanetminorStrategic or Co-development PartnerJapanese Bitcoin treasury company. Tyler Evans serves as Director of Metaplanet.
• NakamotominorStrategic or Co-development PartnerBitcoin treasury company. Tyler Evans serves as Director.
• Onramp BitcoinminorStrategic or Co-development PartnerPioneer of Multi-Institution Custody. Jesse Myers is Co-founder. Jesse Myers serves as Head of Bitcoin Strategy at SWC.
• BTC IncminorStrategic or Co-development PartnerParent company of Tyler Evans. Publisher of Bitcoin Magazine and host of annual Bitcoin conference. Co-founded by Tyler Evans.
• Strand HansoncoreImplementation/ SI/ Consulting PartnerFinancial Adviser to the company. Located at 26 Mount Row, Mayfair, London, W1K 3SQ. Advised on IPO and ongoing corporate matters.
• Tennyson SecuritiescoreChannel Partner/ Reseller/ DistributorLead Broker for the company. Located at 65 Petty France, SW1H 9EU. Facilitates share trading and investor relations.
• PKF Littlejohn LLPcoreImplementation/ SI/ Consulting PartnerReporting Accountants and Auditors. Located at 5 Westferry Circus, Canary Wharf, E14 4HD. Provides audit and reporting services.
• Share Registrars LimitedcoreOthersRegistrar for the company. Located at 3 The Millennium, Crosby Way, Farnham, Surrey, GU9 7XX. Manages share registry.
• MSP Corporate Services LimitedcoreOthersCompany Secretary providing corporate secretarial services.
• Aquis Stock ExchangeminorStrategic or Co-development PartnerUK growth market where SWC was listed before moving to LSE Main Market. CEO Andrew Webley and Danny Lopez (Chair of Aquis) participated in conference discussions on the UK's growth market.
• Conference SponsorsminorOthersEvent sponsors including Africa Bitcoin Corporation, Anchorage Digital, Aquis Exchange, Cartwright, Coinbase, Granite Group, Hill Dickinson, Keyrock, Maxim Group, One Advisory, Salt Lending, Strand Hanson, The Smarter Dash, StrategyTracker, Tennyson Securities, Xapo Bank. Sponsoring the Bitcoin Treasuries Conference UK 2026.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Coinbase Global: Largest US-listed crypto exchange, holds Bitcoin and other crypto on its corporate balance sheet and is a conference sponsor of SWC's Bitcoin Treasuries Conference UK. Comparable as a public-market Bitcoin-adjacent business but operates an exchange rather than a pure treasury model.
• Block Inc. (formerly Square): Large publicly listed company that holds Bitcoin on its balance sheet and operates within the broader Bitcoin ecosystem (Cash App, Bitcoin purchases). Comparable as a public-market corporate Bitcoin holder but its Bitcoin exposure is a secondary feature of a much broader fintech business.
• Wix.com: Leading SaaS website builder serving SMEs globally, including the UK. Competes directly for the same SME customers seeking affordable, mobile-friendly websites that SWC serves through its bespoke and readymade offerings.
• Squarespace: Major incumbent in the do-it-yourself website design market that competes for the same UK SME customers SWC targets with its bespoke and readymade website offerings. Comparable end-customer segment (SME businesses needing professional websites) though delivered via self-service SaaS rather than agency services.

Emerging players

• Webflow: Modern no-code website platform used by agencies and in-house teams to build professional websites. Competes with SWC's bespoke web design service for SME customers that want professionally designed, mobile-friendly sites without an agency relationship.
• Marathon Digital Holdings (now MARA Holdings): Public Bitcoin-focused company that has accumulated significant BTC and pivoted toward a treasury-style approach. Comparable exposure to BTC price appreciation as SWC but with origins in Bitcoin mining rather than a pure operating-business-plus-treasury structure.

Direct peers

• Nakamoto: Bitcoin treasury company building a network of BTC-holding subsidiaries, led by Tyler Evans (also a SWC director). Operates the same playbook of equity issuance for BTC accumulation and is part of the same tight Bitcoin treasury ecosystem SWC operates within.
• Metaplanet: Japanese-listed Bitcoin treasury company using capital markets to accumulate BTC as primary treasury asset. Tyler Evans (SWC Non-Executive Director) also serves as a Director of Metaplanet, evidencing direct operational and strategic overlap with SWC's Bitcoin treasury approach.
• Strategy (formerly MicroStrategy): The originator of the corporate Bitcoin treasury model that SWC explicitly emulates. Both companies hold Bitcoin as a primary treasury reserve asset, raise capital in equity markets to acquire BTC, and report BTC-per-share as a core KPI. SWC's Head of Bitcoin Strategy Jesse Myers developed a valuation framework later adopted by Strategy.
• Twenty One Capital: Bitcoin-native treasury vehicle backed by Cantor Fitzgerald, SoftBank and Tether that pursues the same strategy of equity-funded Bitcoin accumulation as SWC. Direct competitor for investor capital seeking pure-play Bitcoin treasury exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Smarter Web Company Plc