What Grupo Lello does

Grupo Lello is a privately held São Paulo-based group operating an integrated real estate and property management ecosystem organized around four core business units. Lello Condomínios provides condominium administration services to approximately 901 managed buildings, including fee collection, financial administration, maintenance coordination, compliance, and access-control systems featuring biometric and facial-recognition components for residents and visitors. Lello Imóveis operates a real estate brokerage platform for sales, rentals, and listings, connecting property owners, prospective tenants/buyers, and licensed real estate agents (corretores), with a referral program ("Traz pra Lello") operated by Strategybox Marketing. Casa Lello extends the offering into residential housing solutions, while Lellolab Inovação Urbana Ltda functions as a wholly-owned innovation laboratory focused on community living and environmental-urban regeneration.

The technology backbone consists of a digital platform ecosystem — web portals plus mobile applications — supporting self-service for residents and síndicos, integrated payment processing through banking partnerships with Banco Bradesco (code 237) and Banco Itaú (code 341) for automated boleto generation, and security infrastructure including HTTPS, encrypted credentials, token-based authentication, and two-factor authentication on Lellolab. A dedicated DPO at Opice Blum, Bruno Advogados Associados governs LGPD compliance across all platforms, and the public Programa de Integridade codifies information security, data protection, a whistleblower channel, and a code of conduct.

Revenue is generated through a hybrid mix: recurring monthly administration fees for condominium management, transaction-based commissions on property sales and rentals, advertising fees for listings, and professional-services revenue from collection activities. Go-to-market is sales-led and multi-channel, combining self-serve digital platforms, inside-sales contact centers (with dedicated phone and WhatsApp lines per business unit), field sales for large condominium accounts, and partner channels (collection agencies, real estate portals, legal providers). The entire footprint is domestic, operating exclusively in São Paulo, Brazil. No headcount, revenue, funding, or founding-year disclosures are present in the source data.

Name

Grupo Lello

Legal name

Lello Condomínios Ltda

Website

https://lello.com.br

Company type

Private

Operating status

Operating

Short description

Grupo Lello is a privately held São Paulo-based group providing condominium management (Lello Condomínios), real estate brokerage (Lello Imóveis, Casa Lello), and an urban-innovation lab (Lellolab) to residents, síndicos, property owners, tenants, and real estate agents across São Paulo, Brazil.

Ownership category

akta.pro rank

Product category

Real Estate Property Management

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131)

SIC

Operators Of Apartment Buildings (6513), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Condominium Association Management (BPAJAHAA)

akta.pro secondary industry

Association Maintenance, Vendor & Capital Project Management (BPAJAHAM)

Keywords

• Condominium management services
• Real estate brokerage
• Residential property management
• Property listing platform
• Fee collection administration

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Condominium Management Services: Monthly administration fees for condominium management including financial administration, maintenance coordination, and compliance services.
2. Real Estate Intermediation: Commission-based services for property sales and rentals including listing, intermediation, and transaction management.
3. Property Advertising: Fees from property owners for listing and advertising real estate on Lello Imóveis platform.
4. Traz pra Lello Referral Program: Referral program where participants receive payments for successful property referrals, administered through partner Strategybox Marketing.
5. Collection Services: Collection services for delinquent condominium fees, potentially involving collection agencies and legal proceedings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Grupo Lello operates an integrated ecosystem of residential property services in São Paulo. Its Lello Condomínios division administers residential condominiums (fee collection, maintenance coordination, financial administration, and biometric access control), while Lello Imóveis brokers property sales and rentals and connects property owners, tenants, and licensed real estate agents. Lellolab functions as an internal innovation laboratory focused on community living and environmental-urban regeneration.

Product overview

Grupo Lello operates a multi-brand real estate and property management ecosystem based in São Paulo, Brazil. The portfolio consists of three core platforms: Lello Condomínios (condominium administration and management), Lello Imóveis (real estate sales and rentals), and Lellolab (innovation division for sustainability and urban regeneration). Casa Lello extends the real estate offerings. Lello Condomínios and Lello Imóveis serve as the primary customer-facing platforms with associated mobile applications, while Lellolab functions as the research and innovation arm developing new community living and environmental solutions. The platforms are interconnected, sharing data within the Grupo Lello corporate structure to provide integrated property and community management services.

Differentiator

Problem solved

Functional benefit

Brands

• Lellolab: Innovation laboratory focused on community life improvement and environmental-urban regeneration in major cities
• Casa Lello

Products and services

• Lello Condomínios Condominium management platform providing digital tools for condominium administration, resident access control, fee collection, and communication between residents and síndicos (building managers) in São Paulo.
• Lello Imóveis Real estate platform for property sales, rentals, and listings management, connecting property owners, tenants, and licensed real estate agents in the São Paulo market.
• Lello Condomínios Mobile App Mobile application for the Lello Condomínios platform enabling residents and síndicos to access condominium services, receive notifications, and manage access control via smartphone.
• Casa Lello Residential real estate brand under Grupo Lello offering residential properties and housing solutions to home seekers in São Paulo.

Quantifiable outcome

• Multi-platform service offering across condominium management, real estate, and innovation

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Banco BradescocoreTechnology or IntegrationBanking partnership for condominium fee collection through automatic boleto generation. Lello Condomínios generates and administers payment slips through Bradesco's banking system. All condominium fees are processed via Bradesco (bank code 237).
• Banco ItaúcoreTechnology or IntegrationBanking partnership for payment processing. Lello maintains convention with Itaú for receiving condominium fee payments. All valid boletos must start with code 341 (Itaú).
• Strategybox Marketing Promocional LtdaminorGTM or Marketing PartnerMarketing partner responsible for processing and executing payments to participants in the 'Traz pra Lello' referral program. Located at Rua Machado Bittencourt, 317, 5th floor, Suite 51-52, Vila Clementino, São Paulo. CNPJ: 18467430000183.
• Opice Blum, Bruno Advogados AssociadoscoreImplementation/ SI/ Consulting PartnerLegal partnership providing Data Protection Officer (DPO) services and LGPD compliance support. The firm, represented by Henrique Fabretti, serves as the designated Encarregado pela Proteção de Dados for all Lello platforms. Contact: [email protected].
• Collection AgenciesminorChannel Partner/ Reseller/ DistributorThird-party collection agencies engaged by condominiums for debt collection when residents have confirmed delinquency. Data is shared with contracted collection offices for debt recovery proceedings.
• Real Estate Service ProvidersminorChannel Partner/ Reseller/ DistributorNetwork of property service providers including reform and repair companies, photographers, insurance companies, and specialized real estate portals that participate in service delivery for Lello Imóveis clients.
• Legal Service ProvidersminorChannel Partner/ Reseller/ DistributorLaw firms engaged for debt collection proceedings and legal defense in judicial or extra-judicial conflicts related to property transactions and service agreements.
• Marketing and Real Estate PortalsminorChannel Partner/ Reseller/ DistributorMarketing companies and specialized real estate portals used for property advertising and promotional activities to expand reach for property listings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• QuintoAndar: Brazilian PropTech that operates a digital rental marketplace and residential property management platform. Direct competitor to Lello Imóveis in the São Paulo rental market and increasingly overlapping with Lello Condomínios via its property management services for landlords.
• Loft: Brazilian PropTech focused on residential real estate transactions, brokerage, and tech-enabled services. Comparable to Lello Imóveis in the transaction layer and a representative of the digital-native competition reshaping São Paulo real estate.
• Apê11: Brazilian PropTech offering real estate brokerage and property management services with a digital-first model. Comparable to Lello Imóveis' digital intermediation business and an emerging São Paulo-area competitor in rental management.

Direct peers

• Auxiliadora Predial: Traditional Brazilian condominium administration and real estate brokerage firm headquartered in São Paulo. Most direct comparable to Grupo Lello given its combined condo management + real estate intermediation model in the same geography.
• Lopes: One of Brazil's largest traditional real estate brokerage and property management networks. Comparable to Lello Imóveis in sales/rental intermediation and to Lello Condomínios in condominium services, with similar scale in São Paulo.

Broad incumbents

• AppFolio: Cloud-based property management software used by residential and community association managers in North America. Comparable to the operational software layer supporting condominium administration, illustrating the digital-native competition for incumbent managers like Lello.
• Yardi Systems: Global property management software platform serving residential and commercial managers. Comparable to the technology backbone that powers Lello Condomínios (access control, billing, fee collection), and a potential platform threat or partner.
• Zap Imóveis: Brazil's largest property listing portal (part of Grupo OLX). Provides the listing/advertising infrastructure layer that Lello Imóveis both competes with and depends on for distribution. Comparable as a transaction-funnel incumbent.
• VivaReal: Major Brazilian property portal (also under Grupo OLX) competing in São Paulo listings. Comparable to Lello Imóveis' listing/advertising revenue stream and serves the same buyer/renter audience.
• FirstService Residential: North America's largest residential property management company with a condominium/HOA focus. Most established global operator in the same condominium management category that Lello Condomínios serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lello-locacao-e-vendas

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Lello