OWM
OWM is a creator ownership platform that helps startup founders structure equity-based partnerships with content creators, using AI-powered matching, a CSOP legal framework, and tiered SaaS pricing to replace transactional influencer marketing.
- Company typePrivate
- Founded2025
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What OWM does
OWM (OWM, Inc.) is a privately held US SaaS company founded in 2025 by Jeff Frommer, operating a creator ownership platform that structures 'influence for equity' transactions between startup founders and content creators. The platform combines an AI-powered matching engine, an AI agent named Andy for creator research, and a proprietary legal framework called the CSOP (Creator Stock Option Pool) with vetted contract templates, replacing transactional influencer marketing with equity-based partnerships where creators earn ownership through defined deliverables tracked on the platform.
The product is delivered as a tiered web-based SaaS offering: a free Discover tier for creator research across 10M+ profiles, a $299/month Owners Only tier that includes full CSOP legal setup, direct access to 10,000+ vetted creators, automated outreach, cap-table social listening, and in-house deal support, and a custom-priced White Glove tier with dedicated expert execution. The company supplements its SaaS with a managed services motion for enterprise clients and a marketplace layer populated by 8,000+ creators sourced from 60+ agencies.
OWM's go-to-market combines product-led growth (free tier as a funnel), inside sales for the mid-market Owners Only tier, and enterprise field sales for White Glove. The company is bootstrapped or self-funded based on the absence of disclosed funding rounds, targets startup founders and growth-stage companies as its primary buyers, and positions itself in the broader creator economy, which Goldman Sachs projects to reach $500 billion by 2027.
OWM firmographics
Firmographics- Name
- OWM
- Legal name
- OWM, Inc.
- Website
- https://owm.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- OWM is a creator ownership platform that helps startup founders structure equity-based partnerships with content creators, using AI-powered matching, a CSOP legal framework, and tiered SaaS pricing to replace transactional influencer marketing.
- Ownership category
- akta.pro rank
OWM industry classification
Industry- Product category
- Creator Partnership Software
- NAICS
- Software Publishers (5132), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Human Oversight, Review & Content Moderation Tooling (HDAAAMAH), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where OWM is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
OWM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Discover Tier: Free tier providing access to creator research tools and basic features. Serves as a lead generation funnel for paid tiers.
- SaaS Subscription - Owners Only Tier: Premium subscription at $299/month offering full CSOP setup, access to 10,000+ vetted creators, automated outreach, social listening, and expert deal support. Positioned as the core revenue driver for the platform.
- White Glove Professional Services: Custom-priced full-service engagement for companies wanting experts to build and execute their creator-ownership strategy. Includes dedicated strategic support and execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free forever tier for discovering and researching creators |
| Subscription | Monthly | Most Popular tier for turning creators into equity partners |
| Subscription | Multi-year contract | Full-service white glove offering for enterprise clients |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
OWM product offering
Product offeringCore offering
OWM is a creator ownership platform that uses an AI-powered matching engine to connect founders and brands with the creators who influence their target customers, replacing transactional influencer marketing with equity-based partnerships. The product is delivered as tiered SaaS: a free Discover tier for research, a $299/month Owners Only tier that bundles CSOP (Creator Stock Option Pool) legal setup with direct access to 10,000+ vetted creators, automated outreach, and expert deal support, and a custom White Glove tier for managed execution. An AI agent called "Andy" provides always-on creator research, automated email reminders, and audit trails so creators who fulfill contracted work earn their equity.
Product overview
OWM is a creator ownership platform structured as a tiered SaaS offering with three pricing tiers: a free Discover tier for creator research and matching, a premium Owners Only tier ($299/month) that includes full CSOP legal setup, creator access, and automation features, and a White Glove enterprise tier for strategic execution. The platform is built around AI-powered matching capabilities including Andy AI (an intelligent creator research assistant) and an AI matching engine that evaluates customer overlap and brand fit. The core value proposition connects founders seeking growth with creators who can influence their customers, replacing transactional influencer marketing with equity-based partnerships where creators earn ownership through defined deliverables tracked via the platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Discover
- Owners Only
- White Glove
Quantifiable outcome
- CSOP setup valued at $25,000 included in $299/month subscription
- +1 more outcomes
Companies that use OWM
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
OWM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
OWM partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
OWM competitors and assessment
Company assessmentDirect peers
- CreatorIQ: Enterprise creator marketing platform that helps brands discover, manage, and measure influencer partnerships. Directly comparable as a creator-brand matching and workflow platform serving similar mid-market and enterprise customers, though focused on cash-based influencer marketing rather than equity.
- Upfluence: Creator discovery and influencer marketing platform with database, outreach, and analytics features. Comparable to OWM in offering AI-assisted creator discovery and brand-fit matching, but focused on paid campaigns.
- ShopMy: Creator commerce platform that powers affiliate shopping content and brand partnerships. Comparable to OWM in serving brand-creator commerce workflows and being adopted by major creators, though ShopMy's compensation model is commission-based.
- Captiv8: Creator marketplace and analytics platform connecting brands with influencers for paid campaigns. Comparable to OWM in the discovery and matching workflow, though Captiv8 centers on cash sponsorship rather than equity participation.
- Pearpop: Creator collaboration marketplace where brands and creators transact on sponsored content, with social-audience-based pricing. Comparable to OWM as a platform facilitating brand-creator deals with structured compensation, though Pearpop uses cash pricing not equity.
- Grin: Influencer marketing platform with creator discovery, CRM, and ROI measurement built for direct-to-consumer brands. Comparable to OWM in the creator-brand matchmaking layer, but Grin focuses on affiliate/paid relationships rather than equity-based compensation.
- Aspire: Creator marketing platform offering creator discovery, relationship management, and campaign analytics for brands. Comparable to OWM in serving the brand-creator matching workflow, though operating in the traditional cash-sponsorship model.
Broad incumbents
- LTK (formerly rewardStyle): Large-scale creator commerce platform connecting influencers with brands for affiliate-driven sales. A broad incumbent in the creator-brand economy that touches many of the same brands and creators OWM targets, though its model is affiliate/commission rather than equity.
- IZEA Worldwide: Public influencer marketing company offering sponsored content marketplaces, creator discovery, and campaign management. Comparable as a broad incumbent serving the brand-creator relationship workflow, though IZEA focuses on paid sponsorship.
Others
- Carta: Equity management platform handling cap tables, option grants, 409A valuations, and equity administration for private companies. Comparable to the equity-instrument portion of OWM's offering (CSOP) and a potential integration partner or competitive threat in the option-pool management layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
OWM social profiles
Digital presenceOWM financial estimates
Financial estimateRevenue estimate
Valuation estimate
OWM leadership team
Management profileNumber of profiles
Profiles1 record
OWM funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OWM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OWM
What does OWM do?
OWM is a creator ownership platform that uses an AI-powered matching engine to connect founders and brands with the creators who influence their target customers, replacing transactional influencer marketing with equity-based partnerships. The product is delivered as tiered SaaS: a free Discover tier for research, a $299/month Owners Only tier that bundles CSOP (Creator Stock Option Pool) legal setup with direct access to 10,000+ vetted creators, automated outreach, and expert deal support, and a custom White Glove tier for managed execution. An AI agent called "Andy" provides always-on creator research, automated email reminders, and audit trails so creators who fulfill contracted work earn their equity.
Is OWM a public or private company?
OWM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OWM founded?
OWM was founded in 2025. It employs 1 to 10 people.
Where is OWM based?
OWM is headquartered in New York, United States, in the North America region.
How does OWM make money?
Three revenue lines are on record. SaaS Subscription - Discover Tier is the primary driver. The others are saaS Subscription - Owners Only Tier and white Glove Professional Services.
Who are OWM's main competitors?
Direct peers on record are CreatorIQ, Upfluence, ShopMy, Captiv8, Pearpop, Grin and Aspire. Broad incumbents are LTK (formerly rewardStyle) and IZEA Worldwide. Carta is listed as an others.
Does OWM have an API?
No public API is recorded for OWM.
What industry is OWM in?
OWM's product category is Creator Partnership Software. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAAMAH, Human Oversight, Review & Content Moderation Tooling. Its NAICS code is 5132 and its SIC code is 7373.