Seeds Scientific Research & Performance

What Seeds Scientific Research & Performance does

Seeds Scientific Research & Performance (SSRP), operating as the SSRP Institute, is a private medical education platform founded in 2017 by Dr. William A. Seeds and headquartered in Willoughby, Ohio. It delivers Cellular Medicine curriculum, including peptide therapy foundations, molecular pathway training, and a two-day live certification event, to licensed healthcare providers through a proprietary digital learning platform at ssrpinstitute.org, members-only forums, and an annual Peptide World Congress. SSRP supplements its clinician education with a public Provider Directory, a Trusted Partner Network of compounding pharmacies, diagnostics, and supplement suppliers, and a monetized membership book ecosystem built on three published books by Dr. Seeds.

The company monetizes through a freemium subscription model (Digital free; Plus at $29.95/month or $299.50/year; Pro at $99.95/month or $999.50/year), à la carte course sales ($99–$1,249), live certification events ($2,295–$2,995), annual congress access ($395–$495), and book sales through IngramSpark. Go-to-market is community-led and event-driven, supported by a Provider Care Team for consultative sales; demand is generated through podcasts, video series, articles, and growing social presence. The platform serves a long-tail of individual providers across specialties (internal medicine, endocrinology, orthopedics, neurology, aesthetics, functional medicine) and has now added direct-to-consumer content. No institutional funding or acquisitions are disclosed; operations are small (1–10 employees) and founder-led.

Name

Seeds Scientific Research & Performance

Legal name

Seeds Scientific Research & Performance

Website

https://ssrpinstitute.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Seeds Scientific Research & Performance (SSRP Institute) is a private medical education platform founded in 2017 by Dr. William Seeds that trains licensed healthcare providers in Cellular Medicine and peptide therapy through courses, certifications, live events, and a community of 1,800+ certified clinicians.

Ownership category

akta.pro rank

Product category

Medical Education and Training

NAICS

Educational Support Services (61171), Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Investigator & Site Training / GCP Support (HLAGACAF)

Keywords

• Medical education platforms
• Peptide therapy training
• Cellular medicine courses
• Clinician certification programs
• Continuing medical education

Headquarters

HQ city

Ashtabula

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Subscription Memberships: Three-tier membership model (Digital, Plus, Pro) providing recurring subscription revenue. Digital is free, Plus is $29.95/month ($299.50/year), and Pro is $99.95/month ($999.50/year). Members receive discounts on training, CME access, forums, and exclusive partner benefits.
2. Course and Certification Sales: Individual courses sold at various price points including Cellular Medicine Foundations ($99), Peptide Therapy Foundations (starting at $495), The Cell Code ($1,249), and live Peptide Therapy Certification events ($2,995). Digital on-demand recordings also available for purchase.
3. Event Registration: Revenue from in-person events including annual Peptide World Congress (digital pricing from $395-$495) and two-day live Certification events. Includes venue-based training with meal and refreshment packages.
4. Book Sales: Revenue from Dr. William Seeds' published books including Peptide Protocols vol. 1, The Redox Promise, and The Quantum Power of GLP-1 Peptides sold through third-party retailers like IngramSpark.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Seeds Scientific Research & Performance (SSRP) Institute delivers clinician training, research updates, and protocols in peptide and cellular medicine through a digital learning platform. The organization sells online courses, multi-tier memberships, live certification events, and practice-support services targeting licensed healthcare providers. It also publishes books and produces the Redox Revolution Podcast as thought leadership and customer acquisition tools.

Product overview

SSRP Institute is a cellular medicine education platform offering a multi-tiered curriculum for healthcare providers. The core offering includes Cellular Medicine Foundations, Peptide Therapy Foundations (10-course comprehensive curriculum), The Cell Code (10 molecular pathways), and Peptide Therapy Certification programs. Additional tiers include membership levels (Digital free, Plus at $29.95/mo, Pro at $99.95/mo), Fellowship mentorship program, and SSRP Solutions for practice support. The institute also produces annual Peptide World Congress conferences, Mastermind advanced courses, the Redox Revolution Podcast, and books by Dr. William Seeds. Products span clinical education (certifications, fellowships), on-demand courses, membership programs, live events, community forums, and published books.

Differentiator

Problem solved

Functional benefit

Brands

• Redox Revolution Podcast: A podcast hosted by Dr. Seeds exploring the latest research and developments in cellular medicine.

Products and services

• Cellular Medicine Foundations Foundational course introducing tenets of cellular medicine through six lessons covering cellular metabolism, mitochondrial function, redox balance, and cell signaling that influence gene expression; targeted at clinicians new to cellular medicine.
• Peptide Therapy Foundations Comprehensive 10-course curriculum covering clinically relevant peptides across ten application areas including skin resilience, hormonal and sexual health, sleep hygiene, circadian rhythms, recovery and gut stabilization, neuroprotection, immune regulation, mitochondrial health, metabolic balance, and secretagogues; targeted at licensed clinicians.
• The Cell Code Advanced self-paced course covering ten core molecular pathways (AMPK, mTOR, NRF2, NF-κB, PGC-1α, FOXO, Insulin/IGF-1, Mitochondrial Dynamics, Redox Signaling/ROS, Sirtuins) with 31 structured lessons moving from foundational mechanisms to applied clinical reasoning.
• Peptide Therapy Certification Two-day live certification event featuring 10 distinct patient profiles with multiple case studies, designed to build, implement, and optimize clinical peptide therapy protocols with confidence; delivered annually with both in-person and digital on-demand versions.
• SSRP Fellowship Invite-only advanced track offering deeper mentorship, clinical case discussions, and continued development within Cellular Medicine for providers meeting eligibility requirements.
• SSRP Solutions Practice support services including operations, finance, growth, and compliance support for active clinicians scaling a Cellular Medicine practice.
• SSRP Digital Membership Free-forever membership providing educational emails, faculty articles and research, and monthly training and event features; entry-tier offering for the membership funnel.
• SSRP Plus Membership Monthly membership at $29.95/month or $299.50/year providing on-demand access to Cellular Medicine Mondays video series, Peptide World Congress Recordings Archive, and Grand Rounds event access.
• SSRP Pro Membership Premium membership at $99.95/month or $999.50/year offering full provider benefits including Category 1 CME opportunities, Pro pricing on training, Forum access, Trusted Partner exclusives, monthly Mastermind, Enhanced Provider Portal listing, and Fellowship path.
• Peptide World Congress Annual conference featuring the latest research, clinical applications, and cutting-edge peptide therapy protocols from leading experts in cellular medicine; available as in-person event and digital on-demand course.
• Mastermind Series Elite collaborative learning experiences with hands-on case studies and advanced protocols covering topics such as Microbiome, Post-Viral Fatigue, Exercise Metabolism, Mitochondria, Brain Code, and Aesthetic Matrix.
• The Self-Led Woman Consumer-focused biology education course for women in midlife covering hormonal shifts, metabolism, nervous system, and sleep through plain-language instruction.
• Peptide Protocols, vol. 1 Foundational book by Dr. William Seeds introducing cellular mechanisms behind improving patient health with clinical peptides; foundational reference for peptide therapy practitioners.
• The Redox Promise Book by Dr. William Seeds providing an evidence-based guide to cellular redox and 30 research-backed supplements for disease resistance and healthspan extension.
• The Quantum Power of GLP-1 Peptides Book by Dr. William Seeds exploring cellular mechanisms behind GLP-1s and their applications for heart disease, cancer, neurodegenerative diseases, autoimmune disorders, and arthritis.
• Grand Rounds Intimate conversation-based format for working through challenging patient cases with SSRP Faculty live and in-person; exclusive to SSRP Plus and Pro members with limited attendance.

Quantifiable outcome

• 1800+ providers certified through Peptide Therapy Certification program (2021-2025)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• GuardianMDminorOthers · 21 May 2026Healthcare services organization focused on physician collaboration and medical direction, providing telemedicine clearance services for healthcare practices.
• StemWaveminorOthers · 9 April 2026Provides an FDA-listed, non-invasive acoustic wave therapy platform used in musculoskeletal care, supporting improved circulation and tissue health.
• MediviveminorOthers · 27 March 2026Offers advanced NAD+ therapy designed to support cellular energetics through sterile, clinician-prescribed formulations.
• TroscriptionsminorOthers · 11 March 2026Physician-formulated, pharmaceutical-grade, precision-dosed health optimization formulations delivered through a buccal delivery system. Nominated by SSRP Fellow Dr. Elizabeth Yurth.
• Northeast Ohio Medical UniversitycoreStrategic or Co-development PartnerSSRP Peptide Therapy Certification is co-sponsored by Northeast Ohio Medical University. The university provides ACCME accreditation review for AMA PRA Category 1 Credits. Additionally, Dr. Seeds will launch the first cellular medicine graduate course at the university in Fall 2026, representing a significant academic partnership.
• SSRP Trusted Partner NetworkcoreOthersSSRP maintains an invitation-only network of clinical partners nominated by community members based on merit. Partners include compounding pharmacies (CRE8 Pharmacy, Strive Compounding Pharmacy, Pure Pharmacy), supplement suppliers (BodyBio, Thorne, Healthgevity, fatty15, Nutraneeds), diagnostic providers (DUTCH Test, InBody, PNOĒ), and healthcare services companies. Partners do not pay for placement and SSRP receives zero compensation, ensuring conflict-free recommendations.
• BodyBiominorOthersSupplement supplier providing products used by SSRP providers in clinical practice.
• ThorneminorOthersPremium supplement supplier with research-backed products, part of the SSRP Trusted Partner Network.
• DUTCH TestminorOthersHormone and metabolite testing provider used by SSRP clinicians for patient diagnostics.
• Kimera LabsminorOthersProvider of exosome-based therapies and regenerative medicine products.
• InfusiveminorOthersCompany focused on scaling advanced IV therapy and peptide therapy nationwide, co-founded by Dr. Will Haas.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Medscape Education: Medscape is the largest free clinician education and CME platform globally, offering broad clinical content across specialties. It is a broader incumbent that could enter the cellular medicine / peptide therapy category and compete with SSRP for clinician mindshare.
• Cleveland Clinic Center for Continuing Education: Cleveland Clinic operates a major academic CME and clinician education program with live conferences and online courses — a broad incumbent in clinician training with the institutional credibility and capital to expand into functional and regenerative medicine content.

Direct peers

• BioTE Medical: BioTE trains and certifies providers in hormone optimization and peptide therapy through in-person events and a provider network, competing head-to-head with SSRP for the same prescribing clinician segment in regenerative and longevity medicine.
• Pri-Med: Pri-Med is a large clinician education platform offering CME-accredited live and online courses to primary care physicians — comparable business model (membership, conferences, certification-adjacent CME) targeting a clinician audience that overlaps with SSRP's.
• International Peptide Society: The International Peptide Society is a clinician and researcher community focused on therapeutic peptide use, previously chaired by Dr. Seeds. It overlaps directly with SSRP's peptide therapy education mission and audience.
• American Academy of Anti-Aging Medicine (A4M): A4M is a long-established medical society that trains and certifies clinicians in anti-aging, regenerative, and metabolic medicine — directly overlapping with SSRP's cellular medicine and peptide therapy focus, and competing for the same prescribing-clinician audience.
• Academy of Integrative Health & Medicine (AIHM): AIHM provides interprofessional continuing education, fellowship, and certification programs in integrative medicine — directly comparable to SSRP's clinician training, fellowship path, and membership-driven education model.
• The Institute for Functional Medicine (IFM): IFM provides clinician education, certification programs, and conferences in functional medicine — a closely adjacent category to SSRP's cellular medicine framework, with shared target customers (MDs, NPs, PAs) and a similar membership-and-training business model.

Others

• Designs for Health: Designs for Health is a practitioner-focused supplement brand that also runs clinician education and conferences in functional and integrative medicine — an adjacent ecosystem player with overlapping clinician audiences and a similar conference + content + practitioner support model.
• American Academy of Orthopaedic Surgeons (AAOS): AAOS is the orthopedic specialty society that published Dr. Seeds' January 2026 JAAOS article on therapeutic peptides. It is adjacent rather than competitive, but its CME infrastructure and credibility signaling materially support SSRP's positioning in orthopedic and sports medicine applications of cellular medicine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ssrpinstitute
• Facebookfacebook.com/ssrpinstitute
• Instagraminstagram.com/ssrpinstitute
• TikToktiktok.com/@ssrpinstitute
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeds Scientific Research & Performance