Casa Dental Gabriel Velasquez

What Casa Dental Gabriel Velasquez does

Casa Dental Gabriel Velasquez & Cia. SAS is a Colombian importer and distributor of dental/odontological products founded in 1949, making it the oldest continuously operating dental supplier in Colombia. The company operates as both an e-commerce platform (casadentalsas.com) and a brick-and-mortar retailer with 4 physical branches in Bogotá, Cali Norte (headquarters), Medellín, and Pereira. It distributes a catalog of 762+ products spanning equipment (curing lamps, X-ray systems, autoclaves, endodontic motors, handpieces, air polishers), materials (resins, cements, adhesives, whitening agents, impression materials, glass ionomers), instruments (files, discs, matrices), orthodontic products (brackets), preventive products (varnishes, sealants, prophylaxis pastes), biosafety products, and oral hygiene items. Brands distributed include Ultradent, Solventum (formerly 3M Oral Care), Dentsply Sirona, Woodpecker, I-Dental, Shofu, FGM, BEING, DSP Biomedical, Eufar, Lascod, Colgate, Curaprox, Fomos Dental, YLLER, Hygedent, New Stetic, Global Roll, Orodeka, and Biocetec.

The company serves dental professionals (odontologists, dental technicians, and dental clinics) across all 32 Colombian departments through its omnichannel model: e-commerce platform, 4 physical branches, telephone sales, and WhatsApp sales support. Distribution is supported by AvalPay payment gateway integration accepting Visa, MasterCard, and PSE bank transfers under PCI DSS compliance with SSL encryption (GeoTrust/Verisign). The product portfolio carries INVIMA sanitary registrations for medical device compliance in Colombia. Free shipping is provided on orders exceeding COP $200,000, with standard shipping at COP $15,000 for lighter items below threshold.

The business model is transaction-based (one-time unit pricing) with no subscription component, supported by a multi-channel GTM approach. Reported scale metrics include 1,175+ registered dental professionals in the online store, 14,000+ cumulative successful online deliveries, and nationwide delivery from the Caribbean coast to the eastern plains. The company is privately held with no disclosed external investors, parent company, or subsidiaries, appearing to be founder/family-controlled.

Name

Casa Dental Gabriel Velasquez

Legal name

CASA DENTAL GABRIEL VELASQUEZ & CIA S.A.S

Website

https://casadentalsas.com

Company type

Private

Founded year

1949

Operating status

Operating

Short description

Casa Dental Gabriel Velasquez is a Colombian importer and distributor of dental products founded in 1949, operating an e-commerce platform and four physical branches (Bogotá, Cali, Medellín, Pereira) to serve dentists, dental technicians, and clinics across all 32 Colombian departments with 762+ SKUs from 19+ international brands.

Ownership category

akta.pro rank

Product category

Dental Supplies Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Dental Equipment & Supplies (3843)

akta.pro primary industry

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)

Keywords

• Dental supplies distribution
• Odontological materials retail
• Dental equipment sales
• Dental products e-commerce
• Colombia dental wholesale

Headquarters

HQ city

Cali

HQ country

Colombia

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Sales - E-commerce: Online sales through the company's e-commerce platform casadentalsas.com, processing transactions 24/7 via AvalPay payment gateway supporting credit cards and PSE bank transfers. The company reports 14,000+ successful online deliveries.
2. Physical Store Sales: Sales through 4 physical branch locations in Bogotá, Cali, Medellín, and Pereira serving dental professionals directly with personalized attention.
3. Telephone and WhatsApp Sales: Sales via phone and WhatsApp customer support channels, enabling orders from professionals throughout Colombia without internet purchasing capability.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Casa Dental Gabriel Velasquez imports and distributes a catalog of 762+ dental products (materials and equipment) from 20+ international and national brands to dental professionals in Colombia. The company sells through its own e-commerce platform (casadentalsas.com) and 4 physical retail branches in Bogotá, Cali, Medellín, and Pereira, with nationwide delivery to all 32 Colombian departments. Its product portfolio covers dental materials (resins, cements, adhesives, whitening agents, impression materials), equipment (curing lights, X-ray systems, autoclaves, handpieces, scalers), orthodontic supplies, preventive products, biosafety items, and oral hygiene products.

Product overview

Casa Dental Gabriel Velásquez is a Colombian importer and distributor of dental/odontological products, operating as both an e-commerce platform and brick-and-mortar retailer with 4 physical branches in Bogotá, Cali, Medellín, and Pereira. The company distributes national and international dental brands including Woodpecker (curing lights, X-ray equipment, air polishers, handpieces), Ultradent (Opalescence whitening products, adhesives, etching gels), I-Dental (glass ionomers, cements, adhesives, resins), Solventum/3M (composite resins, brackets, sealants, varnishes), Fomos Dental (autoclaves, sealing machines), Shofu (glass ionomers), Colgate (oral hygiene), Curaprox (toothbrushes, toothpaste), DSP Biomedical (whitening kits), FGM (whitening, etching), BEING (handpieces, student kits), YLLER (gingival silicones), Lascod (impression silicones), Hygedent (alginates), and Eufar (disinfectants, etchants). Their product portfolio spans dental materials (resins, cements, adhesives, whitening agents, impression materials, alginates), equipment (curing lamps, X-ray systems, autoclaves, endodontic motors, scalers, handpieces, air polishers), instruments (files, discs), orthodontic products (brackets), preventive products (varnishes, sealants, prophylaxis pastes), biosafety products (disinfectants, disposables), and oral hygiene products. The company serves dental professionals across Colombia with nationwide delivery to all 32 departments.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Equipment Equipment category offering curing lamps, X-ray units, autoclaves, endodontic motors, scalers/cavitrones, handpieces (high and low speed), and air polishers for dental clinics and practices.
• Dental Materials Materials category covering dental resins, cements, adhesives, etching gels, impression materials (alginates and addition silicones), fluoride varnishes, sealants, whitening agents, and anesthetics for restorative, endodontic, prosthodontic, and aesthetic procedures.
• Orthodontic Products Orthodontic supplies category including ceramic brackets, metallic brackets, and self-ligating brackets from Solventum and Biocetec for orthodontic treatments.
• Biosafety and Disposables Biosafety products including surface disinfectants (Eufar Eucida Classic), facial protection, hygiene soaps, lingual protection, and disposable items for dental clinics.
• Dental Instruments Dental instruments including endodontic files, polishing discs, matrix bands, oral retraction materials, dental drills/burs, and impression molds.
• Replacement Parts and Accessories Replacement parts, accessories, and maintenance items for dental equipment such as handpieces and devices.
• Opalescence Dental Whitening Range (Ultradent) Distributed Ultradent Opalescence professional and at-home whitening product line for clinical and patient-use tooth whitening.
• Woodpecker Portable X-Ray Systems Portable Woodpecker X-ray equipment (Ai-Ray Pro Combo with i-Sensor and MiniRay) for dental radiography with low radiation and high precision.
• Fomos Dental Autoclaves (Class B Sterilization) Fomos Dental Class B autoclaves (Foster 12L and Foster Plus 22L) for steam sterilization of dental instruments, with multiple safety functions and fast cycles.
• FGM Whiteness Whitening Line FGM Whiteness whitening gels (Perfect 16%, HP, HP Maxx, HP AutoMixx) and Condac 37% phosphoric acid etching gel for clinical and home whitening.
• BEING Handpieces and Student Kits BEING high-speed and low-speed handpieces (Lotus 401P-B2 with and without LED, Rose 201(P)-B2) and complete student kits for dental students and practitioners.
• FGM Allcem Veneer Resin Cement FGM Allcem Veneer Try-in dual-cure resin cement for indirect restorations and veneer cementation.
• Eufar DiTonos Plaque Disclosing Solution Eufar DiTonos dual-color bacterial plaque disclosing solution that differentiates new (pink) and old (dark blue) plaque for oral hygiene evaluation.
• YLLER Gingimax Gingival Silicone Kit YLLER Gingimax addition silicone for gingival/artificial gum reproduction in dental laboratory models, available in Hard and Esthetic versions.

Quantifiable outcome

• 1175+ satisfied dental professionals
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

20 partnerships are on record, tiered core and minor.

• Ultradent Products InccoreChannel Partner/ Reseller/ DistributorCasa Dental Gabriel Velásquez is a distributor of Ultradent Products Inc, offering Opalescence whitening products, Ultra-Etch etching gel, and other Ultradent dental materials in Colombia.
• Solventum (formerly 3M Oral Care)coreChannel Partner/ Reseller/ DistributorDistributor of Solventum products including Filtek resin composites, brackets, sealants, and Clinpro varnish in the Colombian market.
• i-DentalcoreChannel Partner/ Reseller/ DistributorDistributor of I-Dental dental materials including cements, adhesives, glass ionomers, and impression materials.
• Woodpecker (Guilin Woodpecker Medical Instrument Co. Ltd)coreChannel Partner/ Reseller/ DistributorDistributor of Woodpecker dental equipment including curing lights, X-ray units, scalers, and handpieces in Colombia.
• Shofu Dental CorporationminorChannel Partner/ Reseller/ DistributorDistributor of Shofu dental products including glass ionomers and polishing materials.
• Dentsply SironacoreChannel Partner/ Reseller/ DistributorDistributor of Dentsply Sirona dental equipment and consumables in Colombia.
• OrodekaminorChannel Partner/ Reseller/ DistributorDistributor of Orodeka dental products in Colombia.
• New SteticminorChannel Partner/ Reseller/ DistributorDistributor of New Stetic dental instruments and supplies in Colombia.
• Global RollminorChannel Partner/ Reseller/ DistributorDistributor of Global Roll dental products in Colombia.
• Fomos DentalminorChannel Partner/ Reseller/ DistributorDistributor of Fomos Dental autoclaves and sterilization equipment including Foster Class B autoclave models.
• YLLER BiomateriaisminorChannel Partner/ Reseller/ DistributorDistributor of YLLER Biomateriais dental products including Gingimax silicone gingival reproduction materials.
• FGMminorChannel Partner/ Reseller/ DistributorDistributor of FGM dental products including Whiteness bleaching materials and Condac etching gel.
• DSP BiomedicalminorChannel Partner/ Reseller/ DistributorDistributor of DSP Biomedical clinical whitening kits with calcium and H2O2 formulations.
• EufarminorChannel Partner/ Reseller/ DistributorDistributor of Eufar dental products including disinfectants, prophy paste, and etching materials.
• Lascod S.P.A.minorChannel Partner/ Reseller/ DistributorDistributor of Lascod silicone impression materials including Oklurest and Ghenesyl products.
• Colgate-PalmoliveminorChannel Partner/ Reseller/ DistributorDistributor of Colgate dental care products including Duraphat fluoride varnish and Periogard mouthwash.
• CuraproxminorChannel Partner/ Reseller/ DistributorDistributor of Curaprox oral care products including toothbrushes, Be You whitening toothpaste, and travel kits.
• BEINGminorChannel Partner/ Reseller/ DistributorDistributor of BEING dental equipment including high-speed handpieces, student kits, and low-speed turbine units.
• AvalPaycoreTechnology or IntegrationAvalPay is the payment gateway used by Casa Dental Gabriel Velásquez for processing online transactions, supporting credit cards (Visa, MasterCard) and PSE bank transfers with PCI DSS compliant security.
• INVIMA (Instituto Nacional de Vigilancia de Medicamentos y Alimentos)coreOthersColombian regulatory body for medical devices and health products. Products sold by Casa Dental carry INVIMA registration numbers, ensuring compliance with Colombian health regulations.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Benco Dental: Benco Dental is the largest privately held dental distributor in the US, supplying equipment and consumables to dental practices nationwide. Comparable as a privately held, multi-channel dental products distributor with a long operating history and broad international brand portfolio — analogous to Casa Dental's positioning in Colombia.
• Henry Schein: Henry Schein is the world's largest distributor of dental and medical supplies, serving practitioners globally with equipment, consumables, and services. Comparable as a wholesale distributor of branded dental products (many of which Casa Dental also carries via Ultradent, Solventum, Dentsply Sirona), but operating at vastly larger scale and as a public global incumbent.
• Patterson Companies: Patterson Companies is a leading US dental and animal health supply distributor offering equipment, consumables, and software to dental practices. Comparable as a multi-brand dental products distributor serving practitioners, though focused on the North American market rather than Colombia.

Regional players

• Dentegra (Mexico): Dentegra is a Mexican dental supplies distributor offering equipment, instruments, and consumables to dental professionals across Mexico. Comparable as a regional LatAm dental products distributor serving practitioners with branded international products, though focused on Mexico rather than Colombia.
• Odontored: Odontored is an Argentine dental supplies distributor offering equipment and consumables to dental clinics across Argentina. Comparable as a regional LatAm dental distribution specialist with a multi-brand catalog targeting dental professionals, though operating in a different South American market.
• Dental Cremer: Dental Cremer is a Brazilian dental products distributor serving dental professionals with equipment, materials, and consumables. Comparable as a large regional dental distributor in South America, though concentrated in Brazil's larger market.

Others

• Dentsply Sirona: Dentsply Sirona is one of the world's largest dental equipment and consumables manufacturers and also operates direct sales/distribution channels. Comparable as both a brand partner of Casa Dental and an example of the manufacturer-side disintermediation risk — Dentsply Sirona increasingly sells direct to clinicians in some markets.

Direct peers

• Dentaltix: Dentaltix is an online-first dental supplies distributor serving Spain and multiple Latin American markets with a multi-brand catalog of equipment and consumables. Directly comparable to Casa Dental as a multi-channel dental product distributor targeting dental professionals with both branded equipment and consumables.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Dental Gabriel Velasquez