Empower Project
- Company typePrivate
- Founded2011
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Empower Project firmographics
Firmographics- Name
- Empower Project
- Legal name
- Empower Project
- Website
- https://getempower.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Empower Project industry classification
Industry- Product category
- Campaign Organizing Software
- NAICS
- Political Organizations (813940), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Prepackaged Software (7372), Services-Social Services (8300)
- akta.pro primary industry
- Campaign Management & Workflow Software (Briefing/Approvals) (MPACAGAE)
- akta.pro secondary industry
- Digital Rights, Privacy & Free Expression Advocacy (BPAGAFAL)
Keywords
Where Empower Project is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
Empower Project business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Free Tier for Nonprofits: Platform offered completely free of charge to 501(c)(3), 501(c)(4), and labor organizations as part of movement-building mission.
- Affordable Political Services: Extremely affordable pricing for political parties, PACs, and candidates. Revenue appears to be subsidized through donations and grants as a dedicated movement nonprofit.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free for nonprofits and labor organizations |
| Subscription | Annual | Political campaigns, parties, and PACs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Empower Project product offering
Product offeringCore offering
Empower Project provides the Empower App, a mobile-first relational organizing platform available on iOS, Android, and the web that enables political campaigns, progressive nonprofits, labor unions, and PACs to run supporter-driven voter outreach. The platform bundles canvassing, automatic turf cutting, text and phone banking, multi-channel social outreach, advanced targeting dashboards, and integrations with NGP VAN, EveryAction, ActBlue, Tableau, and BigQuery. It is free for 501(c)(3)s, 501(c)(4)s, and labor organizations and offered at extremely affordable subscription pricing for political parties, PACs, and candidates.
Product overview
Empower Project offers a single unified product: the Empower App, an all-in-one relational organizing platform. The platform provides a comprehensive suite of organizing tools including supporter network management, canvassing automation, turf cutting, text/phone banking, and multi-channel outreach (calling, texting, WhatsApp, Facebook Messenger, Snapchat, TikTok, Instagram, Signal). Built-in integrations with NGP VAN, EveryAction, ActBlue, Tableau, and BigQuery enable data connectivity with common campaign and nonprofit tools. The product is free for 501(c)(3)s, 501(c)(4)s, and labor organizations, and affordable for political parties, PACs, and candidates.
Differentiator
Problem solved
Functional benefit
Products and services
- Empower App The Empower App is an all-in-one relational organizing platform available on web, iOS, and Android that enables political campaigns, progressive advocacy nonprofits, labor unions, and PACs to build and manage networks of supporters who use personal relationships for organizing. Bundles open canvassing support, automatic turf cutting, text and phone banking, multi-channel social outreach (calling, texting, WhatsApp, Facebook Messenger, Snapchat, TikTok, Instagram, Signal), advanced targeting dashboards, and APIs/integrations with NGP VAN, LAN, EveryAction, ActBlue, Tableau, SQL, JSON, AWS, BigQuery, and CSV. Offered free for 501(c)(3)s, 501(c)(4)s, and labor organizations and at affordable subscription pricing for political parties, PACs, and candidates, in English and Spanish.
Quantifiable outcome
- 86% average contact rate vs 18% for traditional programs
- +3 more outcomes
Companies that use Empower Project
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Empower Project technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Empower Project partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship, major and minor.
- Analyst InstitutecoreIndependent research partner providing validation of Empower's program effectiveness. Analyst Institute testing consistently found that Empower Project's programs successfully reach difficult-to-reach voters. In 2024, identified that Empower reached 1 million voters missing from the voter file.
- AFSCMEflagshipMajor labor union partner using Empower for political action and voter engagement. AFSCME's Assistant Director of Political Action, Dorian Lockett, provided testimonial on Empower's effectiveness for union organizing.
- DCCC (Democratic Congressional Campaign Committee)flagshipOfficial party campaign arm leveraging Empower for congressional campaign organizing. Featured as prominent partner on Empower's customer page.
- NGP VANcoreIntegration partnership with major Democratic campaign data platform. Empower supports data export and integration with NGP VAN systems.
- EveryActioncoreIntegration partnership with popular CRM and campaign management platform. Supports seamless data interoperability with Empower's organizing tools.
- ActBluecoreIntegration with leading Democratic fundraising platform. Enables seamless connection between relational organizing and donation processing.
- IndivisiblemajorProgressive political organization using Empower for relational organizing programs. Bobby Michaels from Indivisible provided testimonial praising Empower's training and support.
- North Carolina A. Philip Randolph InstitutemajorLabor and civil rights organization using Empower for community engagement. David McNeil provided testimonial on transforming relationships into collective action.
- Senator Angus KingminorFeatured as campaign partner using Empower for Senate campaign operations.
- PPAWI (Progressive Partners Always Working Initiative)minorProgressive organization featured as partner using Empower's organizing tools.
- OFW (Organizing from the Root)minorOrganizing group featured as Empower partner.
- Court Watch NOLAminorCriminal justice reform organization using Empower for community organizing. Jesse provided testimonial on training approach.
- Unlock The VoteminorVoter engagement organization using Empower to enable incarcerated individuals to participate through family and friend networks.
- Durham People's AllianceminorLocal progressive political organization using Empower for grassroots organizing. Scott provided testimonial on quick implementation and support.
- Florida Conservation VotersminorEnvironmental advocacy organization using Empower for voter engagement in Florida. Savana provided testimonial on relational organizing effectiveness.
- Citizens' Climate Higher EducationminorClimate advocacy organization using Empower to connect climate concerns with voting. Provided testimonial on volunteer training and impact tracking.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Empower Project competitors and assessment
Company assessmentDirect peers
- Mobilize: Mobilize is a volunteer-mobilization and event-management platform widely used by Democratic campaigns and progressive organizations, overlapping with Empower's organizing and outreach workflows.
- Impactive: Impactive provides a relational organizing and volunteer management platform for progressive campaigns and nonprofits, offering peer-to-peer texting, canvassing, and event tools comparable to Empower's stack.
- Spoke: Spoke is a relational organizing and member-engagement platform built primarily for labor unions and progressive organizations, directly competing with Empower in the same workflow (supporter networks, texting, phone banking).
- Hustle: Hustle is a peer-to-peer texting platform for political campaigns, nonprofits, and advocacy groups, addressing a core subset of Empower's multi-channel outreach capability.
- Action Network: Action Network is an online organizing toolset used by progressive nonprofits and campaigns for email, advocacy, fundraising, and event management, with overlapping target customers to Empower.
- OutVote: OutVote is a mobile voter-engagement and relational organizing platform that enables supporters to reach their networks, directly competing with Empower's relational-organizing core.
- ThruText: ThruText is a peer-to-peer SMS texting platform used by Democratic campaigns and progressive organizations, competing with Empower's texting and phone-banking capabilities.
Broad incumbents
- EveryAction: EveryAction (now part of Bonterra) provides a broad CRM, email, and fundraising platform for nonprofits and Democratic campaigns, overlapping with Empower's CRM/integration layer.
- NGP VAN: NGP VAN is the dominant Democratic campaign technology provider offering a broad suite of tools (Voter Activation Network, ActionKit, fundraising, compliance) and an established integration partner of Empower.
Emerging players
- Hustle Labs (Ground Game): Hustle's Ground Game product offers volunteer mobile canvassing and relational outreach for Democratic campaigns, partially overlapping with Empower's canvassing and turf-cutting features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Empower Project social profiles
Digital presenceEmpower Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Empower Project leadership team
Management profileNumber of profiles
Profiles1 record
Empower Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Empower Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Empower Project
What does Empower Project do?
Empower Project provides the Empower App, a mobile-first relational organizing platform available on iOS, Android, and the web that enables political campaigns, progressive nonprofits, labor unions, and PACs to run supporter-driven voter outreach. The platform bundles canvassing, automatic turf cutting, text and phone banking, multi-channel social outreach, advanced targeting dashboards, and integrations with NGP VAN, EveryAction, ActBlue, Tableau, and BigQuery. It is free for 501(c)(3)s, 501(c)(4)s, and labor organizations and offered at extremely affordable subscription pricing for political parties, PACs, and candidates.
Is Empower Project a public or private company?
Empower Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Empower Project founded?
Empower Project was founded in 2011. It employs 11 to 50 people.
Where is Empower Project based?
Empower Project is headquartered in Madison, United States, in the North America region.
How does Empower Project make money?
Two revenue lines are on record. Free Tier for Nonprofits are the primary driver. The others are affordable Political Services.
Who are Empower Project's main competitors?
Direct peers on record are Mobilize, Impactive, Spoke, Hustle, Action Network, OutVote and ThruText. Broad incumbents are EveryAction and NGP VAN. Hustle Labs (Ground Game) is listed as an emerging player.
Does Empower Project have an API?
Yes. The Empower App offers integrations and APIs for data connectivity. Supports data export and sync with NGP VAN, LAN, EveryAction, ActBlue, Tableau, BigQuery, and custom solutions via SQL, JSON, CSVs. The specific API type (REST, GraphQL, webhooks), authentication method, rate limits, and versioning are not specified in available materials.
What industry is Empower Project in?
Empower Project's product category is Campaign Organizing Software. Its primary akta.pro industry code is MPACAGAE, Campaign Management & Workflow Software (Briefing/Approvals), with a secondary code of BPAGAFAL, Digital Rights, Privacy & Free Expression Advocacy. Its NAICS code is 813940 and its SIC code is 7372.