What Curious Cat does

Curious Cat is a mobile market research panel application operated by On Device Research Ltd., a private limited company registered in England and Wales (Company No. 07329573) and headquartered at 2nd Floor, White Bear Yard, 144a Clerkenwell Road, London. The platform serves two customer groups: consumers seeking supplemental income through paid surveys and passive data-sharing, and market research clients who purchase aggregated behavioral insights. The core product combines active survey-taking with two passive research panels—MAX (UK-only) and AMPD Digital Profiler (Southeast Asia)—that collect behavioral data via phone accessibility mode and audio fingerprinting, plus a beta YouTube integration (Connect) for advertising exposure tracking. Revenue is generated through data monetization: consumer behavioral data, advertising exposure analysis, media consumption patterns, and consumer profiling are aggregated and sold to market research clients. Users earn points (typically 20-200 per survey, with passive panels paying ~17 points/day) redeemable via PayPal globally or regional e-wallets (TrueMoney in Thailand; OVO, Shopeepay, DANA in Indonesia) at a 100-point threshold (~$1.30).

The technology stack centers on a survey-matching recommendation engine, fraud detection and system-rating systems that govern task availability and cash-out timing, and SDK-based passive data collection built on RealityMine technology. Distribution is mobile-app-store native (Google Play and Apple App Store) across 16 countries spanning the UK, US, Australia, Southeast Asia, Middle East, and Europe/Latin America. The company integrates payment and identity infrastructure (PayPal, Stripe, regional e-wallets) and location data partners (Location Sciences, Outlogic), with AdSquare for analytics and social platforms (Facebook, Twitter) for profiling data. Certifications include GDPR compliance. Marketing relies on app store optimization, referral prize draws, push notifications, and earned-media placements (Money Saving Expert recommendation; Trustpilot Excellent rating).

Name

Curious Cat

Legal name

On Device Research Limited

Website

https://curiouscatapp.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Curious Cat is a mobile market research panel app operated by On Device Research Ltd. that enables consumers across 16 countries to earn money through paid surveys and passive data-sharing panels, while aggregating behavioral insights for sale to market research clients.

Ownership category

akta.pro rank

Product category

Mobile Market Research Platform

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

Keywords

• Paid survey app
• Market research panel
• Consumer data collection
• Passive research panel
• Mobile survey platform

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Market Research Data Collection & Reporting: Curious Cat collects consumer behavioral data through surveys and passive panels (MAX, AMPD), aggregates it into consumer segments, and provides market research insights to clients including advertising exposure analysis, media consumption patterns, and consumer profiling.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Curious Cat is a mobile app where consumers earn money by completing paid surveys, polls, and questionnaires, with earnings redeemable via PayPal or regional e-wallets. The platform also operates passive research panels — MAX (UK) and AMPD Digital Profiler (Southeast Asia) — that collect anonymized media consumption data in the background through phone accessibility mode. Aggregated consumer behavioral data and survey responses are sold to market research clients.

Product overview

Curious Cat is a mobile market research panel platform consisting of a core survey app with integrated passive research panel modules. The main Curious Cat App enables users to earn money through paid surveys, polls, and questionnaires using a smart matching algorithm. Two passive research panels extend the platform: MAX (UK-only) and AMPD Digital Profiler (Southeast Asia), which automatically collect behavioral data in the background. The Connect feature (UK, beta) links YouTube accounts for ad exposure tracking. Users earn points redeemable via PayPal, TrueMoney, OVO, Shopeepay, or DANA with a 100-point minimum threshold.

Differentiator

Problem solved

Functional benefit

Brands

• MAX Panel: UK passive research panel that collects media consumption data using phone's accessibility mode for market research purposes.
• AMPD Digital Profiler Panel
• Connect

Products and services

• Curious Cat App Mobile app for iOS and Android that enables users to earn money by completing paid surveys, polls, and questionnaires. Uses a smart matching algorithm to assign tasks based on profile, location, demographics, and advertising exposure. Points are redeemable via PayPal or regional e-wallets starting at a 100-point threshold.
• MAX Panel UK-only invite-only passive research panel that runs in the background using the phone's accessibility mode to collect anonymized media consumption data, including advertising captions on YouTube and Facebook. Members earn 17 points per day connected plus a 100-point initial bonus.
• AMPD Digital Profiler Panel Passive research panel for Thailand, Malaysia, Singapore, Indonesia, and the Philippines that monitors video streaming service usage and app usage patterns in the background via accessibility mode, with audio fingerprinting to identify TV shows and commercials. Collects advertising exposure data anonymously.
• Connect Beta task matching feature available by invitation in the UK that connects a user's YouTube account to Curious Cat so the app can securely collect data about ads viewed on YouTube for market research, and match the user to higher-paying tasks based on ad exposure.

Quantifiable outcome

• 100 points threshold for cash-out (approximately £1/$1.30/€1.20)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Media Partners Asia Research Services Pte. Ltd. (MPA)coreStrategic or Co-development PartnerMPA serves as the Data Controller for the AMPD Digital Profiler Panel. They have engaged RealityMine Ltd to provide software applications and data processing services for passive research programs in Southeast Asia.
• RealityMine LtdcoreTechnology or IntegrationProvides software applications and SDK for passive data collection panels. Acts as Data Processor alongside On Device Research for market research data processing.
• On Device Research LtdcoreTechnology or IntegrationDeveloper of the Curious Cat app and associated SDK for passive research panels. Acts as Data Processor alongside RealityMine.
• AMPD ResearchcoreStrategic or Co-development PartnerPartnership for Android AMPD Digital Profiler project - an exciting project where users can earn rewards by sharing information about their video streaming activity.
• PayPalcoreChannel Partner/ Reseller/ DistributorPrimary cash-out payment partner enabling instant withdrawals for users globally. Deposits appear as 'On Device Research' in user accounts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Attest: Attest is a consumer research platform connecting brands with verified panelists via mobile-friendly surveys. Comparable to Curious Cat in panelist-to-researcher B2B model, though Attest focuses more on SMB brand clients and emphasizes speed of insight delivery.
• Swagbucks (Prodege): Prodege-owned Swagbucks operates one of the largest consumer rewards platforms, offering paid surveys, polls, and tasks via web and mobile apps. Direct competitor to Curious Cat in the paid survey app category, sharing similar consumer-side monetization mechanics (rewards/cash-out).
• Toluna Influencers: Toluna runs a global consumer panel platform with mobile apps and rewards-based survey participation across 50+ markets. Closely comparable to Curious Cat in panelist experience, B2B research client model, and multi-country footprint.
• i-Say (IPSOS): i-Say is the consumer panel app operated by IPSOS, one of the largest global market research firms. Direct competitor to Curious Cat in paid-survey mobile apps, leveraging IPSOS's established B2B research client base.
• Prolific: Prolific operates a research participant platform focused on academic and commercial studies, paying panelists per completed task. Comparable in consumer rewards model and survey/research task delivery, with overlap on quality-control and verification mechanisms.
• Survey Junkie: Survey Junkie is a leading US-focused paid survey platform acquired by Point Portal. Comparable to Curious Cat in offering cash rewards for survey completion, with similar data-monetization B2B model on the back end.

Broad incumbents

• YouGov: YouGov is a publicly listed global research data and analytics group operating large-scale consumer panels across 55+ markets. While broader and more established than Curious Cat, YouGov overlaps in B2B survey data delivery, panel management, and multi-country coverage of consumer insights.
• NielsenIQ: NielsenIQ is a global consumer intelligence company providing measurement, data, and analytics. While vastly larger, Nielsen overlaps with Curious Cat in passive/behavioral media measurement, panel-based consumer research, and advertising exposure analytics.
• Dynata: Dynata is one of the world's largest first-party data platforms for B2B market research, offering panel, programmatic, and insights services. Overlaps with Curious Cat in survey data collection and B2B research delivery, but operates at much greater scale with broader services.

Others

• RealityMine: RealityMine is the technology partner that provides the SDK powering Curious Cat's passive data collection panels (MAX, AMPD). Adjacent rather than competitive; the two firms share a data processor relationship, and RealityMine serves other research clients with similar passive measurement technology.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/curiouscatapp
• Facebookfacebook.com/curiouscatapp
• LinkedInlinkedin.com/company/curious-cat-app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curious Cat