BidMachine
- Company typePrivate
- Founded2019
- HeadquartersMclean, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
BidMachine firmographics
Firmographics- Name
- BidMachine
- Legal name
- BidMachine, Inc.
- Website
- https://bidmachine.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
BidMachine industry classification
Industry- Product category
- Mobile Ad Exchange / Supply-Side Platform
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Supply-Side Platforms (SSP) & Publisher Monetization (BPAMALAC)
- akta.pro secondary industries
- Ad Networks & Exchanges (Programmatic RTB) (BPAMALAA), App Monetization & Subscription Management Platforms (BPAMADAI), Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC)
Keywords
Where BidMachine is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
BidMachine business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Publisher Revenue Share (Net Revenue Share): BidMachine pays publishers a portion of revenues received from advertisers for advertisements displayed on their inventory. The Net Revenue Share is determined dynamically for each impression, net of agency commissions, carrier and partner fees, and platform fees. Payments are issued monthly on a net 60 term basis with a minimum payable amount of $1000.
- Ad Exchange/SSP Services: BidMachine operates as a mobile-first programmatic exchange and supply-side platform, facilitating transactions between mobile publishers and advertisers/DSPs through its exchange infrastructure.
- SDK/Mediation Services: Provides SDK monetization and ad mediation services to publishers, with adapters for AppLovin MAX, Level Play (IronSource), AdMob, and TopOn.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Net Revenue Share for Publishers |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
BidMachine product offering
Product offeringCore offering
BidMachine operates a mobile-first programmatic exchange and supply-side platform (SSP) that enables mobile app publishers to monetize in-app ad inventory through a lightweight SDK and provides advertisers, DSPs, and agencies with OpenRTB 2.5 real-time bidding access to premium global mobile inventory across banner, native, interstitial, rewarded video, and skippable video ad formats. The platform combines SDK monetization, ad exchange, ad mediation, user acquisition, private marketplace, and direct placements in a single integrated offering.
Product overview
BidMachine is a mobile-first programmatic exchange and supply-side platform (SSP) that offers a unified platform for app monetization and advertising. The core offering centers on the BidMachine SDK, which integrates into mobile apps to enable real-time bidding and ad monetization. The platform provides multiple interconnected products: SDK Monetization and Ad Exchange form the core platform for buying and selling mobile inventory; Ad Mediation extends reach through integrations with AppLovin MAX, Level Play, AdMob, and TopOn; User Acquisition enables advertiser campaigns; and Private MarketPlace (PMP) and DIRECT Placements provide premium access to curated inventory. The recent Agentic Readiness feature positions BidMachine for the emerging AI agent-mediated advertising landscape with support for multiple protocols.
Differentiator
Problem solved
Functional benefit
Products and services
- SDK Monetization
Quantifiable outcome
- 500+ top publishers using BidMachine platform
- +4 more outcomes
Companies that use BidMachine
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
BidMachine technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability5 records
Feature5 records
BidMachine partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- Intent IQcoreAdvanced identity resolution partnership enabling BidMachine to boost mobile ad performance by 35%+ on Android and 85%+ on iOS, allowing brands to reach consumers based on demographics and behavioral intent.
- LiveRampcorePartnership enabling BidMachine publishers to leverage LiveRamp for enhanced monetization strategies while maintaining user privacy and data protection standards. Integrated into Direct Placements program for cookieless addressability.
- YouAppistrategicStrategic partnership with YouAppi, a leading mobile advertising platform specializing in app retargeting and user engagement campaigns, bringing premium mobile demand to BidMachine publishers.
- Yandex AdsstrategicStrategic partnership evolved from initial DSP integration in 2024 to comprehensive cross-network collaboration, transforming into a sustainable long-term alliance.
- MotorikcorePartnership bringing together Motorik's expertise in mobile growth with BidMachine's ad tech platform, unlocking new opportunities for mobile monetization and user acquisition.
- AppLovin MAXcoreBidMachine certified bidding adapter for AppLovin MAX mediation platform, enabling BidMachine demand in MAX waterfall and bidding configurations.
- Level Play (IronSource)coreBidMachine certified bidding and custom waterfall adapter for Level Play (IronSource) mediation, supporting multiple ad formats.
- AdMob (Google)coreBidMachine official custom bidding adapter for AdMob and Google Ad Manager mediation. BidMachine is an official Google AdMob partner (not deprecated).
- TopOncoreBidMachine adapter for TopOn mediation platform supporting banner, native, interstitial, and rewarded video ads on Android/iOS.
- IAB Tech LabminorIndustry trade body member. BidMachine participates in IAB Europe Transparency & Consent Framework (Vendor ID 736) and supports OpenRTB protocols.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
BidMachine competitors and assessment
Company assessmentDirect peers
- AppLovin: Mobile in-app monetization platform operating its own SSP, bidding stack, and mediation (MAX). Directly competes with BidMachine for publisher inventory and advertiser demand across mobile in-app.
- Liftoff: Mobile adtech platform combining SSP/ad exchange capabilities (formerly Vungle) with user acquisition. Overlaps with BidMachine across mobile in-app monetization and demand-side tools.
- InMobi: Independent mobile-focused SSP and ad exchange serving app publishers globally. Competes with BidMachine across mobile in-app inventory and DSP integrations.
- Unity Level Play (IronSource): Mobile-focused SSP and mediation platform serving gaming publishers with in-app bidding and ad monetization. BidMachine has a certified bidding adapter for Level Play, confirming direct overlap.
- Pangle (ByteDance): Mobile in-app ad network and SSP owned by ByteDance. Directly competes with BidMachine for publisher supply and advertiser demand, particularly in APAC gaming.
- Moloco: ML-driven programmatic ad platform operating a mobile-first DSP and retail media monetization. Overlaps with BidMachine in mobile in-app programmatic and bidding infrastructure.
- Smaato: Mobile-focused SSP and ad exchange serving app publishers with header bidding and mediation tools. Comparable to BidMachine across mobile in-app monetization and OpenRTB integrations.
Broad incumbents
- Google AdMob / Google Ad Manager: Dominant mobile in-app ad network and SSP owned by Google. BidMachine is an official AdMob partner providing a bidding adapter — competing for the same mobile in-app demand and publisher relationships.
- Digital Turbine: Mobile adtech platform combining SSP/exchange (AdColony), mediation, and user acquisition. Overlaps with BidMachine across mobile in-app supply and demand mediation.
- Pubmatic: Public SSP providing programmatic monetization across mobile, web, CTV, and video. Overlaps with BidMachine on mobile in-app supply while also operating in channels BidMachine does not serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BidMachine social profiles
Digital presenceBidMachine compliance and trust
Trust signalCompliance4 records
BidMachine financial estimates
Financial estimateRevenue estimate
Valuation estimate
BidMachine leadership team
Management profileNumber of profiles
Profiles1 record
BidMachine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BidMachine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BidMachine
What does BidMachine do?
BidMachine operates a mobile-first programmatic exchange and supply-side platform (SSP) that enables mobile app publishers to monetize in-app ad inventory through a lightweight SDK and provides advertisers, DSPs, and agencies with OpenRTB 2.5 real-time bidding access to premium global mobile inventory across banner, native, interstitial, rewarded video, and skippable video ad formats. The platform combines SDK monetization, ad exchange, ad mediation, user acquisition, private marketplace, and direct placements in a single integrated offering.
Is BidMachine a public or private company?
BidMachine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BidMachine founded?
BidMachine was founded in 2019. It employs 11 to 50 people.
Where is BidMachine based?
BidMachine is headquartered in Mclean, United States, in the North America region.
How does BidMachine make money?
Three revenue lines are on record. Publisher Revenue Share (Net Revenue Share) is the primary driver. The others are ad Exchange/SSP Services and SDK/Mediation Services.
Who are BidMachine's main competitors?
Direct peers on record are AppLovin, Liftoff, InMobi, Unity Level Play (IronSource), Pangle (ByteDance), Moloco and Smaato. Broad incumbents are Google AdMob / Google Ad Manager, Digital Turbine and Pubmatic.
Does BidMachine have an API?
Yes. BidMachine offers a Reporting API for retrieving SSP report data, an OpenRTB 2.5 protocol integration for DSPs to receive bid requests and return bid responses, and SDKs for Android, iOS, and Unity. The OpenRTB integration supports HTTP transport with TLS 1.2 or higher, operates across US, EU, and APAC regions, supports Fullscreen Banner, Small Banner, Skippable Video, Rewarded Video, and Native ad formats, uses USD currency only, and supports first-price auction type. The Reporting API allows users to retrieve SSP report data and monitor app performance. Developer documentation is at developers.bidmachine.io.
What industry is BidMachine in?
BidMachine's product category is Mobile Ad Exchange / Supply-Side Platform. Its primary akta.pro industry code is BPAMALAC, Supply-Side Platforms (SSP) & Publisher Monetization, with a secondary code of BPAMALAA, Ad Networks & Exchanges (Programmatic RTB). Its NAICS code is 513210 and its SIC code is 7310.