What Tripulse does

Tripulse Fitness AB is a Swedish privately held activewear company (Tripulse Fitness AB, org. number 559211-8003, headquartered in Knivsta, Sweden) that designs and sells premium activewear built from botanical fibers rather than synthetic, plastic-based fabrics. The core product platform is built on TENCEL™ Lyocell (eucalyptus-derived, supplied by Lenzing AG) combined with ROICA® V550 eco-friendly elastane (Asahi Kasei), with every fabric, dye, and finish certified under OEKO-TEX® Standard 100 and independently lab-tested by Bureau Veritas for zero PFAS/PFOA/BPAs. The product line is organized around two proprietary fabric families — Pro Fabric (buttery soft, lightweight, breathable) and Original Fabric (smooth, denser knit, supportive) — covering leggings, shorts, sports bras, tops, men's T-shirts, and accessories, with manufacturing contracted to a GOTS-certified partner facility in Portugal. The company sells direct-to-consumer through its own Shopify storefront (tripulse.co) serving the US, EU, UK, Norway, and Switzerland with multi-currency pricing and climate-compensated shipping, while also pursuing B2B wholesale with premium sports stores, wellness boutiques, yoga studios, fitness clubs, and hotels, plus corporate customization (minimum order quantity: 10 units). Pricing is premium-DTC ($85–$199 per apparel item) supported by affiliate programs (Tripulse Tribe, 8% commission), professional discounts (Mindful Leaders Collective, 20% off), and student discounts (15% off). The company is founder-led (CEO/Founder Franziska Mesche), bootstrapped with no disclosed funding rounds, and holds no patents or trademarks on file.

Name

Tripulse

Legal name

Tripulse Fitness AB

Website

https://tripulse.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tripulse Fitness AB is a Swedish-founded DTC activewear brand selling premium apparel made from TENCEL™ Lyocell and ROICA® V550 botanical fibers, serving sustainability-conscious consumers globally via its own Shopify store and select B2B wholesale and corporate customization channels.

Ownership category

akta.pro rank

Product category

Sustainable Athletic Apparel

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Outdoor Performance Footwear & Apparel Retail (Trail/Hike) (CRAMACAI)

Keywords

• Botanical fiber activewear
• Sustainable athletic apparel
• Tencel lyocell clothing
• Eco-friendly activewear
• Natural performance sportswear

Headquarters

HQ city

Knivsta

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream from direct online sales of activewear products (leggings, sports bras, shorts, tops, accessories) to end consumers through tripulse.co. Products sold at fixed retail prices with one-time purchase model.
2. B2B / Wholesale / Customization: Wholesale and retail partnerships with premium sports stores and wellness boutiques; brand customization (logo/design placement) for businesses, sports clubs, studios with minimum order quantity of 10.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

Tripulse designs, develops, and sells activewear — leggings, shorts, sports bras, tops, and accessories — made primarily from TENCEL™ Lyocell botanical fibers with ROICA® V550 eco-elastane. Products are sold direct-to-consumer through the tripulse.co Shopify storefront and to businesses through wholesale and brand customization partnerships. All products are OEKO-TEX® Standard 100 certified, manufactured in Portugal at a GOTS-certified partner facility, and validated by an independent 51-customer performance study.

Product overview

Tripulse is an activewear brand offering a unified portfolio of botanical fiber-based activewear products, primarily crafted from TENCEL Lyocell (derived from eucalyptus wood pulp) with varying amounts of ROICA V550 recycled elastane for stretch. The product line centers on two main fabric families: Original Fabric (smooth, denser knit, supportive) and Pro Fabric (buttery soft, light, breathable). Core products include Original and Pro leggings (with hidden or side pocket variants), Pro and Original shorts, the Next Gen sports bra, and a range of tops including LUX long-sleeve, AER crop top, AER t-shirt, and AER tank top. The men's line includes AER t-shirts in Regular-Long and Extra Long fits. Accessories include multifunctional neck gaiters, sweatbands, wide headbands, and scrunchies. All products are OEKO-TEX Standard 100 certified, responsibly manufactured in Portugal (GOTS-certified facility), and carry Climate Neutral Certification.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro Tencel Leggings Buttery soft, lightweight, breathable leggings made from botanical fibers with clean stretch, designed for enhanced airflow and warm-weather workouts. Sold at $189.
• Pro Tencel Leggings with Side Pockets Lightweight, breathable leggings with side pockets made from the Pro Fabric botanical fiber blend for warm-condition workouts.
• Original Tencel Leggings 2.0 with Hidden Pockets High-rise sculpting leggings with hidden pockets, made from 84% TENCEL Lyocell and 16% ROICA V550, featuring smooth supportive feel, natural matte finish, fully opaque and squat-proof. Sold at $189. Available in regular and shorter inseam lengths.
• Original Tencel Leggings 2.0 with Side Pockets High-rise sculpting leggings with side pockets, made from 84% TENCEL Lyocell and 16% ROICA V550, designed for supportive all-day wear. Sold at $199.
• Pro Shorts with Tencel Natural performance shorts made from botanical fibers with a buttery soft, light, breathable feel for warm-weather workouts and high-airflow activities. Sold at $155.
• Original Tencel Shorts Versatile everyday shorts made from botanical fibers with a smooth, denser knit and supportive fit. Sold at $155.
• Original Tencel Shorts with Side Pockets Versatile everyday shorts with side pockets, smooth, denser knit with supportive fit. Sold at $165.
• Next Gen Tencel Sports Bra Clean support sports bra made from botanical fibers, designed for comfortable support during workouts and active lifestyle. Sold at $149 in multiple colors.
• Next Gen Tencel Sports Bra - Limited Edition Limited edition Natural White colorway of the Next Gen sports bra with the same clean support and botanical fiber construction. Sold at $149.
• LUX Long-Sleeve Tencel Top Premium long-sleeve top made from botanical fibers with breathable, temperature-regulating properties for varied weather. Sold at $139.
• AER Relaxed Tencel Crop Top Relaxed-fit crop top with soft drape made from premium TENCEL Lyocell with clean stretch for comfortable movement. Sold at $85.
• AER Relaxed Tencel T-Shirt Relaxed-fit t-shirt made from botanical fibers with soft feel and natural breathability for workouts and everyday wear. Sold at $95.
• AER Relaxed Tencel Tank Top Relaxed-fit tank top with soft drape made from premium TENCEL Lyocell, light and breathable for studio sessions and everyday movement. Sold at $89.
• Men's AER Natural Performance Tencel T-Shirt Men's relaxed-fit t-shirt made from botanical fibers, available in Regular-Long and Extra Long lengths, with soft feel and natural breathability. Sold at $95.
• Multifunctional Tencel Neck Gaiter Unisex multifunctional neck gaiter made from fabric offcuts of premium eucalyptus-based TENCEL Lyocell, can be worn multiple ways. Sold at $49.
• Tencel Sweatband Unisex Unisex sweatband made from TENCEL Lyocell that keeps hair in place and sweat away, with soft, itch-free fit. Available in S/M and L/XL sizes. Sold at $39.
• Wide Tencel Headband Unisex Wider unisex headband (9.5cm) made from TENCEL Lyocell with breathable, temperature-regulating properties to cover ears and sit securely. Sold at $45.
• Tencel Scrunchie Hair scrunchies crafted from eucalyptus-based fabric offcuts, gentle on hair while providing secure hold. Sold at $30.
• Tripulse Digital Gift Card Digital gift cards available for purchase from $58.49, redeemable for any Tripulse products on the website.
• Corporate & Brand Customization Service Brand customization service offering logo or design placement on existing Tripulse products for progressive companies, sports clubs, race organizers, team runs, and event organizers. Minimum order quantity of 10 units. Inquiries via [email protected].
• B2B Wholesale Partnership Program Wholesale and retail partnership program supplying Tripulse activewear to premium sports stores, wellness boutiques, sustainable fashion retailers, yoga studios, fitness clubs, hotels, and wellness spaces. Inquiries via [email protected].

Quantifiable outcome

• 51 verified customers tested Tripulse in independent performance study
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Premium Sports Stores & Wellness RetailerscoreChannel Partner/ Reseller/ DistributorWholesale and retail partnerships with premium sports stores, wellness boutiques, and sustainable fashion retailers. Join network of conscious retailers strengthening product portfolio with premium natural activewear.
• Yoga Studios, Fitness Clubs, Hotels & Wellness SpacescoreChannel Partner/ Reseller/ DistributorStudio retail partnerships to enhance retail offerings with curated sustainable activewear collections. Perfect for yoga studios, fitness clubs, hotels, and wellness spaces offering premium eco-conscious quality options.
• Corporate, Sports Clubs & Event OrganizersminorChannel Partner/ Reseller/ DistributorBrand customization partnerships for organizations, teams and clubs. Logo/design placement on existing products with minimum order quantity of 10. Targets progressive companies, team runs, race organizers.
• Tripulse Tribe (Influencers, Content Creators & Digital Publications)coreGTM or Marketing PartnerGlobal affiliate partner program offering 8% commission, 20% personal discount, shared discount codes, social media reposting, and product testing opportunities. Targets influencers, YouTube/Instagram/TikTok creators, and aligned digital publications.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the tripulse.co online storefront and order fulfillment system. Level 1 PCI DSS compliant hosting environment.
• Lenzing AG (TENCEL™ Lyocell)coreTechnology or IntegrationSource of TENCEL™ Lyocell — premium botanical fiber derived from certified and sustainably sourced wood pulp. Lenzing provides fiber certification including EU Ecolabel, FSC, and PEFC credentials.
• ROICA® / Asahi Kasei (V550 Elastane)coreTechnology or IntegrationROICA® V550 is the eco-friendly elastane used in Tripulse leggings — a more health- and eco-friendly version with significantly better degradability vs conventional elastane. Cradle to Cradle Material Health Gold certified.

Scale indicators2 records

Recent moves6 records

Expansion highlights12 records

Broad incumbents

• Alo Yoga: Alo Yoga is a premium activewear incumbent with a strong DTC and boutique retail footprint. Comparable in premium positioning, target consumer (wellness-oriented women), and product mix.
• Nike (Move to Zero): Nike is a global activewear incumbent increasingly launching sustainable lines under its Move to Zero program. Comparable as a mass-market sustainability pivot; Tripulse competes for the same end consumer from a different starting point.
• Lululemon: Lululemon is the dominant premium activewear incumbent and the category benchmark Tripulse's leggings ($189) are priced against. Broader portfolio and far larger scale, but overlapping target customer and use cases.
• Patagonia: Patagonia is an established outdoor/active apparel incumbent with deep sustainability credentials and a much larger product portfolio. Comparable as a reference point for sustainability-led activewear and outdoor performance, but broader and far larger scale.

Direct peers

• TALA: TALA is a UK-based sustainable activewear DTC brand targeting the same eco-conscious, performance-minded female consumer. Comparable positioning, price point, and product mix.
• Girlfriend Collective: Girlfriend Collective sells sustainable activewear (leggings, sports bras, tops) directly to consumers with a strong sustainability story around recycled and natural materials. Closely comparable in product category, target buyer, and DTC go-to-market.
• Mate the Label: Mate the Label is a sustainable DTC apparel brand focused on organic and natural materials, made in ethical factories. Comparable eco-led positioning and DTC channel, though broader than activewear.
• Pangaia: Pangaia is a materials-science-led sustainable apparel brand with a similar DTC-first model and a focus on natural and bio-based fibers. Highly comparable as a direct peer in the sustainable, premium, eco-positioned apparel category.
• Boody: Boody sells bamboo-based eco essentials and activewear with a sustainability-led DTC model. Comparable in using botanical/natural fibers as the primary differentiation, similar price point, and similar target buyer.
• Outdoor Voices: Outdoor Voices is a premium DTC activewear brand competing in the same leggings/shorts/tops category. Comparable in price tier and DTC-first go-to-market, though less sustainability-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ-sP9Wu3dEBR5PlbKbRSxg
• Facebookfacebook.com/tripulseofficial
• Instagraminstagram.com/tripulseofficial
• Pinterestse.pinterest.com/tripulseofficial
• LinkedInlinkedin.com/company/tripulse

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tripulse