Stefano Lubiana Wines
Stefano Lubiana Wines is a sixth-generation, family-owned Tasmanian winery producing biodynamic Pinot Noir, Chardonnay, sparkling wines, and Occio! spirits, sold direct-to-consumer, through a wine club, and via distributors across Australia and seven export markets.
- Company typePrivate
- Founded1990
- HeadquartersAustins Ferry, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Stefano Lubiana Wines firmographics
Firmographics- Name
- Stefano Lubiana Wines
- Legal name
- Stefano Lubiana Wines Pty Ltd
- Website
- https://slw.com.au
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stefano Lubiana Wines is a sixth-generation, family-owned Tasmanian winery producing biodynamic Pinot Noir, Chardonnay, sparkling wines, and Occio! spirits, sold direct-to-consumer, through a wine club, and via distributors across Australia and seven export markets.
- Ownership category
- akta.pro rank
Stefano Lubiana Wines industry classification
Industry- Product category
- Premium Biodynamic Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL)
Keywords
Where Stefano Lubiana Wines is headquartered
LocationHeadquarters
- HQ city
- Austins Ferry
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Stefano Lubiana Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Online sales through their e-commerce website. Consumers purchase individual bottles, mixed packs, magnums, and gift vouchers directly. Includes new releases, estate wines, and limited museum wines.
- Wine Club (Buon Gusto): Twice-yearly subscription wine club (May and October). Members receive 6 bottles of either mixed or red-only wines at 20% saving, with free shipping on club deliveries and complimentary cellar door tastings.
- Cellar Door Tastings: In-person wine tasting experiences at the cellar door in Granton, Tasmania. $25 per person for 40-minute appointment. Includes complimentary tasting for wine club members.
- Spirits and Liqueurs: Occio! brand spirits including Grappa, Quince Grappa, Amaro, and Noccino (walnut liqueur). Distilled since 2018 using their Arnold Holstein Still.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Buon Gusto Wine Club Mixed - 6 bottles twice yearly |
| Subscription | Multi-year contract | Buon Gusto Wine Club Red - 6 bottles twice yearly |
| Unit Pricing | Pay-as-you-go | Premium Pinot Noir (Sasso, La Roccia, Il Giardino, Ruscello) |
| Unit Pricing | Pay-as-you-go | Estate Wines and Sparkling |
| Unit Pricing | Pay-as-you-go | Entry and Mid-Tier Wines |
| Unit Pricing | Pay-as-you-go | Cellar Door Tastings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Stefano Lubiana Wines product offering
Product offeringCore offering
Sixth-generation Tasmanian winery producing certified biodynamic and organic wines from estate-grown grapes in the Derwent Valley. The portfolio spans Pinot Noir, Chardonnay, traditional-method sparkling wines, aromatic white varieties, alternative red varieties, and Occio! spirits, sold through direct e-commerce, the Buon Gusto wine club subscription, cellar door tastings, Australian distributors, and selected export markets.
Product overview
Stefano Lubiana Wines is a sixth-generation Tasmanian winery offering a portfolio of biodynamic, organic, and vegan wines. The core portfolio centers on Pinot Noir (Estate, La Roccia, Ruscello, Il Giardino single-blocks; Sasso flagship blend; Primavera entry-level) and Chardonnay (Collina icon, Estate, Primavera), complemented by traditional-method sparkling wines (Brut Reserve NV, Grande Vintage, Prestige, Blanc de Blancs, Brut Rosé). Aromatic whites include Riesling, Pinot Gris, Sauvignon Blanc, and experimental skin-contact Malvasia. Alternative reds feature Syrah and the Chicane Merlot/Malbec blend. A Deep Valley sub-brand with Marco Lubiana produces Huon and Derwent single-vineyard wines. Spirits include Occio! Grappa, Quince, Amaro, and Noccino liqueurs. The Buon Gusto Wine Club delivers curated mixed or red packs twice yearly. Cellar door tastings are available by appointment at the Granton estate.
Differentiator
Problem solved
Functional benefit
Brands
- Deep Valley: A collaboration between Steve and Marco Lubiana producing small batch wines from biodynamic vineyards in Derwent and Huon Valleys. Limited production, unusual and alternative wines pure expressions of creative thought.
- Occio! Spirits
Products and services
- Pinot Noir Estate-grown, single-block Pinot Noir wines from the Tasmanian Derwent Valley vineyard, produced under certified biodynamic and organic practices and targeted at premium wine drinkers seeking cool-climate red wines.
- Chardonnay Estate-grown Chardonnay bottled under the biodynamic and organic estate program in Tasmania, offered alongside the winery's Pinot Noir and sparkling portfolio for premium white-wine consumers.
- Sparkling Wines Traditional-method sparkling wines produced from estate-grown Tasmanian fruit under the winery's biodynamic program, positioned in the premium sparkling category for direct-to-consumer and trade buyers.
- Aromatic White Wines Aromatic white varietal wines produced from estate-grown grapes under the biodynamic and organic program, extending the white-wine offering beyond Chardonnay for premium consumers seeking cool-climate aromatic styles.
- Alternative Red Varieties Estate-grown alternative red varietals bottled under the biodynamic and organic program, complementing the Pinot Noir range for consumers seeking differentiated Tasmanian red wines.
- Occio! Spirits Distilled Occio! spirits line produced by the winery, extending the estate range beyond wine for direct-to-consumer and trade customers.
- Magnums Larger-format magnum bottles of the estate's wines, offered for premium consumers, gifting, and cellar-ageing occasions across the Pinot Noir, Chardonnay, and sparkling ranges.
- Mixed Packs Curated mixed-case multi-packs combining several estate wines, designed for consumers seeking variety, sampling, or gifting options from the biodynamic range.
- Gift Vouchers Gift voucher products redeemable against the winery's wine and spirits range, intended for premium gifting occasions via the direct-to-consumer channel.
- Buon Gusto Wine Club Subscription wine club delivering recurring allocations of the estate's biodynamic and organic wines to individual members, with member pricing and benefits as an ongoing direct-to-consumer channel.
- Cellar Door Tastings On-site wine tasting experiences at the winery's cellar door in Tasmania, offering visitors guided tastings of the biodynamic and organic wine and spirits range as a hospitality service.
Quantifiable outcome
- 99 points - James Suckling Top 100 #1 Wine in Australia for 2022 La Roccia Pinot Noir
- +4 more outcomes
Companies that use Stefano Lubiana Wines
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Stefano Lubiana Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Stefano Lubiana Wines partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- CellarHandcoreAustralian distributor handling New South Wales and Victoria markets for Stefano Lubiana Wines.
- Gathered WinescoreAustralian distributor handling Queensland market for Stefano Lubiana Wines.
- Vardon LanecoreAustralian distributor handling South Australian market for Stefano Lubiana Wines.
- The Wine GangcoreAustralian distributor handling Western Australian market for Stefano Lubiana Wines.
- Union Wine CocoreTasmanian distributor for Stefano Lubiana Wines, handling the domestic home market.
- Indigo Wine CocoreSingapore export partner. Contact: Anthony McConel ([email protected]).
- Pran WinescoreChina export partner. Contact: Jassie Dong ([email protected]).
- Vai & CocoreJapan export partner. Contact: Shunji Bai ([email protected]).
- Boutique WinescoreCanada export partner. Contact: Brock Guthrie ([email protected]).
- Lobenbergs Gute WeinecoreGermany export partner. Contact: Anja Breit ([email protected]).
- ProvinumcoreSweden export partner. Contact: Johan Nilsson ([email protected]).
- Vintage RootscoreUK export partner. Contact: Lance Pigott ([email protected]).
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Stefano Lubiana Wines competitors and assessment
Company assessmentDirect peers
- Ghost Rock Wines: Family-owned boutique Tasmanian winery on the north-west coast, producing Pinot Noir, Chardonnay, sparkling and aromatic whites. Comparable on family-operated scale, Tasmania cool-climate focus, and DTC/cellar-door-led go-to-market.
- Moorilla Estate (Museum of Old and New Art): Tasmanian winery on the Derwent River producing premium still and sparkling wines including the Cloth Series and Praxis range. Comparable on Tasmanian provenance, premium pricing, sparkling expertise, and DTC-led positioning.
- Giant Steps (Fever-Till): Yarra Valley Pinot Noir and Chardonnay specialist with a single-vineyard, terroir-driven approach and strong international on-premise presence. Comparable on premium cool-climate Pinot Noir/Chardonnay focus, single-vineyard tiering, and award-led brand-building.
- Felton Road: Biodynamic-certified Central Otago (New Zealand) Pinot Noir producer with an iconic single-block estate and minimal-intervention philosophy. Comparable on biodynamic certification, premium single-block Pinot Noir expressions, and global fine-wine recognition.
- Josef Chromy Wines: Tasmanian estate winery producing premium Pinot Noir, Chardonnay, sparkling and aromatic whites with cellar-door and DTC channels. Comparable on Tasmania-based premium winemaking, DTC architecture and breadth across still and sparkling.
- Burn Cottage: Biodynamic-certified Central Otago Pinot Noir estate with a low-intervention philosophy and global distribution. Highly comparable on biodynamic viticulture, premium cool-climate Pinot Noir positioning, and minimal-intervention winemaking.
- Tolpuddle Vineyard: Premium Tasmanian single-vineyard Pinot Noir and Chardonnay producer in the Coal River Valley. Closely comparable on cool-climate Tasmanian terroir, premium DTC and on-premise positioning, and award-winning Pinot Noir focus.
Broad incumbents
- Yalumba: Fifth-generation family-owned Australian wine producer spanning multiple regions and price tiers. Comparable as a multi-generational family wine business, while operating at much larger scale and broader portfolio than SLW.
- House of Arras (House of Arras / Accolade Wines): Tasmanian méthode traditionnelle sparkling wine program from a major Australian wine group, with extended lees aging. Comparable on Tasmanian cool-climate sparkling credentials and long-lees traditional method approach.
- Penfolds: Australia's most internationally awarded premium wine producer, spanning multiple regions including Tasmania-adjacent cool-climate programs. Comparable as the benchmark Australian premium wine brand, though operating at vastly different scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Stefano Lubiana Wines social profiles
Digital presenceStefano Lubiana Wines compliance and trust
Trust signalCompliance3 records
Stefano Lubiana Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stefano Lubiana Wines leadership team
Management profileNumber of profiles
Profiles3 records
Stefano Lubiana Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stefano Lubiana Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stefano Lubiana Wines
What does Stefano Lubiana Wines do?
Sixth-generation Tasmanian winery producing certified biodynamic and organic wines from estate-grown grapes in the Derwent Valley. The portfolio spans Pinot Noir, Chardonnay, traditional-method sparkling wines, aromatic white varieties, alternative red varieties, and Occio! spirits, sold through direct e-commerce, the Buon Gusto wine club subscription, cellar door tastings, Australian distributors, and selected export markets.
Is Stefano Lubiana Wines a public or private company?
Stefano Lubiana Wines is a private company. It is classified as family owned and is currently operating.
When was Stefano Lubiana Wines founded?
Stefano Lubiana Wines was founded in 1990. It employs 1 to 10 people.
Where is Stefano Lubiana Wines based?
Stefano Lubiana Wines is headquartered in Austins Ferry, Australia, in the Oceania region.
How does Stefano Lubiana Wines make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Club (Buon Gusto), cellar Door Tastings and spirits and Liqueurs.
Who are Stefano Lubiana Wines's main competitors?
Direct peers on record are Ghost Rock Wines, Moorilla Estate (Museum of Old and New Art), Giant Steps (Fever-Till), Felton Road, Josef Chromy Wines, Burn Cottage and Tolpuddle Vineyard. Broad incumbents are Yalumba, House of Arras (House of Arras / Accolade Wines) and Penfolds.
Does Stefano Lubiana Wines have an API?
No public API is recorded for Stefano Lubiana Wines.
What industry is Stefano Lubiana Wines in?
Stefano Lubiana Wines's product category is Premium Biodynamic Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 2080.