Inmo
Inmo is a Brazilian conversational commerce platform that builds WhatsApp and Instagram chatbots, smart notifications, and Pix-payment storefronts for B2C brands, e-commerce businesses, and service companies of all sizes across Brazil. Founded in 2019, it operates on the Blip platform with 150+ clients and 1–10 employees.
- Company typePrivate
- Founded2019
- HeadquartersBelo Horizonte, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Inmo does
Inmo Tecnologia Ltda. is a Brazilian conversational commerce and communication automation company founded in 2019 in Belo Horizonte, Minas Gerais. The firm builds chatbots, smart notifications, and direct-sales flows that operate primarily on WhatsApp and Instagram, leveraging the Blip platform's official Meta WhatsApp Business API integration. Its product portfolio spans six core modules — chatbots, notifications, human agent support, AI, system integrations, and direct sales — augmented by two branded sub-products, Intrigg (event-triggered WhatsApp notifications with claimed 85% open rates within five minutes) and Pixzap (Pix payment acceptance and catalog management inside WhatsApp conversations, with no transaction fees). The technical stack is conversational AI built on Blip with NLP-driven chatbot flows supporting both fully automated and human-handoff modes, and native integrations with at least ten platforms including RD Station, VTEX, Hubspot, ActiveCampaign, Hotmart, Google Workspace, Sienge, and Pipedrive.
Inmo serves three horizontal customer segments — B2C brands, e-commerce businesses, and service businesses — across company sizes ranging from SMBs to enterprise (named logos include Royal Cannan in retail/fashion and Minhoto/Indústrias Raymundo da Fonte in food/beverage). The company reports 150+ clients, 200+ chatbots deployed, and 20,000+ automated notifications sent. Its go-to-market combines a consultation-led direct-sales motion (with WhatsApp as the primary contact channel and prominent 'Fale com Especialista' CTAs) for enterprise and mid-market clients with a self-serve SMB motion for Pixzap onboarding. Revenue is generated through subscription-based chatbot and notification services with quote-based monthly pricing; Pixzap commerce does not carry transaction fees but requires a separate WhatsApp Business API subscription. The company is privately held, founder-led, with no disclosed external funding, patents, awards, or M&A activity, and operates a small team of 1–10 employees entirely within the Brazilian domestic market.
Inmo firmographics
Firmographics- Name
- Inmo
- Legal name
- Inmo Tecnologia
- Website
- https://inmo.work
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Inmo is a Brazilian conversational commerce platform that builds WhatsApp and Instagram chatbots, smart notifications, and Pix-payment storefronts for B2C brands, e-commerce businesses, and service companies of all sizes across Brazil. Founded in 2019, it operates on the Blip platform with 150+ clients and 1–10 employees.
- Ownership category
- akta.pro rank
Inmo industry classification
Industry- Product category
- Conversational AI / Customer Communication Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)
- akta.pro secondary industries
- Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG), Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
Keywords
Where Inmo is headquartered
LocationHeadquarters
- HQ city
- Belo Horizonte
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Inmo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Chatbot Services: Subscription-based chatbot development, management, and evolution services for WhatsApp and Instagram business accounts. Includes creation of automated conversation flows, hybrid human-agent support configurations, and ongoing optimization.
- Intrigg Notifications: Automated WhatsApp notification services enabling businesses to send proactive messages about order status, payments, and other events. Requires subscription to a WhatsApp provider.
- Pixzap Direct Sales: WhatsApp-native e-commerce solution allowing product catalog management and Pix payment acceptance directly in conversations. No transaction fees or bank connection required, though requires WhatsApp subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on scope and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Inmo product offering
Product offeringCore offering
Inmo designs, develops and manages conversational AI automation solutions for businesses on WhatsApp and Instagram, including customizable chatbot flows, event-triggered smart notifications (Intrigg) and Pix-payment-enabled conversational commerce (Pixzap). The platform is built on Blip and officially integrated with Meta's WhatsApp Business API, enabling brands to automate customer service, send transactional notifications, and process sales end-to-end within messaging conversations.
Product overview
Inmo is a Brazilian communication automation platform that enables intelligent conversations between brands and customers primarily through WhatsApp and Instagram. The platform operates as a unified system comprising core automation modules (chatbots, notifications, human support, AI, integrations, and direct sales) plus specialized add-on products Intrigg (smart notifications) and Pixzap (Pix payments in WhatsApp). The architecture centers on chatbot-driven automation augmented by AI capabilities, with integrations to major platforms including RD Station, VTEX, HubSpot, and ActiveCampaign.
Differentiator
Problem solved
Functional benefit
Brands
- Intrigg: Smart notification sending platform for WhatsApp, enabling automatic notifications to customers about important events and updates.
- Pixzap
Products and services
- Chatbots (WhatsApp and Instagram automation) Subscription-based design, deployment and ongoing management of automated and hybrid chatbots on WhatsApp and Instagram business accounts, with customizable conversation flows and human-agent handoff. Built for Brazilian businesses seeking scalable 24/7 customer service.
- Intrigg (Smart WhatsApp Notifications)
Quantifiable outcome
- 85% of people read WhatsApp notifications within 5 minutes
- +2 more outcomes
Companies that use Inmo
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Inmo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability3 records
Feature3 records
Inmo partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BlipcoreBlip is the primary technology platform powering Inmo's solutions, providing the chatbot development framework and infrastructure. Blip is officially integrated with Meta's WhatsApp Business API and Instagram messaging, enabling Inmo to offer compliant business communication solutions. This is a foundational partnership dating to Inmo's 2019 founding.
- MetacoreMeta (Facebook's parent company) owns WhatsApp and Instagram, the primary channels Inmo operates on. Through Blip's official API integration, Inmo provides businesses with WhatsApp Business and Instagram messaging solutions that comply with Meta's platform policies.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Inmo competitors and assessment
Company assessmentEmerging players
- Landbot: Landbot is a no-code chatbot platform supporting WhatsApp, web, and Messenger with strong customizability. It competes with Inmo's "Automated Chatbot Flows" product for SMB customers who want self-serve conversational automation, though it has lighter WhatsApp payment integration.
- Manychat: Manychat is a global chatbot builder for Instagram DM, WhatsApp, Messenger, and TikTok with strong PLG/SMB adoption. It overlaps with Inmo's chatbot flows and Pixzap-style conversational commerce but is positioned earlier-stage in WhatsApp payments and Brazil specifically.
Direct peers
- Zenvia: Zenvia is a Brazilian CPaaS/WhatsApp Business API provider offering conversational AI, notifications, and sales automation across WhatsApp, Instagram, and SMS. It directly competes with Inmo's end-to-end WhatsApp commerce and notification offering in the Brazilian SMB and mid-market segment.
- Wati: Wati is a WhatsApp Business API platform with shared inbox, chatbot builder, and broadcast/notifications features, serving SMB and mid-market customers globally. It is comparable to Inmo in core functionality (chatbot + notifications on WhatsApp Business) and target buyer, though Inmo is Brazil-focused.
- Octadesk: Octadesk is a Brazilian omnichannel customer service platform with deep WhatsApp, Instagram, and Facebook Messenger support, including chatbots and AI-assisted agent tools. It competes head-to-head with Inmo for B2C and e-commerce brands seeking WhatsApp-first customer engagement in Brazil.
- Blip: Blip is the conversational platform that powers Inmo's chatbots and is officially integrated with Meta's WhatsApp Business API. As Inmo's foundational technology partner, Blip is the closest comparable — both sell WhatsApp/Instagram chatbot solutions to Brazilian businesses, with Blip operating at platform level and Inmo as a specialist agency/solution builder on top.
- Take (by Blip): Take is a conversational commerce platform focused on WhatsApp sales automation in Brazil, offering catalog, payment, and chatbot features similar to Inmo's Pixzap and Chatbots products. It is one of the most direct product-feature competitors to Inmo's WhatsApp commerce stack.
Others
- RD Station: RD Station is a Brazilian marketing automation platform listed as an Inmo integration partner. While not a direct competitor, it is adjacent in the Brazilian SMB digital marketing stack and could expand into conversational commerce, making it a thematic comparable for SMB marketing automation in Brazil.
Broad incumbents
- HubSpot: HubSpot is a global CRM and marketing automation incumbent that Inmo integrates with via Intrigg. HubSpot offers broad customer engagement tools including conversational inbox features and could compete with parts of Inmo's notification and chatbot stack from a larger suite perspective.
Regional players
- Sleekflow: Sleekflow is an omnichannel conversational AI platform serving Asia-Pacific (Hong Kong, Singapore, SEA) with WhatsApp commerce and CRM features comparable to Inmo's stack. It is a regional peer offering similar WhatsApp commerce capabilities to a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks3 records
Key highlights6 records
Customer concentration
Inmo social profiles
Digital presenceInmo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inmo leadership team
Management profileNumber of profiles
Inmo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inmo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inmo
What does Inmo do?
Inmo designs, develops and manages conversational AI automation solutions for businesses on WhatsApp and Instagram, including customizable chatbot flows, event-triggered smart notifications (Intrigg) and Pix-payment-enabled conversational commerce (Pixzap). The platform is built on Blip and officially integrated with Meta's WhatsApp Business API, enabling brands to automate customer service, send transactional notifications, and process sales end-to-end within messaging conversations.
Is Inmo a public or private company?
Inmo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Inmo founded?
Inmo was founded in 2019. It employs 1 to 10 people.
Where is Inmo based?
Inmo is headquartered in Belo Horizonte, Brazil, in the Latin America region.
How does Inmo make money?
Three revenue lines are on record. Chatbot Services are the primary driver. The others are intrigg Notifications and pixzap Direct Sales.
Who are Inmo's main competitors?
Emerging players on record are Landbot and Manychat. Direct peers are Zenvia, Wati, Octadesk, Blip and Take (by Blip). RD Station is listed as an others. HubSpot is listed as a broad incumbent. Sleekflow is listed as a regional player.
Does Inmo have an API?
No public API is recorded for Inmo.
What industry is Inmo in?
Inmo's product category is Conversational AI / Customer Communication Platform. Its primary akta.pro industry code is HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration), with a secondary code of HDAEAKAG, Business Rules & Decision Management Platforms (BRMS/DMN). Its NAICS code is 54151 and its SIC code is 7372.