Appreo

What Appreo does

Appreo, operated by w3worx BV, is a Netherlands-based SaaS company founded in 2015 and headquartered in Leusden that sells an all-in-one workforce management platform to service companies in the Benelux region. The cloud-based system unifies work planning and scheduling (with 27 graphical plan views), time registration (seven mobile methods including GPS, QR, and NFC), digital work orders with signatures, automated invoicing, and CAO-compliant payroll processing — eliminating the Excel-and-paper workflows typical of cleaning, security, facility services, landscaping, catering, traffic management, and moving companies. A self-service shift marketplace (DienstenPlein), quality management module, and customer/subcontractor portals extend the platform into execution transparency and audit-ready documentation.

The product is delivered as tiered per-employee subscriptions (Plus €12.95, Premium €14.95, Excellent €16.95 per employee per month), with annual billing offering up to 15% savings, a 14-day free trial, and custom enterprise pricing above the 10-employee entry point. Distribution combines a product-led growth motion (self-serve trial, published pricing, SEO in Dutch/English/German) with inside sales for mid-market accounts, field sales for enterprise customers (e.g., Asito for Dutch Railways cleaning), and ecosystem partnerships with Dutch payroll/ERP vendors including AFAS, NMBRS, Exact, Visma, and Microsoft Dynamics. In 2026, Appreo launched a verticalized Hotel & Vakantieparken Schoonmaak module and an "Appreo Intelligence" AI strategy featuring the Intelligent Plan Advies optimizer and the Intelligente Controle Agent for anomaly detection, while also debuting an ATW Bezettingsrooster module for 24/7 staffing and a Volume Regie module for large daily volumes — alongside attendance at the DACH-targeted Reinigungstage trade fair.

Name

Appreo

Legal name

w3worx BV

Website

https://appreo.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Appreo is a Dutch cloud SaaS company that provides all-in-one workforce management software (planning, time tracking, work orders, invoicing, payroll) to cleaning, security, and facility service companies across the Benelux region.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industry

iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Workforce management software
• Employee scheduling platform
• Time tracking software
• Digital work orders
• Payroll automation

Headquarters

HQ city

Leusden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Per Employee Monthly: Appreo generates revenue through tiered per-employee-per-month SaaS subscriptions. Three tiers are offered: Plus (€12.95/employee/month), Premium (€14.95/employee/month), and Excellent (€16.95/employee/month). Additional pricing tiers exist for 10+ employees. Annual billing provides up to 15% savings. The company also offers custom enterprise pricing upon contact for more flexibility, additional support, or tailored solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels13 records

Core offering

Appreo is a cloud-based workforce management SaaS platform for service companies in the Benelux, integrating work planning and scheduling, time registration, digital work orders, automated invoicing, payroll processing, quality management, and a shift marketplace (DienstenPlein) into one system. It serves industries including cleaning, security, real estate maintenance, landscaping, catering, traffic and parking, and moving/interior services with vertical-specific modules and CAO/ATW compliance built in. The platform is delivered via per-employee monthly or annual subscriptions across three tiers (Plus, Premium, Excellent), with AI-driven planning optimization and anomaly detection under the Appreo Intelligence strategy.

Product overview

Appreo is an all-in-one workforce management SaaS platform delivered as a cloud-based software service with three pricing tiers (Plus at €12.95, Premium at €14.95, Excellent at €16.95 per employee/month). The core platform connects work planning and scheduling, time registration (with 7 methods), digital work orders, automated invoicing, and payroll processing. Additional modules include the DienstenPlein (shift marketplace), Kwaliteitsmanagement (quality management with digital checklists and complaint handling), and Werkadministratie (project administration). Specialized vertical solutions include Hotel & Vakantieparken Schoonmaak for hotel/vacation park cleaning operations. The platform also incorporates AI capabilities under the Appreo Intelligence umbrella, including Intelligent Plan Advies, the Intelligente Controle Agent, and route optimization. Appreo supports 7 industries: Cleaning, Real Estate Maintenance, Catering, Landscaping, Security, Traffic & Parking, and Moving & Interior.

Differentiator

Problem solved

Functional benefit

Products and services

• Appreo Workforce Management Platform All-in-one cloud-based workforce management SaaS platform for service companies in the Benelux, integrating work planning and scheduling, time registration (mobile and desktop), digital work orders, automated invoicing, CAO-compliant payroll, quality management, and a shift marketplace in one system with mobile apps on iOS and Android.
• Appreo Hotel & Vakantieparken Schoonmaak Specialized vertical module for cleaning companies serving hotels and vacation parks with large daily room or cottage volumes. Automatically imports changeover lists, calculates budget time per room/cottage with extras, and distributes hundreds of assignments across teams with real-time status tracking, digital approval, and automated invoicing.
• Appreo ATW Bezettingsrooster Working Hours Act (ATW/Arbeidstijdenwet) compliant 24/7 staffing roster module for security and continuous-operation service companies, with allowance management across different collective labor agreements (CAOs) and progress tracking to prevent ATW violations.
• Appreo Volume Regie Volume management module providing enhanced occupancy control and reporting capabilities for service companies that handle large daily volumes of work, with progress tracking and operational visibility.
• Appreo Intelligence AI capability suite under the Appreo Intelligence umbrella including Intelligent Plan Advies for automated scheduling optimization, the Intelligente Controle Agent for anomaly detection across hours, work orders, invoicing, and payroll, route optimization with map view, and human AI explanation that provides per-screen clarifications to guide users.

Quantifiable outcome

• 10x faster payroll processing
• +8 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability7 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core and minor.

• AFAScoreTechnology or IntegrationAFAS is a Dutch ERP and payroll software provider. Appreo integrates with AFAS for seamless data flow between workforce management and financial/HR systems. The partnership was showcased at the Branchedag Facilitair event with joint presentations. AFAS provides ERP and payroll functionality that complements Appreo's planning and time tracking.
• NMBRScoreTechnology or IntegrationNMBRS is a Dutch payroll software provider. Appreo exports payroll data to NMBRS with CAO-compliant allowances and overtime directly included. The Nieuwdorp customer case demonstrates the integration achieving transparent cleaning planning to CBA payroll in one click.
• ExactcoreTechnology or IntegrationExact is a Dutch business software provider for accounting and ERP. Appreo integrates with Exact Globe and Exact Online for automatic transfer of hours and bookings to financial systems.
• VOXTURminorStrategic or Co-development PartnerVOXTUR participated in the Branchedag Facilitair event alongside AFAS Software and Appreo, demonstrating joint solutions for facility management businesses. VOXTUR provides additional software capabilities that complement the Appreo planning ecosystem.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Visma: Visma is a large Nordic/European provider of accounting, payroll, and HR software, including Visma ERP and HR/payroll products integrated with Appreo. Its scale, ERP reach, and product breadth position it as a broad incumbent that could bundle WFM functionality in Benelux.
• AFAS Software: AFAS is a leading Dutch ERP and payroll platform and Appreo's core integration partner. As AFAS already serves the back-office of most Dutch mid-market employers, it represents both a distribution channel and a competitive threat if it expands deeper into workforce planning.
• NMBRS: NMBRS is a Dutch cloud payroll and HR platform and a core Appreo integration partner. Its payroll-centric positioning covers part of Appreo's workflow and makes it both a partner and a potential bundling competitor for SMB/mid-market customers.
• SD Worx (Reflex WFM): SD Worx is a Benelux-headquartered HR, payroll, and workforce management provider that acquired Reflex WFM. It is the most direct large-scale competitor to Appreo, offering workforce planning and time tracking as part of a broader payroll/HR suite sold to similar service-company and SMB/mid-market buyers.
• Loket.nl: Loket.nl is a Dutch online payroll and HR administration platform widely used by SMBs. It overlaps with the payroll-adjacent portion of Appreo's value proposition and competes for the same operational decision-maker at small Dutch employers.
• Unit4: Unit4 is a European ERP and financial management vendor with a strong Dutch public-sector and mid-market footprint. It integrates with Appreo but competes indirectly for the operational software budget at larger Dutch service companies.
• ADP Workforce Now: ADP is a global payroll, HR, and workforce management incumbent with multinational employer reach. While not Dutch-specialized, it represents the global benchmark WFM suite against which Appreo must differentiate in mid-market and enterprise deals.

Direct peers

• Shiftbase: Shiftbase is a Dutch SaaS for shift planning, time tracking, and workforce management. It targets the same SMB/mid-market service-company segment as Appreo with overlapping scheduling and employee-self-service features, making it the closest functional competitor in the Dutch market.
• Simplicate: Simplicate is a Dutch cloud platform for service businesses covering project administration, planning, hours, invoicing, and CRM. It overlaps with Appreo's planning-to-invoicing workflow for agencies, cleaning, and installation companies in the Benelux.

Emerging players

• TimeChimp: TimeChimp is a Dutch time-tracking and project administration SaaS aimed at SMBs and agencies. While narrower in scope than Appreo, it competes for the same Dutch service-company buyer considering a lighter-weight hours/billing tool.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/appreo2
• Facebookfacebook.com/appreo
• LinkedInlinkedin.com/company/appreo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Appreo