Backtrack
Backtrack is an AI-powered conversation intelligence platform that automatically records, transcribes, and summarizes 1:1 meetings at trade shows and hosted buyer events, serving event organizers and enterprise sponsors seeking CRM-ready meeting intelligence and event ROI reporting.
- Company typePrivate
- Founded2021
- HeadquartersFlorida, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Backtrack does
Backtrack is an AI-powered conversation intelligence platform that automatically records, transcribes, and summarizes in-person 1:1 meetings at trade shows, exhibitions, and hosted buyer events. The product is purpose-built for noisy event environments and appointment-based meeting formats (typically 8-10 minute sessions), using on-device audio capture, AI transcription with speaker diarization for multi-person conversations, and generative summarization that produces structured CRM-ready notes including buyer intent, objections, priorities, and next steps. The platform consists of mobile and Mac apps plus a web dashboard at dashboard.usebacktrack.com, with optional pre-configured hardware devices deployed at events for attendees who do not wish to use personal devices.
The company serves two primary customer segments: event organizers running hosted buyer programs who need to demonstrate event ROI and improve sponsor rebooking rates, and event sponsors/exhibitors who need to capture meeting intelligence without distracting sales reps during meetings. Backtrack also offers organizer-level anonymized macro reports covering conversation trends, sentiment on venue and logistics, and meeting quality benchmarks across all events. Backtrack is operated by Yac Inc., a Florida-domiciled company co-founded by Hunter McKinley (CEO) and Jordan Walker, headquartered at 115 N Stewart Ave, Kissimmee, Florida.
Backtrack operates on an enterprise sales-led GTM with quote-based pricing and no publicly disclosed tiers; the revenue model combines annual subscriptions with automatic renewal plus a sponsorship/advertising revenue share where event organizers can sell in-meeting ad inventory through the platform. The company has raised $10M+ in total funding, including a $7.5M Series A in January 2021 from Slack (Salesforce), GGV Capital, and Active Capital. Customer logos include Disney, Great Wolf Lodge, HPE, Southwest Airlines, LG, Chanel, Google, Meta, NBC, IKEA, VerticalXchange, and ConnexFM.
Backtrack firmographics
Firmographics- Name
- Backtrack
- Legal name
- Yac Inc.
- Website
- https://usebacktrack.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Backtrack is an AI-powered conversation intelligence platform that automatically records, transcribes, and summarizes 1:1 meetings at trade shows and hosted buyer events, serving event organizers and enterprise sponsors seeking CRM-ready meeting intelligence and event ROI reporting.
- Ownership category
- akta.pro rank
Backtrack industry classification
Industry- Product category
- Event Intelligence Software
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Capture / Lead Retrieval & Badge Scanning Tools (THAHAFAF)
Keywords
Where Backtrack is headquartered
LocationHeadquarters
- HQ city
- Florida
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Backtrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Services: Backtrack operates on a subscription model with automatic renewal for successive billing periods. Customers subscribe for a Subscription Term and are billed automatically unless they opt out at least 60 days prior to renewal.
- Sponsorship & Advertising Inventory: Event organizers can sell sponsorship and advertising inventory within the Backtrack platform (during meetings and between meetings). Backtrack may provide administrative support and receive a revenue share. Sponsorship fees are primarily determined, invoiced, and collected by the Organizer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise / Event-Based Subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Backtrack product offering
Product offeringCore offering
Backtrack provides an AI-powered conversation intelligence platform that automatically records, transcribes, and summarizes scheduled 1:1 meetings at trade shows and hosted buyer events. Delivered via pre-configured devices at events plus Mac, iOS, Android, and web apps, it converts each meeting into structured CRM-ready intelligence including buyer intent, objections, priorities, and next steps, with anonymized aggregated reports for organizers and ROI-grade reporting for sponsors.
Product overview
Backtrack is a unified AI-powered platform centered on its core conversation intelligence product—the Backtrack Platform—which includes mobile and Mac apps plus a web dashboard. The platform automatically records, transcribes, and summarizes 1:1 meetings at trade shows and hosted buyer events, generating structured data including buyer intent, objections, priorities, and next steps for CRM integration. Supporting the core platform, Backtrack offers a suite of resources: the Hosted Buyer Bible (comprehensive organizer guide), Event ROI Calculator, Event Planning Checklists, and Sponsorship Templates (rebooking contracts, one-pagers, packet templates). Additional offerings include a free Music Library of royalty-free tracks for meeting breaks, an annual Meeting Analysis Report based on 30,000+ analyzed conversations, and event keynote speaking services by the founders. The product portfolio is designed to serve event organizers and sponsors seeking to prove event ROI and improve rebooking rates through data-driven insights rather than anecdotal feedback.
Differentiator
Problem solved
Functional benefit
Products and services
- Backtrack Platform AI-powered conversation intelligence platform that automatically records, transcribes, and summarizes scheduled 1:1 meetings at trade shows and hosted buyer events, generating structured meeting data (buyer intent, objections, priorities, next steps) for CRM integration. Sold on a quote-based annual enterprise subscription with on-site deployment of pre-configured devices at events.
- Backtrack Hosted-Buyer Optimized Version Specialized release of the Backtrack platform tailored for hosted buyer events with tightly scheduled 8-10 minute meetings, providing real-time recording, transcription, summarization with attendee consent, and post-event insights for organizers.
- Backtrack 2.0 Major version release of the Backtrack platform announced via the company blog.
- Event Keynote Speaking Paid speaking services by co-founders Hunter McKinley and Jordan Walker covering technology, events, and productivity topics. Available formats include webinars/workshops ($2,499-$4,999), roundtables ($9,999), and signature Backtrack Booklets for tangible attendee takeaways.
Quantifiable outcome
- 71% of meeting notes never make it into CRM
- +8 more outcomes
Companies that use Backtrack
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles2 records
Backtrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature7 records
Backtrack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- YaccoreBacktrack is powered by Yac, which is the parent company. Yac is an async communication platform. Backtrack uses Yac's infrastructure and technology. The website footer notes 'Powered by Yac'. Backtrack's legal entity is Yac Inc.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Backtrack competitors and assessment
Company assessmentEmerging players
- Sembly AI: Sembly AI is an AI meeting assistant that transcribes, summarizes, and extracts insights from meetings. It competes at the meeting intelligence layer with Backtrack, though its focus is on recurring team meetings rather than event-based 1:1s.
- Swapcard: Swapcard provides AI-powered event apps with matchmaking, lead capture, and networking features for trade shows and hosted buyer events. It is an emerging player overlapping with Backtrack in event-specific meeting and lead capture technology.
- Read AI: Read AI provides AI meeting summaries and engagement analytics across video, chat, and email. It overlaps with Backtrack's transcription and meeting reporting capabilities and represents an emerging competitor expanding into multi-modal meeting intelligence.
Broad incumbents
- Gong.io: Gong is a broad conversation intelligence platform for sales teams, capturing calls and surfacing deal insights. It is a larger incumbent in the sales conversation intelligence category where Backtrack's event-meeting insights product also operates.
- Bizzabo: Bizzabo is an event experience platform with registration, attendee engagement, and ROI analytics for organizers and sponsors. It competes with Backtrack at the organizer/sponsor level on event ROI reporting, but as part of a broader event management portfolio.
- Cvent: Cvent is a large event management platform with lead retrieval, registration, and attendee engagement tools. It is a broad incumbent serving the same trade show and hosted buyer organizer customers that Backtrack targets, though its lead capture is badge-scanning-based rather than conversation-intelligence-based.
Direct peers
- Avoma: Avoma is an AI meeting assistant for sales and customer success teams, providing transcription, summaries, and conversation intelligence. It overlaps with Backtrack on AI-generated structured meeting outputs and CRM integration, primarily in virtual meeting contexts.
- Fathom: Fathom is a free AI meeting notetaker that records, transcribes, and summarizes meetings and syncs notes to CRM systems. It competes directly with Backtrack's core notetaking value proposition at the per-meeting user level.
- Fireflies.ai: Fireflies.ai provides AI-powered meeting transcription, summaries, and CRM-ready notes for sales and customer-facing teams. It is a direct competitor in the meeting intelligence space, with overlap in structured CRM output, though its use cases skew toward virtual rather than event-based meetings.
- Otter.ai: Otter.ai is a leading AI meeting transcription and notes platform. It is the closest direct peer in core functionality (automated transcription and meeting summaries), but it focuses primarily on virtual meetings rather than noisy in-person event environments like Backtrack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Backtrack social profiles
Digital presenceBacktrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Backtrack leadership team
Management profileNumber of profiles
Profiles2 records
Backtrack funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Backtrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Backtrack
What does Backtrack do?
Backtrack provides an AI-powered conversation intelligence platform that automatically records, transcribes, and summarizes scheduled 1:1 meetings at trade shows and hosted buyer events. Delivered via pre-configured devices at events plus Mac, iOS, Android, and web apps, it converts each meeting into structured CRM-ready intelligence including buyer intent, objections, priorities, and next steps, with anonymized aggregated reports for organizers and ROI-grade reporting for sponsors.
Is Backtrack a public or private company?
Backtrack is a private company. It is classified as venture growth investor backed and is currently operating.
When was Backtrack founded?
Backtrack was founded in 2021. It employs 1 to 10 people.
Where is Backtrack based?
Backtrack is headquartered in Florida, United States, in the North America region.
How does Backtrack make money?
Two revenue lines are on record. Subscription Services are the primary driver. The others are sponsorship & Advertising Inventory.
Who are Backtrack's main competitors?
Emerging players on record are Sembly AI, Swapcard and Read AI. Broad incumbents are Gong.io, Bizzabo and Cvent. Direct peers are Avoma, Fathom, Fireflies.ai and Otter.ai.
Does Backtrack have an API?
No public API is recorded for Backtrack.
What industry is Backtrack in?
Backtrack's product category is Event Intelligence Software. Its primary akta.pro industry code is THAHAFAF, Lead Capture / Lead Retrieval & Badge Scanning Tools. Its NAICS code is 561920 and its SIC code is 7372.