Gepetto

What Gepetto does

Gepetto is an AI-powered virtual staging and property photo retouching platform purpose-built for the real estate industry. Headquartered in Bordeaux, France, the company operates a self-serve SaaS platform (web, iOS, Android) supported by a private API that integrates directly into third-party real estate platforms. Its core technology applies generative AI and computer vision to property photos, executing eight distinct transformation modes — virtual staging (furnishing empty rooms), decluttering and object removal, sky replacement, wall and floor repainting, full-room renovation style transfer, outdoor landscaping, photo enhancement, and 5-second AI video generation — with processing times of 10–30 seconds per image at a claimed unit cost of approximately €0.10. The platform supports over 30 design styles across interior and exterior spaces and claims 99.2% accuracy on automatic face and license-plate blurring for GDPR compliance.

The company monetizes through three subscription tiers — Pro (€39.99/month), Agency (€99/month), and Enterprise (custom contracts) — supplemented by per-unit video generation at €0.80 per 5-second clip and a private API for B2B2C distribution. Its go-to-market combines product-led self-serve adoption with enterprise field sales for large networks and developers, and an API-first channel that embeds Gepetto's technology into partner CRMs and real estate platforms. The customer base is heavily concentrated among French real estate networks, with named enterprise logos including Orpi, Century 21 France, Coldwell Banker France, IAD, SAFTI, Keller Williams France, Von Poll Real Estate, Laforêt, Efficity, Junot, Espaces Atypiques, Kretz Real Estate, Licorne, EXP Realty France, and Elite Group Real Estate. Integration partners span Von Poll, Netty, Laforêt, Enviz.co, La Côte Relocation, and Kakushin Inc. (Japan).

Gepetto operates with 1–10 employees as a private company with no disclosed funding rounds, supporting an active content marketing engine (49 blog articles) and a 30% recurring affiliate program. The platform's sibling products, Shoto.app and Planning Équipe, are listed under Gepetto Labs, suggesting a small product studio structure. The company's strategic posture is characterized by disciplined vertical specialization, a multi-channel GTM motion, and continuous product surface expansion into adjacent real estate marketing workflows (video, specialized renovation, 3D-to-photo).

Name

Gepetto

Legal name

Gepetto

Website

https://gepettoapp.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Gepetto is an AI-powered virtual staging and property photo retouching SaaS platform serving French and European real estate professionals with generative image and video transformation tools delivered via web, mobile, and a private API.

Ownership category

akta.pro rank

Product category

AI Virtual Staging Software

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Virtual Art Department (VAD) & Environment/Digital Matte Painting (MPADAHAG)

Keywords

• Virtual staging software
• AI photo enhancement
• Real estate marketing tools
• Property image editing
• AI home renovation

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (Pro, Agency, Enterprise): Three-tier SaaS subscription model (Pro, Agency, Enterprise) with monthly and annual billing options. Pro and Agency tiers include monthly credit allowances for Smart Staging, photo enhancements, and Creative Re-style transformations. Enterprise offers custom volumes with dedicated account management.
2. Video Generation (Per-Unit): AI-generated real estate videos are sold at €0.80 per 5-second video, paid per unit using platform credits. 1 credit = 1 video. This is a consumption-based add-on to the base subscription.
3. Enterprise Custom Contracts: Large real estate networks, constructors, and developers receive custom pricing and contract terms tailored to their volume and operational needs, billed on a bespoke basis.
4. API / Technology Licensing: Gepetto's AI technology is integrated into third-party CRM and real estate platforms via private API, suggesting a B2B licensing or integration revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels1 record

Core offering

Gepetto is an AI-powered SaaS platform that automates virtual staging and photo enhancement for real estate professionals. It transforms property photos by furnishing empty rooms, decluttering spaces, replacing skies, repainting walls, changing floors, applying style renovations, enhancing exposure, landscaping exteriors, converting 3D renders to photorealistic images, and generating 5-second AI videos, all delivered in 10-30 seconds per image through a web app, mobile apps, and a private API.

Product overview

Gepetto is an AI-powered virtual staging and property photo retouching platform designed for real estate professionals. The platform operates as a unified SaaS product with multiple specialized modes: Virtual Staging (furnishing empty rooms), Room Clearing (decluttering/object removal), Sky Enhancement (sky replacement), Wall Painting & Flooring (color/finish changes), Virtual Renovation (style transfer), Photo Enhancement (exposure/color correction), Outdoor Landscaping (exterior transformation), Video Animation (5-second property videos), and 3D-to-Photo conversion. The platform is available via web application, iOS/Android mobile apps, and a private API for CRM integration. Subscription tiers include Pro (39.99€/month), Agency (99€/month), and Enterprise (custom pricing). Used by major French real estate networks including Orpi, Century 21, Coldwell Banker, and SAFTI.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Staging (Furnish) AI-powered virtual staging tool that automatically furnishes empty rooms to produce photorealistic property photos. Supports an Automatic mode for instant results and a Manual mode for precise zone control, with 30+ design styles and 15+ room types including outdoor spaces. Designed for real estate agents, agencies, and property sellers.
• Room Clearing (Decluttering) AI-powered decluttering and object removal tool that automatically removes unwanted furniture, objects, people, animals, and visual defects from real estate photos. Includes an automatic mode and a smart eraser for manual zone control with intelligent reconstruction of walls and floors, processing in approximately 15 seconds versus 2-8 hours for manual Photoshop retouching.
• Sky Enhancement (Sunlight) AI-powered sky replacement tool that transforms gray or overexposed skies into natural blue skies, sunset, or sunrise ambiances, with automatic adaptation of lighting, shadows, and reflections across the entire scene. Supports exterior photos, facades, and gardens. Processing time approximately 15 seconds versus 30 minutes to 2 hours for manual Photoshop sky replacement.
• Virtual Renovation (Re-style) AI-powered interior renovation and style transfer tool that transforms dated spaces into 30+ design styles (modern, Scandinavian, industrial, bohemian, classic, minimalist, Art Deco, Provence, Normandy, Cap Ferret, Rio Vintage, and more). Includes an adjustable creativity level (0-30) and element preservation masks to exclude specific items from the transformation.
• Wall Painting & Flooring AI-powered wall repainting and floor replacement tool with automatic surface detection for complex geometries. Supports 8 wall colors and 5 floor types, applies realistic textures, shadows, and lighting adjustments, and includes wallpaper-to-paint conversion.
• Photo Enhancement (Magic Enhancement) AI-powered photo enhancement tool that automatically corrects exposure, colors, contrast, and perspective on dark or dull property photos. Includes automatic face and license plate blurring at 99.2% accuracy for GDPR compliance and automatic sky transformation. Processing time: 5-15 seconds.
• Outdoor Landscaping AI-powered outdoor transformation tool that adds pools, patios, landscaping, and outdoor living features to gardens, terraces, and exteriors. Supports 30+ landscape styles (zen, modern, Mediterranean, tropical, English, French, rustic, contemporary, bohemian, minimalist) and preserves existing architecture.
• Video Animation AI-powered video generation tool that creates 5-second animated videos from property photos. Offers two modes: Drone mode with 6 cinematic camera movements (zoom in/out, crane up/down, move left/right) from a single photo, and Transition mode producing a cinematic metamorphosis between two photos. Generation takes approximately 2 minutes per clip.
• 3D to Photo Conversion tool that transforms 3D SketchUp renders (JPG, PNG) into photorealistic images. Applies natural lighting, materials, and textures, and includes a maximum creativity setting for complete style transformation. Aimed at architects and construction professionals.
• Gepetto API Private API that allows integration of Gepetto's AI technology into CRM systems and real estate platforms. Enables automated virtual staging, sky enhancement, decluttering, and virtual renovation features. Documentation is available at docs.gepettoapp.com, and access is provisioned via app.gepettoapp.com with return URL configuration.
• Video Generation (Per-Unit) Pay-per-unit AI video generation service at €0.80 per 5-second video (1 credit = 1 video). Designed for smooth animation of any real estate photo for social media use on Reels, Stories, and TikTok. Includes commercial usage rights and no watermark.

Quantifiable outcome

• Cost per image reduced to ~€0.10 vs €60–150 for traditional 3D home staging
• +5 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Von Poll Real EstatecoreTechnology or IntegrationVon Poll Real Estate, a European luxury real estate brand, integrates Gepetto's AI photo technology into its platform, enabling automated property photo enhancements for its network.
• NettycoreTechnology or IntegrationNetty, a real estate platform, integrates Gepetto's AI capabilities to offer automated photo retouching to its users.
• LaforêtcoreTechnology or IntegrationLaforêt, a major French real estate franchise, embeds Gepetto's AI photo enhancement technology into its platform to elevate listing quality across its network.
• Le Club Immobilier FrançaiscoreStrategic or Co-development PartnerLe Club Immobilier Français, a French real estate network co-founded by Charles Victor, integrated Gepetto into its platform and reports significantly increased buyer conversion rates. Charles Victor is featured as a testimonial case study on the Gepetto API page.
• StripeminorOthersStripe processes all payments for Gepetto's subscription plans, ensuring secure transactions across all pricing tiers.
• AbriculteursminorGTM or Marketing PartnerAbriculteurs is a French real estate agency featured on Gepetto's website as a case study producing AI-generated video content. Their video work is showcased in Gepetto's marketing materials.
• Shoto.appminorOthersShoto.app is a related product made by Gepetto Labs — a real estate video generator. Listed in the footer links alongside Gepetto as a product of the same parent company.
• Planning ÉquipeminorOthersPlanning Équipe is a team scheduling tool also made by Gepetto Labs. Listed in the footer as a related product of Gepetto Labs.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Restb.ai: AI computer-vision platform for real estate that automates image tagging, quality checks and listing optimization. Adjacent category applying AI to real-estate imagery at scale for MLSs and CRMs.

Emerging players

• ReRoom AI: AI-powered interior design generator that renders redesigned rooms from a single photo. Comparable on AI rendering technology, with narrower feature set than Gepetto.
• Interior AI: AI interior design tool that generates redesigned room concepts from uploaded photos. Partial overlap with Gepetto's renovation and style-transfer features.

Direct peers

• Collov AI: AI interior design and virtual staging platform that generates photorealistic room renderings from photos. Direct competitor in AI-driven property visualization.
• Apply Design: UK-based virtual home staging and interior design visualization service for property listings. Comparable offering targeting real estate agents and developers.
• BoxBrownie: Global virtual staging, photo editing and 3D rendering service for real estate agents. Direct competitor across Gepetto's full suite of image transformation services.
• roOomy: Virtual staging and 3D rendering platform serving real estate listings and interior visualization. Competes with Gepetto on furnishing empty rooms and renovation visualization.
• Styldod: Virtual staging and real-estate photo enhancement service offering furnishing, decluttering, sky replacement and renovations. Competes head-to-head with Gepetto on the same agent and brokerage use cases.
• PhotoUp: Real estate photo editing, virtual staging, floor plans and virtual tours service for agents and photographers. Direct competitor with overlapping feature set and self-serve ordering model.
• Virtual Staging AI: AI-driven virtual staging SaaS that furnishes empty rooms in real-estate photos. Closest direct competitor to Gepetto in the AI virtual-staging category with similar self-serve model and per-image pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gepettoai
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/gepetto.ai
• LinkedInlinkedin.com/company/gepetto-app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gepetto