The Vertical Story - Creative Content Studio
- Company typePrivate
- Founded2020
- HeadquartersKochi, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Vertical Story - Creative Content Studio firmographics
Firmographics- Name
- The Vertical Story - Creative Content Studio
- Legal name
- The Vertical Story
- Website
- https://theverticalstory.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Vertical Story - Creative Content Studio industry classification
Industry- Product category
- Creative Content Production Services
- NAICS
- Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121), Graphic Design Services (541430)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Graphic Design & Visual Content Production (BPAFAIAC)
Keywords
Where The Vertical Story - Creative Content Studio is headquartered
LocationHeadquarters
- HQ city
- Kochi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
The Vertical Story - Creative Content Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Project-Based Content Production: B2B professional services for visual content production including brand films, digital campaigns, social media content, and e-commerce visuals. Revenue generated through project fees for photography, videography, post-production, and creative direction services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
The Vertical Story - Creative Content Studio product offering
Product offeringCore offering
The Vertical Story is a brand-led creative content studio that delivers end-to-end visual content production services for hospitality and D2C brands. Core deliverables include photography, videography, brand films, social-first content, campaign creatives, and e-commerce visuals, executed through three service verticals: Social-First Visual Content Strategy & Production, Funnel-Driven Integrated Creative Strategy & Production, and E-Commerce Creative Visual Production. Engagement is project-based and quote-driven, with content ecosystems mapped from awareness to conversion across Meta, Google, YouTube, OTT, print, and outdoor channels.
Product overview
The Vertical Story is a brand-led creative content studio organized around three core service verticals: Social-First Visual Content Creation (Reels, photography, short-form video, moodboards, influencer content), Funnel-Driven Integrated Creative Strategy & Production (brand films, campaign storytelling, ad creatives for Meta/Google/OTT, A/B tested assets, print campaigns), and E-Commerce Creative Visual Production (packshot photography, 360° spins, AR-ready assets, Amazon/Shopify storefronts, product demos, conversion-focused design). The studio specializes in serving hospitality brands and D2C companies, offering end-to-end content production from moodboarding through final retouched assets and multi-format delivery for digital campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Social-First Visual Content Strategy & Production Designs and produces social media-optimized content for hospitality and D2C brands, covering photography, short-form videos, Reels, moodboards, influencer-driven campaigns, and platform-tailored assets for Instagram, Facebook, YouTube, and TikTok. Content is mapped across the customer journey from awareness to conversion.
- Funnel-Driven Integrated Creative Strategy & Production Develops brand films, campaign storytelling, ad creatives for Meta, Google, YouTube and OTT, modular content packs for retargeting, A/B tested performance assets, and print/outdoor campaign photography. Creatives are data-informed and built to perform across the full marketing funnel.
- E-Commerce Creative Visual Production Produces high-conversion e-commerce visuals for online stores and marketplaces, including packshot photography, styled product shoots, 360° spins, AR-ready assets, Amazon and Shopify storefront visuals, product demo videos, and conversion-focused design assets tailored for D2C brands and hospitality digital storefronts.
- Photography & Still Content Production Creates retouched photographs, social ads, campaign stills, product photography, and lifestyle imagery across hospitality, jewellery, F&B, fashion, education, and automotive sectors. Delivered as standalone photo production engagements.
Companies that use The Vertical Story - Creative Content Studio
Customer profileNamed customers26 records
Segments2 records
Ideal customer profiles3 records
The Vertical Story - Creative Content Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Vertical Story - Creative Content Studio partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- T1D CommunicationscoreDigital agency partner for Bhima Jewellery campaigns including Kahaani collection film and Bhima festive campaigns. Joint creative strategy and campaign execution.
- Turrino AdvertisingcoreCreative agency partner for Bhima Jewellery projects. Collaborated on Bhima festive 2023 and Paradisa Plantation Resort campaigns.
- GozoopcoreDigital agency partner for Taj Bengal and Taj Chia Kuthir hotel photography and video campaigns.
- Stark CommunicationscoreAgency partner for Wild Fish premium seafood brand digital content production.
- Convoy BrandcomcoreBrand agency partner for Glain Lifestyle jewellery e-commerce and brand campaign production.
- World of DonecoreProduction house partner appearing across multiple projects including Akshaya Gold & Diamonds, Glain Lifestyle, and Bhima productions. Provides production support and producer services.
- Studio LumacoreProduction house partner for Taj Bengal and Taj Chia Kuthir hospitality content projects.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Vertical Story - Creative Content Studio competitors and assessment
Company assessmentDirect peers
- Chrome Pictures: Indian production house producing advertising films, branded content, and digital campaigns. Overlaps with The Vertical Story's brand film and digital production services for consumer and enterprise clients.
- Supari Studios: Indian creative production house producing brand films, digital campaigns, and visual content for consumer and hospitality brands. Directly comparable production capability and target verticals to The Vertical Story.
- WATConsult: India-based digital and content agency producing social media content, brand films, and performance creative for enterprise and D2C brands. Overlaps with The Vertical Story's social-first and funnel-driven creative offerings.
- Schbang: Mumbai-based full-service creative and digital marketing agency offering brand storytelling, content production, and performance creative for D2C and consumer brands. Closely comparable in service mix and D2C client focus to The Vertical Story.
- Nirvana Films: Mumbai-based advertising film production company producing TV commercials, digital films, and brand content. Comparable video and brand film production capabilities serving consumer and enterprise clients.
- Hungry Films: Mumbai-based content production company specializing in advertising films, digital content, and branded storytelling for consumer brands. Comparable in video production services and India-based client roster.
- Animal Factory: India-based creative agency producing brand films, digital campaigns, and integrated content for consumer-facing brands. Comparable production capabilities and brand storytelling focus to The Vertical Story.
Emerging players
- Pepper Content: India-headquartered content marketing platform connecting brands with creative talent for content production and strategy. Overlaps with The Vertical Story's content production services for D2C and enterprise brands, though more marketplace-driven.
Broad incumbents
- Hogarth Worldwide: Global content production network providing production services, adaptation, and content at scale for major brand advertisers. Represents the global incumbent benchmark that hospitality and enterprise brands typically consolidate production with.
- Lowe Lintas India: One of India's largest advertising agency networks offering full-service creative, content production, and digital campaign services. Represents a broader incumbent that competes with The Vertical Story for enterprise brand content budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Vertical Story - Creative Content Studio social profiles
Digital presenceThe Vertical Story - Creative Content Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Vertical Story - Creative Content Studio leadership team
Management profileNumber of profiles
Profiles2 records
The Vertical Story - Creative Content Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Vertical Story - Creative Content Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Vertical Story - Creative Content Studio
What does The Vertical Story - Creative Content Studio do?
The Vertical Story is a brand-led creative content studio that delivers end-to-end visual content production services for hospitality and D2C brands. Core deliverables include photography, videography, brand films, social-first content, campaign creatives, and e-commerce visuals, executed through three service verticals: Social-First Visual Content Strategy & Production, Funnel-Driven Integrated Creative Strategy & Production, and E-Commerce Creative Visual Production. Engagement is project-based and quote-driven, with content ecosystems mapped from awareness to conversion across Meta, Google, YouTube, OTT, print, and outdoor channels.
Is The Vertical Story - Creative Content Studio a public or private company?
The Vertical Story - Creative Content Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Vertical Story - Creative Content Studio founded?
The Vertical Story - Creative Content Studio was founded in 2020. It employs 1 to 10 people.
Where is The Vertical Story - Creative Content Studio based?
The Vertical Story - Creative Content Studio is headquartered in Kochi, India, in the Asia region.
How does The Vertical Story - Creative Content Studio make money?
One revenue line is on record: project-Based Content Production.
Who are The Vertical Story - Creative Content Studio's main competitors?
Direct peers on record are Chrome Pictures, Supari Studios, WATConsult, Schbang, Nirvana Films, Hungry Films and Animal Factory. Pepper Content is listed as an emerging player. Broad incumbents are Hogarth Worldwide and Lowe Lintas India.
Does The Vertical Story - Creative Content Studio have an API?
No public API is recorded for The Vertical Story - Creative Content Studio.
What industry is The Vertical Story - Creative Content Studio in?
The Vertical Story - Creative Content Studio's product category is Creative Content Production Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 51211 and its SIC code is 7812.