What Rise & Shine does

Rise & Shine is a boutique, full-service public relations and communications agency headquartered in Auckland, New Zealand. Founded in 2018 by Luci Marshall, a PR professional with 20+ years of experience spanning agency and in-house leadership roles in New Zealand and the UK, the agency operates with a close-knit team of 1-10 communications specialists and is senior-led by design, with hands-on director involvement across every account. Rise & Shine serves premium and emerging beauty, wellness, fashion, lifestyle, food and hospitality brands, with a documented client roster that includes enterprise names such as Le Creuset, Shiseido, VERSACE, Glasshouse Fragrances, Dermalogica, Lorna Jane, Fujifilm, Avène and Jo Loves alongside mid-market brands including Circa, Clinicians, Essano, Honuka, Nala, Deli di Bossi and Dimples Babywear. The agency differentiates through trusted relationships with New Zealand's leading media, content creators and tastemakers, and a service model positioned as a true extension of client teams rather than a transactional vendor.

The agency's core offering is a unified suite of communications services rather than a technology product: Media Relations, Influencer and Social Media Marketing, Events and Activations, and Brand Partnerships and Special Projects, complemented by Digital PR, Creative Mailers and Bespoke Content Creation. There is no proprietary technology platform, AI/ML capability, or API surface; the underlying 'technology' is the team's strategic judgement, media relationships, and ability to orchestrate multi-channel campaigns that combine earned media, paid influencer activations, experiential events, and cross-brand collaborations. Notable execution capabilities include designing integrated product launches (e.g., Le Creuset 'Rhône' with Josh Emett, Glasshouse Fragrances 'Happy Happy Holiday', Teva Hydratrek experiential hike, Shiseido Vital Perfection at Park Hyatt), producing multi-partner programmes (Dermalogica EmpowHER with SABEN and The Icehouse; Honuka x FLOX), and delivering measurable outcomes such as a 13:1 ROI on Le Creuset Rhône, $808k PR value for Glasshouse Fragrances, 3.157 million social impressions, and 100% attendance and share rates on certain activations.

Rise & Shine generates revenue through two primary commercial structures: project-based campaigns with a minimum spend of NZ$10k per project, and monthly retainer engagements starting from NZ$3k per month with a minimum six-month commitment (an implied NZ$18k floor per retainer client). Distribution is direct — senior team members engage brand marketing leaders to scope tailored programmes — with marketing supported through owned channels including Instagram (@riseandshinepr), LinkedIn, TikTok, a website blog of case studies, and an email newsletter. The company is privately held with no external institutional funding, no subsidiaries, and no disclosed M&A activity, operating exclusively within the New Zealand market with occasional trans-Tasman execution. Geographic expansion beyond NZ, AI capability development, and headcount scaling above the current 1-10 band are not currently evidenced in the input data.

Name

Rise & Shine

Legal name

Rise & Shine

Website

https://riseandshinepr.co.nz

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Rise & Shine is a boutique Auckland-based, full-service PR and communications agency serving premium beauty, wellness, fashion, lifestyle and food brands in New Zealand. Founded in 2018 by Luci Marshall, it delivers media relations, influencer marketing, events and brand partnerships through a senior-led team of 1-10 specialists, operating on monthly retainers (from NZ$3k) and projects (from NZ$10k).

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer & Creator Marketing (BPAFAAAG)

akta.pro secondary industries

Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Public relations agency
• Media relations services
• Influencer marketing
• Brand activations
• Communications consulting

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR and Communications Retainers: Monthly retainer engagements providing ongoing PR and communications support, with a minimum commitment of six months at upwards of $3k per month.
2. Project-Based PR Campaigns: One-off project engagements with a minimum spend of $10k, covering campaigns such as product launches, events, influencer activations, and integrated communications programmes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Rise & Shine is a full-service public relations and communications agency that delivers media relations, influencer and social media marketing, events and activations, and brand partnership campaigns for beauty, wellness, fashion, lifestyle and food brands in New Zealand. The agency works on both project engagements (minimum $10k) and monthly retainers (from $3k with a six-month minimum), acting as an extension of client marketing teams to drive earned media coverage, social engagement, and brand visibility.

Product overview

Rise & Shine is a full-service PR and communications agency offering a unified suite of services for beauty, wellness, fashion, and lifestyle brands. The agency's core offerings include Media Relations, Influencer & Social Media Marketing, Events & Activations, and Brand Partnerships & Special Projects. These services are complemented by Digital PR, Creative Mailers, and Bespoke Content Creation capabilities. The agency delivers tailored, multi-channel communications strategies that combine earned media, influencer engagement, event production, and strategic partnerships to build brand visibility, trust, and authority for clients ranging from emerging brands to established international names.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Strategic media relations services that develop and deliver creatively led, strategically driven stories positioning brands within authoritative media environments, including earned media coverage and thought leadership opportunities.
• Influencer & Social Media Influencer outreach, social media management, community management, social listening, and reporting services helping brands engage audiences through trusted content creators and tastemakers.
• Events & Activations Elevated events and brand activations designed to generate media and influencer coverage, drive attendance, and deliver tangible outcomes through memorable brand experiences.
• Brand Partnerships & Special Projects Strategic partnership facilitation between like-minded brands to expand reach, build trust, and leverage databases through collaborative campaigns (e.g., Honuka x FLOX, Dermalogica x SABEN x The Icehouse, Deli di Bossi x Hercules Noble).
• Digital PR Digital public relations services focused on online visibility, brand mentions, and search discoverability through strategic content placement and earned media.

Quantifiable outcome

• Glasshouse Fragrances 'Happy Happy Holiday' campaign: $808k PR value, 35+ editorial pieces, 500+ content pieces
• +4 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• FLOXcoreStrategic or Co-development PartnerRise & Shine conceived and executed the limited-edition Honuka x FLOX collaboration, including packaging, in-store promotion, and a sell-out media event. The partnership was central to Honuka's growth trajectory and contributed to the brand winning the Supreme Award at the 2025 Natural Health Products NZ Awards.
• SABENcoreStrategic or Co-development PartnerRise & Shine brought together Dermalogica, SABEN and The Icehouse for the EmpowHER 2024 scholarship. The partnership enabled each brand to showcase their values and leverage their respective databases. Rise & Shine managed the concept, execution and media relations for the scholarship.
• The IcehousecoreStrategic or Co-development PartnerRise & Shine facilitated The Icehouse as a partner in the Dermalogica EmpowHER 2024 scholarship alongside SABEN, enabling cross-brand collaboration to support female entrepreneurs in New Zealand.
• Hercules NoblecoreStrategic or Co-development PartnerRise & Shine brought together Deli di Bossi and Hercules Noble for a World Sandwich Day collaboration, creating the Carbonara Pane Fritto. The collaboration generated $240k+ PR value and coverage across Denizen, Urban List and Heart of the City.
• Project UpliftminorStrategic or Co-development PartnerRise & Shine partnered Nala with Project Uplift, a charity providing bras to women and individuals in need across the Pacific Islands and New Zealand. The Nala Bra Swap activation at Commercial Bay, Auckland collected 500+ bra donations for the charity.
• ASB ClassiccoreGTM or Marketing PartnerAvène was the official sunscreen sponsor of the ASB Classic for the second consecutive year. Rise & Shine amplified the sponsorship through curated media and influencer experiences courtside, generating 15 Instagram Reels, 8 TikToks, 69 Stories and editorial coverage.
• MoleMapminorStrategic or Co-development PartnerRise & Shine incorporated MoleMap x Avène activation into the ASB Classic experience, offering guests expert-led mole checks and sun safety education as part of the Avène courtside activation.
• StuffminorGTM or Marketing PartnerStrategic media partnership with Stuff for the Glasshouse Fragrances 'Happy Happy Holiday' campaign, part of an integrated communications strategy delivering $808k PR value.
• Remix MagazineminorGTM or Marketing PartnerMedia partnership with Remix Magazine for the Glasshouse Fragrances 'Happy Happy Holiday' campaign, contributing to 35+ editorial pieces and $808k PR value achieved.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SenateSHJ: Established New Zealand communications consultancy with consumer, lifestyle and corporate practices. A direct peer in the NZ PR market — slightly larger than Rise & Shine but competing for the same enterprise client mandates across beauty, food and lifestyle verticals.
• Mango Communications: Auckland-based boutique PR and communications agency serving consumer, lifestyle and beauty brands in New Zealand. Closely comparable to Rise & Shine in size, boutique positioning, vertical focus, and senior-led service model.
• Pead PR: New Zealand boutique public relations agency with a strong consumer, lifestyle and food & beverage practice. Direct peer given overlap in NZ boutique positioning, vertical specialisation and retainer-driven service model.
• Obviously: Global influencer marketing agency running paid creator campaigns, branded content and amplification for enterprise beauty, lifestyle and fashion brands. Comparable to Rise & Shine's influencer marketing and paid amplification service line at global scale.
• Network Communications: Auckland-based PR and communications agency with consumer and lifestyle clients in New Zealand. Comparable in scale, geographic focus and service mix — media relations, influencer engagement and events for premium brands.
• Pulse Advertising: Global influencer and social media marketing agency working with lifestyle, beauty and consumer brands on paid creator programmes, content strategy and campaign amplification. Direct peer to Rise & Shine's influencer and social service line, though operating globally.

Regional players

• One Green Bean: Sydney-based PR and influencer marketing agency with a strong lifestyle, food and beauty client base across Australia. Highly comparable service offering (PR, influencer, social, content), but serves the Australian market rather than New Zealand.
• Sling & Stone: Sydney-based integrated communications agency with a strong consumer, lifestyle, tech and brand-purpose practice. Comparable service mix (PR, influencer, content, social) and premium enterprise client roster, but serves the Australian market.

Broad incumbents

• The Brand Agency: Trans-Tasman integrated marketing and communications agency operating across Australia and New Zealand. Comparable in serving enterprise consumer/lifestyle brands but operating at significantly larger scale with broader creative and media capabilities beyond PR.
• Havas PR: Global public relations network within Havas, serving enterprise beauty, lifestyle and consumer brands with integrated PR, influencer and content capabilities. Broad incumbent competing for the same enterprise mandates Rise & Shine serves, but at global network scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/riseandshinepr
• Instagraminstagram.com/riseandshinepr
• TikToktiktok.com/@riseandshinepr
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rise & Shine